For Entrepreneurs - Food Start Ups Advice

Monday, February 8, 2010 by Hilary Lee
How Brownies.com Reached 2.5 Million Brownies Annually! 
Source: Startup Nation, by entrepreneurs - for entrepreneurs!

Foodie and retail oriented entrepreneurs, tune into this podcast to hear Eileen Spitalny, co-founder of Arizona-based Fairytale Brownies, describe how she transitioned from a home based kitchen business to the number one selling catalog brownie retailer in the world. Hear Eileen describe the moment when she reserved the domain name brownies.com"just in case the Internet turned...Read More » »

Lessons Learned - Food Start Ups Advice

Wednesday, December 9, 2009 by Hilary Lee
In a recent article by Practical Commerce, David Kravetz, Fairytale Brownies co-owner talks about his experiences and advice while trying to grow the business. Read the complete article below:


"
Lessons Learned" is a series where we ask ecommerce business executives to share their experiences and advice. For this installment, we interviewed David Kravetz, the catalog and web team leader of Fairytale Brownies, an online brownie gift store based in Phoenix, Ariz.

Fairytale Brownies was launched in...

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Protecting Your Brand

Monday, November 3, 2008 by Hilary Lee
Food Start Ups Advice: One of the most common mistakes I see with new startups is the failure to protect their intellectual property (their "brand") through trademarks and copyrights. One of the first things a new business owner does is choose a name for the venture. Often these new owners register the business name with their Secretary of State and then think they own the exclusive rights to the business name - this is not the case! In order to fully protect the use of the name (and more...Read More » »

The Fairytale Brownies Brand Story

Thursday, October 9, 2008 by Kari Gayes
Fairytale Brownies is in the news this week, in a feature article on brandchannel.com. The story profiles owners Eileen and David, tells the Fairytale story and talks about how we have built and revamped our brand over the last 16 years. It includes great food start-up advice and brand-building tips.

Check it out here: http://brandchannel.com/careers_profile.asp?cr_id=96.

There are many other exciting and newsworthy things coming soon at Fairytale Brownies, so keep checking back for updates.

~Kari...Read More » »

Advice For Food Start Ups

Monday, September 15, 2008 by Hilary Lee

Welcome to the new Fairytale Brownies Blog!  We’ve dedicated this category - Food Startups Advice - to try and offer some words of wisdom to other budding entrepreneurs.  Eileen and I started Fairytale Brownies in 1992 with a $14,000 investment.  Since then we’ve bootstrapped our way to a successful business, and we’ve learned many lessons along the way.  We often hear from people with a great food product (toffee, cookies, chocolates, popcorn – you name it).  They’ve been making it out of...

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