Behind the scenes with Fairytale on Cyber Monday

Monday, November 30, 2009 by Alyssa Andrews

Today is Cyber Monday, the busiest day of the year for online shopping. Jay Reynolds of ABC 15 stopped by the bakery to discuss web shopping with David Kravetz, Fairytale's Co-Founder and Catalog & Web Team Leader.

David and Jay reviewed web order stats from 2008 and compared last year's Cyber Monday's orders with this year. At 10:30 a.m., Fairytale received 50% more web orders than last year!

Today's Fairytale Brownies sale of 20% on select items is doing well.

Jay toured the bakery to familiarize himself - and photograph - the brownie baking and shipping processes.

Get the scoop on purchasing fudge brownies online during Jay's interview with David at 6 p.m. today on KNXV-TV Channel 15.



Pictured above, David Kravetz talks about online shopping for Fairytale Brownies holiday gifts.
 


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