My name is David Kravetz and I am the co-founder of Fairytale Brownies.  Eileen Spitalny and I began Fairytale Brownies in 1992 with little more than a family recipe and a wonderful partnership.  From my earliest childhood I can remember the smell of fresh-baked brownies in our kitchen, and the shear joy I experienced sneaking that first bite when they came out of the oven.  

Eileen and I met in kindergarten and have been friends ever since.  We've shared more brownie snacks than I can possibly remember.  In the beginning we sold our gourmet brownies at street fairs and farmers' markets.  All the winter visitors in Phoenix kept asking us to ship the brownie gifts back home to friends and family.  And before we knew it, a mail-order business was born. 

At Fairytale Brownies we have the most incredible team of talented, energetic, and dedicated people.  It has been a true joy watching them grow personally and professionally over these many years.  In this blog I plan to share some of the stories and experiences that make this such an exciting and wonderful place to work.  Thanks for reading!

I've written a few blog posts recently about supporting my daughter's new high school, Arcadia High in Phoenix, AZ. In the fall, we bought a scoreboard sign for the football team.  In the winter, we bought a gymnasium banner for the basketball team. Well, it's spring and baseball season has begun.  So we recently purchased a commemorative brick for the new baseball field. The high school just finished a three year renovation and the baseball field was the final piece of construction. ...Read More »

This week we had a visit from Brett Corley, the General Contractor who built our new "Fairytale Bakery" back in 2006 (after 14 years in business we needed more room to grow).  Brett is the founder of C3 Construction in Phoenix, AZ.  He hadn't seen the building since we moved in, so he decided to drop by for a visit and buy brownies for some of his current clients.

Brett and I toured the building together and he watched us making the best brownies in the world.  We had some good laughs about the...Read More »

On Thursday, March 25th Fairytale Brownies hosted a group from the Arizona Society of Certified Public Accountants.  The event was organized by our Controller Donna, our Bookkeeper Michelle, and Alyssa in Public Relations.  The group of 30 CPA's had a behind-the-scenes tour of our brownie bakery and learned how we create the best brownies in the world.  

After a quick introduction, we all donned hairnets and headed into the kitchen.  We watched our Shipping and Baking Teams in action and then...Read More »

My daughter Lily loves giving brownies to all her new friends in high school. One of her best friends Jeffrey recently celebrated his 15th birthday, so she decided to make him the ultimate fudge brownies.  I brought home two of our Original 8" x 8" one pound brownie trays.  We sell these trays at a number of gourmet grocery stores as a take-home chocolate brownie treat.  Lily frosted the first giant brownie and then stacked another on top.  She then added more frosting to the whole thing...Read More »

My daughter started high school this year and needless to say, Fairytale Brownies is very supportive.  Below is a photo of a banner we purchased to help support the school basketball team.  Having a Dad who owns a brownie company is always a fun bonus for my kids.  We send brownies to school with them every day and they regularly make new friends in the cafeteria.  My son and daughter both "order brownies" from me on a regular basis by putting a post-it note on my briefcase before I go to work. ...Read More »

Last weekend a number of Fairytale Brownies Team Members participated in a "Road Show" at two of our local Costco stores in the Phoenix area.  This special event for Valentine's Day allowed customers to buy brownies for their loved ones.  Below is a photo of Holly preparing Valentine brownies for some delicious taste testing.

Our fudgy brownies are the perfect chocolate indulgence and we received rave reviews during this three-day event.  The response was fantastic and we hope to be back in the...Read More »

Here's a photo of the newly installed Fairytale Brownies ad on the scoreboard at Arcadia High School in Phoenix, Arizona.  Lily Kravetz, the daughter of co-founder David Kravetz recently became a freshman at the high school.  Lily has been enjoying our fudgy chocolate brownies her entire life and usually finds a cream cheese Fairytale Sprite (her favorite) in her lunch bag.  Fairytale Sprites are snack-size versions of our original Fairytale Brownies.  They're the perfect chocolate brownie...Read More »

The Fairytale Brownies Marketing Team



(left to right) Brandie Davenport - Corporate Sales, Alyssa Andrews - Sales & PR (the birthday girl!), Eileen Spitalny - Sales & PR Team Leader, Kari Gayes - Marketing Coordinator, Hilary Lee - Web Designer, Kristie White - Corporate Sales, and Erin Kress - Graphic Designer (I'm the Catalog & Web Team Leader, and I'm taking the picture).


Today the Fairytale Brownies Marketing Team went out to lunch to celebrate Alyssa's birthday.  Since all Fairytale...Read More »

I was recently asked to share the Fairytale Brownies story with a new website dedicated to helping people learn through the experiences of others.  Here is how the site describes its mission:

"you | we | me | empowered - uwemp is a dynamic open-source media company focused on providing inspirational, useful feature and profile articles and key resources to convert peoples’ interests and passions into reality. uwemp and our writing community uncover the setbacks, challenges and mistakes today’s...Read More »

In 2006 Fairytale Brownies moved to a new building.  We were able to create this new Fairytale Bakery only with the help of Wells Fargo Bank and a Small Business Administration loan.  In a just published marketing brochure, one project from each of the 50 states was chosen to highlight the success of this SBA program.  Our project was chosen for Arizona, and below is the excerpt from that brochure.  We create all of our gourmet brownies and ship our brownie gifts from the Fairytale Bakery.  If...Read More »