On Thursday, September 20, 2012 I will be giving a presentation at the directXchange conference sponsored by NEMOA - the National Etailing & Mailing Organization of America. NEMOA offers etailing and catalog companies as well as industry service providers of all sizes an affordable network for sharing ideas and experiences, building relationships, exploring new opportunities, working together and learning about industry trends and issues that affect their businesses. Founded in 1947, NEMOA is one of the nation's largest and most active multichannel merchant associations dedicated exclusively to the direct marketing industry.
The directXchange event is billed as "the leading forum for direct marketers across the country to share, learn and connect." I am honored to have been invited to participate in a conference session entitled "New Tactics, New Ideas...What's Working?" I will be presenting the session allongside my colleague Wade Jones from the Jouneys Group.
Having been in the...Read More »