Get to know me

Hello, Fairytale Fans!
 
I'm Alyssa Andrews and work in the Marketing Department at Fairytale Brownies. My official title is Sales and PR. In addition to the obvious, I am Co-Founder Eileen Spitalny's assistant, I research new Fairytale products, coordinate donations, and maintain our KaBOOM! partnership.

I have a journalism background so I'm naturally "nosy." I make it a point to know as much as I can about all things Fairytale Brownies, so if you have any questions, just ask!
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Fear the fork or fear the tree; but tailgate with Fairytale Brownies

It's a big weekend for both college football fans and art festival fans in Arizona. Arizona State University will play Stanford on Saturday to see which team will go to the 100th Rose Bowl, and thousands will attend the 45th Annual Tempe Festival of the Arts along Mill Avenue.

gourmet browniesFairytale Brownies is partial to both events for several reasons.

1. Co-founders Eileen Spitalny and David Kravetz used to sell gourmet brownies at street fairs and festivals - specifically at the Tempe Festival of the Arts - when they first began the Fairytale Brownies business 21 years ago.

2. David Kravetz graduated from Stanford University.

3. Many Fairytale Brownies team members (several of us in the Marketing Department and our Operations Team Leader) graduated from Arizona State University.

4. Eileen Spitalny is a member of the Creative Impact Board for the ASU Art Museum.

5. Fairytale Brownies was a finalist for the ASU Spirit of Enterprise Award.

6. Our Senior Web Designer Hilary Lee teaches at ASU.

We couldn't...

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Add apples to Cinnamon Crumb Blondie for a delicious fall treat

Fairytale's new Cinnamon Crumb Blondie is a hit with most everyone who tries one.

food giftBecause the brown sugar treat reminds me of apple pie without the apples, I decided to take matters into my own hands and create an apple "something" with my new favorite blondie. I cut up several Cinnamon Crumb Blondie bars and mixed them with apple pie fililng, cinnamon and some caramel sauce.

I popped the mixture into a 350-degree oven and waited for the kitchen to smell "appley."

I scooped some piping hot Apple Cinnamon Crumb Blondie mixture and placed it in a bowl; then topped it with a scoop of vanilla ice cream.

I must say, it was heavenly. So much so, that the next day when I went to serve myself another helping, I found an empty serving dish in the sink. Apparently other family members enjoyed the new blondie treat as well and ate it all!

Unfortunately, I don't have a photo of the creation. You'll just have to trust me when I say that adding apples, more cinnamon and a little bit of caramel sauce will...

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Remembering my first Fairytale Brownie on Peanut Butter Fudge Day

Today, on Peanut Butter Fudge Day, I remember my first Fairytale Brownie. Even though it was eight years ago, I remember the delicious experience because it was right after my first interview at the Fairytale Brownies bakery.

fudge browniesI didn't eat breakfast before the job interview, so as I eyed the refrigerated display of 12 flavors of fudge brownies, my stomach roared a loud growl of hunger...

I always seem to make the best first impressions!

I quickly chose the Peanut Butter fudge brownie. I figured if I spent any more time thinking about the other available flavors, who knew what else my stomach would decide to "say."

When I returned to my car and finally unwrapped the brownie, I tasted pure enchantment. I couldn't believe such chocolaty goodness could be found in a packaged brownie. I was hooked and couldn't wait to try the other 11 flavors.

Of course, after eight years I've tried all of the flavors many times and my favorites have changed as well. But because it was my first, the Peanut Butter...

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Delicious mail order blondies dress up nicely for special occasions

The next time you receive a mail order gift from Fairytale Brownies and Lemon Blondies are in the box, you might want to try this recipe and serve it at the next special dessert occasion.

mail order browniesLEMON COCONUT RASPBERRY PARFAIT

1 package (3.4 oz) coconut instant pudding

Raspberry preserves or spread

Flaked coconut

4 Fairytale Brownies Lemon Blondies

Whipped topping

Prepare pudding as directed and refrigerate. When ready to serve, cut one blondie into 8 small pieces. Place three pieces into a parfait dish. Spoon some pudding on top of the pieces. Add three more blondie pieces and spoon a little more pudding on top of them. Drizzle 1 teaspoon of raspberry preserves over the mixture. Put a dollop of whipped topping on top and the remaining two lemon pieces.Then sprinkle coconut flakes over the top. Serve. Makes 4 dishes.

(This recipe was tested on two very frank 20-year-olds and they approved.)

Of course, if parfaits aren't your thing, our Lemon Blondies are delicious all by themselves, right out of the...

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Fudge brownies served at 9th Annual Certified Local Fall Festival

If you live in Arizona, get a head start on your holiday shopping this Saturday at Local First Arizona's 9th Annual Certified Local Fall Festival.

fudge browniesMore than 100 vendors will sell gifts and services, and sample foods from 10 a.m. to 4 p.m. at Portland Parkway (10 W. Portland St.), Phoenix. There is no cost for entry.

Plenty of Fairytale Brownies samples will be served at the Duck & Decanter booth, and individual fudge brownies will be sold as well.

Many vendors have donated raffle prizes that will be awarded throughout the day. One lucky person will win a Fall Sprite 24.

Live musical entertainment is scheduled at 10:30 a.m., 11:30 a.m., 12:45 p.m., 2 p.m. and 3 p.m. Crafts and activities for kids and families will be held throughout the day as well.

 

 

 

 

 

 

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Fairytale Brownies has a food gift for every special occasion

birthday food gift

November is coming, and in MY family, this month marks the beginning of a nonstop three-month celebration. There are 13 immediate family birthdays, five friend birthdays, my wedding anniversary, Thanksgiving and Christmas. It all ends with my husband's birthday in January. I'm glad Fairytale Brownies has plenty of special occasion bands to help me through my "season of partying."

Birthday brownies to the family members and friends.

Anniversary treats to the husband...

Thanksgiving sweets to the family out of town...

Of course, Merry Christmas, Happy Holidays, and Celebrate the Season for all of the December occasions.

 

food gift

But my new go-to food gift this year is going to be Fairytale Brownies' Sparkling Tower. It is sold in a 2-Box, 3-Box or 4-Box Tower option and includes gourmet brownies,chewy cookies, and buttery blondie bars.

I love the bubbly box! It reminds me of champagne, fireworks and all things happy. I might have to buy a tower gift for myself NOW to start the festivities off right.

Hap...

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Choose Walnut fudge brownies on National Nut Day

fudge browniesDuring the first couple of weeks working at Fairytale Brownies, each team member shadow trains with every department to get a feel for who does what and how the company runs.

On the day I shadow trained with the baking department, we made Walnut fudge brownies. Plump, tender walnuts were weighed and distributed across batter-filled trays so that once baked, each brownie bite would include a walnut piece.

I remember fighting the urge to imitate Little Jack Horner and retreive one of those tempting nutty bits with my fingers. Nothing like being fired my first week on the job! Although I resisted, eight years later, the thought still seems tempting.

Check out this tray of Pecan fudge brownies. Don't you just want a piece?

fudge brownies

Today is National Nut Day. Celebrate with your favorite nut - the NUTRITIOUS: walnut, pecan, hazelnut, almond, etc. - and the WACKY: husband, wife, mom, dad, brother, sister, friend, etc.

 

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Order brownies for Sweetest Day

order browniesAccording to Wikipedia, "Sweetest Day is a holiday celebrated mostly in the Midwestern United States, and specifically, Cleveland, Ohio (where it was created). It is an occasion to remember the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed.. in other words, all of the "sweet' people in our lives.

The holiday also is believed to be a promotional holiday created by the candy industry solely to increase the sales of sweets. In 1922, a committee of 12 confectioners calling themselves The Sweetest Day in the Year Committee distributed more than 20,000 boxes of candy to newsboys, orphans, old folks, and the poor in Cleveland.

People with money must have liked the idea enough to give candy and cards to their friends and family members because out of the 12 committee members who planned Cleveland's Sweetest Day, 11 of them directly profited from the sale of greeting cards or candy.

I would say the committee had a good marketing...

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Come hungry to see & sample fudge brownies, new blondies at Fairytale Brownies event

Each fall, Fairytale Brownies introduces a new product or package to the line up, and then showcases what's new with an open house in the bakery store. This year, we have both two new blondie flavors and new packaging to share.

fudge browniesPlease join us for an after hours See & Sample event from 3 p.m. to 6 p.m. Wednesday, Oct. 16, at the Fairytale Bakery to see our new gift packaging and sample our new Cinnamon Crumb Bar and Lemon Blondie Bar. Arrive hungry because you also will be able to sample every fudge brownie, chewy cookie and buttery bar flavor that Fairytale Brownies bakes!

The first 100 attendees will receive a special goody bag filled with Fairytale Brownies treats.

We will sell "rejects" for $1. A "reject" is a Brownie, Sprite, Magic Morsel, Cookie or Bar that may taste delicious, but doesn't meet Fairytale's strict visual standards. The walnut pieces might not be evenly distributed on top, or there are crumbs in the wrapper when there shouldn't be. These treats can't be packed in our...

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'Think About' book takes enchanting look at Fairytale Brownies

fudge browniesDuring the past 21 years, Fairytale Brownies and co-founders Eileen Spitalny and David Kravetz have been featured in several books focused on marketing and entrepreneurship. Their most recent mention is in "Think About, 77 Creative Prompts for Innovators," by Andrea Syverson.

Each two-page chapter in "Think About" focuses on a verb like - Create, Notice, Share, Motivate - to stimulate the imagination, and a different company represents each verb. Fairytale Brownies' verb is Enchant.

Syverson, founder and president of IER Partners (a brand builder), writes about her enchanting experience visiting the Fairytale Bakery and eating fudge brownies.

Each chapter ends with a verb-related question for readers to think about.

"Every product can benefit from a bit of fairy dust." Syverson writes. "How can you wave an enchantment wand over your product? What more can you do to make it even more emotionally appealing?"

Because our fudge brownies are already enchanting by themselves, we've made our...

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