Send Brownies - A Fairytale Dream Come True!

Tuesday, March 9, 2010 by Hilary Lee
I just wanted to share a really great blog article that was written by Geoff Fox, who is a weatherman on WTNH New Channel 8 in Connecticut. Geoff's wife Helaine decided to send brownies as a holiday gift this last December and the scheduled delivery date was set for December 21st. The following story is from Geoff's blog.

"This blog is often the best place to give a kiss on the cheek to a business which has gone above and beyond the call. That's especially true of David Kravetz at Fairytale Brownies (brownies.com) who came through and saved the day in the midst of their/our Christmas rush. Fairytale Brownies is a Phoenix based business. This is not a case of someone being nice because they've watched me on TV for the last 25 years. Helaine sent a gift to a friend. The package tracking info said it would be there on the 21st.  When Helaine hadn't heard from the friend by the 23rd she called. No delivery! Except that's not what the tracking data said. UPS said the package had been delivered to her apartment building. 

Helaine called Fairytale and spoke with David. Whether he always answers the phones or was drawn in for Christmas isn't clear. He saw we'd been good customers over time. He didn't need to see any more. David said he'd make it right even though Fairytale could have defensibly claimed it was a UPS problem. As someone with a stake in the business, he knew this was where long term relationships are made and lost. If Helaine would provide a daytime address, he'd sent it overnight at his expense. 

This is a Christmas story with a happy ending. The brownies arrived the next day. Thanks David! The Foxes of Connecticut really appreciate your kindness and wanted everyone to know! Oh, and the brownies are really yummy!"


Our goal at Fairytale Brownies is to provide the highest quality products and incomparable service. That's why we offer our "One Pure Promise" which states from choosing the finest Belgian chocolate to our customer's last bite, we are uncompromising in our standards for product quality and customer service. Our "One Pure Promise" is supported by our unconditional guarantee: If you or your gift recipients are ever dissatisfied - even a little bit - we will cheerfully do whatever it takes to make things right, whether it's replacing the brownies or issuing a credit or refund! Thank you, Geoff for sharing your story! You can read Geoff's blog post here  http://www.geofffox.com/MT/archives/tag/christmas

Order brownies at brownies.com.

Gourmet Brownies Go To School

Monday, March 8, 2010 by David Kravetz
My daughter started high school this year and needless to say, Fairytale Brownies is very supportive.  Below is a photo of a banner we purchased to help support the school basketball team.  Having a Dad who owns a brownie company is always a fun bonus for my kids.  We send brownies to school with them every day and they regularly make new friends in the cafeteria.  My son and daughter both "order brownies" from me on a regular basis by putting a post-it note on my briefcase before I go to work.  Their friends put in special flavor requests so these orders can be very detailed.  I'm secretly hoping that all these students will grow up with a love for Fairytale Brownies and one day they'll buy brownies from us!  :) 



Fairytale fans win brownies for Oscar predictions

Monday, March 8, 2010 by Alyssa Andrews
The results from last night's Academy Awards are in: Jeff Bridges won Best Actor, Sandra Bullock won Best Actress, "The Hurt Locker" won Best Film and Kathryn Bigelow won Best Director.

We had 49 entries to our contest and eight winners. Congratulations to Cheryl Ford, Shelly Merrill, Jill Hayes, Mari, Lucy McCann, Kayte Cookwatts, Lorie and Fairytale Fan. Please email your contact information to aandrews@brownies.com so that I can ship your fudge brownie winnings!

Winners will receive a Congratulations Morsel 24 which includes Original, Caramel, Chocolate Chip and Walnut flavors.

Thank you all for participating in our contest. We'll think of more ways to win our gourmet brownies in the future.

Gourmet Brownies and Eye glasses..what a match!

Friday, March 5, 2010 by Tanika Richards

This week I had to get new glasses, due to always getting a headache when I wore my current prescription (this went on for a full year, not recommended). Well I went to a new eye doctor, who was very personable, funny and figured out my issue. My current glasses were to strong of a prescription. While he was doing the examination, he noticed the sweater I was wearing displaying the Fairytale Brownies logo. He inquired of the business and said he would visit our website brownies.com. The next day I took him an 8-Sprite Favor ($15.95) to try. This gift delights any and all recipients. It contains 8 of our most popular flavors in the snack size portions. Needless to say days later I received a thank you card in the mail. Chocolate brownies are always a hit!


~Happy Reading

Free Shipping From Fairytale Brownies + Contest!

Thursday, March 4, 2010 by Hilary Lee
We recently asked our Fairytale Brownies Facebook fans what kind of Spring offers they would like to see. Most of the responses from our fans were to run more contests/giveaways in addition to more Free Shipping offers... You asked for it - and we listened!

Currently, we are running a new contest to win a Congratulations Morsel 24 if you correctly predict the top 4 Oscar winners for this Sundays Oscar Awards Show! For your chance to enter/win this contest please visit Fairytale Brownies Blog at blog.brownies.com or click this direct link http://blog.brownies.com/blog/ask-alyssa-all-things-prmarketing/0/0/predict-oscar-winners-and-receive-fairytale-brownies. Good Luck!

Also, if you order brownies online by Friday March 5th, receive FREE STANDARD SHIPPING on your order of $50 or more! Simply use priority code FACEBOOK at checkout to receive your shipping discount. Fairytale Brownies has a large selection of gourmet chocolate brownie gifts to choose from including Special Occasion packaging such as Happy Birthday Gifts, Thank You Gifts, Welcome New Baby Gifts, Congratulations Gifts, Easter Gifts, Thinking of You Gifts, and St. Patrick's Day Gifts! Send brownies to your friends and loved ones this Spring, it's a gift they won't forget! I promise! Visit brownies.com for more information.

My final Brownie Blog

Thursday, March 4, 2010 by Brandie Davenport
I am sad to say this will be my final blog as a team member of Fairytale Brownies. Although I won't be here physically I will forever spread the brownie love, obviously I have become a huge fan of our gourmet brownies over the years. While I am excited to explore new ventures I will miss the smell of a fresh baked fudge brownies when I come to work each morning. I will be frequently reading the brownie blog to stay updated on the behind the scenes happenings at the Fairytale bakery. It has been a great 5 years, Fairytale Brownies is not only the best brownie company but an awesome company to work for. Thank you to all of my customers, co-workers and the many friends I have made over the years. It's been a very sweet experience but now it's time to go... Goodbye!

Corporate Food Gifts

Thursday, February 18, 2010 by Brandie Davenport
Looking for a way to create a lasting impression on your clients? Fairytale Brownies offers a fantastic variety of Custom Logo Corporate Gifts! Not only is your logo imprinted on the packaging but they will get delicious gourmet brownies inside!



Make a tasteful impression with new and loyal clients by giving a dozen gourmet brownies. Our best-selling assortment presents 1 each of all 12 rich chocolate flavors in a classic gift box with your company logo printed on the custom band.

This gift is just one of the corporate gifts in our selection. To see more click here. We offer a very simple ordering system, volume discounts that can save you up to 15% on your order and can drop-ship worldwide!

For more information call or email our Corporate Sales Team at 602-489-5123 or corporate@brownies.com

Brownies: A great runners snack?

Wednesday, February 10, 2010 by Brandie Davenport

Kari in our Marketing Department got the email below from her cousin Matt: 

Hey there!
So your brownies are my new pre-run meal! I ate one just to get something in me before I ran 12 miles yesterday and I felt great during the run! So I came home and looked on the wrapper and you it's pretty great for workouts - the carbs, sodium, etc... are good! I am going to order some online.

 

Wow! I had no idea! I mean I knew our fudge brownies were tasty but had no clue they would help a runner have a great run. Thanks Kari and Matt for sharing this with us. Happy running! 

Kurt Warner on Jay Leno tonight!

Tuesday, February 9, 2010 by Brandie Davenport

As I'm sure you've heard Fairytale Brownies is a big supporter of Kurt Warner and his foundation First Things First. When you place an order using the source code FTFFTB we donate 20% of the order to the foundation. We just got an email from First Things First informing us that Kurt Warner is going to be on Jay Leno tonight! It's going to be a very exciting show because Kurt is joining Ashton Kutcher on the final prime time episode of the Jay Leno Show! Click here if you'd like to read the newsletter with other exciting things going on with Kurt, Brenda and First Things First!

Cool Things People Are Saying About Fairytale Brownies!

Wednesday, February 3, 2010 by Hilary Lee
This week I received a surprise email from one of our business affiliates, The Employee Network, that they had recently held a contest encouraging their members to write testimonials of participating businesses to win a Sedona Weekend Getaway. Several of their members wrote testimonials on behalf of Fairytale Brownies! Here is what they had to say about us:

Richard from Bank of America wrote:
"My testimonial is for Fairytale Brownies. I just wanted to tell you what a quality company they are. I was impressed from their website brownies.com to their delicious looking gourmet brownies of course. Their brownie selection is so varied and each one looks so scrumptious. I ordered a variety box and every flavor of brownie became my new favorite! Thank you for having them as a merchant."

Jeff from the City of Mesa wrote:
"Two weeks before Christmas we had relatives in from St. Louis, MO. My wife and I took them on a tour of the Fairytale Brownies Bakery. Everyone loved the samples and filled their lists with holiday gift boxes. The week after Christmas we got calls from relatives asking where they could get more so we gave them the brownies.com website so they could order brownies online. The 15% discount code they gave us was a big help too. Thanks for carrying Fairytale Brownies as a vendor!"

Thanks to everyone who submitted entries on behalf of Fairytale Brownies! We couldn't do it without the great support of our friends and customers! 

Fairytale Brownies and Kurt Warner spread the brownie love

Monday, February 1, 2010 by Alyssa Andrews

It's Super Bowl week and Fairytale Brownies is excited to be a part of some of the activities.

First, we want to thank Kurt Warner for being a Fairytale Brownies Fan. He sent congratulations brownies to Saints coach Sean Payton after the team won against the Cardinals in the NFC divisional playoffs, and then sent another brownie box to him after the Saints beat the Vikings. Thank you, Kurt, for spreading the brownie love!

This year also marks the third year that Fairytale Brownies will participate in the Taste of the NFL. This food and wine tasting extravaganza is held the night before the Super Bowl in the host city. A top chef from each of the 31 NFL cities is pared with an alumnus or current player from each team. Arizona's representatives are Chef Eddie Matney from Eddie's House, and Arizona Cardinals tight end Ben Patrick. The event raises awareness and dollars for hunger relief organizations involved in tackling hunger in America. Our brownies will be served to the volunteers and the VIPs at the event.




A new event for us is the Pro Players & Wives Clubhouse, hosted by the Professional Sports Wives Association. Held at the Hyatt Regency Downtown Miami on Friday and Saturday, the soiree is for pro players and adult family members to meet, eat lunch, receive gifts and resources, be pampered, reunite and shop. Our Magic Morsels will be a part of the food station and Sprites will be inside the goody bags. This event will raise funds for local and national charities.

PPAI Expo 2010

Thursday, January 28, 2010 by Brandie Davenport
Well Kristie and I are back from Vegas. We decided to stay for a extra week or so. Just kidding! We have been back for a while but have been working very hard to get all the catalogs out that were requested. We talked to over 600 people, sampled over 1000 of our delicious fudge brownies and sent out over 1200 catalogs! Here are some pictures we took at the show...

Here is what our booth looked like when we first got there. 


And this is what it looked like when we were done working our magic. 
 

We had a spot on our table dedicated to our Valentine brownie gifts.


This is our display in the New Products Pavilion. We featured our newest custom logo corporate gift item, custom label brownies. They were a hit!


Thank you to everyone who helped make the show a sweet success for us! 

Fairytale Brownies plans for Fall 2010

Wednesday, January 27, 2010 by Hilary Lee
Today we had our companywide all-staff meeting to review the 2009 holiday season and to brainstorm ideas on how we can better improve our systems and processes for efficiency. We also celebrated several birthday and employee anniversaries today with pizza from Red Devil and chocolate cake with cheesecake filling!  We compiled a list of hundreds of ideas (from all employees - top to bottom) for process and systems improvements. We make this a yearly brainstorming session because we realized that some of the best cost saving ideas come from those who work with those different systems every day! Here is a picture of us in our "after pizza & cake" coma! By the way, we also talked extensively about our new product initiatives and are VERY excited about new products coming your way for Fall 2010 (hint: Fairytale Cookies and lots of new packaging)! So keep your eyes peeled for that!


Fairytale Brownies at 2010 Fancy Food Show!

Tuesday, January 26, 2010 by Eileen Spitalny
Fairytale Brownies' products were among the 80,000 food items sampled at NASFT's 35th Winter fancy Food Show this month at the Moscone Center in San Francisco. Although we've attended the show for many years as shoppers, this was our second year attending as an exhibitor.

Kim, David, Holly and I handed out about 5,000 brownie and brownie truffle samples during the three-day show, and displayed our line of brownies available to food service providers, retailers and catalogers.

Our new Retail Display Box for Fairytale's individually wrapped brownies was a hit with everyone who stopped by our booth. The box arrives shrink-wrapped with 12 brownies, 18 Sprites or 24 Magic Morsels inside. Retailers simply open the box, and re-adjust the lid to pop up at the back of the box. The pop up lid converts the box to a self-contained shelf display for the brownies.

Andrea and Sean, two pastry chefs at Citizen Cake in San Francisco, decorated our Fairytale Half-sheet for the show so that food buyers could see one of the many ways our brownies can be served. They decorated it with butterflies and spring purple and green.



Check our our booth in this video clip from NASFT.

Custom & Corporate Gifts -- Vegas, Baby!

Friday, January 15, 2010 by Hilary Lee
This week Brandie and Kristie from our Corporate Sales Team are in Las Vegas participating in the PPAI (Promotional Products Association International) Expo. The PPAI Expo is the premier tradeshow for the promotional products industry. Fairytale Brownies is there promoting our great line of products designed specifically for that industry.

Fairytale Brownies has many options for personalization which is very popular in the promotional products industry. For example, we can print your 4-color high resolution logo or photo onto either our wooden keepsake boxes, satin ribbon, favor boxes, and on our own custom craft box wrap. And since our gourmet brownies are individually wrapped, we can print your logo directly onto the brownie label! To find our more information on our custom & corporate gifts, including our promotional products, please visit brownies.com/distributor or brownies.com/custom.

Here is a picture taken by Brandie of our booth at the PPAI Expo. Today is the last day of the show, so we have lots of show details next week when Brandie and Kristie return. Until then...Have a Fairytale Day!


Fairytale To Raise Funds To Build Local Playspace

Friday, January 15, 2010 by Hilary Lee
Fairytale Brownies co-founders Eileen Spitalny and David Kravetz believe that they can do more for children and promote the importance of play. Since 2001, Fairytale Brownies has been donating brownies and funds to KaBOOM!, the national non-profit that helps communities build playgrounds, but this year, Fairytale's focus will be to raise funds to construct a KaBOOM! playspace in the Phoenix area.

"We've helped fund and build playspaces in several Arizona cities, Chicago, Mississippi and New York, but other companies were the main funding partners," Eileen Spitalny said. "Our goal is to fund a playspace in Phoenix that will truly be a fairytale for the children to experience."

Fairytale Brownies customers play a significant role in funding the playspace. Through their pruchases of special occasion gifts (Thank You, Congratulations, Happy Birthday and Thinking of You), a portion of the cost is donated to KaBOOM! Customers are also able to give the "Gift of Play" by opting to donate $1 to any purchase made when ordering brownies online at brownies.com. In 2009, Fairytale customers contributed more than $3,000 by adding $1 "Gift of Play" to their online orders.

Eileen and David met while playing on their kindergarten playground at Madison Heights Elementary School in Phoenix, Arizona in 1971, so a KaBOOM! partnership is a natural fit for Fairytale Brownies. Research shows that kids who play are healthier and less likely to be obese. They also develop the cognitive skills that are linked to learning and academic performance. Although the Fairytale playspace physically will be in Arizona, Fairytale Brownies' customers all over the world can be proud knowing they are helping to promote play. Learn more about KaBOOM! here.

      

Sweet Giving From The Heart With Fairytale Brownies

Friday, January 15, 2010 by Hilary Lee
Begin a new Valentine's Day tradition this year by sending that special someone a chocolate indulgence from Fairytale Brownies. New this year is the Valentine Keepsake Dozen. The handcrafted wooden box is filled with one each of every Fairytale Brownies flavor (Original, Caramel, Chocolate Chip, Cream Cheese, Espresso Nib, Mint Chocolate, Peanut Butter, Pecan, Raspberry Swirl, Toffee Crunch, Walnut and White Chocolate). Once the brownies are eaten, the box can be used to keep treasured mementos for years to come. Shoppers can take advantage of special pricing on the Valentine's Keepsake Dozen, regularly $45.95, sale price $38.90.


Other select Valentine's Day brownie gifts will be specially priced as well. The Valentine Truffles box includes 9 fudgy bite-sized brownies enrobed in 60% dark chocolate, regularly priced at $24.95, sale price $19.95. The Valentine Truffles gift box includes three each of Caramel, Raspberry Swirl and Walnut flavors nestled in an elegant brown box with red satin bow. 

The Valentine Sprite 24 ($36.90), Valentine Dozen ($33.90) and Valentine Morsel 24 ($26.90) are also specially priced for the holiday. Baking since 1992, Fairytale Brownies is known for its rich Callebaut gourmet chocolate brownies. Every batch of chocolate brownies is baked by hand using a 50-year-old family recipe and natural ingredients including pure creamery butter and farm fresh eggs. Fairytale Brownies are Certified Kosher. Order brownies today at brownies.com.

Fairytale Brownies Returns To Fancy Food Show With Expanded Line

Thursday, January 14, 2010 by Hilary Lee
Fairytale Brownies will return to San Francisco for the NASFT's 35th Winter Fancy Food Show with products for foodservice, retailers and catalogers. Fairytale Brownies will display and sample the wholesale brownie and truffle flavors at the Fancy Food Show from January 17th - 9th at Booth #1364 in the North Hall of the Moscone Center.

"We're listening to the particular needs of foodservice providers and retail outlets," Eileen Spitaly, Fairytale Brownies co-founder said. "Our goal is to simplify dessert preparation while preserving the integrity of our gourmet brand." Our new Fairytale Half-Sheets arrive ready to serve and can be cut to a preferred size or shape as needed. The Fairytale Half-Sheets (4 lbs.) are baked in Original, Chocolate Chip and Walnut flavors and are sold by the case (5/4 lb.).

New retail ready packaging for Fairytale's individually wrapped brownies is being introduced at the show. Brownies, Sprites or Magic Morsels now will arrive in a 4-color display box with a pop-up lid for maximum consumer visibility. "These boxes should work very well in the frozen section as an entire unit for sale because they are shrink wrapped," Spitalny said.

Other Fairytale Brownie products available for wholesale include a 1 lb. Brownie Tray (Original and Walnut flavors), 2 lb. Occasion Walnut Tray, Fairytale Truffles (Original, Caramel, Raspberry Swirl, Walnut and Candy Cane flavors), Special Occasion Assortments, Fairytale Sprites and Magic Morsels.

The 3" x 3" individually wrapped brownies and 1 lb. brownie trays are currently sold at all AJ's Fine Foods and Whole Foods grocers in Arizona, as well as Gelson's Markets in Southern California and other gourmet retailers. Fairytale Brownies also are ideal for gift basket companies who work with perishable items because each brownie is individually wrapped. See a list of all retail locations here.

Fairytale offers a great drop-ship program for catalog companies, floral shops and other online retailers. We ship UPS worldwide, and USPS to P.O. Boxes and APO/FPO addresses.

Fairytale Brownies began its successful mail order brownie business in 1992. Fairytale Brownies are baked with imported Callebaut Belgian dark chocolate and other natural ingredients and all brownies are Certified Kosher. 

Find more information on NASFT's 35th Winter Fancy Food Show.

For more information on Fairytale Brownies Wholesale Division, send an email to wholesale@brownies.com.

Fairytale Brownies in Bite-Sized Morsels -- a Dream Come True

Tuesday, January 12, 2010 by Hilary Lee
Article by By Amy Silverman in Shweet! courtesy of the Phoenix New Times Food Blog!!

We know there are those of you out there who strongly believe that pie is the next big thing, and we see the signs, sure, but we're also betting on the brownie.

On a recent trip to ABC Baking in Phoenix, we couldn't help but notice the prominent display of brownie-making and decorating supplies, and did you know Wilton has its own Brownie Fun! book?

Hmmmm. And what about that brownie-cutting pan on late night TV? 

Locally we're still seeing a lot of love for the cupcake, but we forgot all about Sprinkles earlier this week, when a big box of Fairytale Brownies landed at New Times.

Now, this is a band of bakers with some history. The company started in the Valley in 1992, using a 50-year-old recipe someone's grandma graciously offered up (or perhaps not -- we don't know that part of the story) and Fairytale Brownies has been around ever since. You can find the brownies in some specialty shops, or order them online.

We groaned when we saw that box. So much for New Year's resolutions. But the FB folks (hmm, that could get confusing) graciously accomodated us with a box of individually wrapped, bite-sized morsels -- just 100 calories for an "original" brownie, rather than double that for one of their traditional-sized treats.

And they taste just as good as we remember. Perhaps a trend is reborn.