Now that 2008 is behind us, we can start looking forward to the future! The next big holiday coming up is Valentines Day. With this sweet date so close to Christmas, its easy to forget, and let this holiday sneak up on you! Well, no worries, Fairytale Brownies has got you covered. Not only do we make it easy to order brownies online, but we have a full gourmet brownie gift line-up for Valentines Day that is sure to please the most discerning tastes. Here are a few examples:

          
Valentine Sprite Dozen Valentine Truffles     Valentine Bear Hugs

So go ahead and romance your loved ones this Valentines Day by sending Fairytale Brownies. And remember, you can personalize your gift with your own words, photograph or logo on an elegant greeting card! Be sure to check brownies.com soon for our full Valentines Day Gift line-up! Happy Valentines Day!
~ Hilary


Well, I'm back after being off of the grid for a while. I took a couple of much needed days off of work after the holiday. I'm sure quite a few of you did the same! Now that the major holiday rush is over, our customer service department gets many comments about the Fairytale Brownies gifts that people received. There was one comment in particular that stuck out to me today and I thought that I would share with you. This customer is just as passionate and excited about Fairytale Brownies as we are!  ~ Hilary

Dear Fairytale Brownies,
I work for MGM/Mirage Corporation and all of us at our Contact Center received a Christmas gift from Lance Burton, which was a 4 Brownie Gift Favor. Well...when I got home from work, I gave one of the brownies to my boyfriend and I had one also. I have never ever tasted a brownie that good, needless to say, I ate the other three! When I went to work the ext day, I asked one of my co-workers if she had tried them and she too thought your brownies were to die for. I have been raving to everyone who will listen that your brownie are the BEST I have ever had. I love brownies...forget cake, I want brownies! Thank you for making a small treat truly a delight. I will be placing an order soon. I know I can't go long without having another, and another, and another.
Sincerely, Vonnie J.

It's almost time, 3 more days...Wow! If you've got any last minute shopping to do but are worried about your gift getting there in time, don't worry! Fairytale Brownies is offering FREE CHRISTMAS DELIVERY GUARANTEED on selected products. Check out the selection here
If you place our order by 4pm Arizona time Monday, December 22nd, we'll ship your package 2-Day delivery absolutely free. This is great for last minute gifts for friends, family, and relatives, parties, and even stocking stuffers! Our Magic Morsels are excellent for stockings. A box of 24 Holiday Magic Morsels is on sale for $27.81 + Free Christmas Delivery Guaranteed!

Happy Holidays!
~ Hilary

We received a couple of very nice customer follow ups today that I thought I would share. These customers ordered brownies as holiday gifts, and their gift recipients LOVED them (we knew they would)! We love to hear your brownie stories. It helps us make sure we are doing things right and keeping our customers and their gift recipients happy. Keep those brownie stories coming! ~ Hilary

Dear Fairytale Brownies,
I just wanted to let you know that everyone we sent the brownies to have called telling us how good they were and how they have really enjoyed them Thank you for your help and the prompt delivery to each recipient. Have a nice holiday.
Robbi W.


------


Dear Fairytale Brownies,
I did not know your business existed. I received a catalog in the mail and was happy to support a local company, so I decided to send a few gifts. The recipients loved the product. I decided I'd better try some for myself and see if they were really that good. I ordered some and I love them, they are soft, tasty and not over the top sweet, which is good. Te biggest problem I see, is hiding them in the fridge so I won't eat them all in the first week! Congrats on a great product with reasonable pricing.
Judi K.





While Christmas is just over a week away there is still plenty of time to find the perfect gift of Fairytale Brownies for your customers, employees, family and friends. Who wants to brave the malls in the cold and snow (well, rain here in Arizona) this time of the year? I know I don't. Let us do all the work for you! We have gifts to fit any budget so I'm sure we could find the perfect one! Especially for that last person on your list who has everything. Two of my favorite gifts this year are our Fairytale Truffles and our Winter Wonderland. Both of which are on sale right now! I sent the Truffles to my family, as a can't wait to see you soon gift, and my Dad hid the gift card and told my Mom they were just for him! My Dad is not a big sweets person but when the Fairytale Brownies arrive it's a different story! I'm sure by the time I get there next week there won't be a crumb left. I think I'll just have to surprise him with his very own box under the tree on Christmas morning! This Friday is the last day to order to ensure delivery for Christmas so order soon!




Well, I think the below customer stories speak for themselves. We are devoted to providing an extraordinary product and customer experience. We LOVE hearing your brownie stories, so keep them coming! And, thank you so much to Dan F. and Katie C. for your wonderful compliments!


Dear Fairytale Brownies,
My tech support department was sent a box of your brownies last year by one of our software distributors, and they were just about the best I ever had. I think my heart skipped a beat when I opened the box and saw another batch this year! This time I went around the building and shared them with the folks in other departments, and just had to share with you the instant message I got from one of my coworkers after sampling your brownies:
[15:08] : I think I just saw GOD


Keep up the good work. 
Dan F.


------


Dear Fairytale Brownies:
I received your brownies last Christmas and loved them so much that I am sending them to friends this Christmas. As I went to order online, I was wondering how it would work since I had 5 people to who to send brownies. Your website is WONDERFUL. It could not have been easier. This is the best website I have ever ordered from and I only wish that other web sites were as well-designed, user-friendly, and thoughtful. Every concern I had was easily addressed. I have never written to a company before, but just had to let you know how stellar your service and your brownies are. Plus, there was FREE SHIPPING on the very item I was sending! Thank you so much for making my holiday shopping easy and fun.


Sincerely,
Katie C.


Have a happy and safe Holiday Season.

~ Hilary

We frequently get customers sending us their experiences with Fairytale Brownies. Either as gifts for their friends and family, or as little indulgences for themselves. We often hear rave reviews from them. Here is one rave that came in to our customer service department yesterday that I thought I'd share with you:

Dear Fairytale Brownies,
I love your brownies. A friend first sent them to me as a gift and I have been hooked ever since. I especially appreciate the Free Shipping this time of year. It made a huge difference for me. I've placed one order yesterday, four today, and am sure I will be ordering more before the week is out. I feel confident when friends get these that they will feel special as your presentation is so nice. Thanks again for a quality product.
~ Nicky K.


Thank you Nicky! Have a happy holiday season.
~ Your friends and Fairytale Brownies

Ok, so I do consider myself to be somewhat of a blog lurker. I read tons of blogs on just about everything. Recently, I came upon a post that I enjoyed. This author was giving suggestions on ways to have some family fun online this season. Most of the sites listed I've seen before, but I thought it would be nice for me to share with your too. So, here are some of the suggested sites and a few that I threw in on my own:

Only 11 days, 18 hours, 47 minutes and 29 seconds left in the countdown to track Santa as he delivers gifts to children around the world!
http://www.noradsanta.org/en/home.html

Christmas caroling is a great way to spread cheer to friends and neighbors. At Emoticarolers site, you can create your own virtual Christmas carolers. You can pick up to 4 emoticons to use as the carolers, then select your songs and you are on your way!
http://emoticarolers.com/

Enjoy the joy and magic of Christmas in Santa's Secret Village. There are many free activities like writing letters to Santa, read stories, enjoy karaoke, send e-cards, find recipes, play games and puzzles, print stories to color, and many more!
http://www.northpole.com/

See the scenic Northwest area where your Christmas tree grew up! Make tree decorations, color, play games, match holiday shapes, and meet Ev'rett the friendly Evergreen tree and sing-along. Also, you can enter a decorated tree photo contest to win an Oregon's Mt. Hood Territory vacation package.
http://www.visitmytree.com/

Create your own Christmas story. Fill in the blanks (Mad-Libs style) to help write your own Christmas story. When you're done, read your story starring you!
http://www.blackdog.net/cgi-bin/story/xmas.cgi

Send Happy Holidays or Christmas ecards to your friends and family for free. 1000's of cards to choose from and there is no registration required.
http://www.free-ecards4u.com/

Make yourself, friends, family, and even your pets into dancing elves. This is pretty fun and is hilarious to watch the final product. Definitely do this for a good hearty laugh!
http://www.elfyourself.com/

Have fun, and have a happy and safe holiday season.
~ Hilary 


It's that time of year when we have extended business hours and our retail store is open on Saturdays. If you're located in the Phoenix area, you should stop by! All of the gourmet brownie gifts that we have in our catalog and our website are available at the retail store as well.  You can even place your brownie order for delivery in person at our store. You can find our hours and location here at: http://www.brownies.com/customer_service/contact_us.aspx.


Here is one of our Christmas displays. We have several displays throughout the store. Also, along the back wall, we have a viewing window so you can watch the bakers baking our delicious brownies!



Don't forget to print out our buy 1 brownie, get 1 free coupon before you come! Find the coupon here: http://www.brownies.com/fairytale_fun/coupon.aspx.

We hope you come and visit us soon! ~ Hilary
 

My 9-year-old son and I are huge hot chocolate fans. More often than not, I can be seen at our local Starbucks ordering a cocoa over a latte. When Fairytale Brownies was looking to improve its cocoa this year I was really excited about it. We had employee taste tests to find the best tasting cocoa around. We tasted about 5 different cocoas from chocolate makers around the world. We finally settled on a new formula that is more chocolaty than ever! This silky new Fairytale Cocoa is made from pure sweet ground chocolate. It is a dark chocolate lovers dream and has a rich, molten chocolate taste that’s the perfect indulgence - especially for those cold winter nights. Hope you enjoy the new cocoa as much as I do.  ~ Hilary





Hello! When I got into work today at 7 am, there was already so much hustle and bustle going on in our warehouse that I decided to snap a few photos and share them with you. We are really busy prepping for the holiday rush, so our shipping department is pretty busy building gifts as orders come in for holiday shipments. Below is a picture of a few pallets of Santa's Surprise gift towers ready to be packed into their respective shipping boxes. I thought these towers looked like pretty red Christmas trees! 























Below is a picture of our new custom gift printer in action. We can print full-color photographs and logo's on to our newly designed gift bands. This form of customization is a new process for us, but has been very popular so far this year. Our corporate customers love that they can order custom boxes with no minimums and they get free matching logo gift cards as well.






















Hope you enjoyed this behind the scenes peak at Fairytale Brownies. Oh and by the way, I hope you caught us on News Channel 3 this morning from 6am - 9am. We had a great time with April Warnecke and the Good Morning AZ film crew.

~ Hilary




Tomorrow is Thanksgiving! Wow, how time flies. Next week is December and then Christmas will soon be upon us. I think we are all starting to realize that the window of opportunity to find the perfect holiday gifts for our friends and family is going to close soon. Why not give the gift of gourmet Fairytale Brownies? We have Happy Holidays, Merry Christmas, and Happy Hanukkah specific gifts to choose from. Our brownies are certified kosher and we ship worldwide! It is quick and easy to order brownies for your loved ones this year. You can go online to brownies.com or call our 24-hour customer service number at 800.324.7982. What could be easier than that? All of us at Fairytale Brownies wish you a happy and safe Thanksgiving holiday.


~ Hilary   


If you are a fan of YouTube, check out the Fairytale Brownies YouTube Channel. We have a bunch of videos posted there ranging from our very early days on local news programs to our "Food Network - Food Finds" video from a few years ago. My favorite video is the demonstration on how we bake our luscious gourmet brownies! I can watch that video over and over! 

Remember, Fairytale Brownies are excellent holiday gifts and great for corporate gifts too! The process to order brownies is quick and easy, you can go online to www.brownies.com or just call 800.324.7982! A customer service agent is just a phone call away! Hope you are having a happy and safe holiday season.

~ Hilary

We received a couple of really great customer comments in the last few days that I thought that I would share.
I ordered a box of your Sugar-Free Magic Morsels and WOW how delicious! I am diabetic and usually the sugar-free I find quite acceptable, but not like the "real thing!" Your brownies are as close as it gets - thanks so much for thinking of those of use who can't have sugar.
~ Lynn S.



We also received another comment about the new web site we launched earlier this year. The web team was very excited to see this comment about the redesign.

I would like to commend you on your easy ordering process. Every year, when I order our Thank You gift for our clients, it is always a major project. This year, Fairytale Brownies made things go much smoother. I am very excited to hear what our clients say about your products when they receive their gifts. Thank you Fairytale Brownies for making my job so much easier.
~ Lynn K.


Send us your customer feedback, we love to hear from you. We hope you have a very nice upcoming Holiday Season!
~ Hilary






We love getting feedback from our customers here at Fairytale Brownies. Every time you order brownies, you and your recipient get an opportunity to tell us what you love and if you have any suggestions for us. If you haven't ever responded to our online survey or via the postcard in your brownie box, please do so the next time you order. Or send an email to service@brownies.com. You just might be featured on our blog! We got some emails today about two things that are near and dear to our hearts, soldier care packages and our partnership with KaBOOM!, so I thought I would share them.

"Hey, I just want to say thank you so much for supporting the troops. One of the girls I know said she was trying to order brownies and you sent some to her deployed soldier at your expense. Although I am lucky enough to have my husband home this holiday season, I just want to say thanks again, because little things like this mean the world to deployed soldiers who are happy to have anything that reminds them of home. Next deployment I will be sure to pass along the word that you guys are great! I hope your business continues to be prosperous." -Rebekah S.

"Hello Fairytale Brownies. My wife and I have been using your services to send client gifts for 10+ years. We were recently visiting my grandparents in Long Beach, MS and were amazed to see your name on a small park sign - as a supporter and contributor to the KaBOOM park project. Thank you for giving my 3 little girls a fun place to play in a tiny town that was almost wiped off the map." -Ryan

Thanks Rebekah and Ryan for your kind words, we really appreciate it!

~Kari



The buzz going on here at Fairytale Brownies is huge this week. We are all so excited about this Friday because we are expecting a TV crew from The Food Networks "Unwrapped" show to shoot an episode featuring Fairytale Brownies. The premise of the show is 'comfort food' and they'll be shooting the bakers baking our gourmet brownies from scratch, interviewing our founders David Kravetz and Eileen Spitalny, filming our shipping team packing and getting gifts ready for FedEx shipment, and showcasing our retail store that is open to the public.
 
From the show, we are hoping to remind people that Fairytale Brownies are great as Holiday Gifts and are easy and simple to Order Brownies! As soon as we have an air date for the show, we'll pass the word along to you!

~ Hilary


I came into work today and immediately was lifted by the sweet smelling aroma of the Fairytale Brownies bakers baking away. We are baking away getting ready for the holiday season. So, I decided to visit the kitchen and snap some photographs of our awesome bakers in action.  Order brownies for holiday gifts...its a gift that won't soon be forgotten, I promise!

Pouring the brownie batter into the baking pan. Mmmmmmm, smooth, rich, Callebaut Belgian Chocolate!



Here is the Toffee Crunch flavor ready for the oven! Notice how every inch of the batter is covered in toppings. These pans will get cut into our 3" x 3" and 3" x 1.5" Brownies and Sprites, so we want to make sure that there are plenty of toppings in every savory bite!




Walnut Brownies getting their toppings. Here again, notice how many Walnut pieces are getting spread onto the batter! YUM!!!



Take a look at our Flavors page to see our entire luscious brownie family. 
I don't know about you, but I am ready for some chocolate! Enjoy!
~ Hilary

Gosh, it's unbelievable that it is November already. We are geared up here at Fairytale Brownies for the holiday season. As we've shared with you previously, we have some really cool new custom gifts this year. We can print your full-color logo or photo on our keepsake wooden boxes and on our gift favors. Also new this year, we are printing on gift ribbon that wraps around your Fairytale gift. Click the links below for examples of our new custom gifts.

Examples of our Custom full-color Gift Favors.

Examples of our Custom Gift Ribbon.

Examples of our Custom Keepsake Gifts.

What is really cool too, is that there are no minimums on custom gifts anymore. Previously, we had a 25 gift minimum, but we decided to do away with that to make it easier on our customers who didn't need 25 or more customized gifts. There is a one week lead time on custom orders to get the order placed and to get the artwork approved. So, if you're interested, the custom gift deadline is November 17th!

You can always call customer service with any questions at 800.324.7982. You can also email us at service@brownies.com with questions as well. We will get back to you within one business day.

Thank you, and have a Fairytale Day!

~ Hilary



Ever wonder how we get all those 2 million catalogs mailed every year? Well, here's a behind the scenes look at how we address catalogs for our mailings. This photo is from a local mail house that is sending a 50,000 piece mailing for us this week:



That machine is inkjetting addresses onto the catalogs from a list that has been presorted to get us the best possible postage rate. Pretty cool to see it in action, huh?

Look for a Fairytale Brownies catalog in your mailbox next week, and if you're not on our mailing list click the request a catalog link on the right to sign up!

~Kari

Food Start Ups Advice: One of the most common mistakes I see with new startups is the failure to protect their intellectual property (their "brand") through trademarks and copyrights. One of the first things a new business owner does is choose a name for the venture. Often these new owners register the business name with their Secretary of State and then think they own the exclusive rights to the business name - this is not the case! In order to fully protect the use of the name (and more importantly ensure they are not infringing on someone else's name), it is critical to secure a federal trademark for the business name.

One option for securing a federal trademark is to hire an intellectual property attorney. But this can often be very expensive. The less expensive route is to search for and apply for the trademark yourself with the United States Patent &Trademark Office. To begin the process, go to http://www.uspto.gov. Click on "Trademarks" in the left column, and then click "Search TM database (TESS)." Finally click on "New user form search (basic)." This is your starting point to search and make sure that somebody else is not already using the name. It can be very costly if you skip this step and find out down the road that someone else owns your business name (especially if it is a large business with deep pockets).

Once you determine that your business name is not already in use, you'll want to begin the application process to secure your own trademark. Start here to get an overview of the process - http://www.uspto.gov/web/trademarks/workflow/start.htm. This web page has many other links where you can learn more details about how it all works. Filing a trademark registration only costs $325, so it is well worth your time and money to take care of this early on in your new business venture. Good Luck!

~ David