Hello, Fairytale Fans!I have a journalism background so I'm naturally "nosy." I make it a point to know as much as I can about all things Fairytale Brownies, so if you have any questions, just ask!
Hello, Fairytale Fans!
Sahil writes: Thank you for these brownies. These are the best brownies I had in my whole entire life. I will apsolutely exploed because I like them so much.
Mataia says: Thank you for the brownies! I had one. It was the best brownie I had ever had in my life! And they were fabulous!!! My two alder sisters had one to. I think they wanted to get as many as they could and pack them in there pussis and leev! I loved them just to saiy agen. Good by now and thank you agen!

We had 49 entries to our contest and eight winners. Congratulations to Cheryl Ford, Shelly Merrill, Jill Hayes, Mari, Lucy McCann, Kayte Cookwatts, Lorie and Fairytale Fan. Please email your contact information to aandrews@brownies.com so that I can ship your fudge brownie winnings!
The prize? A Congratulations Morsel 24. The gift includes two dozen bite-sized 1.5" x 1.5" Magic Morsels in four flavors (Original, Caramel, Chocolate Chip and Walnut).
rker, Kari, and I brought gourmet brownies to the Kids Korner for the children to decorate while their parents shopped the market. The children frosted their Fairytale Brownies and then added sprinkles, toffee pieces, chocolate chips, and/or white chocolate chips to create the perfect masterpiece.
That's when you can have some gourmet brownies from Fairytale Brownies. I would suggest the Magic Morsels. They are bite-sized and will satisfy your dark chocolate craving without totally blowing the whole purpose of sacrifice during this season.Bringing the right dessert to a Super Bowl party will determine whether you get to lounge on the cushy couch in front of the big screen, or have to weave your body from side to side in a folding chair behind a 6'5" guy named "Buck" who won't sit still.
You know there will be plenty of football-shaped cakes and chocolate chip cookies at the party and they'll be quite tasty. But what if you brought fudge brownies from Fairytale Brownies instead? That spot on the couch will have your name on it!
I'm trying to decide what form my gourmet brownie dessert will take.
I might buy a couple of cut-and-serve 1 lb. Brownie Trays (sold at all AJ's Fine Foods in Arizona) and frost one of them with fudge frosting or maybe cream cheese frosting. The other brownie tray will be for the purists who just like their brownies naked, thank you.
If I decide to spend a little time in the kitchen, I might layer some brownies, pudding, fruit and whipped cream to create a delicious trifle. Maybe I'll use Toffee Crunch brownies, and instead of fruit, I'll throw some chocolate chips in between the layers. Would it still be called a trifle? Whatever. If the fruit is that important, I'll decorate with it on the trifle top... and add some chocolate sauce and chopped nuts, too!
Getting people to talk about and eat your dessert is key. While they're "oohing" and "aahing," you'll be lounging ON THE COUCH where you deserve to be because you brought Fairytale Brownies.
Trust me. I know. I've sat behind Buck before.
It's Super Bowl week and Fairytale Brownies is excited to be a part of some of the activities.
First, we want to thank Kurt Warner for being a Fairytale Brownies Fan. He sent congratulations brownies to Saints coach Sean Payton after the team won against the Cardinals in the NFC divisional playoffs, and then sent another brownie box to him after the Saints beat the Vikings. Thank you, Kurt, for spreading the brownie love!
This year also marks the third year that Fairytale Brownies will participate in the Taste of the NFL. This food and wine tasting extravaganza is held the night before the Super Bowl in the host city. A top chef from each of the 31 NFL cities is pared with an alumnus or current player from each team. Arizona's representatives are Chef Eddie Matney from Eddie's House, and Arizona Cardinals tight end Ben Patrick. The event raises awareness and dollars for hunger relief organizations involved in tackling hunger in America. Our brownies will be served to the volunteers and the VIPs at the event.
A new event for us is the Pro Players & Wives Clubhouse, hosted by the Professional Sports Wives Association. Held at the Hyatt Regency Downtown Miami on Friday and Saturday, the soiree is for pro players and adult family members to meet, eat lunch, receive gifts and resources, be pampered, reunite and shop. Our Magic Morsels will be a part of the food station and Sprites will be inside the goody bags. This event will raise funds for local and national charities.
My Dad was a man of few words when he was alive. He was loving, funny and always there for me when I needed him. Although he didn't feel the need to say, "I love you," I never doubted that he did.
Several years ago Dad learned how to use the internet and email, and had a great time keeping in touch with his friends and family. Every day I would receive several joke messages from him. Sometimes there were so many that I left a few of them unopened.
I'm so glad that I read the message he sent my sisters and me one Valentine's Day. The email read, "Happy Valentine's Day! I love you, Dad." I know this is silly, but I still haven't deleted the message! It was so sweet.
One of our mom bloggers just posted a great review about Fairytale Brownies. Although I like the fact that she LOVES Fairytale, I thought her message about what Valentine's Day means to her explains the way I think of this holiday. We show our love to family and friends daily, but Feb. 14 is the day to shout it.
Thank you, Stephanie, for the nice review! Here is her blog:
http://thecreativesideofsteph.blogspot.com/2010/01/fairytale-brownies-review-and-valentine.html

Because I'm considered the "brownie lady" to my friends, when I go to a party, it's expected that I bring brownies. Yesterday was one of those times. I went to a "dessert" theater holiday performance. The audience sips coffee and samples various desserts while the performers do their thing.
I decided to modify an old dessert pizza recipe to make individual treats. Here is my recipe for PEANUT BUSTER BROWNIES...
PEANUT BUSTER BROWNIES
18 Fairytale Brownies (I used 6 Original, 6 Peanut Butter and 6 Chocolate Chip)
1 cup creamy peanut butter
1 8 oz. package of cream cheese
1 cup brown sugar
2 packages of Reese's Peanut Butter Cups (1.6 oz. size - 2 cups in a package)
chopped peanuts
Fairytale Endings Chocolate Sauce
Mix peanut butter, cream cheese and brown sugar until smooth. Spread over individual brownies.
Chop the peanut butter cups and sprinkle on top of brownies. Sprinkle peanuts on top of brownies as well (I just eyeballed it).
Melt 3 heaping tablespoons of Fairytale Endings Chocolate Sauce in microwave and drizzle over brownies.




Everyone roaming the ASU Tempe campus today for work, classes or just visiting is in for a treat - a fudge brownie treat from Fairytale Brownies!
Holly and Eileen are at the bookstore until 6 p.m. today sampling 5 kinds of Fairytale Brownies - Original, Chocolate Chip, Cream Cheese, Toffee Crunch and Walnut flavors.
In celebration of the ASU Employee Appreciation Event 2009, Fairytale Brownies are for sale at 30% off. You don't need to be an ASU employee to purchase the individually wrapped brownies at this reduced price. Just drop by the bookstore, say hello to Holly and Eileen, taste whatever flavor(s) you like, and buy as many brownies as you need. The brownies make great study break treats and "thank you for helping me get through the semester" gifts.
Bookstore patrons also can order select brownie gifts at 30% off. Choose from six different gifts at the special price through 12/7/09 using a specific priority code. Gifts can be shipped (standard delivery) for only $6.95.
Start your holiday shopping now!
Today is Cyber Monday, the busiest day of the year for online shopping. Jay Reynolds of ABC 15 stopped by the bakery to discuss web shopping with David Kravetz, Fairytale's Co-Founder and Catalog & Web Team Leader. 
David and Jay reviewed web order stats from 2008 and compared last year's Cyber Monday's orders with this year. At 10:30 a.m., Fairytale received 50% more web orders than last year!
Today's Fairytale Brownies sale of 20% on select items is doing well.
Jay toured the bakery to familiarize himself - and photograph - the brownie baking and shipping processes.
Get the scoop on purchasing fudge brownies online during Jay's interview with David at 6 p.m. today on KNXV-TV Channel 15.
Pictured above, David Kravetz talks about online shopping for Fairytale Brownies holiday gifts.
Some of the Fairytale Brownies team joined Brenda and Kurt Warner last night for a "Night With Champions" at The Wrigley Mansion. We had a great time!
The evening celebrated the history of the Cardinals team - from their roots in Chicago to their days in St. Louis to their franchise-first Super Bowl run last season - with food, silent auctions and a message on the making of a champion.
The event was a fund-raiser for First Things First Foundation to build a new Warner's Corner hi-tech recreation center for teens at St. Joseph's Hospital.
Kurt signed some autographs:
He and Brenda posed with some admirers:
Here is Holly Pringle from our Wholesale Team with the Warners.
And fudgy Fairytale Sprites were served in the Chicago room. Each Sprite included a special offer to Kurt and Brenda's fans.
When you purchase regular priced brownie gifts, use the code FTFFTB and Fairytale Brownies will donate 25% of the purchase total to first things First Foundation.
Kurt later spoke about what it takes to be a champion. 


As I write this, I can feel wood chips in my sneakers, dust on my skin and shoulder muscles that I didn't know I had. But I have a smile on my face because I know - MULCHERS ROCK!
Anyone who has ever experienced a KaBOOM! playground build will understand what I'm saying and will agree. For those of you who've never participated in a build, the procedure goes something like this: You start off with a few holes in the ground and a bazillion yards of wood chips (mulch). The goal of the mulch team is to spread every inch of those chips onto the playground while other teams are building and cementing the play structure in place.
Eileen and I were part of the mulching team today as KaBOOM! and 113 other volunteers helped build a play space for The Salvation Army in Tempe, AZ. We began the day with a few words from reps from KaBOOM!, The Salvation Army and the funding sponsor, Mutual of Omaha. Then we stretched a little to warm up our muscles. Then we divided into work groups. The lady in the photo at left was the team leader of the Acorns. I don't know what their job was. Eileen and I were Paws... the MULCHERS!
Here are some of the Paws team carrying mulch from the huge pile to the play space.
All of this work helped us burn a few calories and as lunchtime approached, we were mighty hungry.
And what do you think was served for dessert?
Fudgy Fairytale Brownies! Walnut was the flavor of the day.
After lunch, most of the hard work was finished.
Notice the mulch pile by the wall has disappeared? I told you MULCHERS ROCK!
Actually, everyone that helped did an awesome job.
This group built a couple of kids' picnic tables. Pretty good for never putting one together before!
Remember when you were a kid and you spent the day playing outside? You came home exhausted, filthy dirty and oh so happy.
Helping build a play space gives you the same results!
The next time you drive down Hardy between Broadway and University, glance East and you will see a gorgeous play space built by the local community.
Some of you can even say, "And I helped!"

KaBOOM! was written into the episode as part of the Entertainment Industry Foundation's volunteer week (which is part of the I Participate campaign), fitting into the ongoing storyline of the quest to turn an abandoned construction pit into a community park.
Three real KaBOOM! project managers – Melanie Barnes, Jen DeMelo and Kenny Altenburg (Jen and Kenny are pictured at right) - worked with set designers to build a playground with the cast. The custom PT Cruiser was created specifically for the TV show.
Way to go, KaBOOM! In case you didn't know, Fairytale Brownies has been a partner with KaBOOM! since 2001. We donate brownies and funds each year to help the nonprofit build playspaces within walking distance of children in America.
We have physically helped build many playspaces in Arizona, New York, and Illinois over the years, and have worked with Jen DeMelo many times. Of course we love Jen and all of the other great project managers we get to meet while building playspaces. Now that she's made it to television celebrity status, we can say, "We knew Jen way back when!"
Here's a photo of us with our new TV celebrity friend, Jen DeMelo. This was taken a couple of years ago at a build in Gilbert, Arizona.
Pictured from left are Hilary, Stephanie, Brandie, Jen, Alyssa and Eileen.