It's a new year so I figured I better get back into the habit of blogging again! December was a crazy busy month for us so I got a little distracted. I am back now to blog about anything and everything to do with Fairytale Brownies!
It's already the 7th of January but there are still lots of wacky ways to celebrate the month!
January is Celebration of Life Month - I like this one. Every month should be a celebration of life!
January is Hot Tea Month - We have been told on several occasions that our fudge brownies go every well with a hot steamy cup of tea.
January 17th - 23rd is Hunt for Happiness Week - You came to the right place! Since you are on our website you have to hunt no more, order brownies and your happiness will arrive in about 3 business days!
January 19th is Rid the World of Fad Diets and Gimmicks Day - I like this one a lot too. Even if it's just for the day I am going to celebrate this one by having a chocolate brownie for breakfast, lunch and dinner!
January 29th is Fun at Work Day - Everyday is a fun day at the Fairytale Bakery. If your office needs some fun having a box of gourmet brownies delivered will do the trick!
Hope everyone's year is off to a great start! I have a very good feeling that 2010 is going to be a Fairytale year!
We have other deliciously satisfying popular Fairytale Brownies gifts discounted from 50% - 20% off. Visit our sale page here. Our New Year's Sale ends this Friday, January 8, 2009. Order brownies today at brownies.com or call our 24-hour customer service line at 800.324.7982. All of our gourmet brownie gifts are all-natural and free of trans fats, hydrogenated oils, preservatives and artificial colors. Send brownies today!
Finally on December 31st, we reached our goal of 2,000 - thanks largely in part to our fans! We put all of the entires in a fish bowl and held a random drawing for 3 winners to win a Fairytale Delights gift (pictured left). The Fairytale Delights is a rich and delectable trove of desserts, toppings and beverages. Placed inside our giant purple box are 12 brownies, 6 Fairytale Sprites, a 4 oz. bag of Fairytale Jumbo Cashews, 8 oz. each of Fairytale Coffee and Fairtytale Cocoa, plus 1 jar each of our Chocolate and Caramel Fairytale Endings dessert sauces. Each of our 3 winners were excited to win this delicious prize. Some of our winners even documented their gift arrival and posted the pictures on our Facebook Fan page. Visit our page today to see pictures and while your there - please become a Fairytale Brownies Fan!
http://www.facebook.com/fairytalebrownies
Here is a picture of Alyssa and I drawing the names of our 3 winners! I have no idea why I have such a surprised look on my face (I am on the right). Maybe I was over-excited to pick the winners and tell them about their delicious prize ;-).
Name: Betty R. - Blog Starting Again
City:
State:
Name: Sarah
City: Indianapolis
State: IN
Because I'm considered the "brownie lady" to my friends, when I go to a party, it's expected that I bring brownies. Yesterday was one of those times. I went to a "dessert" theater holiday performance. The audience sips coffee and samples various desserts while the performers do their thing.
I decided to modify an old dessert pizza recipe to make individual treats. Here is my recipe for PEANUT BUSTER BROWNIES...
PEANUT BUSTER BROWNIES
18 Fairytale Brownies (I used 6 Original, 6 Peanut Butter and 6 Chocolate Chip)
1 cup creamy peanut butter
1 8 oz. package of cream cheese
1 cup brown sugar
2 packages of Reese's Peanut Butter Cups (1.6 oz. size - 2 cups in a package)
chopped peanuts
Fairytale Endings Chocolate Sauce
Mix peanut butter, cream cheese and brown sugar until smooth. Spread over individual brownies.
Chop the peanut butter cups and sprinkle on top of brownies. Sprinkle peanuts on top of brownies as well (I just eyeballed it).
Melt 3 heaping tablespoons of Fairytale Endings Chocolate Sauce in microwave and drizzle over brownies.
If you are serving more than one dessert, you might want to cut the brownies in half because they're quite rich. Here is a picture of a "Sprites" version.
This is such an easy recipe to make. Not having to bake the brownies saves you lots of time, too!
Merle is a journalist, comedian and most recently book author ("Whirl with Merle - It's a Humorous Life") who discovered us in 2005 while covering the Chocolate Show for a story she was writing. She has continued to promote Fairytale on her talk radio show. Whenever she travels for her stories, she spreads the brownie word as well. We're so glad Merle loves our brownies!
Most recently, she was interviewing the cast and director of a New York show called "The Gayest Christmas Pageant Ever" and took a moment to talk about her talk radio sponsor, Fairytale Brownies. Everyone was so interested in the brownies that the 30-second spot turned into a 5-minute infomercial! Thank you, Merle!
Here is the link to Merle's mention of us. She eventually does talk about the show.
http://www.blogtalkradio.com/merleswhirls/2009/12/04/whirl-with-merle-1
No surprise really. I used to switch food gift companies each year. One year Aunt Pat received muffins, the next year she received cookies. But once I ordered Fairytale Brownies online four years ago, shipped brownies are just expected.
Now I switch gifts within the Fairytale Brownies family - one year they get brownies, another year they get Sprites.
This year, some of them are receiving Candy Cane Truffles. Our truffles are bite-sized mint brownies covered in 60% dark chocolate and sprinkled with crushed candy canes. I fondly refer to them as "little bundles of joyful essence" because my tastebuds dance a happy dance when I eat them!
Other relatives are receiving our Winter Sprite Wonderland. This gift includes an assortment of 16 Sprites (3" x 1 1.2" brownies) packed in a wintry blue snowflake gift box.
The brownies are delicious, of course, so I know they will love this gift, too.
You can ship brownies to your loved ones in time for the holidays as well. Order online at www.brownies.com or call 800.FAIRYTALE.
All of this talking about shopping made me hungry so I'm going to take a brownie break now.
We had such an awesome treat today when the owner of Arizona Cheesecake Company stopped by and gave us a custom Fairytale Brownie & Caramel Cheesecake! OMG is all I have to say - the 9" cheesecake was totally delicious. The ingredients he used in the cheesecake were: Cream Cheese, Sugar, Fairytale Brownies (crushed), Eggs, Brown Sugar, Cream, Butter, Flour, Fairytale Brownies Caramel Sauce, Corn Starch and Vanilla. We are going to try and get the recipe to share with all of you so you can make this sweet treat at home. The only thing I think it needed was MORE deliciously fudgy Fairytale Brownies :-)).
Arizona Cheesecake Company:
731 S Arizona Ave
Chandler, AZ 85225
480-444-2524
Everyone roaming the ASU Tempe campus today for work, classes or just visiting is in for a treat - a fudge brownie treat from Fairytale Brownies!
Holly and Eileen are at the bookstore until 6 p.m. today sampling 5 kinds of Fairytale Brownies - Original, Chocolate Chip, Cream Cheese, Toffee Crunch and Walnut flavors.
In celebration of the ASU Employee Appreciation Event 2009, Fairytale Brownies are for sale at 30% off. You don't need to be an ASU employee to purchase the individually wrapped brownies at this reduced price. Just drop by the bookstore, say hello to Holly and Eileen, taste whatever flavor(s) you like, and buy as many brownies as you need. The brownies make great study break treats and "thank you for helping me get through the semester" gifts.
Bookstore patrons also can order select brownie gifts at 30% off. Choose from six different gifts at the special price through 12/7/09 using a specific priority code. Gifts can be shipped (standard delivery) for only $6.95.
Start your holiday shopping now!
"On the 2nd day of Christmas New Around the Blogs gave you a Fairytale Brownies giveaway and review. Fairytale Brownies is a company that started when two friends from school decided to share their love for chocolate and brownies with the world. The item I received to review was the Winter Sprite Wonderland assortment.
It included 16 individually wrapped gourmet brownies in flavors that included, Peanut Butter Brownies, Toffee Crunch Brownies and my favorite Chocolate Chip Brownies! These were a big hit arriving the week of Thanksgiving when my whole family was around. We were all tasting and trading. Fairytale Brownies have no trans fat, hydrogenated oils, preservatives, or artificial flavors. The Brownies are guaranteed fresh upon arrival. All Fairytale Brownies are certified Kosher as well. It's great knowing such care goes into these Brownies. Check out all of the flavors, as I am sure you can't pick just one.There is an occasion to order Brownies every month of the year. From Welcome New Baby Gifts, to Happy Halloween Brownies, to Anniversaries and Happy Birthday Gifts, Fairytale Brownies knows how to say it. Fairytale Brownies are de-lish! The Toffee Crunch was sweet and crunchy, the chocolate melts in your mouth. You can find out more info about Fairytale Brownies on their Facebook Fan page, Twitter page and also they have a blog.
Buy it: Check out Fairytale Brownies website brownies.com, and you can order brownies online.
Win it: The great people at Fairytale Brownies want you to enjoy a Winter Sprite Assortment too! Here is how to enter:
Check out Fairytale Brownies and tell me which assortment you would send to someone and for what occasion! This must be done first for extra entries to count! Extra entries:
- Become a fan of Fairytale Brownies on Facebook for 1 entry.
- Follow Fairytale Brownies on Twitter for 1 entry.
- Sign up for specials on Fairytale Brownies blog for 1 entry.
- Follow my blog for 1 extra entry.
- Blog about this specific giveaway and leave me the link for 2 extra entries.
- Subscribe to my blog via email for 1 extra entry.
Watch the video broadcast here. PHOENIX -- Cyber Monday is the start of a busy season for one local business.
"We have Black Friday, when everyone went to the malls, and Cyber Monday is when everyone gets online and starts shopping," said Fairytale Brownies owner David Kravetz.
Kravetz says the company is hoping to cash in on some of that online business. "We do most of our business at the holiday season, so Cyber Monday is sort of the kick off for us," said Kravetz.
He says it's brownie making at its best. "We have the best brownies around," said Kravetz proudly. On thier busiest day last December, Fairytale Brownies shipped 15,000 packages in one day. "About 60 percent of our orders come in through our website," said Kravetz. Kravetz says most of the company's busiest days come in mid-December. "In the month of December we do 20 times the business than we do in our slowest month of the year," said Kravetz.
The sweet sales start on Cyber Monday, and at Fairytale Brownies they're ready. "Everything we do is designed really for that one or two peak days to make sure we can handle it and we plan all year for that," said Kravetz."
To order brownies online, or send brownies to your friends, family or coworkers, visit brownies.com or call our 24 hour customer service line at 800.324.7982! Enjoy!
Cyber Monday marks beginning of big season for local company
 | Reported by: Jay Reynolds Email: JReynolds@abc15.com |
"I was delighted to receive a Belgian chocolate brownie gift box from Fairytale Brownies. The gift box was beautifully packaged. It was very evident that great care was taken beginning with the production and all the way through to the packaging of these delicious fudgy brownie treats.
We received the Fairytale Dozen & Cocoa, which included an 8oz. tin of velvety smooth Fairytale Cocoa and 12 of their gourmet brownie flavors. There was plenty to share! My family thoroughly enjoyed the gourmet brownies from the time we opened the box, up until the last treat was eaten (we still have a bit of hot cocoa to enjoy - yeah - which is as chocolaty and delicious as the brownies).The brownies were incredibly fresh and rich, they were the best brownies we've ever tasted. ALL of the ingredients were pure quality - the chocolate, the nuts, the caramel - you name it! Whether you are gifting the product or purchasing it for yourself, the great thing is that you can maintain freshness in the refrigerator or even in the freezer for 6 months if necessary. Although, I don't think they'll make it into the freezer; they are that good!
These chocolate brownies were very generous in size. In most cases I was an excellent sharer. However, I must admin that there was this one time that I took a half of a caramel brownie and packaged the remaining half for another time. Unfortunately for the rest of the family I was back for the second half within minutes. I simply couldn't resist! We have YET to try some of the other flavors that sound equally tempting. We sampled six of the twelve flavors, all of which received rave reviews.
The twelve flavors include: Original, Caramel, Chocolate Chip, Cream Cheese, Espresso Nib, Mint Chocolate, Peanut Butter, Pecan, Raspberry Swirl, Toffee Crunch, Walnut and White Chocolate. All of these flavors are available in a number of festive holiday gifts! Consider Fairytale Brownies should you have a tradition of gifting something sweet. These gourmet chocolate brownies will be a welcomed, much enjoyed delight for the chocolate lovers on your holiday gift list!
Be sure to stop by brownies.com. They have a wonderful website, support great causes and whip up the tastiest chocolate brownie treats! Fairytale Brownies is on my holiday shopping list this year. I have to distant relatives that will receive a holiday gift package from Fairytale Brownies, as well as the hostess of one of celebrations. Fairytale Brownies was kind enough to offer a free shipping code for this holiday season! Enjoy Free Shipping for merchandise of $30 or more by using priority code MOMBLOG at checkout through December 31, 2009. Sweeten someone's holiday, or even your own!"
Today is Cyber Monday, the busiest day of the year for online shopping. Jay Reynolds of ABC 15 stopped by the bakery to discuss web shopping with David Kravetz, Fairytale's Co-Founder and Catalog & Web Team Leader. 
David and Jay reviewed web order stats from 2008 and compared last year's Cyber Monday's orders with this year. At 10:30 a.m., Fairytale received 50% more web orders than last year!
Today's Fairytale Brownies sale of 20% on select items is doing well.
Jay toured the bakery to familiarize himself - and photograph - the brownie baking and shipping processes.
Get the scoop on purchasing fudge brownies online during Jay's interview with David at 6 p.m. today on KNXV-TV Channel 15.
Pictured above, David Kravetz talks about online shopping for Fairytale Brownies holiday gifts.
Name: Cheryl Ford
Email: thomastte@bartlesville.net
City: Bartlesville
State: OK
Name: Lindsay Wysong
Email: prettyinparis_26@yahoo.com
City: San Antonio
State: Texas
On behalf of our Momblogger, "My Loonyverse," I am reposting this Fairytale Brownies review and giveaway for a Christmas Dozen!
"Oh. My. Word. For the first time ever, I like a base brownie recipe better than my own. I know how conceited that sounds but when you have been making something for years, you know exactly how to tailor it to your specific tastes. I was impressed from the get go- everything from the emails to the packaging had me thinking- this company is something special. The more I read, the more I found to like.
You can read their story - from how they got started to where they are now - it is impressive. A long time friendship, a family recipe and a passion for brownies along with a commitment to excellence and they are up to over 2.5 million brownies annually. Their little mascot and spreader of joy is Brownie, a cheerful fairy of Celtic lore who delights in doing good deeds. Fairytale Brownies are all natural, certified kosher and free of Trans fats, hydrogenated oils, preservatives and artificial colors.
Fairytale Brownies gives back- because it all started on a playground, Fairytale Brownies supports KaBOOM!, a national non-profit organization that empowers communities to build playgrounds. They donate brownies and a portion of their profits- you can help too- at checkout you can choose to donate a dollar by clicking give the gift of play at checkout.
We received the Christmas Dozen to review, and it was one of those gifts that are a delight to unwrap- you know the presents that you just know something special is inside because of the care that went into presentation- that's what you get with your package from Fairytale Brownies. We started with the white chocolate and didn't stop until we were almost sick from eating so much! Yes, they were that good. 12 delicious flavors including caramel, chocolate chip, cream cheese, espresso nib, mint chocolate, original, peanut butter, pecan, raspberry swirl, toffee crunch, walnut and the aforementioned white chocolate. Each was truly a delectable treat and all were excellent- as I've always said, quality ingredients and a passion for what you are doing makes all the difference.
As much as I wish I could toss in my brownie-making apron, I just can't justify ordering every time I get a brownie craving, however, I absolutely will be ordering them. They are very reasonably priced, and make an extremely impressive gift. In addition to the 3" x 3" Fairytale Brownies we received they have Fairytale Sprites 3" x 1.5" and Fairytale Magic Morsels 1.5" x 1.5".
There are several packaging options, including some with hot chocolate and Truffles and... no, I won't tell you everything they have because I want you to go to the site to see all there is and tell me your fave for your main entry. Try not to drool on your keyboard. That's right- Fairytale Brownies has generously offered one of our readers a chance to win the Christmas Dozen. I have to say we're wishing we could enter our own giveaway, they are so good!"
For the full review and giveaway information, visit http://www.myloonyverse.com/2009/11/fairytale-brownies-review-giveaway.html.
"The benefits of consuming dark chocolate for its antioxidant properties has been known, but until now dark chocolate was only suspected for easing stress. Now scientists have proven that dark chocolate alters metabolism and lowers stress biomarkers. Consuming an ounce and a half of dark chocolate is now found to lower stress hormones in a study of highly stressed people, adding to the list of health benefits of cocoa flavinoids.
Dark chocolate can reduce risk of heart disease, relieve pain, lower blood pressure, and protect from skin cancer. The new findings show that daily consumption reduced stress hormones and other stress-related biochemical markers among study volunteers. The authors write, "The study provides strong evidence that a daily consumption of 40 grams [1.4 ounces] during a period of 2 weeks is sufficient to modify the metabolism of healthy human volunteers."
Chocolate is complex, and rich in a variety of bioactive compounds. "The sheer complexity of a food matrix, such as dark chocolate, may determine a large variety of effects on the metabolism. Studies have indeed demonstrated the potential health implications of dark chocolate constituents, but rarely as a whole product."
The study included 30 stressed individuals who self reported anxiety levels as low or high. Using an approach called nutrimetabonomics, the researchers assessed the metabolic status of the study participants. The scientists used proton nuclear magnetic resonance (1H NMR) spectroscopy and mass spectrometry (MS) to evaluate daily metabolic changes that occurred from consuming 40 grams of dark chocolate daily over a period of two weeks, measuring urine and blood samples.
The participants snacked on dark chocolate mid-morning (20 grams), and as an afternoon snack. After two weeks, metabolic changes that occurred from eating dark chocolate were intensified. According to the results, "Intriguingly…profiling showed that chocolate-induced metabolic effects were statistically significant only in subjects with inherent high anxiety trait." Dark chocolate lowered levels of catecholamines (adrenaline, noradrenaline, normetanephrine), corticosterone, and the stress hormone cortisol in the study group.
Additional evidence of the benefits of dark chocolate included "a partial normalization of stress-related differences in energy metabolism and gut microbial activities" - an important area of current research. Intestinal bacteria play a significant role in boosting immunity. Dark chocolate is now shown to lower stress hormones in the body. The findings mean that consuming dark chocolate daily could lead to long-term beneficial health consequences associated with easing stress. Consider adding the tasty treat daily for better health."
"Hello! My name is Holly and I am on the Wholesale team here at Fairytale Brownies. I am new to the Fairytale Brownies team and have enjoyed every moment. What's not to enjoy when you are selling such incredible brownies and working with an awesome group! The Wholesale team sells our gourmet brownies to retail stores, food service, restaurants and distributors. We sell Brownies, Sprites, Magic Morsels, Truffles, 1lb and 2lb Brownie trays to our wholesale customers along with 1/2 sheet (4 lb) trays to restaurants and food service. We have been in the wholesale business since July 2009. Now when you get a craving for a Fairytale Brownie, you can go to a growing list of retail outlets to get your Fairytale Brownies fix! Click here for a list of retail stores.Last weekend I had the pleasure to be involved with my first Fairytale Brownies sampling events at AJ's Fine Food stores in the Phoenix Metro area. It was great fun to sample Brownies and Truffles and share our Fairytale Brownies story with new customers. I especially enjoyed having customers walk up to me and tell me how much they LOVE Fairytale Brownies and how long they've been fans. My favorite customer was a pre-teen girl that came up to the table with her Mom and she was very excited. She had seen Fairytale Brownies in the Food Network show "Unwrapped" and now she was seeing us in person!
The samplings were a big success. The customers were thrilled with the samples and they took advantage of the great deal at AJ's for 1/2 off the 1 lb Walnut trays (sale price of $5.99). The sale continues through October 31st, so you still have an opportunity to pick some up for those Halloween parties. I look forward to meeting more Fairytale Brownies fans at future sampling events! - Holly P."
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