Hi, my name is Eileen Joy Spitalny, Co-Founder of Fairytale Brownies. Friends since kindergarten, David and I started baking these brownies together in 1992 in a friend’s catering kitchen. 

What's in a name? When we started our brownie company, one of the first things to decide was our name. We literally looked up the word brownie in the dictionary.

And there the answer was revealed to us...

Yes, a brownie is "a small square cut from a flat chocolate cake" BUT it is "a small, helpful elf"!

Hmm, upon further research brownies live in fairyland with sprites, nymphs, fairies and all the other special little ones and what we especially loved about "brownies" is their giving back...

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SATURDAY, MAY 26 - Visit Old Town Scottsdale Farmer's Market or Tatum & Shea Whole Foods!!

Visit Old Town Scottsdale Farmer's Market tomorrow and go to the fun AZ Pops Cart for a Salted Chocolate Fairytale Brownies fudgy chocolate edges inside popsicle - they are soooo good!

Pam and Butch are new Fairytale friends. Last weekend I visited the market and here I am with Butch enjoying this Fairytale cold treat. This one is a caramel rosemary Fairytale edge pop.

   

Then I got to visit their kitchen this...

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Fairytale Brownies, Sprites, Morsels and Fairytale Cookies have been delivered to the Cannes Festival!

I imagine our brownies took a sharp right at the Eiffel Tower and now will be scattered about the American Pavilion for snack time, treat time and late night muunchies!

We put our facebook Fairytale Brownies and Twitter @ftbrownies on each label to help spread the brownie word, meet some new brownie friends and make the world a sweeter place with our fudgy Callebaut all natural brownies and...

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Drumroll please.....

Fairytale Brownies; The Greatest Brownies in all of Fairyland.

This signage is at our first retail space on 68th St & Indian School.

And young David & Eileen.

Then we moved out to 48th St & Ray. My husband Michael & I with the brownie man.

Michael was also our first baker. Thanks honey!

And now in 2012 our new bakery signage going up!

Ta da! Here it is complete.

Come visit when you are in Phoenix; samples are always out, watch brownie baking through our viewing windows and here is...

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Our newest www.brownies.com feature and gift is so awesome I had to share. You can get mail order cookies or brownies with your photo on top. And so easy!

Here's the finished Fairytale Custom Medley Photo Tin.

Now let me show you how easy!

Step 1 - Choose which brownie tin sku; I chose the Photo Tin Medley.

      

Step 2 - Upload your photo; chose photo off my iphone (self-portrait of my family)

  

Done. Ordered yesterday, shipping today; delivered to Grandma TOMORROW!

Pretty cool. Grandma is going to...

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Here's a great memory; having Famous Amos come to our bakery! This week while eating lunch Kari asked who saw the episode of "The Office" with Famous Amos last week.

Love that show and love it they called him Mr. Famous. Which he is.

While I attended USC in Los Angeles, Wally Amos came and spoke at one of our Entrpenreneur classes. I remember him sharing how anyone with a mouth was a potential customer. About 10 or so years after that lecture I found out we had a mutual friend here in Phoenix and...

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Arizona's own Fairytale Brownies is doing what we can to make this a 100th Birthday to be remembered.

Today we delivered over 300 Belgian Chocolate Brownies as a party favor for the 100 Centurian Brunch tomorrow at Downtown Phoenix Sheraton. That event is sold out!

Wait there's more;  for those who would still like their luck at a FREE Fairytale Brownie, get to any Phoenix area Whole Foods and be one of the first 100 customers tomorrow, February 14. Simply make your purchase at the front register...

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Ever since the Super Bowl came to Phoenix in 2008, Fairytale Brownies has been donating brownies to the Taste of NFL Event. Each year the money raised is shared with food banks  in each NFL team's home city. Thank you NFL and patrons!
My Atlanta friend Gena Berry with her magical touch orchestrates and coordinates all of the volunteers and chefs at this event. Wherever the Super Bowl is, Gena is...
Our gorumet brownie gifts are part of the back-of -the-house happening at Taste of NFL. VIPs of the...Read More »

Once upon a time, I met my friend David. It was in the sunny land of Phoenix, Arizona.
We were friends instantly and now over 40 years later (wow!) we are still friends and also celebrating 20 years in business together!

Through our blog and facebook we will share customer stories, landmarks and memorable moments. Here's a couple of early photos. Street fairs and farmer's markets were our main ways of spreading the brownie word. And I carried brownies & flavor tests in my purse at all times. For...

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So excited to be listed!!! This is actually the Janaury 2012 issue and next year we are 20 years baking... What a great way to start celebrating! But you don't have to be in Phoenix to enjoy; we can ship brownies, deliver cookies or whatever visions are dancing in your head!!! Just go to www.brownies.com.

And for locals; here's a tip; this Saturday at Downtown Phoenix Farmer's market the Phoenix Chapter of Les Dames D'Escoffier is having a bake sale. Proceeds going to our local...Read More »