The YOB (Your Own Business) Fair and Resource Day is designed for entrepreneurs, business owners and those thinking about starting a business. David & I were asked to speak at lunch and share our mail order brownies story and answer questions from the attendees. We have a big appreciation for those going out on their own and want to help them succeed. And a part of being successful is being able to ask for help. So don't say you heard it here (FTB blog) but those who ask questions during our Q & A are going to get some FREE brownies. Sampling is one of the best ways for us to spread the word and it takes courage to ask those "scary" questions when you are just starting out. So they deserve a sweet gourmet brownie reward. Registration and more information at www.yobfair.com.
The YOB (Your Own Business) Fair and Resource Day is designed for entrepreneurs, business owners and those thinking about starting a business. David & I were asked to speak at lunch and share our mail order brownies story and answer questions from the attendees. We have a big appreciation for those going out on their own and want to help them succeed. And a part of being successful is being able to ask for help. So don't say you heard it here (FTB blog) but those who ask questions during our Q & A are going to get some FREE brownies. Sampling is one of the best ways for us to spread the word and it takes courage to ask those "scary" questions when you are just starting out. So they deserve a sweet gourmet brownie reward. Registration and more information at www.yobfair.com.Diet vs. the Fairytale Brownie
Can willpower alone overcome the fudgy brownie goodness of a Fairytale Brownie? We shall see...
My husband Jeff, in a bid to make himself healthier, decided in February that it was time for him to go on a diet. He was not happy with how he felt, and decided to change it, like most of us do. At that time, I wasn’t here at Fairytale Brownies, so he had few temptations to overcome. Two short months, and quite a few pant sizes later, he had lost about 30 pounds, and I was invited back to Fairytale Brownies. Needless to say, he loves the rich, fudgy chocolate brownies as much as I do. When I brought some home, since he had been so good, I made sure to include two of our favorite flavors as a splurge for him…Peanut Butter and Cream Cheese.

That beautiful purple and white bag barely made it in the house before he and my daughter started looking through it to see what gourmet brownies I had brought them. (Check out my previous blogs for the kiddo’s faves.) And, dessert that night was courtesy of Fairytale Brownies in my house!
Jeff has been very good, I must say. Once that original craving was out of the way for gourmet chocolate brownies, he didn’t ask for any more, and has been sticking to his healthier ways. He’s still dropping the pounds, and is over six miles a day on his exercise bike (which is no longer a dust collector). I’ve extremely proud of his accomplishment, and his willpower. So, I’ll bring him home some of the Sugar Free brownies to help satisfy that sweet tooth and celebrate his healthy accomplishment. I’ve heard nothing but rave reviews from customers who have eaten the sugar free brownies, so I’m thinking they’re a great treat for him. I fully subscribe to the idea of “everything in moderation” and the treat of a wonderful, decadent, fudgy gourmet brownie makes the week of dieting worth it.
Have a great week!
Potluck’s Most Wanted - Fudge Brownies
Have you ever noticed that if you bring something tasty and well-liked to a potluck how you’re asked to bring it over and over? Through the winter, when I was a seasonal employee here at Fairytale Brownies, I brought boxes of Fairytale Sprites and Morsels to family dinners and potlucks alike. These rich, fudgy chocolate brownies were the delight of many of the guests, with the favorites being the Raspberry Swirl and Espresso Nib for the adults, and the Chocolate Chip and Original for the kids.

Now that many of my friends, family, and former co-workers know I’m here once again, I’m beginning to see those requests all over again! Since many of my extended family are watching their waistlines this year, I think I'll include the sugar free brownies in my selections. All of these decadent fudge brownies have caused a spike in my Potluck Popularity!!
So, needless to say, when you’re requested to bring the dessert for your next family or office potluck event, go no further than Fairytale Brownies! Take a look at our brownies online at brownies.com, just so you'll get an idea of the wonderful flavors you can order. You’ll join me on the Potluck’s Most Wanted list, and, well, probably make a few great friends too!
Fudge brownie 1lb. Tray a Deal of the Day at Fairytale Bakery
ABC 15-TV's Daphne Munro visited the Fairytale Bakery this week to film for today's Deal of the Day. If you missed the promotion for Fairytale Brownies - it aired at 5 p.m. Wednesday (click here or view at their website) -http://www.abc15.com/content/news/smartshopper/story/Deal-of-the-Day-Snap-up-this-Fairytale-treat-at-1/DJHBnmtdh0O4nhxWpF79cA.cspxToday's deal is the 1 lb. Original or Walnut Brownie Tray for $5.50. The trays regularly sell for $10.95.
The brownie trays are the perfect cut-and-serve option for dessert. Serve them as is, or include them in your favorite fudge brownie dessert recipe.
Because the tray covers are not mail-order friendly, they cannot be shipped. Come buy brownies TODAY, May 6! We're open until 5pm. Also, we have last minute shopping for Mother's Day and those items can be shipped or taken with you.
Another idea - next week is Teacher's and Nurses Week which the 1 lb. tray is a perfect price and sized item to hand out for those occasions! And such a deal, only $5.50 tray! Thanks again Daphne and Channel 15 ABC Crew!

Perfect Brownies Delivered

Here's a glimpse at a corner of my desk right now. As you might guess, I've been playing with gourmet brownies and our still-in-development cookies to decide how to pack several gourmet brownie gifts we're working on for the fall. Every gift starts with a concept, then as we get closer to completing the gift's contents, we test different ways to pack the contents inside the box so that everything stays intact when we ship brownies to be delivered to you and your gift recipients. We got some preliminary Fairytale Cookies today, so I spent some time putting them into boxes with our fudge brownies and, to put it simply, shaking up the box to see what happens. Soon we will test ship new brownie gifts to really see how they will hold up in transit. We spend a lot of time adjusting things until we are satisfied that all of the mail order brownies and cookies we send will arrive as perfect as they were when we packed the box, so you and your loved ones get the best brownies delivered!
Congratulations Gifts For Graduates
Even though I am not graduating this semester, I have a niece who lives in Waco Texas that is graduating with her second degree from McLennan Community College. She is graduating Phi Theta Kappa and we are so proud of her. She sent us her personalized graduation announcement this past weekend. We are very sad that we can't be there in person for commencement, but I fully plan on sending her a congratulations gift for her accomplishment. Last Christmas she requested more of those "delicious fudge brownies" from me (I send brownies on special occasions). Of course she is referring to Fairytale Brownies! So I figured that along with the monetary gift I am sending her, I'd send brownies along too! Her favorite is the Mint Chocolate brownie, so I am planning on sending her a Congratulations Dozen (pictured right) with 12 Mint Chocolate brownies inside! Know anybody who is graduating...high school, college, trade school, etc? Why not order brownies from Fairytale Brownies to congratulate them of their accomplishment? Adding a gift of gourmet brownies to their celebration is a tasteful and delicious addition to their success! My niece will be receiving her Congratulations Dozen this Friday.....when will yours arrive? Visit brownies.com to order brownies online!
Congratulations Brownies For A Friend!
My good friend Misha, owner of The Lit Wick Candle Company, recently opened his first retail location. I send Misha a gift of our delicious, fudgy brownies to help him celebrate the big event. I chose the Fairytale Brownies Congratulations Sprite 24 (pictured right).Since it's inception in 2003, The Lit Wick Candle Co. has build a worldwide reputation for high quality candles and fragrances. Just like our gourmet brownies, every candle is specially made with pride. Every candle is hand-poured, every label adhered by hand, and every brochure folded with care. Providing customers with the very best fragrances and very best candles is not just his passion, its his honor!
Wow, gourmet brownies and gourmet candles! Like Fairytale Brownies, Misha takes such pride in his products. His is an award-winning company and like Fairytale Brownies, he ships not only across the US, but internationally as well. He has shipped candles to Canada, England, Mexico and even Bulgaria.I'm thinking Misha's next fragrance needs to be a Fairytale Brownie candle. Just imagine a Lit Wick Candle with the yummy fragrance of a fudgy chocolate brownie. Way to go Misha! Celebrate your success with the best gourmet brownies. We'll be watching for that fudge brownie candle!
Cream cheese topping dresses up brownies for visiting guests
I've discovered that fudgy chocolate brownies from Fairytale Brownies make the perfect treat when guests arrive. Not knowing when they had their last meal, eating a dark chocolate brownie will satisfy the hunger until the next mealtime arrives.
Fairytale Brownies by themselves are always a treat for my guests, but I recently experimented with a cream cheese/powdered sugar mixture to sandwich between two bite-sized brownie pieces. Then I tossed in some chocolate chips to add a little crunch. With some of the brownie pieces, I just spooned a dollop of the mixture and placed a chocolate chip on top.I used Peanut Butter, Caramel, Chocolate Chip, and Cream Cheese brownies, and all of them tasted quite delicious. For this recipe, you can use any brownie flavor you like.
Cream Cheese Mixture
1 8 oz. package Cream Cheese
3/4 cup powdered sugar
1/4 - 1/2 cup Semi-Sweet Chocolate Chips
Mix together. After assembling, keep refrigerated until ready to serve.
Mother's Day Brownies
This Mother's Day, a gift of fudgy chocolate brownies from Fairytale Brownies will make her tastebuds dance and her eyes light up with joy. You can even add a personalized store quality greeting card to express your heartfelt sentiments to her. View our Mother's Day Gifts here.
"I had some of your wonderful brownies sent to my mother for Mother's Day last year. She was extremely pleased and impressed with the quality of your product. She raved about the Toffee Crunch and Peanut Butter brownies, saying they were the best brownies she has ever tasted. Thank you for making this a great Mother's Day for her and for me. I will definitely purchase from your company again!" ~ Shawn T., Dexter, ME

Here's a delicious Mother's Day gift suggestion to WOW Mom this year. Especially if she is a dark chocolate lover. You can't beat this great gift for under $27 dollars!
Mother's Day Morsel 24
Contains 24 bite-size magic Morsels in Original, Caramel, Chocolate Chip and Walnut. Arrives in our classic box with a Happy Mother's Day gift band.
Regularly $30.90 On Sale $26.90
Visit brownies.com for our other decadent brownie gifts for occasions!
We have a winner! 3 of them, actually.
Thanks to everyone who participated in my little "Unwrapped" contest this week. And thanks for taking a few minutes to learn about how Fairytale Brownies makes the best brownies in the world! The question I asked was this: who originated our delicious fudge brownie recipe, and what is his or her name? The correct answer is Fairytale Brownies co-founder David's mom orginated the chocolate brownie recipe, and her name is Nancy Kravetz.
So now for the winners. Congratulations to Amanda, Alka and Rachael B for being randomly selected from the correct answers! You have a Fairytale Sprite Dozen coming your way. Just check your email for a message from me requesting your mailing address, and I'll get your fudgy chocolate brownies delivered ASAP!
Thanks again for playing!
Sometimes moms don't want to share
Mother's Day is two weeks away - plenty of time to think of a great gift. If your mom loves chocolate and you want to be her permanent "favorite," just order brownies from Fairytale.Our brownies are made with butter and fresh eggs, and are baked in 12 different flavors and three sizes. The Mother's Day Medley includes all three brownie sizes, and the Mother's Day Dozen includes all 12 flavors. Add some Fairytale Cocoa or Fairytale Coffee to the gift and Mom will be in chocolate heaven.
But just because she's all soft and squishy from her chocolate experience doesn't mean she will readily share those brownies - she loves you, but we're talking gourmet brownies here. You might want to buy two boxes: one for Mom and one for everyone else.
Gourmet Fairytale Brownies @ Whole Foods Local Vendor Day 4/24
This Saturday April 24th, Fairytale Brownies will be one of the featured vendors at Whole Foods Local Vendor Day! We'll be at the Whole Foods located at 7111 E. Mayo Boulevard, in Phoenix. We'll be there from 12pm - 3pm and we'll be sampling our decadent Original and new to Whole Foods flavor, Cream Cheese fudge brownies (Whole Foods now carries Original, Chocolate Chip, Cream Cheese, Peanut Butter and Walnut full size 3" x 3" Fairytale Brownies). If you are in AZ, please stop by for a sample - we'd love to chat and get your feedback.
Remember, Fairytale Brownies are All-natural, free of trans fats, hydrogenated oils, preservatives and artificial colors! And now, we are baking our entire line of gourmet brownie gifts with Unbleached Flour! For information on how to order brownies online, visit our website at brownies.com. Hope to see you at Whole Foods this Saturday.....Remember, local is always in season!
Learn more about Local First AZ.
Christmas in April!
People are always surprised to hear members of the Fairytale Brownies marketing team talking about Christmas all year round. You would think we get a break from it, but truth be told, we're constantly thinking and talking about what kinds of gourmet brownie gifts our customers will be looking for come December. Right now, Erin is working on new bands for our Christmas and Holiday fudge brownie gift boxes. To the right, you can see her Pantone swatches that she is using to choose the color palette for each band.
Here is a sneak peek of Erin working on the beginnings of the new Christmas band design. It's coming along! She's also been hard at work on the design for the towers I talked about last week, but I don't want to give too much away, so I'm not going to show you. But I will say that these brownie towers are going to be gorgeous! Thank You Food Gift
"A friend of mine received a Thank You box of your fudge brownies and I was lucky enough to sample a few. WOW! I couldn't believe something that good came out of that little package - it was just incredible. The box was beautiful and everything was so well done. Needless to say, I have been recommending you to everybody I know and will continue to do so! THANK YOU! ~ Jordan R."
So, show your appreciation with a Thank You gift from Fairytale Brownies. With assortments in various sizes, you'll be sure to find the perfect chocolaty expression of thanks. And, it's a gift they will never forget! Check our website brownies.com for information to order brownies online. Thank you for making the world a sweeter place :0)

Thank You Dozen Administrative Professionals 8-Sprite Favor
$37.90 $15.95
Check out our many other Thank You Food Gift options here: http://www.brownies.com/search/1/13/thank-you/thank-you.aspx
British Airways brings Fairytale Brownies on board
Business-class passengers on certain British Airways' flights will fly satisfied with fudge brownies from Fairytale Brownies.
Beginning this month, flights from Boston and New York traveling to London will serve Fairytale's Original flavor 3" x 3" gourmet brownie to business class passengers. Because our brownies are baked with Belgian dark chocolate and all natural ingredients, there might be a lot of happy sighs coming from the front of the plane. View our flavor family here.
But coach passengers won't have to feel left out if they plan ahead. They can order brownies online at www.brownies.com before the trip and then bring their favorite flavors on board.
Fairytale Brownies is happy to be aboard these British Airways' flights. We hope passengers enjoy their gourmet dessert, and when the time comes to buy brownies, they will think of Fairytale Brownies first!
Gourmet Brownie sampling at local Costco Warehouses!
Being a local business and very active in the community, we had many people recognize us. Some of our loyal customers were very happy to find us there! Fairytale Brownies is the best brownie company around, so of course, when people eat our decadent brownies and see our magical packaging, they never forget us!
We plan on participating in the next road show in May (right before Mother's Day), so if you are local and you get the chance, stop by Costco and pick up your favorite gourmet brownies today. I'll be posting the Costco times and locations soon. Keep checking our blog (http://blog.brownies.com) and our Facebook Fan page (http://www.facebook.com/fairytalebrownies) for more updates! We will be bringing along lots of Mother's Day Gifts so this is the perfect time to shop for Mom - and at our special Costco wholesale price too! Can't beat that! Or, if you're not local, please visit our website brownies.com if you'd like to order brownies online!
Hilary & Alyssa at Costco in Mesa, AZ

Kim at Costco in Paradise Valley, AZ

Buy a Gourmet Brownie - Support the Arts!
So come on down for the one-day art show, yummy food and great music.
Entry fee is $5 per person, and kids are FREE! Invite below.
Hope to see you there!
Eileen - Brownie Lover, Art Lover & Street Party Chair

Create sinful ice cream with gourmet brownies
We are always looking for new recipes using Fairytale Brownies. Tricia Jones of Alabama has a blog - Sinful Southern Sweets - and recently used some of our fudge brownies to make chocolate ice cream. Her recipe doesn't specify what flavor brownies she used, but I would think that each Fairytale flavor would give the ice cream a different personality. With 12 flavors from which to choose, there would be quite a few combinations!For a delicious treat using Fairytale's gourmet brownies, check out Tricia's recipe with a little bit of help from Martha Stewart.
Follow Up - Brownies To Haiti
After we sent brownies, we were flooded with emails to our blog from soldiers who received the fudge brownies and how thankful they were to us for sending a piece of home. It literally brought tears to my eyes to think that these men and women who put their lives on the line everyday to keep us safe from harm were thanking us with such sincerity for simply sending brownies. I had to immediately do a self reality check and be extremely thankful for all of the blessings in my life.
I would like to share a bit from an email I received from one of the soldiers who received Fairytale Brownies:
"We just received another box of the best brownies. The AIRFORCE thanks you for thinking of us. I have shared them with so many people, many whom have asked for your website to place orders when they go home (brownies.com). I myself have already sent home 3 thank you packages to people who have sent me care packages from home. The word is spreading and Fairytale Brownies are getting a great reputation with all the US Troops. Many people would like to say thank you, but we have very limited computer access. I thank you on behalf of the 500 troops still stationed here with me.
I was fortunate to visit the New Life Children's Home. It is an orphanage started by an American who has Haitian orphans and children with special needs residing on the compound. I brought donations I received in the mail from the states to the children. I also got to play, hug, and talk with the children. It was a great day Full of hope and love for all who were there. I got to visit with orphans who have special needs. We sat under the BIG tree that provides shade and hope. The special needs children sit under if for their own special hour during the day. It is a nice change of scenery for them. It is their time under the tree. Most of the day they watch the other children play, but the special needs children don't look sad they have the look of happiness knowing that the other children are having fun. The other children also help with the special needs children. Everyone in this home helps each other, and most of all everyone loves one another.
The beginning of this deployment to a bare base was and still is a lot of hard work. We are doing Search and Recovery/Mortuary Affairs. The work we are doing is hard, but it gives us all a sense of accomplishment knowing that the people we found are going home. Visiting the Orphanage I have a sense of hope. Seeing the children made every hard moment worth wild. The kids made me realize why I serve."
and
"I heard my Chief wrote to you and sent you pictures. he is a great man with a big heart. We go to the orphanage as often as we can. It really feels like we are making a difference. There are still 400 of us and more people have requested your great brownies. Thank you for everything."
As a matter of fact Chief (Jerry) did write me and shared some pictures from Haiti and their experiences there. See the awesome photo's below.



On behalf of Fairytale Brownies, we would like to thank the Connecticut Air National Guard, Jerry and Bambi for sharing your incredible stories and these unforgettable photos.
Brownie Research & Development!
Whew! We've had a very busy start to 2010 here at Fairytale Brownies! Today, I'm working on some gourmet brownie gift towers we're going to debut in our Fall 2010 catalogs, and I wanted to give you a behind-the-scenes look at a new product in development. We've packed these white sample boxes full of delicious fudge brownies, cookies (can you spot them?), coffee, cocoa and cashews to see what fits in the towers.
Next, we'll analyze the cost of each gourmet brownie flavor that we hope to include, so we can make sure the gifts fit into the right price range for our customers who order brownies in these kinds of gifts.
On the design front, our graphic designer Erin is working on how the boxes should look so that we create the most enchanting gift we can. There will be plenty of our signature Fairytale purple and brown in one set of towers, but a couple of others will be designed as part of our Christmas and Holiday gift collections.
What do you think?









