In The News

Fairytale Babies!

Thursday, September 2, 2010 by Melissa Eisenstein

This has been an extremely eventful week here at Fairytale Brownies. As our loyal readers know, one of our Customer Service Team members is having a baby. Well, she's due anytime now, and we decided to throw her a Fairytale Surprise Party!

Needless to day, any good party here at Fairytale includes the best brownies on earth! (No, the cake is cake, brownies were later.) Tanika was so surprised and pleased...and I hope Mackel will be pleased with all the love shown by all our people here, and I'm sure he will be.

On Tuesday, we're kicking our season into high gear with the arrival of our seasonal employees here in Customer Service. They will be here until just before Christmas to help us send brownies, cookies, and all of our other corporate food gifts for the holiday season. We have one who is with us for his fourth season, and has started with us already! Welcome back Tony "The Confrontation" Sanders!

As a side note, Rosh Hashanah will commence at sundown on September 8th this year, so, Happy New Year!

Fairytale Brownies prepares for the holidays in September

Wednesday, September 1, 2010 by Alyssa Andrews

It's September! Sixteen weeks from today is the Wednesday before Christmas. How's that for time flying?

No need to panic though. Fairytale Brownies has everything you need to guarantee your gifts will be well received. New tower gifts, new gourmet cookies, new gift bands, new truffle flavors - the hardest part of purchasing will be deciding who is getting what new gift!

Personally, I like the tower gifts because they include a little bit of everything we bake - brownies, Sprites, Magic Morsels and cookies. I love to reuse my boxes so once the fudge brownies are gone, something else will fill their place.

September is also is the month when our retail store goes back to winter hours. Beginning Tuesday, September 7, we will be open from 8 a.m. to 5 p.m. Once the holiday season officially begins in December, we will be open Saturdays, but until then we are on a Monday through Friday schedule. Find our address and retail store hours here!

Although most of the country is enjoying some cooler temperatures, Arizona still is experiencing high 90- to 110-degree temperatures. Fairytale Brownies will continue its practice to ship all gifts in an insulated box with cold packs Monday through Wednesday. October soon will arrive with cooler temperatures and our regular Monday - Friday shipping schedule will resume. Getting brownies delivered or cookies delivered is easy!

Hmm. All of this talk about the holidays is making me want some hot chocolate. Who has the marshmallows?

The Holidays Already?

Thursday, August 26, 2010 by Melissa Eisenstein

This week has been extremely fun-filled and interesting. Here at Fairytale Brownies, we are gearing up for the Holidays! We've brought in additional staff to help bake the best brownies for holiday gifting, and we're working on ramping up our staff here in customer service too! The holiday boxes are coming, and they're gorgeous! Those should be up on our site soon, as well as the new delicious Fairytale Cookies, which are eagerly anticipated!

If you'd like to see a preview of all our new offerings, go to www.brownies.com/new to take a look. I'm sure those beautiful new packages will inspire you to ship brownies to your friends, neighbors, and business associates.

As for customer service, we're helping businesses gear up for the holidays already! We're offering up to 30% off their holiday brownie orders if they prepay before the end of this month. Just think of the awe when your customers or collegues receive a beautifully wrapped brownie gift delivered right to their door, and they don't have to know you received a large discount!

Delicious, wonderful fudge brownies are a great way to celebrate any holiday! Remember, only 4 months left until Christmas - visit brownies.com today!

Coming Soon: Fairytale Cookies!

Tuesday, August 24, 2010 by Kari Gayes

I know we've posted about our soon-to-be-launched Fairytale Cookies before, but I have to share some of the feedback we've gotten from early tasters. These new cookies come in two flavors (Double Chocolate and Caramel Pecan), and come in the same gift packaging as our gourmet brownies, so you can have your cookies delivered the same way you send brownies.

A bunch of our local Phoenix friends tasted the new cookies last week at Buzzcation, and have been tweeting their reviews ever since. Thanks for all the kind words, everyone!

@Littlebitofmoni - I am finally eating my @ftbrownies Double Chocolate cookie from #buzzcation, and it is muy delicioso!!! Perfectly sweetened, great texture..

@JRFox10 - holy cow that chocolate cookie you gave out at #buzzcation w/ @districtkitchen was one of the greatest treats eva!!

@erinjohnston - I can't even believe how good this cookie is. Wow.

@lafinguy - Just have to say, I had @ftbrownies double chocolate cookies with my coffee this morning and they were FABULOUS! (my kinda coffee cake)

@paulvalach - mmm mmm mm JUST opened a caramel pecan cookie from you,, WOW moist and deeee...lish...

@CordMoorhead - I do have to say, those are some very tasty cookies @ftbrownies Looking forward to seeing them in the next catalog.

@DankaMarketing - umm yeah. i MAY have killed the entire chocolate cookie before i got out of the parking garage.

*Get ready, cookies are coming Sept. 8th!*

Triple B: Beer, Brownies & Buzzcation!

Monday, August 23, 2010 by Hilary Lee

Last Thursday, Fairytale Brownies participated in Buzzcation (Buzzcation is mostly a networking and happy hour event attended by local media and professionals) at The District Kitchen, Sheraton Hotel in Downtown Phoenix. The event was a fundraiser to help raise money towards our KaBOOM! playground build scheduled for April 2011. The event had over 200 attendees and raised over $1,500 towards our fundraising goal!

Fairytale Brownies was there armed with brownie gifts donated for the raffle and with hundreds of gourmet brownies and new cookie flavors for attendees to indulge in. We asked attendees to try our new Caramel Pecan Cookie and Double Chocolate Cookie and then tweet about how they liked them. We had an overwhelmingly positive response to the new cookies and are very excited for their debut in a few weeks.

Altogether, Buzzcation was a great way to support a fantastic cause and have fun with Phoenix locals! If we had the chance, we'd most definitely do it again! Below are some pictures of the event.

Alyssa (Fairytale Brownies PR/Marketing), Hunter (Fairytale Brownies IT), and Hilary (Fairytale Brownies Web Designer) taking a rest toward the end of the night. Alyssa counted up the donations and we grossed over $1,500! Great thanks to Buzzcation and to all who donated!!

Jo (Fairytale Brownies Customer Service), Lisa (Fairytale Brownies Corporate Sales), Hilary (Fairytale Brownies Web Designer, and Michelle (Fairytale Brownies Accounting) having a great time together!

Our new cookies ready to be sampled! We asked attendees to tweet with our @ftbrownies Twitter handle on how they liked the new flavors!

Daphne Monroe of ABC15's Smart Shopper stopped by too! (photo courtesy of Christopher Stark www.BauhasPhotography.com)

Lars, Yvette, and Mike - the creators of Buzzcation! (photo courtesy of Christopher Stark www.BauhasPhotography.com)

Happy Buzzcation attendees! (photo courtesy of Christopher Stark www.BauhasPhotography.com)

Alyssa (Fairytale Brownies PR/Marketing) thanking attendees for their generosity! We raised over $1,500 towards our KaBOOM! playground build goal! (photo courtesy of Christopher Stark www.BauhasPhotography.com)

Fairytale Brownies on the road!

Thursday, August 19, 2010 by Kim Silva

My husband and I are getting ready for our annual road trip through New Mexico and Southwest Texas. We typically go every year to get our annual supply of green chile from the Franzoy farm in Hatch, NM and to visit our favorite spots along the way, many of them well known foodie favorites. It's a great way to make friends on the road, and to create life long raving fans! I've already had a few of these gourmet gurus contact me to make sure I don't forget the fudgy chocolate brownies.

This year I am even more excited to be able to take samples of our new Fairytale Cookies (Pecan Caramel and Double Chocolate). These precious little cookie gems will be making their debut in early September, so it's perfect timing to be able to introduce our family and friends to the newest gourmet treats from Fairytale Brownies. We just received our packaging materials and the bakery is beginning first days of production, working out any last minute kinks in the cookie process. In fact, we're already working on some new cookie flavors that we're hoping to introduce in early Spring. . . . Of course, we're also thinking of other special bakery treats we can add to our line, including new flavors of brownies and truffles. What a joy to be part of the newest gourmet endeavors for Fairytale Brownies!

What's the buzz? Beer, Brownies, Buzzcation at The District

Wednesday, August 18, 2010 by Alyssa Andrews

I just want to remind everyone about the event Triple B: Beer, Brownies, Buzzcation happening Thursday at The District American Kitchen in Phoenix.

Bring your appetite for food, beverage and gourmet brownies because there will be plenty available beginning at 5:30 p.m. A suggested $5 donation at the door will go towards Fairytale Brownies' (and Aerotek) playground project with the nonprofit KaBOOM!

The District has reserved the wine bar room for for all buzzcation participants, and the house DJ will begin playing tunes around 7 p.m. Happy hour appetizer and drink prices will be in affect all night long.

Bring extra cash or your checkbook to purchase $2 raffle tickets for the following prizes: Two fudgy brownie gift towers from Fairytale Brownies; gift certificates provided by @BarterGroupAZ to Campus Flowers, Greene Video, Organic Cleaners, Az Powerchutes for 2 people, and a Hot Air Balloon Ride; a gift certificate to Famous Dave’s BBQ courtesy of @charshaff; and dinner for two at The District American Kitchen, from @DistrictKitchen.

Each person leaving The District for the evening will receive a Chocolate Chip Sprite and a NEW Fairytale Caramel Pecan or Double Chocolate cookie. We would like for you to tell us what you think of the cookies by tweeting @ftbrownies or commenting on our Facebook page. We LOVE feedback!

Come join in the fun while helping raise funds to build a playground for disadvantaged children in the Phoenix area.

Save up to 30% on holiday gifts with early order discounts!

Monday, August 16, 2010 by Hilary Lee

I know it's only August, but it's never too early to think about Holiday Gifts! If you are thinking about ordering early to save money, Fairtyale Brownies has the deal for you! Now you can Save up to 30% when you order your holiday gifts by August 31st! If you're not sure what decadent brownie gifts to order, just place a deposit to secure your discount. Call customer service at 800.531.5209 and we'd be happy to help you get started! Or, you can visit our website, brownies.com for more Volume Discount/Early Order Discount details.

With Early Order Discounts:

No addresses or brownie gift selections needed.
Just prepay now and place your order when you're ready.
We'll help you find the best holiday gifts for your budget and follow up as the holidays approach!

Don't forget to look for delicious NEW GIFTS and delicious new Fairytale Cookies starting September 8th. With Fairytale Brownies, you'll not only be sending the finest all-natural gourmet brownies, but you'll also receive our world-class service. Visit brownies.com/new for a sneak peak at our new gifts coming your way soon!

Baby Shower, brownies style!

Monday, August 9, 2010 by Tanika Richards

Hello everyone, I know it has been a while since you have heard from your funny, friendly Fairytale Brownies customer service team member, but I am here to give you some updates. The last time we talked my boys were on their way to grandmother's house. Well they are back, ready for school and ready for their turn at "class treat for the day." They have already put in requests to me for Chocolate Chip Magic Morsels, and the designated snack-day lists haven't even gone out yet! Well, I have even a better surprise for them because now we have Double Chocolate Fairytale Cookies (coming this September). YEAH!!

Next on the agenda is my baby shower, yes I am 9 months pregnant and having another boy. And by request from several of the attendees, they would like Fudgy chocolate brownies, so their wish is my command, even at my baby shower. The invites have been sent and 2 even included a 8-Sprite Favor which I feel is a great treat for one person. Please look in the coming months for our new line of Cookie treats! ~Happy Reading!

Fundraising with Fairytale - Part Deux!

Thursday, August 5, 2010 by Melissa Eisenstein

Once again, it's an update on our efforts to raise $72,000 to build a playground for those wonderful kids here in the East Valley!
Fairytale Brownies is working with some of our friends here in the Cotton Center to raise additional funds to help with the build. So far, Alyssa has received VERY positive feedback from many of the businesses here! Quite a few have volunteered to place donation bottles in their common areas for any spare change donations. Also, The Barbeque Company, a restaurant serving Cotton Center, is holding a day where a portion of their sales will go to benefit our build. Date is TBD, but Alyssa will announce details soon, I'm sure!
Also, on September 30th, we are holding a Tweet-Up and open house here at the Fairytale Bakery! We'll have delicious gourmet brownies available for purchase, as well as our newest products...Fairytale Cookies! We've been taste-testing them in house, and trust me, they're wonderful and well worth the anticipation.
As an additional fundraising idea, we're also putting together a rummage sale! Our delicious belgian chocolate brownies will be available there as well. The rummage sale won't be here at the bakery....the fundraising team is hosting that event at none other than...MY HOUSE! At this point, we have it scheduled for October 16th, and I'll publish a link to a map & directions once we're closer to the event.
I hope to see you all VERY soon!

Show your love with gourmet Fairytale Brownies as after-school treat

Tuesday, August 3, 2010 by Alyssa Andrews

We have a back-to-school tradition in my household that began in 1991 when my oldest son started kindergarten. One by one, my children stand by the front door dressed in their new school clothes and smile so I can take a picture of the beginning of a new school year. Some years they smiled and other years they rolled their eyes, but I have those precious photos that chronicle every year of growth.

This year, my youngest son will have his first day of school and I will not be there to record it - the entire family except him will be out of town. I plan to take his picture when I get back, but in my mind, the photo won't be the same.

For those of you who haven't established a first-day-of-school tradition, try this: Serve Fairytale Brownies as an after-school treat! Place the gourmet fudgy brownies on a plate and serve with a cold glass of milk and lots of love!

Every year, one of my Mom friends has served cookies to her children when they come home from their first day of school. Last year, she decided to take the children out for frozen yogurt instead. Although the children love frozen yogurt, they wanted to know where the cookies were. The cookies were just the store-bought variety and not as delicious as a Belgian dark chocolate brownie from Fairytale Brownies, but they were served with "love" and the children knew it.

This year, my friend is serving Fairytale Brownies as her first-day, after-school treat. Her children will know they are loved after just one bite of a chocolaty brownie, and they won't even remember the store-bought cookies from the past.

Customer's Rave about Belgian Chocolate Brownie Gifts!

Monday, August 2, 2010 by Hilary Lee

I just wanted to share some of the great comments and raves that we've had pouring in to our customer service center about our great Fairytale Brownies and our excellent service! Here are some of the best ones from this week:

Fairytale Brownies offers a huge selection of brownie gifts in every price range - the quality is top-notch. My families request for birthdays is that I send birthday brownies! So easy to order brownies online and the shipping is a great value. ~ Stephanie B., TX

Our entire family enjoys the fudge brownies from Fairytale Brownies, and when there is a time for a special treat, we always look to Fairytale. Thank you for such an excellent product! ~ Ruth B., PA

I received Fairytale Brownies recently as a housewarming gift and loved them so much that I'm sending brownies to my Dad for his birthday! ~ Vic J., AZ

Great product! Ordering brownies online couldn't have been easier. I really appreciate the reduced shipping promotion. ~ Mary S., PA

I enjoyed Fairytale Brownies when I received them as a gift. The people I have sent them to raved that they were the best brownies too! ~ June F., IL

Visit us online at brownies.com for more information or to order brownies online!

Order NEW holiday brownie gifts & save with early order discounts!

Monday, July 26, 2010 by Hilary Lee

Fairytale Brownies is excited to announce that we have many new and delicious gourmet brownie gifts coming your way, including our long awaited New Fairytale Cookies (available September 8th). We have New Christmas and Holiday gift packaging, New Towers, and New Keepsake Tin gifts! Check out this exclusive link to our New Products page here: brownies.com/new!

While you're browsing our new gift selections, why not consider thinking about placing your order for Holiday Gifts? If you order now for the holidays, you can and Save up to 30%! If you're not sure what to order, just put down a deposit to secure your discount. Call customer service at 800.531.5209 and we'll help you get started!

No addresses or gift selections needed.
Just prepay now and place your order with you're ready.
We'll help you find the best brownie gifts for your budget and follow up as the holidays approach!

Call our customer service team today at 800.531.5209 to take advantage of these early order discounts! For more information on early order discounts, please visit the volume discounts page on our website brownies.com, or click here. Thank you and have a Fairytale Day!

Don't forget ladies' night with Fairytale Brownies and AZ Girls Pint Out

Wednesday, July 21, 2010 by Alyssa Andrews

I want to remind all of our 'lady' Fairytale Fans about Thursday's brownies and beer night.

AZ Girls Pint Out is hosting a brownie/beer tasting at 6 p.m. at Sleepy Dog Saloon and Brewery in Tempe. Entry fee is $15 and most of the proceeds will go towards building a local playground with the national nonprofit KaBOOM! The fee will include 6 beer samples and 6 brownie samples, and an informative introduction to the brews being sampled.

There also will be a $1 raffle to win a gourmet brownie tower gift or an iPod.

Sleepy Dog is located at 1920 E. University Ste 104, east of McClintock Road on the north side of the street.

It's going to be a Fairytale evening. See you there!

Brownies.com getting a fresh update

Monday, July 19, 2010 by Hilary Lee

Every year the catalog & web team here at Fairytale Brownies discusses improvements and updates to our catalog and website based on what our customers are asking for. We listen very closely to what our customers' requests are and plan for updates and upgrades. We do this not only to stay close to our customers, but we strive to stay technologically competitive and implement features and benefits that are industry standard.

For example, on our website brownies.com we've just added a great new feature called "Enlarge/More Views" for our product details pages. This allows the customer to see close-up beauty shots, or "zoomed views" before they buy brownies. This will help the customer in understanding exactly what they are purchasing when they buy brownies for themselves or send brownies as a gift from Fairytale Brownies. For example, based on a simple product photograph, some customers did not realize our gourmet brownies are individually wrapped for freshness with all nutritional information listed on each brownie wrapper.

Another feature we are adding both to our website and catalog (coming September 1st) is a full and complete description of the gourmet brownies including quantities/flavors in each brownie gift. Previously, we've included a product description with a descriptive photo for the customer. Now, we will be including all flavors, inclusions, weights, and their respective quantities in every brownie gift.

Along with some really cool new features and benefits, we are debuting a fresh new look for both our catalog and website. Our corporate branding will remain the same, however, both channels will be updated with a modern and airy look and feel. We're excited for our customers to see these updates! Our catalog and web team has been working hard to get these updates ready for the Fall/Holiday 2010 rollout. Request a catalog here if you aren't already on our mailing list, and/or visit brownies.com after September 1st. You won't want to miss these updates :). Oh, and the delicious gourmet brownies are divine too, tee hee.

Fairytale Brownies gears up for the holidays . . . in July?

Friday, July 16, 2010 by Kim Silva

It might not seem like the holiday season is just around the corner, especially considering the extremely high temperatures in Arizona right now, but peak season for Fairytale Brownies is coming and plans are already being set for the upcoming holidays.

We're in the final stages of putting together our staffing plans and projections for the coming holidays and will be bringing on temporary seasonal staff beginning in late August. We typically stagger the teams for each department. Our brownie bakers will be coming first, followed by some of our CSRs, gift packers and data entry teams. We will have a few rounds of hiring up through November. We are lucky enough to have most of the same team members return year after year, but we also have to source new team members as our volumes continue to increase each season. By the time it's all said and done in December, we'll have brought on 100+ additional temporary team members to help us bake and ship delicious gourmet brownies to customers all over the world!

If you are interested in temporary seasonal employment, or any other available positions with Fairytale Brownies, you can download an application at www.brownies.com or send resumes to careers@brownies.com. We also accept applications in our Retail Store Monday through Friday from 8am - 3pm. For more detailed information on the various positions, requirements and start dates, contact Janet at 602-489-5154 or via email at janet@brownies.com.

Fundraising with Fairytale Brownies & KaBOOM!

Wednesday, July 14, 2010 by Melissa Eisenstein

Recently, I became a part of the KaBOOM! build team, and I'm doing my best to assist with some additional fundraising to make our new build possible! We've held meetings, sent emails, everything, trying to come up with WONDERFUL gourmet brownie based ideas to help this wonderful charity raise the funds to build another beautiful, safe playground for deserving kids.

We have an event on July 22nd, at the Sleepy Dog Brewery in Tempe, AZ at 6:00pm, featuring our Belgian Chocolate Brownies paired with their handcrafted brews. Admission is only $15, and all proceeds go to KaBOOM! We have the event posted on our Facebook page; just RSVP if you'd like to attend.

Our 2nd major event is on September 10th, at the Ocotillo Golf Resort in Chandler. This is a golf tournament sponsored by Aerotek Industries, $95 per person, $350 per team, or $450 per team with hole sponsorship. It includes the 18 holes of golf and the cart, as well as some extra goodies, AND since we're partnering with Aerotek for the tournament, Gourmet Brownies will be served! If you're interested, here is a link to the registration form and details: cdn.content.compendiumblog.com/uploads/user/ff23ca86-5016-423d-b8e7-eea72065d36e/1adc32d5-a44a-4298-b0d9-623757f73165/File/28fc1983e33a8a9ae8de908f04c89591.pdf

As always, if you can't participate in any of our upcoming fundraisers, you can always donate a dollar, $5 or $10 online when you order brownies on our website. I'll keep you all posted on our upcoming events! For more info about KaBOOM!, and our upcoming project, visit out website at www.brownies.com/facts_info/kaboom.aspx.

On a personal, side note, I've discovered a new site www.mommylingo.blogspot.com, and started posting there as well, just little tidbits about being a mom and the crazy situations you occasionally come across. She loves Fairytale Brownies too! Check it out!

Red, White, Blue & Fairytale Brownies

Thursday, July 8, 2010 by Melissa Eisenstein

This past Sunday, the United States commemorated it's 234th birthday! And many of us commemorated that with cookouts, parties, swimming, and of course, fireworks! Those of us who are chocoholics had to add in...Fairytale Brownies!

My in-laws had close family friends in from out of town over the long weekend. We were invited to a cookout there on Sunday for the 4th. Of course, I volunteered to bring Belgian Chocolate Brownies as a wonderful way to end dinner, and the out-of-town guests had yet to sample the goodness of one of our gourmet brownies!

Well, the selection I brought with me went over fantastically. Everyone found a flavor they loved, as well as sampling some new flavors. I think a few were even snuck into the luggage for a special take-home treat. I made sure to bring our tempting summer catalog with me, just in case anyone felt the need to order brownies.

I think the guests were suitably impressed by the selection of flavors offered in the Patriotic Sprite 24, as well as the quality of these rich, fudgy confections. Hopefully, I've made addicts for life.

It's a small world after all...Brownies Delivered!

Tuesday, July 6, 2010 by Hilary Lee

This past weekend, I took my son to Disneyland in Anaheim, CA to celebrate the Independence Day holiday. It was the perfect weekend. We had absolutely gorgeous weather and the crowds were not too bad. The excitement in the air was palpable; we were ready to celebrate America's freedom with a bang! The main reason we went to Disneyland for Independence Day was for the amazing fireworks show they put on every year. Growing up in Southern California, I know how Disney does it up every year, so I was excited to share that with my son. Here we are standing in line for our favorite ride, the Matterhorn roller coaster!

While we were there the most amazing thing happened....and I realized what a small world it is after all. Just before the fireworks began at 9:30, we were trying to strategize the best place to view the show. We decided that the restaurant on the tip of Main Street right in front of the castle was the best place. Apparently my idea was not original because it seemed that there were lots of people out there too. Then, I was approached by a woman who said, "You're more than welcome to join us at our table for the fireworks show." I was so excited, because her table just happened to have a completely unobstructed view of this great show! We gladly accepted her invitation and got to chatting pre-show.

Turns out..... she is from AZ. Her daughter went to Patterson Elementary which my son currently attends, and we live about 5 miles from eachother! While we were exchanging contact information, I mentioned that I worked at Fairytale Brownies. Again to my amazement, she said that the doctors office she works at has gourmet brownies delivered frequently from patients. She loves our brownies and uses us to send brownies to her friends and family too. It was so awesome to meet new friends - and in the most unlikely of places! "It's a small world after all!!"

Traveling with Brownies

Friday, July 2, 2010 by Ellie Perry

One more week before my vacation! This summer I'm going to New Zealand for three weeks. And I'm taking Fairytale Brownies along with me. Throughout the year, I send brownies to friends all around the country and internationally too. This time instead of shipping brownies, I'll be able to hand deliver them with a smile. But I don't know if I'll be able to resist eating some on the 12 hour plane ride! Having a fudge brownie or two may help the time pass more quickly.

This fall I'll be able to have some of our brand new gourmet cookies delivered. Until then, gourmet brownies will have to do. I'll be sure to take lots of pictures of Fairytale Brownies in the land of the Kiwi. Hey, could that be a new Fairytale flavor?