Baking Gourmet Brownies, Cookies & Bars for the Holiday Season!

As I walked around the facility today, I noticed all the hustle and bustle happening that is all in preparation for the Holiday season - - which is almost upon us! For the last few months of the year, Fairytale Brownies brings on quite a few seasonal team members which include customer service team members, baking team members and shipping team members. When this influx of personnel happens, it gets me really pumped for the coming season. I also really enjoy watching these folks craft our decadent desserts. Brownie, cookie and bar baking is truly an art! Here are a few pics that were snapped in our baking kitchen and shipping warehouse with some of our regular, full-time team members and some of our seasonal team members too. 

Fairytale Brownies bakers making our moist, chewy Fairytale Cookies. We bake 6 flavors of these delicious gourmet cookies: Peanut Butter, Mint Chocolate, Caramel Pecan, Coconut Walnut, Double Chocolate and Toffee Chocolate Chip.

Baking Gourmet Cookies

 

Silky chocolate batter being poured...

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Fairytale Brownies & Callebaut Belgian Chocolate

Wow, I can hardly believe it, Fairytale Brownies has just ordered our second container of Callebaut Belgian chocolate to finish baking for the 2013 holiday season . .  That means we're baking a heck of a lot of fudgy brownies for the coming holidays!

The container of dark chocolate liquor that we order directly from Callebaut in Belgium takes about 6 weeks to arrive.  The container is transported by sea, and then has to clear customs once it arrives in the U.S.  We obviously have to allow ourselves enough time for arrival, and also for any glitches that might occur at the port of entry. 

Callebaut Belgian chocolate is what makes our Fairytale Brownies so special!  We've always baked with this particular type of chocolate and it has become part of our brand.  We tested numerous different chocolates when the business started, and throughout the years, but nothing compares to Callebaut.  There's something special about Callebaut Belgian chocolate that makes the brownies taste so delectable,...

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Order Gourmet Brownie Gifts and Give the Gift of Play!

On September 27, a colleague and I had the opportunity to represent Fairytale Brownies at the Kaboom! Playground build at Maryvale Preparatory Academy in Phoenix, AZ. Over 250 volunteers came together to build a playground for the elementary school children, all in less than 8 hours!  
 
Co-founders of Fairytale Brownies Eileen Spitalny and David Kravetz met on their kindergarten playground and know the importance of play in children's lives. Since partnering with Kaboom! in 2001, Fairytale Brownies and it's customers have partnered to donate over $100,000 to the organization, and Fairytale Brownies has donated thousands of gourmet brownies, cookies and bars to support Kaboom's goal of building a safe place within walking distance of every child in America. 
 
You can help reach that goal when you purchase Belgian Chocolate Brownies from Fairytale Brownies.  Visit brownies.com, shop for your gourmet brownie gifts, and then add your donation for Kaboom! at checkout. At the end of the year,...
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Bizrate Circle of Excellence Winner, 2013!

Bizrate Circle of excellence winners 2013

For the 10th year in a row, Fairytale Brownies has won the Bizrate Circle of Excellence Award for excellence in the online gift-giving marketplace. 

"Earning the Bizrate Circle of Excellence Award signifies a retailer's unwavering commitment to its customers' satisfaction," noted Bill Glass, CEO of Shopzilla, Inc, parent company to Bizrate and Bizrate Insights. Bizrate Insights is one of the largest sources of consumer-generated reviews of online retailers in the US. Source

The criteria that each company are scored includes:

  • Point of Sale metrics
  • Overall Satisfaction
  • Product Selection
  • On-Time Delivery
  • East of Finding Post Order Fulfillment Metrics
  • Repurchase Intent
  • Product Met Expectations
  • Custom Support

Fairytale Brownies is honored to be included in this prestigious distinction as we take customer service and customer satisfaction very seriously. Our goal since the beginning has been to create the best-tasting all-natural brownies, bars and cookies in the world. This means that we carefully...

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Order a Cookie Delivery for National Cookie Month!

October is National Cookie Month! Grab a tall glass of milk and a plate of cookies, and indulge! Everyone loves Fairytale Brownie's Belgian chocolate brownies, but have you tried our moist and chewy gourmet cookies? If you haven't, October is the time to do so! 
 
Our soft chewy cookies come in six mouth-watering flavors: 
  • Toffe Chocolate Chip
  • Caramel Pecan
  • Double Chocolate
  • Peanut Butter
  • Coconut Walnut
  • Mint Chocolate
 
Shop for cookie gifts online at brownies.com. If you are just trying to get a cookie fix, I recommend the Fairytale Cookie 16. It is a great sampling of all our delicious cookie flavors. We also have great brownie and cookie combination gift baskets to satisfy your sweet tooth cravings. So order a cookie delivery in time for October to celebrate National Cookie Month. 
 
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Fairytale Brownies Scores a High AIB Inspection Rating!

Each year Fairytale Brownies is inspected by AIB International, an organization who provides comprehensive audits and inspections for food production facilities, including a globally-recognized GMP Inspection.

This year Fairytale Brownies scored a 985 rating on it's GMP Inspection, which is one of the highest scores attainable and is considered a superior rating.  AIB no longer rates facilities with titles such as "superior", but now only awards the actual number scored.  We are extremely proud of our team and the efforts made towards maintaining the highest standards in food safety.  We have a HACCP program in place, along with other required practices that put us on track for maintaining compliance under the new regulations of FSMA (Food Safety Modernization Act).

So, when you buy delectable treats from Fairytale Brownies, not only can you be assured that they are the best tasting gourmet Belgian chocolate brownies, cookies and bars around, but they are also made in a facility that...

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Order a Raspberry brownie for delivery today!

It's Raspberry season! Raspberries are a great summertime treat. The season for picking fresh Raspberries is from June to October. 
 
Here at Fairytale Brownies we have two delicious raspberry treats: our Raspberry Swirl Brownie and Raspberry White Chocolate Bar. The lively raspberry puree swirls through the brownie and bar making these my favorites!   
 
If you are a raspberry lover like myself, then I recommend ordering these treats in bulk! By forgoing the gift packaging you can purchase your favorite belgian chocolate brownies, gourmet cookies and bars at a discounted price. 
 
So order your brownie delivery today and have raspberry bars and brownies delivered right to your door. You can keep them fresh in the freezer or refrigerator and enjoy a raspberry treat all summer long!
 
   
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Fairytale Brownies Seasonal Team Member Training Begins!

Tis' the season at Fairytale Brownies and we're getting geared up for the coming holidays, believe it or not. . .  We've hired our first round of seasonal bakers and everyone is currently in training.  They will spend the entire month of July training and learning everything they need to know about working at Fairytale Brownies and producing the greatest brownies in all of Fairyland!

We could never get it done without the help of our seasonal team members and it's all in preparation for being able to ship out holiday gifts for the coming season.  By the time it's all said and done, our teams will have produced and shipped more than 5 million Belgian chocolate brownies, along with a wide assortment of our Fairytale Cookies and Bars.  We always have quite a few returning team members each year, they love it so much and we rely on their experience to help get our newer team members up to speed.  This year we'll hire a total of over 100 seasonal team members to help out in various...

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Individually wrapped gourmet brownies in 3 delicious sizes

The most frequent question that we get here at Fairytale Brownies is what's the difference between a brownie, sprite and morsel? All of our brownies are individually wrapped and baked with the same pure, premium ingredients: Callebaut Belgian dark chocolate, farm fresh eggs, pure creamery butter and sugar.  Our brownies are all-natural and free of trans fats, hydrogenated oils. preservatives and artificial colors. The only difference is the size of your indulgence! 

 

gourmet browniesFairytale Brownies: Our original, full-size brownies are measure 3" x 3" square. Our full-size brownies are individually wrapped for freshness and are baked in all 12 gourmet flavors: Caramel, Chocolate Chip, Cream Cheese, Espresso Nib, Mint Chocolate, Original, Peanut Butter, Pecan, Raspberry Swirl, Toffee Crunch, Walnut and White Chocolate. 

Our 3 most popular brownie gifts:

  1. Fairytale Dozen
  2. Fairytale Half-Dozen
  3. Fairytale Eighteen

 

 

 

gourmet browniesFairytale Sprites: Snack-slze sharing made simple! Our gourmet Sprites are individually wrapped ...

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Brownie gifts with a twist: Vanilla instead of fudge

We were excited to learn that July 23 is National Vanilla Ice Cream Day. We love vanilla at Fairytale Brownies. vanilla fairytale bars

You may be wondering what Fairytale Brownies knows about vanilla. That’s OK. After all, we’re best known for our Belgian chocolate brownies.

In 2012, we introduced a new line of brownie gifts with vanilla and brown sugar – instead of fudge – as a key ingredient. Our new Fairytale Bars are already a hit, as we learned from Doc Owen of Paradise Valley, Ariz.. He rated the bars five stars and wrote: “These new bars are fabulously rich and moist.”

Each bar begins with fine cake flour, organic vanilla extract, pure creamery butter, and dark brown sugar. The difference is in the toppings! Today, we offer four flavors: Cheesecake Swirl, Chocolate Chip Blondie, Pecan Blondie, and Raspberry White Chocolate. You can try all four varieties in our Fairytale Bar Dozen.

Plus, we’ll soon be adding two new flavors to the mix. Get ready for Cinnamon Crumb and Lemon Blondie. We can’t wait for...

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