
Fairytale Brownies recently earned the
BizRate® Circle of Excellence award for the eighth
consecutive year.
The Bizrate® Circle of Excellence is a distinction earned by
retailers who go above and beyond the norm to provide exceptional
service to their online customers. Fairytale Brownies strives to
bake the best-tasting gourmet brownies and provide
incomparable customer service. We
use the feedback from Bizrate comments to create a better online
experience for our customers. We also identify...
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The other day I was looking through some files and I stumbled
across a bunch of great old photos from our early days in business.
Eileen and I started Fairytale Brownies in the fall of 1992
with the desire to create the best
gourmet brownie gifts available anywhere. We opened our
first 1,000 square foot bakery in 1993 tucked in the back corner of
a deserted shopping center (see photo below). Our initial
concept was to sell our
fudgy chocolate brownies wholesale to the burgeoning
coffeehouse...
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They're finally here! We've been talking about, testing and
sampling our new
Fairytale Cookies for over six months now, and they're finally
ready for sale! For over 17 years we've been delivering the
best brownies
available anywhere, and now you can add a little variety to your
next
thank you food gift. Our new fall catalog will be in
mailboxes next week, but we're launching our updated website and
products a little early. Starting tomorrow (Sept. 8) you'll
be able to place your order for...
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Yesterday we celebrated the 10-year employment anniversary for a
number of our team members. When you
order brownies
from
Fairytale
Brownies, remember that there is a dedicated and professional
team behind the scenes.
There were three team members celebrating anniversaries in August.
Kim Brandimarte is our Shipping Team Leader who makes sure
that when we
ship brownies
around the world, everything is packed to perfection. Chris
Corn runs our retail store here in Phoenix and provides
gourmet
b...
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Well, after 17 years of creating the best brownie gifts anywhere,
we've decided to branch out.
Fairytale
Brownies began with just two flavors - walnut and plain.
Since that time we've expanded our line to include 12 flavors
in three sizes (Original 3" x 3" Brownies, snack-size 3" x 1.5"
Fairytale Sprites, and bite-size 1.5" x 1.5" Magic Morsels).
We've also introduced brownie trays and our most recent
creation -
Fairytale Truffles (bite-size gourmet brownies completely
enrobed in 60% dark...
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Not only do we bake the best brownies in the world - they're baked
with meticulous attention to detail and a dedication to providing a
safe and wholesome treat. This means we thoroughly inspect
all incoming ingredients, track lot codes, bake nut-based brownies
on separate days, and maintain a spotless facility. Our
Baking Team adheres to strict Sanitation Standard Operating
Procedures (SSOP's) and Good Manufacturing Practices (GMP's).
These industry standards ensure that every time we
ship
bro...
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Well, I just couldn't resist sharing this picture! About a
year ago Fairytale Brownies began using UPS as our exclusive
shipping carrier and we couldn't be more happy with the service
we've received. With UPS we can ship brownies to destinations
worldwide with fast and reliable service.
Recently I was invited to participate in a UPS customer
appreciation golf outing. When I pulled up to one of the tee
boxes and saw this UPS "truck" I just started laughing. There
was a photographer taking...
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I've written a few blog posts recently about supporting my
daughter's new high school, Arcadia High in Phoenix, AZ. In the
fall, we bought a scoreboard sign for the football team. In
the winter, we bought a gymnasium banner for the basketball team.
Well, it's spring and baseball season has begun. So we
recently purchased a commemorative brick for the new baseball
field. The high school just finished a three year renovation and
the baseball field was the final piece of construction. ...
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This week we had a visit from Brett Corley, the General Contractor
who built our new "Fairytale Bakery" back in 2006 (after 14 years
in business we needed more room to grow). Brett is the
founder of
C3 Construction in Phoenix,
AZ. He hadn't seen the building since we moved in, so he
decided to drop by for a visit and buy brownies for some of his
current clients.
Brett and I toured the building together and he watched us making
the best brownies in the world. We had some good laughs about
the...
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On Thursday, March 25th Fairytale Brownies hosted a group from the
Arizona Society of Certified Public Accountants. The event
was organized by our Controller Donna, our Bookkeeper Michelle, and
Alyssa in Public Relations. The group of 30 CPA's had a
behind-the-scenes tour of our brownie bakery and learned how we
create the best brownies in the world.
After a quick introduction, we all donned hairnets and headed into
the kitchen. We watched our Shipping and Baking Teams in
action and then...
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