My name is David Kravetz and I am the co-founder of Fairytale Brownies.  Eileen Spitalny and I began Fairytale Brownies in 1992 with little more than a family recipe and a wonderful partnership.  From my earliest childhood I can remember the smell of fresh-baked brownies in our kitchen, and the shear joy I experienced sneaking that first bite when they came out of the oven.  

Eileen and I met in kindergarten and have been friends ever since.  We've shared more brownie snacks than I can possibly remember.  In the beginning we sold our gourmet brownies at street fairs and farmers' markets.  All the winter visitors in Phoenix kept asking us to ship the brownie gifts back home to friends and family.  And before we knew it, a mail-order business was born. 

At Fairytale Brownies we have the most incredible team of talented, energetic, and dedicated people.  It has been a true joy watching them grow personally and professionally over these many years.  In this blog I plan to share some of the stories and experiences that make this such an exciting and wonderful place to work.  Thanks for reading!

This past Saturday, November 10th a small group of Fairytale Brownies Team Members participated in a KaBOOM! playground build benefitting the De Colores family shelter in Phoenix, AZ.  KaBOOM! is a national non-profit that envisions a playground within walking distance of every child in America and Fairytale Brownies has been partnering with them beginning in 2001.  Since that time Fairytale Brownies and our fundraising partners have donated more than $100,000, along with brownies, cookies and...

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On Thursday, September 20, 2012 I will be giving a presentation at the directXchange conference sponsored by NEMOA - the National Etailing & Mailing Organization of America.  NEMOA offers etailing and catalog companies as well as industry service providers of all sizes an affordable network for sharing ideas and experiences, building relationships, exploring new opportunities, working together and learning about industry trends and issues that affect their businesses.  Founded in 1947, NEMOA is...

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I know it's only June, but here at Fairytale Brownies we start thinking about the holiday season in January!  It's all about the planning because we do most of our business throughout the year during the busy December gift-giving season.  After Thanksgiving it's nothing but cookie delivery and brownie delivery  24 hours a day, 7 days a week.  

The planning gets started early in January right after the season ends.  We figure out which gifts sold well and which ones didn't.  Then it's time to...

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This year we are continuing to celebrate our 20 year anniversary of delivering the very best in personal and corporate food gifts featuring gourmet Belgian chocolate brownies.  Each month Eileen and I have been sharing stories and memories of the past 20 years.  I thought for this post that I would share a story about our longest employed team member, Kim Silva.  Kim has been with Fairytale Brownies for over 18 years and she has been a key part of our success.  She came to us in 1994 right out...

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Each month this year Eileen and I will be sharing a blog post dedicated to our 20 year anniversary celebration.  We founded Fairytale Brownies back in 1992 with the goal of simplifying gift giving and creating the best brownies in the world.  We started baking late at night in a friend's catering kitchen and first conducted business out of my townhome.  In the beginning we wrapped all of the brownies by hand using rolls of plain saran wrap.  One of the first packaging purchases we made was...

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In October of this year Fairytale Brownies will be celebrating our 20th year. We're preparing for this celebration all year long, and both Eileen and myself (co-founders) will be contributing a monthly blog post including some stories and memories from our early years baking and selling gourmet brownies.

This month I was thinking about our original logo. I dug through my files and found the old postcard that was the inspiration for the logo (see below). We knew that a brownie, in addition to...

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Here at Fairytale Brownies we're always thinking about new products to share with our customers.  We've built our business and our reputation on the best gourmet brownie gifts available anywhere.  But over the years we've become pretty skilled bakers and decided to put those skills to the test developing some other decadent treats.  Last fall we introduced a line of new gourmet mail order cookies, and the response has been extremely posititive.  

We plan our product line well in advance.  Even...Read More »

We are all thrilled to announce that Fairytale Brownies has been awarded the 2011 Bizrate Circle of Excellence Award for the 9th straight year!  This annual award recognizes those online retailers that have provided excellent online customer experiences, as rated by their own customers.  This year, only 84 online retailers received this award, representing 1.7% of all online retailers within the Bizrate Insights North American Retailer Network.  This award confirms our dedication to providing...

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Last month we completed the photo shoot for our upcoming fall catalogs.  Twice a year we take new photography for our website and catalogs - once in April or May for the fall catalogs, and once in October for the spring/summer catalogs.  Each photo shoot takes months of preparation.  It all starts with deciding on our new products for the next year.  We are always trying to create new brownie giftsfor our customers.  And with the introduction of Fairytale Cookies last year, we are also creating...Read More »

On March 5th the whole team at Fairytale Brownies had our annual "Holiday" party.  During December we're all so busy shipping our gourmet brownie gifts that we barely have time to catch our breath, let alone have a company holiday party.  So every year we have our annual party in February or March.

This year our social committee planned a great theme for the event - a Murder Mystery Dinner Theater.  The folks at Murder Ink Productions did a great job entertaining all of us and also getting us...Read More »