Fairytale Brownies NEW Cookie Machine!

We recently acquired a new cookie machine to aid in the production of our cookie line, and we couldn't be more thrilled!!!  After producing over 300,000 + of the best cookies around last holiday season (all by hand) we soon realized that we were in need of a machine to help speed up the process and make it more efficient.  We desperately needed an extruder to help maximize the dispensing process, as the dough production process is already fairly simple. . . and that's just what this machine does! 

Previously, we were able to produce up to 5 batches per day during off season production (approx 320 cookies per batch) with about 6 people manning the line, but with the new machine we are able to produce up to 16 batches in the same amount of time, with 2-3 people on the line.  This allows the other team members to concentrate on other tasks in the kitchen, and at the same time allows us to better meet our ever increasing projections in a much more efficient way.  So, bring on the holidays!

F...

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Fairytale fan makes fudge brownies a part of annual "girls slumber party"

 

This week's customer story was submitted by Shannon Mummey of Waldorf, MD.

"I am such a fan of Fairytale Brownies and am always bragging on them to my friends here in MD. Each summer, my girlfriends and I have our annual "girls slumber party." We all graduated from high school together (Thomas Stone High School Class of '87!) and this has been an annual event started before we graduated. The number of girls varies from year to year - some live out of state, some have other obligations, etc. We have crabs (that may sound funny to anyone outside of the East Coast, but it's a southern Maryland tradition!) and everyone brings a side/snack/dessert.

This year, I decided I would treat them all to Fairytale Brownies! As luck would have it, I had a couple of Groupons on hand so was able to get a variety of treats for everyone to enjoy. I ordered Magic Morsels in bulk - Chocolate Chip and Caramel -  and 12 Cream Cheese brownies. the girls LOVED them! They kept sneaking them out of the bag before...

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Save BIG on Brownie Gifts with Early Order Discounts!

Fairytale Brownies has delicious new gourmet treats coming your way this Fall 2012! From our new line of rich, buttery Fairytale Bars, to our all new combination gifts that include all three sizes of gourmet brownies, our chewy, Fairytale Cookies and decadent new bars, you're going to have many delicious options available for your  gift-giving needs! Visit brownies.com/new for a preview of new gifts available this September!  

Act now, and Fairytale Brownies is offering you the opportunity to save big on brownie gifts . . . no matter what time of year you send brownies! Save up to 30% with Early Order Discounts! No addresses or gift selections are needed. Just prepay a minumum of $500 now, and order gifts when you're ready. We'll help you find the best gifts for your budget and follow up with you as the holiday's approach. Take a look at our savings chart below. It's easy to get more information . . . call customer service at 800.531.5209 or email service@brownies.com, and we'll help...

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Brownies Delivered for 20 Fairytale Years with the Help of Kim Silva

Fairytale Brownies 20th Anniversary logo

This year we are continuing to celebrate our 20 year anniversary of delivering the very best in personal and corporate food gifts featuring gourmet Belgian chocolate brownies.  Each month Eileen and I have been sharing stories and memories of the past 20 years.  I thought for this post that I would share a story about our longest employed team member, Kim Silva.  Kim has been with Fairytale Brownies for over 18 years and she has been a key part of our success.  She came to us in 1994 right out of college at Arizona State University.  Kim was originally hired on a part time basis to help us run the farmers' markets that we were doing at the time.  Fairytale Brownies was originally conceived as a wholesale business, but we decided to participate in street fairs and farmers' markets to help with our sales.  We quickly found out that customers wanted us to ship brownie gifts for them to friends and relatives all over the country.  This is how we ended up in the business of selling mail...

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Customer becomes Fairytale fan after watching 'Food Finds' feature

This week's customer story is written by Ann Bride:

Every day I would feed my baby, then hold him until he fell asleep. Then I would just sit there and watch him sleep and catch up on my Food Network viewing. I was watching "Food Finds," and Sandra Pinckney was presenting Fairytale Brownies. I absolutely fell in love with the story, the owners, the idea of walking away from corporate America to do what you had a passion for. That message, along with the fabulous products, keeps me coming back! That was in 2000.

While I have only been ordering them since 2000, I know that I was the first of my friends to experience them, and I have proudly introduced them to others ever since.

Best regards, Ann Bride

Thank you, Ann! Since that Food Network airing, we have been featured on "Unwrapped" twice. Once for our fudge brownies, and once for our chewy cookies. Check them out!

 

 

 

 

 

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Taste Testing Gourmet Brownies!

Best BrowniesPart of my job here at Fairytale Brownies is to be on the Quality Control team. This means, once a week I go down to baking and examine the brownie and cookie batches that were baked that day. Today, I had the pleasure of sampling: Toffee Chocolate Chip Cookies, Double Chocolate Cookies, Peanut Butter Brownies, and Pecan Brownies.

We take superior quality very seriously here, we make sure we ARE baking the BEST BROWNIES around, and we stand confidently behind our quality quarantee. We have strict guidelines to follow when we decide to pass the brownies and cookies to be recieved in yummy brownie and cookie gifts!   

Here are some reasons why we would hold a brownie or cookie:

  1. Misaligned label
  2. Crumbs in the label seal
  3. Product looks deficient in some way
  4. Taste may be off a bit (too sweet. . . not sweet enough?)

Even though we have a set recipe (which is TOP SECRET!), there are variations is any process. Anything can affect a recipe, even the temperature and humidity level outside can affect the...

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Soldier Care Packages

Soldier Care package

In support of our military, Fairytale Brownies sends 10 monthly brownie gifts to deployed US soldiers worldwide through Soldiers' Angels Bakers group. Sometimes we receive letters of thanks from the soldiers thanking us and letting us know how the delicious treats hit all the right notes. Here is one such note that came into our customer service center this morning.

"I would just like to say these are the best brownies I have had in a long time. I am currently deployed and just received a soldier care package which included a box of these outstanding gourmet brownies. I would like to say that my whole squads morale went through the roof. Needless to say, they did not last long. Thanks for the morale boost from your delicious brownie gift." ~Frank C.

Check out our selection of Patriotic gifts; delicious gourmet brownie and cookies gifts which are hand-packed and wrapped in Americana/Patriotic gift bands. Fairytale Brownies thanks all of our military for their continued service to our...

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A Simple Guide to Administrative Professionals Day Gifts

Administrative Professionals Day will celebrate it's 60th Anniversary on April 25, 2012. The job of the Administrative Professional has always been to ensure that jobs get done right, on time and under budget as well as being gatekeepers for many customers, clients and employees. Today, Admin Day is one of the largest workplace observances outside of employee birthdays and major holidays. There are over 4.1 million secretaries and administrative assistants working in the United States, and 8.9 million working in various administrative support roles (source: iaap-hq.org). 

Administrative Professionals Day GiftIf you are looking for a gift your your Administrative Professionals, Fairytale Brownies has a delicious selection of gourmet brownie gifts and gourmet cookie gifts hand-packed with care and wrapped in fun "Happy Admin Day" gift packaging. Visit brownies.com to view Fairytale Brownies Administrative Professionals Day Gift selection.

Alice from Nashville, TN say's about Fairytale Brownies Gifts, "I received your brownies...

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Continuing Our 20 Year Celebration Of Gourmet Brownie Gifts

Each month this year Eileen and I will be sharing a blog post dedicated to our 20 year anniversary celebration.  We founded Fairytale Brownies back in 1992 with the goal of simplifying gift giving and creating the best brownies in the world.  We started baking late at night in a friend's catering kitchen and first conducted business out of my townhome.  In the beginning we wrapped all of the brownies by hand using rolls of plain saran wrap.  One of the first packaging purchases we made was labels for the individually wrapped fudgy chocolate brownies.  So for today's post, I thought I'd show some historical images of our original brownie labels.  When we went to the printer to order the first roll of labels, he asked what color ink we wanted to use.  We hadn't given it much thought and decided to go with purple on the spot.  We thought it was a very regal and bright color.  Since that time purple has become our signature color. 

At that time we didn't even have a logo for the business,...

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Take a gourmet cookie break!

peanut butter cookieToday was a day full of meetings and brain-taxing budgeting and calculations in my neck of the Fairytale Brownies bakery. I spent much of the day trying to help my mind keep up with my busy schedule! So this afternoon, I decided I needed to take a break, and headed downstairs to scrounge up a snack (a definite perk of working in a Belgian chocolate brownie and cookie gifts bakery). I managed to find some Peanut Butter cookie "rejects" in our retail store. What's a reject? It's a fudgy chocolate brownie or in this case, a delectable peanut buttery cookie, that is less than perfect. Since we strive to ship only the best brownies and cookies we can possibly make, we hold everything to a very high standard. My Peanut Butter "reject" was delightful, and just the break I needed. You tell me, would you eat this cookie, even though it isn't quite the right size? I bet you would. :)

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