We received a couple of very nice customer follow ups today that I thought I would share. These customers ordered brownies as holiday gifts, and their gift recipients LOVED them (we knew they would)! We love to hear your brownie stories. It helps us make sure we are doing things right and keeping our customers and their gift recipients happy. Keep those brownie stories coming! ~ Hilary

Dear Fairytale Brownies,
I just wanted to let you know that everyone we sent the brownies to have called telling us how good they were and how they have really enjoyed them Thank you for your help and the prompt delivery to each recipient. Have a nice holiday.
Robbi W.


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Dear Fairytale Brownies,
I did not know your business existed. I received a catalog in the mail and was happy to support a local company, so I decided to send a few gifts. The recipients loved the product. I decided I'd better try some for myself and see if they were really that good. I ordered some and I love them, they are soft, tasty and not over the top sweet, which is good. Te biggest problem I see, is hiding them in the fridge so I won't eat them all in the first week! Congrats on a great product with reasonable pricing.
Judi K.





Ok, so I do consider myself to be somewhat of a blog lurker. I read tons of blogs on just about everything. Recently, I came upon a post that I enjoyed. This author was giving suggestions on ways to have some family fun online this season. Most of the sites listed I've seen before, but I thought it would be nice for me to share with your too. So, here are some of the suggested sites and a few that I threw in on my own:

Only 11 days, 18 hours, 47 minutes and 29 seconds left in the countdown to track Santa as he delivers gifts to children around the world!
http://www.noradsanta.org/en/home.html

Christmas caroling is a great way to spread cheer to friends and neighbors. At Emoticarolers site, you can create your own virtual Christmas carolers. You can pick up to 4 emoticons to use as the carolers, then select your songs and you are on your way!
http://emoticarolers.com/

Enjoy the joy and magic of Christmas in Santa's Secret Village. There are many free activities like writing letters to Santa, read stories, enjoy karaoke, send e-cards, find recipes, play games and puzzles, print stories to color, and many more!
http://www.northpole.com/

See the scenic Northwest area where your Christmas tree grew up! Make tree decorations, color, play games, match holiday shapes, and meet Ev'rett the friendly Evergreen tree and sing-along. Also, you can enter a decorated tree photo contest to win an Oregon's Mt. Hood Territory vacation package.
http://www.visitmytree.com/

Create your own Christmas story. Fill in the blanks (Mad-Libs style) to help write your own Christmas story. When you're done, read your story starring you!
http://www.blackdog.net/cgi-bin/story/xmas.cgi

Send Happy Holidays or Christmas ecards to your friends and family for free. 1000's of cards to choose from and there is no registration required.
http://www.free-ecards4u.com/

Make yourself, friends, family, and even your pets into dancing elves. This is pretty fun and is hilarious to watch the final product. Definitely do this for a good hearty laugh!
http://www.elfyourself.com/

Have fun, and have a happy and safe holiday season.
~ Hilary 


We love getting feedback from our customers here at Fairytale Brownies. Every time you order brownies, you and your recipient get an opportunity to tell us what you love and if you have any suggestions for us. If you haven't ever responded to our online survey or via the postcard in your brownie box, please do so the next time you order. Or send an email to service@brownies.com. You just might be featured on our blog! We got some emails today about two things that are near and dear to our hearts, soldier care packages and our partnership with KaBOOM!, so I thought I would share them.

"Hey, I just want to say thank you so much for supporting the troops. One of the girls I know said she was trying to order brownies and you sent some to her deployed soldier at your expense. Although I am lucky enough to have my husband home this holiday season, I just want to say thanks again, because little things like this mean the world to deployed soldiers who are happy to have anything that reminds them of home. Next deployment I will be sure to pass along the word that you guys are great! I hope your business continues to be prosperous." -Rebekah S.

"Hello Fairytale Brownies. My wife and I have been using your services to send client gifts for 10+ years. We were recently visiting my grandparents in Long Beach, MS and were amazed to see your name on a small park sign - as a supporter and contributor to the KaBOOM park project. Thank you for giving my 3 little girls a fun place to play in a tiny town that was almost wiped off the map." -Ryan

Thanks Rebekah and Ryan for your kind words, we really appreciate it!

~Kari


Here is another recipe that you can use gourmet Fairytale Brownies with. This one is for mini cheesecakes, Yum!  

Fairytale Brownies Mini Cheesecakes

Ingredients:
Crust:
4 Original Fairytale Brownies, processed into crumbs (in food processor).
Press crumbs into mini muffin pan with small baking cups.

Filling:
12 oz. cream cheese
1/2 cup sugar
2 eggs
1 tsp. vanilla

Topping:
1 14.5 oz. can of cherry pie filling

Directions:
Blend ingredients. Pour 1 1/2 tablespoon of filling on top of each brownie crust. Bake in a preheated oven at 350 degrees for 15 minutes. Once the mini cheesecakes have cooled, place cherry pie filling (with liquid) on the top of each cheesecake.

If you do try this recipe, please send us a picture of your final product so we can post on our blog. We love to hear from our customers and hear your brownie stories. Oh, and don't forget that the holidays are right around the corner! Please keep Fairytale Brownies in mind for all of your holiday gift giving needs! 

~ Hilary




Today is Veteran's Day. It is the day where we honor our American Heroes with thank you's, parades and speeches across the nation. Currently, in the United States, there are over 23.7 million military veterans (source: U.S. Census Bureau). In my family alone, we have 2 US Army Veterans and 1 USAF Veteran. Also, my brother-in-law (another US Army family member) is currently stationed in Iraq on a 14 month tour. This is my brother-in-law in the picture below.

 
Fairytale Brownies fully supports our troops in every possible way. We offer Free Shipping to all APO/FPO addresses and we frequently send Soldier Care Packages to various troops stationed all over the world. Additionally, as we mentioned in our last post, we are members of the Soldier's Angels Bakers Group. Angel Bakers is a volunteer-led non-profit organization providing aid and comfort to the men and women of our armed forces. Contributing in these ways is our way of saying 'Thank You' to our soldiers for all of their sacrifices. Fairytale Brownies sends a huge 'Thank You' to each and every service member on this Veteran's Day.

~ Hilary

Veterans' Day is upon us, and I thought I would take a minute to thank all of our veterans, past and present, on behalf of everyone here at Fairytale Brownies. We love our troops, so much so that we even have a bulletin board in our office overflowing with all the notes and photos we've received over the years from the soldiers we support.



Not only do we offer free shipping on any gourmet brownie gifts sent to an APO/FPO military address, but we are also part of the Soldiers' Angels Bakers Group, sending delicious Belgian chocolate brownies to our deployed troops each and every month. Our Customer Service Team also writes letters and sends care packages to soldiers to remind them someone is thinking of them.

If you're looking for the perfect gift for your favorite veteran, try sending one of our Patriotic brownie gifts to show your appreciation for their service to our country.
 
Thank you veterans, for being our heroes!
~Kari


Hello! We just received a comment into our customer service department that I thought I would share.
In every Fairytale Brownies gift we send, we include a 'Business Reply' card. On this card, we ask for customer feedback regarding the gift they received. We ask questions such as the condition of the gift as it arrived, how did the brownies look and taste, and overall impression. We also ask for comments and new product suggestions. We encourage our gift recipients to fill out these cards by offering an incentive. If you complete and return the card within 30 days, you'll be entered into a monthly drawing for a Fairytale Dozen. Here is a link to our monthly winners page.

The comment that we just received was from last months Business Reply card winner. Her comment is as follows:

Dear Fairytale Brownies,
I want you to know how surprised and grateful I was to receive your scrumptious brownies. I can't thank you enough for your thoughtfulness. A faithful BROWNIE lover.
Barbara W. - Gasport, NY

Well, you are very welcome Barbara, and we thank you for filling out our survey so we can create the best quality gourmet brownie gifts available. Enjoy your Fairytale Dozen!

~ Hilary




I came into work today and immediately was lifted by the sweet smelling aroma of the Fairytale Brownies bakers baking away. We are baking away getting ready for the holiday season. So, I decided to visit the kitchen and snap some photographs of our awesome bakers in action.  Order brownies for holiday gifts...its a gift that won't soon be forgotten, I promise!

Pouring the brownie batter into the baking pan. Mmmmmmm, smooth, rich, Callebaut Belgian Chocolate!



Here is the Toffee Crunch flavor ready for the oven! Notice how every inch of the batter is covered in toppings. These pans will get cut into our 3" x 3" and 3" x 1.5" Brownies and Sprites, so we want to make sure that there are plenty of toppings in every savory bite!




Walnut Brownies getting their toppings. Here again, notice how many Walnut pieces are getting spread onto the batter! YUM!!!



Take a look at our Flavors page to see our entire luscious brownie family. 
I don't know about you, but I am ready for some chocolate! Enjoy!
~ Hilary

We just made available on You Tube several of our Fairytale Brownies videos. Visit www.youtube.com/fairytalebrownies to see our channel. We are still fine-tuning the Fairytale Brownies Channel and will be adding in more videos from behind the scenes and an upcoming episode of The Food Networks "Unwrapped" featuring Fairytale Brownies soon.

Below is a video of how we bake our gourmet brownies gifts from scratch. Hope you enjoy watching!


Here is a yummy recipe that one of our loyal customers created using Fairytale Brownies. This was sent in during our recipe contest a few years ago. By the way, keep an eye out for our next recipe contest coming early next year! Awesome Fairytale prizes will be awarded.
Fairytale Brownies Mousse Cake

Ingredients:
6 Chocolate Chip Fairytale Brownies
1 Tablespoon freshly brewed Fairytale Coffee
2 Tablespoons coffee liqueur
6 egg whites
4 egg yolks
1 cup heavy cream
1 cu of good dark chocolate broken into small pieces
1 cup Fairytale Jumbo Cashews
2 cups sugar
1/4 cup water

Directions:
Layer the base of the cake pan with the chocolate chip brownies. Place the coffee, liqueur, and the chocolate in a heat resistant bowl and melt. Set aside to cool. Once cool, add the egg yolks in a separate bowl. Whisk the egg whites until stiff and fold the melted chocolate into the whites. Whisk the heavy cream until stiff peaks form and fold into the chocolate egg white mixture. Pour the finished mixture over the brownies and place in the fridge overnight to set. Melt the sugar over a medium heat with 1/4 cup water until it turns into a blonde caramel color. Finally, place the Jumbo Cashews on an oiled baking sheet or silicone mat and pour over the nuts. Once cool, break into uneven pieces. Once set, unmold the cake from the pan and decorate with the caramelized cashews.

I hope you enjoy this recipe.  
~ Hilary

We are starting to get busier as the holidays gets closer. Today the Shipping Team was busy at work building the Fairytale Tower gift to fulfill orders that have been placed.  We thought that the assembly line of towers looked like a toy shop (by the way, the picture doesn't really do it justice, it's much more impressive in person).
Check it out:





The end of the assembly line here is where the gifts get packed into Fed Ex boxes and get shipped to those lucky gift recipients about receive a yummy gift of gourmet brownies!


We hope you enjoyed this 'behind the scenes' look into the Fairytale Brownies warehouse. We love to hear customer feedback, so don't be shy and leave us a comment :o)

~ Hilary


Halloween is almost here! One more week to go before all the fun begins! As promised, here is a fun Spooky Halloween Brownie Recipe that you can make with Fairytale Brownies. It is a pretty simple recipe to follow, I hope you'll try it and send us a picture of your final product. We'll post all of our submissions on our brownie blog! If you'd like to submit a picture of your Spooky Halloween Brownies, send it to hlee@brownies.com. The recipe is as follows:







Icing:
1 cup confectioners' sugar
A few drops of vanilla extract
1 Tbsp Hot Water

Step 1:
- Sift the sugar into a bowl, then add the vanilla extract.

- Gradually stir in the hot water until the mixture is the consistency of thick cream.

- Cover each brownie with icing.

Step 2:
- Make a second batch of icing, this time adding a few drops each of red and yellow food coloring until the icing is orange.

- Put the icing into a piping bag (if you don't have a piping bag, you can put the icing into a plastic bag and cut a very small hole in the bottom corner).

- To make cobweb design: make fine concentric circles with the colored icing - starting from the center and working outwards.

- Using a toothpick, pull the colored icing from the center to the outside edge, dividing the brownie into quarters then repeat to divide into eights.

We are looking forward to seeing all of your great submissions! Happy Halloween...
~Hilary


Recently, Fairytale Brownies was featured in a story in the "Chronicle of Philanthropy". The article details Fairytale Brownies partnership with KaBOOM! and how we give back to the community. I hope you enjoy reading the article as much as I did!
 

Bakery's Partnership With Charity Is Recipe For Success

How it gives
: Fairytale Brownies supports KaBOOM!, a Washington charity that builds playgrounds in neighborhoods nationwide. Fairytale Brownies donates 25 cents for every "Happy Birthday" or other special-occasion message it sells. It also donates gift bags to KaBOOM! that the charity hands out to volunteers and corporate sponsors. Last year, Fairytale Brownies added a page to its Web site that allows customers to donate a dollar to KaBOOM! when they make a purchase.
 
KaBOOM! LogoFairytale Brownies employees volunteer with KaBOOM! to build playgrounds in and around Phoenix. "For our employees, it's a great eye-opener and builds awareness of their community," says Eileen Spitalny, one of the founders. "For a lot of us, we feel we have never accomplished so much in a day."
 
How it got the idea: When Ms. Spitalny and her business partner, David Kravetz, started the company, they received numerous requests from charities that wanted to work with them. For the pair, who met on a playground as kindergarten students, KaBOOM! seemed like the perfect fit. The charity was small but growing, like their company, and it worked nationwide.

How much it gives: Fairytale Brownies has raised $3,900 in the past year through its Web-site donation program. It has also contributed more than 20,000 pounds of brownies, or roughly $60,000, and donated an additional $30,000 since the company started working with KaBOOM! in 2002. Fairytale Brownies employees have donated more than 1,000 hours of volunteer time.

How the business has benefited: The exposure Fairytale Brownies receives through its donations of gift bags has helped drive sales, says Ms. Spitalny. Her business has generated more than $14,000 in the past two years from people who said they heard about the company through KaBOOM!

Working with KaBOOM! has also helped Ms. Spitalny develop ties with some of the charity's corporate donors, including Home Depot. "What charities can offer is the exposure they have to the business community," says Ms. Spitalny.

The charity's perspective: Darrell Hammond, founder of KaBOOM!, says working with Fairytale Brownies has increased public awareness of his charity.

Fairytale Brownies publicizes KaBOOM! prominently on its Web site, and a year after Hurricane Katrina, the company gave Mr. Hammond space in its print catalog to write about continuing needs in Louisiana. "They are probably still one of the top 10 reasons people hear about KaBOOM!," he says.

Why the partnership has worked: Fairytale Brownies employed about 15 people year-round when its founders approached KaBOOM!, and as it has grown the company's employees have continued to develop new ways to work together. "It has to be an ongoing conversation about how we can help each other," says Mr. Hammond.

~ Hilary


This week Fairytale Brownies had a Corporate Gifts showcase in our retail store for all of our Corporate Clients and Distributors. We showcased our new customizing options and our new custom packaging. We also sampled Fairytale Brownies, Fairytale Cocoa and Fairytale Coffee as well as our newest item, Fairytale Truffles! It was a great success and we had a great time visiting with all of our Corporate Clients and Distributors. Here is a picture from our event. Also, check out the background through the windows! Those are our bakers baking our delicious gourmet brownies!



~ Brandie


We received a very nice letter from a recipient of our brownies today who is stationed in Iraq:
Message:
Can I just say that those little delights were so wonderful. I am Nicolette, US ARMY stationed in Iraq. Your company sent me the little purple box of Magic Morsels and boy was it my Fairytale come true! The soldiers enjoyed it so much too. That was so kind and generous of you to not only remember us but donate to us such a wonderful surprise. We are so grateful ad conscious of your appreciation for us.
Our underlying gratitude,
Nicolette

Makes you pretty grateful!
~ Hilary

It's September 5th, and WE'RE LIVE!

You may have noticed that we've changed our look! After two years of planning and a lot of hard work behind the scenes, we have completed a packaging update across our product line. We examined every box, band, bag and bow, and are happy to finally unveil our new gift packaging to you. New bands added to our product line this fall are the "Welcome Baby" band and the "Patriotic" band.

Don't worry! Our 50-year-old brownie recipe and all-natural ingredients we use haven't changed a bit. We're still committed to providing you with the highest quality gourmet brownie gifts and customer service we possibly can.

We've not only updated our packaging line, but have also updated our website as well. We've improved our navigation and shopping cart to provide the best experience for our online customers. We're excited to finally unveil these new improvements to you. Enjoy!
 

 A letter from David A., USN:

Dear Friends at Fairytale Brownies,

I want to thank you again for the gift of brownies for my daughters birthday parties. Your gift is truly appreciated. I also want to thank you for your support of all the service members serving in OIF/OEF. Your support through Soldier's Angels Bakers Group does make a difference. Please accept this U.S. Flag as a token of our appreciation for your support on behalf of all those serving in theater. Your flag was flown over Base Command Group, Iraq.

God Bless and thank you!
Sincerely,
David A., USN

So today's my first day back in the office from a few days away from the brownie business. I feel like I've been gone for a month! So much is happening at Fairytale. We are excited about our new products being launched next week. Between the new Cream Cheese brownie flavor, new Cocoa, the new Fairytale Truffles, new packaging and bands, new and beautiful catalog, and new, amazing web site, it's almost as if we've created a new company. Actually, we are finalizing a two-year rebranding transition and everyone will get to see the results of our efforts. We'd love to hear your comments after the unveiling.