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Fairytale Babies!

Thursday, September 2, 2010 by Melissa Eisenstein

This has been an extremely eventful week here at Fairytale Brownies. As our loyal readers know, one of our Customer Service Team members is having a baby. Well, she's due anytime now, and we decided to throw her a Fairytale Surprise Party!

Needless to day, any good party here at Fairytale includes the best brownies on earth! (No, the cake is cake, brownies were later.) Tanika was so surprised and pleased...and I hope Mackel will be pleased with all the love shown by all our people here, and I'm sure he will be.

On Tuesday, we're kicking our season into high gear with the arrival of our seasonal employees here in Customer Service. They will be here until just before Christmas to help us send brownies, cookies, and all of our other corporate food gifts for the holiday season. We have one who is with us for his fourth season, and has started with us already! Welcome back Tony "The Confrontation" Sanders!

As a side note, Rosh Hashanah will commence at sundown on September 8th this year, so, Happy New Year!

Fairytale Brownies on the road!

Thursday, August 19, 2010 by Kim Silva

My husband and I are getting ready for our annual road trip through New Mexico and Southwest Texas. We typically go every year to get our annual supply of green chile from the Franzoy farm in Hatch, NM and to visit our favorite spots along the way, many of them well known foodie favorites. It's a great way to make friends on the road, and to create life long raving fans! I've already had a few of these gourmet gurus contact me to make sure I don't forget the fudgy chocolate brownies.

This year I am even more excited to be able to take samples of our new Fairytale Cookies (Pecan Caramel and Double Chocolate). These precious little cookie gems will be making their debut in early September, so it's perfect timing to be able to introduce our family and friends to the newest gourmet treats from Fairytale Brownies. We just received our packaging materials and the bakery is beginning first days of production, working out any last minute kinks in the cookie process. In fact, we're already working on some new cookie flavors that we're hoping to introduce in early Spring. . . . Of course, we're also thinking of other special bakery treats we can add to our line, including new flavors of brownies and truffles. What a joy to be part of the newest gourmet endeavors for Fairytale Brownies!

10-Year Anniversary Celebration

Wednesday, August 11, 2010 by David Kravetz

Yesterday we celebrated the 10-year employment anniversary for a number of our team members. When you order brownies from Fairytale Brownies, remember that there is a dedicated and professional team behind the scenes.

There were three team members celebrating anniversaries in August. Kim Brandimarte is our Shipping Team Leader who makes sure that when we ship brownies around the world, everything is packed to perfection. Chris Corn runs our retail store here in Phoenix and provides gourmet brownies with a warm and welcome smile to our walk-in customers. Donna Baker is our Controller and she ensures that every time we send brownies, all of the financial accounting is complete and accurate. We also honored Jen O'Flynn with a belated recognition plaque. Jen oversees the customization of packaging for our corporate gifts. She has been a team member for over 10 years.

Fairytale Brownies would not be the success it is today without the hard work and dedication of these incredible team members! Eileen and I learned early in business that we cannot succeed alone. We have spent many years building an empowered workplace filled with dedicated, hard working and, most importantly, happy people. Thank you to all of our Fairytale Team Members!!

Kim, Chris and Donna celebrating 10 Fairytale years!

Eileen, Jen, Kim, Chris, Donna & David with 10-year recognition plaques

Fundraising with Fairytale - Part Deux!

Thursday, August 5, 2010 by Melissa Eisenstein

Once again, it's an update on our efforts to raise $72,000 to build a playground for those wonderful kids here in the East Valley!
Fairytale Brownies is working with some of our friends here in the Cotton Center to raise additional funds to help with the build. So far, Alyssa has received VERY positive feedback from many of the businesses here! Quite a few have volunteered to place donation bottles in their common areas for any spare change donations. Also, The Barbeque Company, a restaurant serving Cotton Center, is holding a day where a portion of their sales will go to benefit our build. Date is TBD, but Alyssa will announce details soon, I'm sure!
Also, on September 30th, we are holding a Tweet-Up and open house here at the Fairytale Bakery! We'll have delicious gourmet brownies available for purchase, as well as our newest products...Fairytale Cookies! We've been taste-testing them in house, and trust me, they're wonderful and well worth the anticipation.
As an additional fundraising idea, we're also putting together a rummage sale! Our delicious belgian chocolate brownies will be available there as well. The rummage sale won't be here at the bakery....the fundraising team is hosting that event at none other than...MY HOUSE! At this point, we have it scheduled for October 16th, and I'll publish a link to a map & directions once we're closer to the event.
I hope to see you all VERY soon!

Customer's Rave about Belgian Chocolate Brownie Gifts!

Monday, August 2, 2010 by Hilary Lee

I just wanted to share some of the great comments and raves that we've had pouring in to our customer service center about our great Fairytale Brownies and our excellent service! Here are some of the best ones from this week:

Fairytale Brownies offers a huge selection of brownie gifts in every price range - the quality is top-notch. My families request for birthdays is that I send birthday brownies! So easy to order brownies online and the shipping is a great value. ~ Stephanie B., TX

Our entire family enjoys the fudge brownies from Fairytale Brownies, and when there is a time for a special treat, we always look to Fairytale. Thank you for such an excellent product! ~ Ruth B., PA

I received Fairytale Brownies recently as a housewarming gift and loved them so much that I'm sending brownies to my Dad for his birthday! ~ Vic J., AZ

Great product! Ordering brownies online couldn't have been easier. I really appreciate the reduced shipping promotion. ~ Mary S., PA

I enjoyed Fairytale Brownies when I received them as a gift. The people I have sent them to raved that they were the best brownies too! ~ June F., IL

Visit us online at brownies.com for more information or to order brownies online!

Order NEW holiday brownie gifts & save with early order discounts!

Monday, July 26, 2010 by Hilary Lee

Fairytale Brownies is excited to announce that we have many new and delicious gourmet brownie gifts coming your way, including our long awaited New Fairytale Cookies (available September 8th). We have New Christmas and Holiday gift packaging, New Towers, and New Keepsake Tin gifts! Check out this exclusive link to our New Products page here: brownies.com/new!

While you're browsing our new gift selections, why not consider thinking about placing your order for Holiday Gifts? If you order now for the holidays, you can and Save up to 30%! If you're not sure what to order, just put down a deposit to secure your discount. Call customer service at 800.531.5209 and we'll help you get started!

No addresses or gift selections needed.
Just prepay now and place your order with you're ready.
We'll help you find the best brownie gifts for your budget and follow up as the holidays approach!

Call our customer service team today at 800.531.5209 to take advantage of these early order discounts! For more information on early order discounts, please visit the volume discounts page on our website brownies.com, or click here. Thank you and have a Fairytale Day!

Brownies.com getting a fresh update

Monday, July 19, 2010 by Hilary Lee

Every year the catalog & web team here at Fairytale Brownies discusses improvements and updates to our catalog and website based on what our customers are asking for. We listen very closely to what our customers' requests are and plan for updates and upgrades. We do this not only to stay close to our customers, but we strive to stay technologically competitive and implement features and benefits that are industry standard.

For example, on our website brownies.com we've just added a great new feature called "Enlarge/More Views" for our product details pages. This allows the customer to see close-up beauty shots, or "zoomed views" before they buy brownies. This will help the customer in understanding exactly what they are purchasing when they buy brownies for themselves or send brownies as a gift from Fairytale Brownies. For example, based on a simple product photograph, some customers did not realize our gourmet brownies are individually wrapped for freshness with all nutritional information listed on each brownie wrapper.

Another feature we are adding both to our website and catalog (coming September 1st) is a full and complete description of the gourmet brownies including quantities/flavors in each brownie gift. Previously, we've included a product description with a descriptive photo for the customer. Now, we will be including all flavors, inclusions, weights, and their respective quantities in every brownie gift.

Along with some really cool new features and benefits, we are debuting a fresh new look for both our catalog and website. Our corporate branding will remain the same, however, both channels will be updated with a modern and airy look and feel. We're excited for our customers to see these updates! Our catalog and web team has been working hard to get these updates ready for the Fall/Holiday 2010 rollout. Request a catalog here if you aren't already on our mailing list, and/or visit brownies.com after September 1st. You won't want to miss these updates :). Oh, and the delicious gourmet brownies are divine too, tee hee.

Cookie Delivery Begins This Fall!

Monday, June 28, 2010 by David Kravetz

Well, after 17 years of creating the best brownie gifts anywhere, we've decided to branch out. Fairytale Brownies began with just two flavors - walnut and plain. Since that time we've expanded our line to include 12 flavors in three sizes (Original 3" x 3" Brownies, snack-size 3" x 1.5" Fairytale Sprites, and bite-size 1.5" x 1.5" Magic Morsels). We've also introduced brownie trays and our most recent creation - Fairytale Truffles (bite-size gourmet brownies completely enrobed in 60% dark belgian chocolate).

After much soul searching we decided it was time to branch out beyond our brownie beginnings. Customers sending thank you food gifts kept asking for more variety. So the next logical step was cookies. But these couldn't be just any cookies - they had to be worth of the Fairytale name. So after months of testing, baking, evaluating and tasting hundreds of cookie experiments, we've created two decadent and delicious cookie flavors: Caramel Pecan and Double Chocolate.

Fairytale Cookies are made with the same premium, all-natural ingredients that we use in our brownies, including creamery butter and farm-fresh eggs. So this fall when you're ready to send corporate gifts or ship brownies to a friend, you can feel confident that our new cookies will be as delicious and well received as the brownies you've sent before!

Caramel Pecan and Double Chocolate Fairytale Cookies!

QVC - Buy Brownies Online!

Friday, June 18, 2010 by Hilary Lee

Last year, Fairytale Brownies was a featured item on QVC's segment of luxurious chocolate gifts. Various customers who ordered our special assortment of gourmet brownies from QVC left great feedback on the product and their experience with our company. Below are some of the fantastic reviews left by those customers. Also, if you follow the link below, you can see the special QVC assortment we featured on the segment!

http://www.qvc.com/qic/qvcapp.aspx/view.2/app.detail/params.item.M18026.desc.Fairytale-Brownies-4-lb-Brownie-Assortment

OMG - JUST OUT OF THIS WORLD ****** (5 stars)
"At first I said how can they be worth the money for brownies, but boy was I wrong. With every bite, you can taste the high quality of the recipe and there are many flavors for everyone. They can each have their favorite. I guess it is true, you get what you pay for. I will wait for easy pay to buy again, but I will buy again and again and again!"
~ Posted by maroc 02-13-10

BEST KEPT SECRET ***** (5 stars)
"I sent these to a friend for Christmas. Took a chance, had never heard of this company. My friend called all of his friends to tell them that these were the best brownies he had ever eaten. What a great purchase. Highly recommend this item!"
~ Posted by beckee on 05-05-10

MOST DECADENT BY A CHOCOLATE LOVER ***** (5 stars)
"I have ordered brownies online for years, and they are the best I've ever had. Decadent chocolate brownies! Love love love them! Order them for everyone you know who loves chocolate!"
~ Posted by cstog on 09-21-09

HAVE A FAIRYTALE DAY! ***** (5 stars)
"I have purchased these brownies for many years for my family, friends, co-workers, and customers. I also gave a box of Sprites to my child's teachers. These have always been of terrific quality and we have enjoyed all of the flavors. One tip... if you can't eat them all at once, put them in the freezer and take out as needed. Great warm with a little ice-cream!"
~ Posted by neani on 02-27-09

Child Care with Fairytale Brownies

Thursday, June 17, 2010 by Melissa Eisenstein

I have to admit, I have a great daycare provider for my daughter. They cater to the school-age kids and diversify their activities during the summer with field trips, water play days, Wii Olympics…you name it, they’ve probably done it! Recently, as thank you gifts for the director Heather, and assistant directors Deann and Lisa, I’ve been delivering our Belgian chocolate brownies. Now, mind you, this is a daycare center, so nut products are prohibited, therefor I make sure to only bring the allowed flavors. Heather’s favorite is the Espresso Nib, and Deann and Lisa like any flavors I can manage to get to them, the most recent being Original. I think I’ve created chocolate brownie addicts out of them!

Espresso Nib Brownie Original Brownie

The kids in School Age have started noticing too. When I come in to get my daughter, her best friend asks me when I can bring her some fudgy brownies, and all the other kids notice my Fairytale Brownies shirt and ask what I do. So I tell them: I get to send brownies to lucky people all over the world! (I think they’re jealous)! So, maybe sometime soon I’ll have to bring a HUGE box of brownies in, so everyone can enjoy!

Brownie Extravaganza - An extravagant assortment of 48 handcrafted brownies (4 of each flavor). Enough for everyone to discover their own flavor! JF148 $119.95

Calling All Yelpers! We need your Help!

Tuesday, June 1, 2010 by Hilary Lee

We want to hear from you and are asking for your help. Providing an extraordinary product and world-class service has always been first priority here at Fairytale Brownies. Our "Mission Statement" is as follows:

Our Purpose is to simplify gift giving and spread joy through gourmet chocolate brownies.
Our Core Values are product excellence, incomparable service, integrity, teamwork and leadership.
Our Goal is to be the number one and best tasting brand of gourmet chocolate brownies in the world.

That's why we want to hear from you and are asking for your help. If you are a Fairytale Brownies customer and have had a positive experience with us, would you consider sharing your purchase experience with us on our Yelp community business page? Yelp is a social networking site whose goal is "To Connect People With Great Local Businesses" through product and service reviews. Some thoughts about content for your review could be answers to the questions:

Why did you decide to buy from us?
Did we meet or exceed your expectations?
Would you recommend Fairytale Brownies to your friends and family?

Please visit our Yelp business page here: http://www.yelp.com/biz/fairytale-brownies-phoenix and leave your review for us. We know you have many choices out there for your gift-giving needs and are grateful that you've chosen Fairytale Brownies as your gourmet brownie solution! Thank you so much for your help and for being great customers!

Fun at the Fairytale Bakery!

Tuesday, June 1, 2010 by Kari Gayes

As I mentioned last week, we had a summer kickoff party here at Fairytale Brownies last Wednesday. All 33 of us took a break from baking gourmet brownies, packing and shipping brownie gifts and figuring out what makes people want to buy brownies for a couple hours of fun in the sun. David put together a fun video of the party, and I thought it would be fun to give you a little behind-the-scenes peek at our party at the Fairytale Bakery. You might notice that we also got to sample some of our forthcoming Fairytale Cookies. They are coming right along, and each batch is more delicious than the last. I can't wait to add them to our food gift product line this fall!

Fairytale Brownie Gifts featured on "Daily Grommet"

Monday, May 24, 2010 by Hilary Lee

Today Fairytale Brownie Gifts are featured on "Daily Grommet!" "The Daily Grommet is an online marketplace where you can discover and buy inventive, new products and learn true stories. Their website that is committed to finding really fresh products, and telling their stories! Those products, and their creators, and the people who love them (the products, that is) are the real heroes at Daily Grommet."

You can join the conversation about our gourmet brownie gifts and how they were created with David & Eileen at http://www.dailygrommet.com/. You can also join the conversation on our Facebook page at http://www.facebook.com/fairytalebrownies! We'd love to hear from you. Your opinion and thoughts are welcome, also get answers to your questions today :)!

Fairytale Cookies, Cookies and More Cookies!

Friday, May 21, 2010 by Kim Silva

When you think of decadent gourmet brownies, Fairytale Brownies immediately comes to mind, now you'll be saying the same about cookies! The deadline is just around the corner and we're baking test batch after test batch to get the new Fairytale Cookie line launched. The official launch is this coming September, but the recipes need to be finalized for our annual Spring catalog photo shoot in June.

We are planning to introduce four flavors of cookies this Fall:

Blondie with chocolate chips & white chocolate chips
Blondie with pecans & caramel
Dark Chocolate with double chocolate chips
Dark Chocolate with white chocolate chips & walnuts

So far, my favorites are turning out to be the Dark Chocolate with double chocolate chips and the Blondie with pecans & caramel, which someone likened to pecan pie - yum!

Our staff has had the arduous task of sampling the cookies, mistakes and all. . . . They just love when we are introducing new products, it's so exciting for everyone at Fairytale Brownies to play a part in the process - especially the tasting process!

Not only will we have our decadent fudge brownies for you to choose from, now we'll have delicious cookies too. Just add milk (or Fairytale Coffee or Cocoa) and you'll have the perfect gourmet treat!

Potluck’s Most Wanted - Fudge Brownies

Thursday, May 6, 2010 by Melissa Eisenstein

Have you ever noticed that if you bring something tasty and well-liked to a potluck how you’re asked to bring it over and over? Through the winter, when I was a seasonal employee here at Fairytale Brownies, I brought boxes of Fairytale Sprites and Morsels to family dinners and potlucks alike. These rich, fudgy chocolate brownies were the delight of many of the guests, with the favorites being the Raspberry Swirl and Espresso Nib for the adults, and the Chocolate Chip and Original for the kids.

Now that many of my friends, family, and former co-workers know I’m here once again, I’m beginning to see those requests all over again! Since many of my extended family are watching their waistlines this year, I think I'll include the sugar free brownies in my selections. All of these decadent fudge brownies have caused a spike in my Potluck Popularity!!

So, needless to say, when you’re requested to bring the dessert for your next family or office potluck event, go no further than Fairytale Brownies! Take a look at our brownies online at brownies.com, just so you'll get an idea of the wonderful flavors you can order. You’ll join me on the Potluck’s Most Wanted list, and, well, probably make a few great friends too!

Summer Season at Fairytale Brownies

Wednesday, May 5, 2010 by Kim Silva

The temperatures in Arizona are definitely creeping up, which means summer is upon us! You might be wondering how we can ship fudgy chocolate brownies when it gets so hot. . . . . .

This is something we have dealt with since the beginning of the business, being that we are based in one of the hottest areas of the country and we are dealing with chocolate. Needless to say, we have experimented with various options over the many years and we have found some methods that work very well. We currently use foam insulation (or insulated airliners), along with reusable freezer packs in every shipment. This method keeps the brownies intact while in transit. We also ship standard delivery Monday - Wednesday, with expedited service available for overnight and two day delivery. We avoid shipping anything that might sit in a carrier hub over a weekend or for any extended period of time. We take great care to ensure the brownies will arrive in perfect condition.

We sometimes receive concerns over the product arriving a little warm or somewhat soft from the heat, or concerns that the freezer packs are no longer frozen solid. The brownies themselves have not been compromised and can be put directly into the refrigerator or freezer to get chilled. The freezer packs are meant to stay cold for the majority of time the brownies are in transit, but may not arrive frozen. These can be put back into the freezer and reused later on. If for any reason someone is not satisfied with their gourmet brownies, we offer our One Pure Promise, an unconditional guarantee of 100% satisfaction. Simply contact our customer service team at 1-800-531-5209 and they will do whatever it takes to make it right!

Fairytale Brownies Provides Corporate Gifts for the Arcadia High Titans

Monday, May 3, 2010 by David Kravetz

I've written a few blog posts recently about supporting my daughter's new high school, Arcadia High in Phoenix, AZ. In the fall, we bought a scoreboard sign for the football team. In the winter, we bought a gymnasium banner for the basketball team. Well, it's spring and baseball season has begun. So we recently purchased a commemorative brick for the new baseball field. The high school just finished a three year renovation and the baseball field was the final piece of construction. Our "brownie brick" will be there for many years to come, and it's a nice reminder for people to buy brownies online when they look down to read all the bricks.

In addition to the ads, we regularly supply brownie gifts to the teachers and staff at the school. And of course, my daughter always has a steady supply of fudgy brownies in her lunch box every day. At this point she gets daily requests from friends for specific flavors. Like all of us at Fairytale Brownies, she loves spreading joy through gourmet chocolate brownies!

Our "brownie brick" at the new baseball field of the Arcadia High Titans

Congratulations Brownies For A Friend!

Wednesday, April 28, 2010 by Ellie Perry

My good friend Misha, owner of The Lit Wick Candle Company, recently opened his first retail location. I send Misha a gift of our delicious, fudgy brownies to help him celebrate the big event. I chose the Fairytale Brownies Congratulations Sprite 24 (pictured right).

Since it's inception in 2003, The Lit Wick Candle Co. has build a worldwide reputation for high quality candles and fragrances. Just like our gourmet brownies, every candle is specially made with pride. Every candle is hand-poured, every label adhered by hand, and every brochure folded with care. Providing customers with the very best fragrances and very best candles is not just his passion, its his honor!

Wow, gourmet brownies and gourmet candles! Like Fairytale Brownies, Misha takes such pride in his products. His is an award-winning company and like Fairytale Brownies, he ships not only across the US, but internationally as well. He has shipped candles to Canada, England, Mexico and even Bulgaria.

I'm thinking Misha's next fragrance needs to be a Fairytale Brownie candle. Just imagine a Lit Wick Candle with the yummy fragrance of a fudgy chocolate brownie. Way to go Misha! Celebrate your success with the best gourmet brownies. We'll be watching for that fudge brownie candle!

Catalogs, catalogs, catalogs!

Tuesday, April 27, 2010 by Kari Gayes

Our graphic designer, Erin, and I are deeply entrenched in the process of creating our gourmet Belgian chocolate brownie gifts catalog for the upcoming holiday season. I know, most of you won't even think about ordering brownies for the holidays for at least another six or seven months, but we have a gourmet brownie photo shoot in two short weeks!

Erin is working on a new layout for the catalogs beginning in September that I think you will all love. It's still in progress, but it is beautiful, and I think will make our fudgy brownies look even more decadent. Meanwhile, I'm working on the final new product and photo shoot details so we can have the best selection of brownie gifts available when you are ready to send brownies to your friends, loved ones, colleagues and clients this fall. I can't wait to show you a behind-the-scenes look at the photo shoot, so keep your eyes peeled in a couple of weeks for that!

Mother's Day Brownies

Monday, April 26, 2010 by Hilary Lee

Our goal at Fairytale Brownies is to provide the highest quality products and incomparable service. That's why all of our gourmet brownie gifts are baked with Callebaut Belgian chocolate, fresh eggs and creamery butter. They're all-natural and free of trans fat, hydrogenated oils and artificial colors.

This Mother's Day, a gift of fudgy chocolate brownies from Fairytale Brownies will make her tastebuds dance and her eyes light up with joy. You can even add a personalized store quality greeting card to express your heartfelt sentiments to her. View our Mother's Day Gifts here.

"I had some of your wonderful brownies sent to my mother for Mother's Day last year. She was extremely pleased and impressed with the quality of your product. She raved about the Toffee Crunch and Peanut Butter brownies, saying they were the best brownies she has ever tasted. Thank you for making this a great Mother's Day for her and for me. I will definitely purchase from your company again!" ~ Shawn T., Dexter, ME

Here's a delicious Mother's Day gift suggestion to WOW Mom this year. Especially if she is a dark chocolate lover. You can't beat this great gift for under $27 dollars!

Mother's Day Morsel 24
Contains 24 bite-size magic Morsels in Original, Caramel, Chocolate Chip and Walnut. Arrives in our classic box with a Happy Mother's Day gift band.
Regularly $30.90 On Sale $26.90

Visit brownies.com for our other decadent brownie gifts for occasions!