Hi,
My name is David Kravetz and I am the co-founder of Fairytale Brownies. Eileen Spitalny and I began Fairytale Brownies in 1992 with little more than a family recipe and a wonderful partnership. From my earliest childhood I can remember the smell of fresh-baked brownies in our kitchen, and the shear joy I experienced sneaking that first bite when they came out of the oven.
Eileen and I met in kindergarten and have been friends ever since. We've shared more brownie snacks than I can possibly remember. In the beginning we sold our gourmet brownies at street fairs and farmers' markets. All the winter visitors in Phoenix kept asking us to ship the brownie gifts back home to friends and family. And before we knew it, a mail-order business was born.
At Fairytale Brownies we have the most incredible team of talented, energetic, and dedicated people. It has been a true joy watching them grow personally and professionally over these many years. In this blog I plan to share some of the stories and experiences that make this such an exciting and wonderful place to work. Thanks for reading!
My daughter started high school this year and needless to say, Fairytale Brownies is very supportive. Below is a photo of a banner we purchased to help support the school basketball team. Having a Dad who owns a brownie company is always a fun bonus for my kids. We send brownies to school with them every day and they regularly make new friends in the cafeteria. My son and daughter both "order brownies" from me on a regular basis by putting a post-it note on my briefcase before I go to work. Their friends put in special flavor requests so these orders can be very detailed. I'm secretly hoping that all these students will grow up with a love for Fairytale Brownies and one day they'll buy brownies from us! :)
Last weekend a number of Fairytale Brownies Team Members participated in a "Road Show" at two of our local Costco stores in the Phoenix area. This special event for Valentine's Day allowed customers to buy brownies for their loved ones. Below is a photo of Holly preparing Valentine brownies for some delicious taste testing.
Our fudgy brownies are the perfect chocolate indulgence and we received rave reviews during this three-day event. The response was fantastic and we hope to be back in the coming months with Easter gifts, Mother's Day gifts, and Father's Day gifts. Thank you to all of our customers who supported us last weekend!
Here's a photo of the newly installed Fairytale Brownies ad on the scoreboard at Arcadia High School in Phoenix, Arizona. Lily Kravetz, the daughter of co-founder David Kravetz recently became a freshman at the high school. Lily has been enjoying our fudgy chocolate brownies her entire life and usually finds a cream cheese Fairytale Sprite (her favorite) in her lunch bag. Fairytale Sprites are snack-size versions of our original Fairytale Brownies. They're the perfect chocolate brownie treat!
Fairytale Brownies is an active member of the Phoenix business community and donates gourmet brownie gifts to various schools and organizations. We also send brownies or give brownie gifts to teachers and other volunteers.
We wish all the students at Arcadia High School a great year - Go Titans!!
The Fairytale Brownies Marketing Team
(left to right) Brandie Davenport - Corporate Sales, Alyssa Andrews - Sales & PR (the birthday girl!), Eileen Spitalny - Sales & PR Team Leader, Kari Gayes - Marketing Coordinator, Hilary Lee - Web Designer, Kristie White - Corporate Sales, and Erin Kress - Graphic Designer (I'm the Catalog & Web Team Leader, and I'm taking the picture).Today the Fairytale Brownies Marketing Team went out to lunch to celebrate Alyssa's birthday. Since all Fairytale Brownies team members get free rejects of our gourmet brownies, we decided to take Alyssa out to lunch at a local Mexican restaurant for her birthday gift. Alyssa has been a part of the Fairytale Brownies team for over four years. She is our "go to" team member for all things related to public relations, donation requests, advertising, and press releases. She helps out with new product development, trade shows, travel arrangements, and many other details of the Marketing Team.
Alyssa also coordinates our partnership with KaBOOM!, the national non-profit organization dedicated to creating a great place to play within walking distance of every child in America. Whenever we need to send brownies to a playground build, Alyssa takes care of it.
Happy Birthday Alyssa and thanks for all you do!!
I was recently asked to share the Fairytale Brownies story with a new website dedicated to helping people learn through the experiences of others. Here is how the site describes its mission:
"you | we | me | empowered - uwemp is a dynamic open-source media company focused on providing inspirational, useful feature and profile articles and key resources to convert peoples’ interests and passions into reality. uwemp and our writing community uncover the setbacks, challenges and mistakes today’s compelling people and organizations have faced and how they have parlayed those experiences into an ultimate framework for personal and career success."
You can check out the the interview by
clicking here.
In the interview I share how Fairytale Brownies took a family recipe and grew it into a thriving business selling mail order brownies. Check it out and read about some of the challenges we faced growing a business that specializes in gourmet brownies and sending food gifts worldwide!
In 2006 Fairytale Brownies moved to a new building. We were able to create this new Fairytale Bakery only with the help of Wells Fargo Bank and a Small Business Administration loan. In a just published marketing brochure, one project from each of the 50 states was chosen to highlight the success of this SBA program. Our project was chosen for Arizona, and below is the excerpt from that brochure. We create all of our gourmet brownies and ship our brownie gifts from the Fairytale Bakery. If you ever make it to Phoenix, please visit our store where you can buy brownies and watch the baking in action!
Before we started selling mail order brownies I really did love them as a kid. Our recent segment on The Food Network's "Unwrapped" has made me a little nostalgic for the days when my Mom baked my favorite chocolate brownies. With Mother's Day coming up, now is the perfect time to send brownies to your Mom! A brownie gift will definitely sweeten her day.
Here's an old photo of me licking the beaters from those fudgy chocolate brownies that I remember so well growing up. It was 1969 and I was one very happy 3-year-old kid!
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