Get to know me

Hello, Fairytale Fans!
I'm Alyssa Andrews and work in the Marketing Department at Fairytale Brownies. My official title is Sales and PR. In addition to the obvious, I am Co-Founder Eileen Spitalny's assistant, I research new Fairytale products, coordinate donations, and maintain our KaBOOM! partnership.

I have a journalism background so I'm naturally "nosy." I make it a point to know as much as I can about all things Fairytale Brownies, so if you have any questions, just ask!

Beer, brownies, backpacks: Happy hour with a purpose

Walnut Brownie You might think that the only thing beer, brownies and backpacks have in common is the fact that the three words begin with the letter "B." Normally, that would be true. But from 6-8 p.m. Thursday, the three words will come together for a cause.

Beer - Happy Hour at Rose & Crown, 628 E. Adams St., Phoenix. Tickets are $10 and include four full bottles/cans of beer.

Brownies - Snack-sized Walnut Sprites from Fairytale Brownies will be given to attendees.

Backpacks - Half of the ticket price will go towards the Legacy Connection Backpack Buddies program which provides more than 5,000 Phoenix-area elementary school-age children from low-income families with back-to-school supplies and clothing.

Phoenix New Times sponsors a Brews to Benefit happy hour each month at locations considered hip and popular. We hope you can make it to the Rose & Crown this Thursday. If you can't, there's still a way to donate to Legacy's Backpack Buddies. Click here.







 and a donation to the cause.

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Serve fudge brownies and fruit kabobs at your July 4 celebration

fudge browniesPlanning your July 4 celebration? Don't forget dessert!

Keep it simple - and cool - with Kabobs made with fruit and fudge brownies from Fairytale Brownies.

Fairytale Brownies and Fruit Kabobs with Cream Cheese Dipping Sauce


  • 6 Fairytale Brownies is assorted flavors
  • Assorted fruits - pineapple, grapes, strawberries, blueberries, melon(s), raspberries, apples, kiwi, mango, etc...
  • 1 8oz. package of Cream Cheese, softened
  • 1 7oz. jar of Marshmallow Fluff
  • 12 skewers


Cut the Fairytale Brownies into four bite-size pieces. Wash, dry and cut up fruit into bite-size pieces. Place fruit and brownies pieces on skewers in layers. Each skewer should include at least two brownie pieces. Refrigerate while making the dipping sauce.

DIP: Mix cream cheese and marshmallow fluff until smooth. Put in small service bowl and refrigerate.

Variation: Dip in your favorite fudge sauce, too!


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Save 20% on gourmet brownies from Fairytale Brownies during Independent's Week

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While the nation will be celebrating Independence Day on July 4, Fairytale Brownies will celebrate Independent's Week - June 30 - July 7 - with Local First Arizona and 184 other Arizona businesses.

Fairytale Brownies will offer a 20% discount on gourmet brownies, cookies and bar gift purchases both online and in the bakery store during Independent's Week. Online customers will use the code LOCAL13 at checkout to receive their discount, and in-store customers will use their Golden Coupon to redeem the discount.

Golden Coupons can be printed or accessed on mobile phones. Just show our salesperson - Jazmin -  the coupon on your phone and you will receive 20% off your gourmet brownie purchase. The bakery is open from 9 a.m. to 3 p.m. Monday through Friday. We are located at 4610 E. Cotton Center Blvd., Phoenix (48th Street and Broadway).

Please remember to shop your local businesses. For every $100 spent in an Arizona locally-owned business, $43 remain in the local economy.





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Enter Fairytale Furry Tale Contest to Win Fudge Brownies

fudge browniesYou might have noticed photos of cute puppies on Fairytale Brownies' Facebook page this past week. Even though it appears that someone let the dogs in (out?), we still bake fudge brownies, gourmet cookies and bars!

We are in the middle of a contest called Fairytale Furry Tale, promoting furry pets and fairytales, and the pet photos you've seen on Facebook are just reminders for our fans to enter the contest.

Through this Friday, Fairytale Brownies Facebook fans can submit a photo of their furry pet being "fairytale-ish." The term fairytale is open for interpretation. So far, entries include: a dog dressed as a fairy, a dog consulting a mirror on the wall, a princess cat, a prince charming cat, a fairy pup mother dog, and a cat "resting" in a chocolate coma. We like creativity, so think outside the gourmet brownie box.

We will select five finalists from all of our entries and our Facebook fans will vote for their favorite. The winning entry will receive the Photo Tin Bar, Sprite, & Cookie...

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Serve gourmet brownies from Fairytale at your next team-building event

Some of us needed a little inspiration today when we arrived at our Fairytale Brownies summer team-building party.

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VanGo Pottery of Phoenix was at our bakery to help us paint either a serving tray or a soup bowl, and the options seemed to be endless. After a few minutes of instruction, a few minutes of thinking, a few minutes of playing with stencils and pouring over books, and then a few more minutes of deciding colors...

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... the creating began.

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Soon we had some beautiful "resting" places and serving bowls for our gourmet brownies and cookies.

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Some were artsy...

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Some were sporty...

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All were colorful...

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Don't forget to serve our gourmet brownies, cookies and bars at YOUR next team-building event. Fairytale Brownies treats are a delicious addition to any event.

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Gourmet Brownies, Gifts Are Celebrities at Catalogue Photo Shoot

For the past week and a half, our marketing department has been working with Rick Gayle Studio preparing photos for Fairytale Brownies fall and winter catalogues.

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When I visited the studio, they were shooting the new Wish box.

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An elegant option for Fairytale Brownies customers to customize with a company logo, the Wish box is lined with a rich brown paper on the outside and deep purple on the inside.

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And then it's filled with gourmet brownies or chewy cookies or bars!

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In this photo, food stylist Kim Krejca makes sure each Fairytale Sprite is in picture perfect position.


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Graphic artist Erin Kress checks the repositioning of the Sprites.


While I was wandering around the studio, I met Mona. She was guarding the gourmet brownies.

I also found another new gift for the fall - a Sparkling 2-Box Tower!

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And the remnants of a Sparkling 4-Box Tower...

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Thank goodness, Rick Gayle is taking the photos for the catalog! These don't do the gift justice. The Sparkling tower gift is...

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Fairytale donates fudge brownies gift to silent auction for tornado relief

Fudge BrowniesWhenever there is a tragedy or disaster, our natural instinct is to help out. Our friend Kiley from Cherry Blossoms {the blog} is sponsoring a silent auction for her husband's cousin, whose house was destroyed by the tornado that blew through Moore, Okla., this week. A Fairytale Brownies Regal Tower loaded with fudge brownies is one of the items up for auction.

"I may be adding a few more items over the next few days, but I am absolutely astounded by the donations for the auction that were given in ONE day!" Kiley Smith said. "I know that the money that is received through the auction will be greatly appreciated by The Stephan Family and will help them get back on their feet."

Justin Stephan shared this video after he found his house in ruins.

The Stephan family is just one of the thousands impacted by the tornado. There are other ways to help as well. Contact the American Red Cross, Feed the Children or United Way of Central Oklahoma. Please make sure the group you are donating to is...

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Pinterest is a sweet addiction for Fairytale Brownies

pinterest, fudge brownie, Fairytale BrowniesFor those who haven't discovered Pinterest, you're missing out. The content sharing service is as addicting as a fudgy brownie from Fairytale Brownies.

Pinterest is the site where people "pin" images or videos onto a board organized by topic. Whatever your interest, you can create a board to chronicle it. I am the pinner for Fairytale Brownies' Pinterest boards and I think I like Fairytale's boards better than my own!

Some of the topics we pin include: Recipes, Enchantment, The Magic of Purple, We Believe in Play, and In a Word. You could expect to see inspiring quotes, children at play, recipes using brownies, the color purple, and anything related to Fairytale's brand.

As our fan base grows, look for Pinterest contests to win brownie gifts and cookie baskets.

Know someone who's having a birthday? In addition to Fairytale Brownies birthday gifts, our Birthday Favorites board includes DIY ideas to make the party extra special.

Need a clever way to celebrate a summer's day? Of...

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Honor Mom with Gourmet Brownies, Great Discount, Free Treat

Mother's Day is only a week away and Fairytale Brownies wants to honor Moms with a discount and a free treat.

On Thursday, Arizona's Sonoran Living (ABC15) will feature Fairytale Brownies' gourmet brownie gifts as part of a Mother's Day segment. Please watch the show, if you can. It airs at 9 a.m.

We will offer 30% off all Mother's Day gifts using the code TODAY at checkout. Although you must order brownies on Thursday, we won't ship them until you want them to be shipped. This code is only good for Thursday.

Also on Thursday, all Moms who come into our bakery to purchase a gift will receive a free gourmet brownie, cookie or bar of their choice.

Our store is open from 9 a.m. to 3 p.m. at 4610 E. Cotton Center Blvd., Ste. 100, Phoenix - 48th Street and Broadway. Click for a map.

When you come in, tell Jazmin that you read this blog and would like your free treat! Mention the code TODAY and you will receive the 30% discount on your Mother's Day gift purchases.

Gourmet Brownies for Mother's Day

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Phoenix Artopia to include fudge brownies from Fairytale

fudge browniesIf you're looking for something to do this Saturday and are into the art scene, check out Phoenix Artopia 2013 at the Monarch Theatre.

Sponsored by Phoenix New Times, the event celebrates local art and creativity. Fairytale Brownies will be a part of the culture, art, music, dance, food and fun!

Lisa and I will be handing out samples of fudge brownies, gourmet cookies and buttery blondie bars as guests peruse the craft village and sip handcrafted cocktails.

The Big Brain Awards will be announced during the evening for the following categories: visual art, performing art, design, online, and culinary arts.

Artopia will be from 8 p.m. to midnight Saturday. Tickets are $10 in advance and $15 at the door. The Monarch Theatre is located at 122 E. Washington St. Phoenix.

TICKET HINT: I will be giving away 2 free tickets to Artopia on our Facebook page this Friday. Details will be posted Friday as well.


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