How Brownies.com Reached 2.5 Million Brownies Annually!
Source:
Startup Nation, by entrepreneurs - for entrepreneurs!
Foodie and retail oriented entrepreneurs, tune into this podcast to
hear Eileen Spitalny, co-founder of Arizona-based
Fairytale
Brownies, describe how she transitioned from a home based
kitchen business to the number one selling catalog brownie retailer
in the world. Hear Eileen describe the moment when she reserved the
domain name
brownies.com"just in case the Internet turned...
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In a recent article by
Practical Commerce, David Kravetz, Fairytale Brownies co-owner
talks about his experiences and advice while trying to grow the
business. Read the complete article below:
"Lessons
Learned" is a series where we ask ecommerce
business executives to share their experiences and advice. For this
installment, we interviewed David Kravetz, the catalog and web team
leader of Fairytale
Brownies, an online brownie gift store based in Phoenix,
Ariz.
Fairytale Brownies was launched in...
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Food Start Ups Advice: One of the most common mistakes I see with
new startups is the failure to protect their intellectual property
(their "brand") through trademarks and copyrights. One of the first
things a new business owner does is choose a name for the venture.
Often these new owners register the business name with their
Secretary of State and then think they own the exclusive rights to
the business name - this is not the case! In order to fully protect
the use of the name (and more...
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Fairytale Brownies is in the news this week, in a feature article
on
brandchannel.com. The
story profiles owners Eileen and David, tells
the Fairytale story and talks about how we have built and
revamped our brand over the last 16 years. It includes great food
start-up advice and brand-building tips.
Check it out here:
http://brandchannel.com/careers_profile.asp?cr_id=96.
There are many other exciting and newsworthy things coming
soon at Fairytale Brownies, so keep checking back for
updates.
~Kari...
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