A Twenty Year Fairytale with Fairytale Brownies!

I never thought I'd still be here, but twenty years later here I am still working at Fairytale Brownies, and what a Fairytale it's been!

This "Fairytale Journey" (as I call it) began when I answered a want ad in the Arizona State University school paper.  At the time I was hired to sell our delicious gourmet Belgian chocolate brownies at street fairs, festivals and farmer's markets across the Valley.  I also helped out wherever I was needed - in a small entrepreneurial start-up, everyone does everything.  Some days that meant cracking eggs to help Mike (Eileen's husband and our first baker) and Ron (neighborhood friend, baker, band member) in the kitchen, delivering brownies to grocery stores, working our tiny retail shop, taking orders over the phone. . . the list goes on and on!  As the word got out and we attended more events, people began asking if we would ship Fairytale Brownies to family and friends, so we did, and that's how the mail order aspect of the business came to be.  Now...

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New Valentine's Day Gift Favors filled with Belgian Chocolate Brownies

Valentine's Day is right around the corner, and though many people focus on their significant other, I think it is a great opportunity to remind everyone important in your life how much you love them! That is why I love Fairytale Brownies new Valentine's Day Gifts Favors! They are the perfect individual sized favors, that will bring a smile to your recipient's face. Who doesn't love chocolate on Valentine's Day? 
 
Make a list of the important people in your life: Mom, Dad, son, daughter, friends, co-workers, and anyone else who has touched your life. Then, visit brownies.com and send them each a brownie delivery. There is nothing like the surprise of having brownies delivered right to your door. Your recipients will be impressed by the charming gift box and they will rave about the Belgian chocolate brownies!
 
We have a variety of different Valentine's Day Favors as well as other Valentine's Day gifts. This year, stand out from the usual candy crowd and send them something fresh-baked...
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Pair Gourmet Brownies with Blondie Bars for National Blonde Brownie Day

I love nontraditional, just for fun holidays, like the one on January 22nd: National Blonde Brownie Day! What is a blonde brownie, you may be asking. Where most brownies are baked with chocolate, or in the case of our gourmet brownies, dark Callebaut Belgian chocolate; blonde brownies are made with brown sugar. Here at Fairytale Brownies, our fudgy chocolate brownies may be the star, but if you haven't tried one of our blondie bars then you are missing out! 
 
Dark brown sugar and premium toppings make our six Fairytale Bars instant classics. Try the Cheesecake Swirl, Chocolate Chip, Cinnamon Crumb, Lemon, Pecan and Raspberry White Chocolate. Visit us online at brownies.com and check out our Brownie and Bar Combo Gifts. This way you can satisfy those gourmet brownie cravings and also try out the sweet, buttery bars! Plus, with January 22nd being Blonde Brownie Day, you have an excuse to eat to your hearts content, or you could also send bar and brownie gifts to friends. In any case,...
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Brownie gifts and cookie baskets with toffee

If you didn’t get enough sweets during the holidays, you’re in luck! That’s because January 8 is National Toffee Day and, believe us, we’ve got your toffee cravings covered. We deliver brownie gifts and cookie baskets with toffee taking center stage.

We’ll tell you more about our toffee desserts in a bit. First, here are a few facts about toffee, courtesy of Wikipedia.

  • Toffee is made by caramelizing sugar or molasses along with butter and (sometimes) flour. The mixture is heated until its temperature exceeds 300 degrees!
  • The Oxford English Dictionary traces the word “toffee” as far back as 1825. Apparently, it was used first as a variation of taffy. Makes sense to us!
  • The two most popular toffees in the U.S. are honeycomb toffee and English toffee. Interestingly, our English toffee is far different from the toffee enjoyed in England itself.

Toffee Crunch brownieSo, are you hungry for some toffee? Our Toffee Crunch Brownies have golden, buttery toffee pieces baked in for a delightful crunch. And our Toffee...

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Fairytale Brownies Holiday Season Blast From the Past!

As we approach the month of December and the upcoming holidays, I find myself reminiscing about the one season we actually ran out of brownies, believe it or not!!!

It was 1997 and we were a few years into the business when we had an unexpected rush on brownies for the holidays, so mid-December we actually ran out of some of our brownie flavors.  We were unable to bake anymore of the delectable Belgian chocolate brownies because our very tiny commercial kitchen had been transformed into a shipping department.  We only had a limited selection of brownie flavors available, so we made due with what we had. . . . Needless to say, we've never forgotten "the season we ran out of brownies".  We've definitely come a long way since then and now occupy a large production facility with plenty of space for baking and shipping, so we plan to never have that problem again!

If you've been a fan of Fairytale Brownies for a while you know that we no longer just carry our famous brownies, but over the...

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Baking Gourmet Brownies, Cookies & Bars for the Holiday Season!

As I walked around the facility today, I noticed all the hustle and bustle happening that is all in preparation for the Holiday season - - which is almost upon us! For the last few months of the year, Fairytale Brownies brings on quite a few seasonal team members which include customer service team members, baking team members and shipping team members. When this influx of personnel happens, it gets me really pumped for the coming season. I also really enjoy watching these folks craft our decadent desserts. Brownie, cookie and bar baking is truly an art! Here are a few pics that were snapped in our baking kitchen and shipping warehouse with some of our regular, full-time team members and some of our seasonal team members too. 

Fairytale Brownies bakers making our moist, chewy Fairytale Cookies. We bake 6 flavors of these delicious gourmet cookies: Peanut Butter, Mint Chocolate, Caramel Pecan, Coconut Walnut, Double Chocolate and Toffee Chocolate Chip.

Baking Gourmet Cookies

 

Silky chocolate batter being poured...

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Fairytale Brownies & Callebaut Belgian Chocolate

Wow, I can hardly believe it, Fairytale Brownies has just ordered our second container of Callebaut Belgian chocolate to finish baking for the 2013 holiday season . .  That means we're baking a heck of a lot of fudgy brownies for the coming holidays!

The container of dark chocolate liquor that we order directly from Callebaut in Belgium takes about 6 weeks to arrive.  The container is transported by sea, and then has to clear customs once it arrives in the U.S.  We obviously have to allow ourselves enough time for arrival, and also for any glitches that might occur at the port of entry. 

Callebaut Belgian chocolate is what makes our Fairytale Brownies so special!  We've always baked with this particular type of chocolate and it has become part of our brand.  We tested numerous different chocolates when the business started, and throughout the years, but nothing compares to Callebaut.  There's something special about Callebaut Belgian chocolate that makes the brownies taste so delectable,...

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Order Gourmet Brownie Gifts and Give the Gift of Play!

On September 27, a colleague and I had the opportunity to represent Fairytale Brownies at the Kaboom! Playground build at Maryvale Preparatory Academy in Phoenix, AZ. Over 250 volunteers came together to build a playground for the elementary school children, all in less than 8 hours!  
 
Co-founders of Fairytale Brownies Eileen Spitalny and David Kravetz met on their kindergarten playground and know the importance of play in children's lives. Since partnering with Kaboom! in 2001, Fairytale Brownies and it's customers have partnered to donate over $100,000 to the organization, and Fairytale Brownies has donated thousands of gourmet brownies, cookies and bars to support Kaboom's goal of building a safe place within walking distance of every child in America. 
 
You can help reach that goal when you purchase Belgian Chocolate Brownies from Fairytale Brownies.  Visit brownies.com, shop for your gourmet brownie gifts, and then add your donation for Kaboom! at checkout. At the end of the year,...
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Bizrate Circle of Excellence Winner, 2013!

Bizrate Circle of excellence winners 2013

For the 10th year in a row, Fairytale Brownies has won the Bizrate Circle of Excellence Award for excellence in the online gift-giving marketplace. 

"Earning the Bizrate Circle of Excellence Award signifies a retailer's unwavering commitment to its customers' satisfaction," noted Bill Glass, CEO of Shopzilla, Inc, parent company to Bizrate and Bizrate Insights. Bizrate Insights is one of the largest sources of consumer-generated reviews of online retailers in the US. Source

The criteria that each company are scored includes:

  • Point of Sale metrics
  • Overall Satisfaction
  • Product Selection
  • On-Time Delivery
  • East of Finding Post Order Fulfillment Metrics
  • Repurchase Intent
  • Product Met Expectations
  • Custom Support

Fairytale Brownies is honored to be included in this prestigious distinction as we take customer service and customer satisfaction very seriously. Our goal since the beginning has been to create the best-tasting all-natural brownies, bars and cookies in the world. This means that we carefully...

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Order a Cookie Delivery for National Cookie Month!

October is National Cookie Month! Grab a tall glass of milk and a plate of cookies, and indulge! Everyone loves Fairytale Brownie's Belgian chocolate brownies, but have you tried our moist and chewy gourmet cookies? If you haven't, October is the time to do so! 
 
Our soft chewy cookies come in six mouth-watering flavors: 
  • Toffe Chocolate Chip
  • Caramel Pecan
  • Double Chocolate
  • Peanut Butter
  • Coconut Walnut
  • Mint Chocolate
 
Shop for cookie gifts online at brownies.com. If you are just trying to get a cookie fix, I recommend the Fairytale Cookie 16. It is a great sampling of all our delicious cookie flavors. We also have great brownie and cookie combination gift baskets to satisfy your sweet tooth cravings. So order a cookie delivery in time for October to celebrate National Cookie Month. 
 
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