Hello! My name is Hilary and I am the Web Designer here at Fairytale Brownies.
I am excited to introduce our Fairytale Brownies Blog! Here, you will be reading about fun topics such as New Brownie Flavors and New Product Ideas, Brownie Recipes, Customer Stories, Fairytale Brownies In The News, and delicious ideas for Holiday Gifting.
You will also be reading about more serious topics, especially stories from our soldiers, their families, and troops abroad. We receive frequent cards and letters from soldiers who receive Fairytale Brownies Soldier Care Packages telling us about their brownie experience in lands far away.
We also get tons of customer raves so I love to share those with you too. I hope you enjoy reading about our Behind The Scenes going's on here at Fairytale. I encourage everyone to share your questions, comments, thoughts, and feedback with us. Happy reading!
Send Brownies - A Fairytale Dream Come True!
"This blog is often the best place to give a kiss on the cheek to a business which has gone above and beyond the call. That's especially true of David Kravetz at Fairytale Brownies (brownies.com) who came through and saved the day in the midst of their/our Christmas rush. Fairytale Brownies is a Phoenix based business. This is not a case of someone being nice because they've watched me on TV for the last 25 years. Helaine sent a gift to a friend. The package tracking info said it would be there on the 21st. When Helaine hadn't heard from the friend by the 23rd she called. No delivery! Except that's not what the tracking data said. UPS said the package had been delivered to her apartment building.
Helaine called Fairytale and spoke with David. Whether he always answers the phones or was drawn in for Christmas isn't clear. He saw we'd been good customers over time. He didn't need to see any more. David said he'd make it right even though Fairytale could have defensibly claimed it was a UPS problem. As someone with a stake in the business, he knew this was where long term relationships are made and lost. If Helaine would provide a daytime address, he'd sent it overnight at his expense.
This is a Christmas story with a happy ending. The brownies arrived the next day. Thanks David! The Foxes of Connecticut really appreciate your kindness and wanted everyone to know! Oh, and the brownies are really yummy!"
Our goal at Fairytale Brownies is to provide the highest quality products and incomparable service. That's why we offer our "One Pure Promise" which states from choosing the finest Belgian chocolate to our customer's last bite, we are uncompromising in our standards for product quality and customer service. Our "One Pure Promise" is supported by our unconditional guarantee: If you or your gift recipients are ever dissatisfied - even a little bit - we will cheerfully do whatever it takes to make things right, whether it's replacing the brownies or issuing a credit or refund! Thank you, Geoff for sharing your story! You can read Geoff's blog post here http://www.geofffox.com/MT/archives/tag/christmas.
Order brownies at brownies.com.
Free Shipping From Fairytale Brownies + Contest!
Currently, we are running a new contest to win a Congratulations Morsel 24 if you correctly predict the top 4 Oscar winners for this Sundays Oscar Awards Show! For your chance to enter/win this contest please visit Fairytale Brownies Blog at blog.brownies.com or click this direct link http://blog.brownies.com/blog/ask-alyssa-all-things-prmarketing/0/0/predict-oscar-winners-and-receive-fairytale-brownies. Good Luck!
Also, if you order brownies online by Friday March 5th, receive FREE STANDARD SHIPPING on your order of $50 or more! Simply use priority code FACEBOOK at checkout to receive your shipping discount. Fairytale Brownies has a large selection of gourmet chocolate brownie gifts to choose from including Special Occasion packaging such as Happy Birthday Gifts, Thank You Gifts, Welcome New Baby Gifts, Congratulations Gifts, Easter Gifts, Thinking of You Gifts, and St. Patrick's Day Gifts! Send brownies to your friends and loved ones this Spring, it's a gift they won't forget! I promise! Visit brownies.com for more information.

Mint Brownie Recipe - St. Patrick's Day Brownie Idea
Ingredients:
12 Mint Chocolate Fairytale Brownies
Green Frosting:
1 tub vanilla ready to spread frosting
1/2 tsp peppermint extract
Few drops of green food coloring
Top Frosting:
1 cup powdered sugar
2 tbsp cocoa
1 1/2 tbsp water
2 tbsp butter
1/2 tsp vanilla
Preparation:
Unwrap all 12 Fairytale Brownies. Arrange them on a serving plate, or line them in a pan. In a small bowl combine frosting, green food coloring and mint extract and beat will until frosting is evenly colored. Spread the mixture over the Fairytale Brownies.
In a medium bowl, mix with a wire wisk the powdered sugar and cocoa. In a microwave safe bowl, combine the butter, water and microwave for 30-45 seconds until the butter melts. Add the powdered sugar and wisk until smooth. Stir in the vanilla until smooth. You may need to add more water to reach a pouring consistency. Then carefully poor this frosting over the green frosting and gently spread to cover. Don't worry if some of the chocolate frosting mixes with the green frosting - that just looks pretty!
I've included a picture of the recipe, however keep in mind yours will look different if you use Fairytale Brownies. They will be square and not in a pie shape.

Here is the original recipe pic Here is our Mint Chocolate Fairytale Brownie
You can visit our website brownies.com to order brownies online, or you can call our customer service line at 800.324.7982 to reach our 24-hour customer service number. I've included the link to our Fairytale Dozen (here) but don't forget, if you are ordering brownies for this recipe, you'll want to order all Mint Chocolate Brownies so click the Choose Your Own Flavors button! I hope you find this brownie recipe delicious and useful.
Recipe courtesy of Busy Cooks (About.com http://busycooks.about.com/od/barcookierecipes/r/mintbrownies.htm)
Fudge Brownies Enrobed = Fairytale Truffles!
View our Fairytale Brownie Truffle Gifts here.
What are people saying about Fairytale Brownies? This review that came to our service department raving about Fairytale Brownies gourmet brownie gifts: "Fairytale Brownies are absolutely delicious, and the prices are very reasonable considering the care in gift wrapping and delivery. I would recommend this product to any chocolate lover. ~ Candace C., Clarksville, AR"
Order brownies and Fairytale Truffle gifts online at brownies.com or by calling our customer service number at 800.324.7982. Thank you for making the world a sweeter place!

Get a Sweet Deal in time for a "Fairytale" Valentine's Day!
Want a Fairytale of a deal? Head over to Fairytale Brownies retail store Wednesday, February 10th with your Smart Shopper Card!Fairytale Brownies have been around for over 15 years serving their gourmet chocolate brownies. You may even see them at the store.
Get something for your sweetheart for Valentine's Day, without breaking the bank! Their Fairytale Truffles gift box comes with nine pieces of fudgy chocolate brownies enrobed in velvety dark Belgian chocolate. Nine truffles in Caramel, Raspberry Swirl and Walnut flavors are nestled in an elegant brownie gift box with a purple satin bow. Normally you would pay $24.95, but with the "Deal of the Day" you will get it for just $9.95!
The deal is good only on Wednesday, February 10th at their retail store in Phoenix. The retail store is open from 8am - 5pm. Just flash your Smart Shopper card and get an early start on buying that Valentine's present. By the way, the fudge brownies will stay fresh well after Valentine's Day.
Fairytale Brownies Bakery & Retail Store
4610 E Cotton Center Blvd. Suite #100
Phoenix, AZ 85040
800.FAIRYTALE or 800.324.7982
brownies.com
For Entrepreneurs - Food Start Ups Advice
Source: Startup Nation, by entrepreneurs - for entrepreneurs!
Foodie and retail oriented entrepreneurs, tune into this podcast to hear Eileen Spitalny, co-founder of Arizona-based Fairytale Brownies, describe how she transitioned from a home based kitchen business to the number one selling catalog brownie retailer in the world. Hear Eileen describe the moment when she reserved the domain name brownies.com "just in case the Internet turned into something" and what that has meant to her success. Also learn how she brings out the inner entrepreneur in all of the company team members!
Click this link to listen to the podcast!
If you've ever wondered how you can spread revenue out around the calendar beyond the retail-rich Q4 holiday season, hear how her strategy to start wholesaling helps Fairytale Brownies achieve that. If you're looking for a model of success, Eileen's fairytale story is a great place to start!
Kurt Warner Sent Brownies To Teams That Beat the Arizona Cardinals?
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Article Source: www.newsfootballshare.com
There aren't many people who would deny that former Cardinals quarterback Kurt Warner is a good guy. But it turns out he may be nicer than any of us ever thought. According to the blog Ask Alyssa All Things PR/Marketing on the Fairytale Brownies Blog, Warner is amazingly nice even in defeat!
"First we want to thank Kurt Warner for being a Fairytale Brownies Fan. He sent congratulations brownies to Saints coach Sean Payton after the team won against the Cardinals in the NFC divisional playoffs, and then sent another brownie box to him after the Saints beat the Vikings. Thank you, Kurt, for spreading the brownie love!"
Send brownies to the coach of the team that not only knocked your team out of the playoffs but also knocked you out of the game. That's just saintly. And he did it not once, but twice! The only way most athletes would even consider sending brownies to a foe is if they're laxative laced or of the "special" variety just days before a league drug test. It's unclear whether this was a one-time thing, or if Warner has extended similar niceties to others who have knocked his teams out of the playoffs.
But you've got to wonder, exactly how many brownies do you send someone for winning the Superbowl? I guess I'll have to "Ask Alyssa" next week if the Saints beat the Colts!
Cool Things People Are Saying About Fairytale Brownies!
Richard from Bank of America wrote:
"My testimonial is for Fairytale Brownies. I just wanted to tell you what a quality company they are. I was impressed from their website brownies.com to their delicious looking gourmet brownies of course. Their brownie selection is so varied and each one looks so scrumptious. I ordered a variety box and every flavor of brownie became my new favorite! Thank you for having them as a merchant."
Jeff from the City of Mesa wrote:
"Two weeks before Christmas we had relatives in from St. Louis, MO. My wife and I took them on a tour of the Fairytale Brownies Bakery. Everyone loved the samples and filled their lists with holiday gift boxes. The week after Christmas we got calls from relatives asking where they could get more so we gave them the brownies.com website so they could order brownies online. The 15% discount code they gave us was a big help too. Thanks for carrying Fairytale Brownies as a vendor!"
Thanks to everyone who submitted entries on behalf of Fairytale Brownies! We couldn't do it without the great support of our friends and customers!
Fairytale Brownies plans for Fall 2010
Video Clip from Fancy Food Show 2010
Fairytale Brownies Sets Sail with Semester At Sea!
"Semester at Sea (ISO Green Certified) is the Premier Shipboard Program. Since 1963, the non-profit Shipboard Institute for Education has launched 100 Semester at Sea voyages, educated more than 50,000 students from 1500 institutions, and traveled to more than 60 countries. Semester at Sea's mission is to educate individuals for leadership, service and success in shaping our interdependent world. Semester at Sea is committed to providing profoundly transformative study-abroad experiences that emphasize global exchange and awareness. To learn more please go to the Semester at Sea website: semesteratsea.org.
Each year Semester at Sea holds a Alumni Reunion Voyage (approximately 750 alumni and family for all various voyage years). During the alumni voyage, we hold a Silent Auction event to raise money for our scholarship fund. Fairytale Brownies has been donating samples along with a Fairytale Tower to the auction for the past two years. The samples and auction item are always a big hit....EVERYONE loves the exceptional quality and amazing taste of Fairytale Brownies!!! (all but a scant few catalogues remained at auctions end). This year we raised close to $25,000 for the scholarship fund that will be awarded to students based on merit and need who might otherwise not be able to attend a Semester at Sea program. Thank you Fairytale Brownies!!!!"
This post was written on behalf of:
Tracy Sherman
Semester At Sea Alumni Reunion Committee, Fall 1984. 

Fairytale Brownies - Now available at Tempe Farmers Market!
What is Local Food?
Local food (also known as regional food, food patriotism or local food movement) is a "collaborative effort to build a more locally-based, self-reliant food economy--one in which sustainable food production, processing, distribution, and consumption is integrated to enhance the economic, environmental and social health of a particular place." It is considered to be a part of the broader sustainability movement and the advancement of local purchasing and local economies, a preference to buy locally-produced goods and services. Those who prefer to eat locally grown/produced food, sometimes call themselves "localvores" or "locavores."
Tempe Farmers Market
805 S. Farmer Ave
Tempe
480.557.9970
*ebt-friendly
*member of Local First Arizona
*look for the big red "t" on the Southeast corner of Farmer and University
Here are some of the local vendors who sell there including Fairytale Brownies:
http://www.tempefarmersmarket.com/tempe_farmers_market_vendors.html. Fairytale Brownies available at Tempe Farmers Market Now!!!
Custom & Corporate Gifts -- Vegas, Baby!
Fairytale Brownies has many options for personalization which is very popular in the promotional products industry. For example, we can print your 4-color high resolution logo or photo onto either our wooden keepsake boxes, satin ribbon, favor boxes, and on our own custom craft box wrap. And since our gourmet brownies are individually wrapped, we can print your logo directly onto the brownie label! To find our more information on our custom & corporate gifts, including our promotional products, please visit brownies.com/distributor or brownies.com/custom.
Here is a picture taken by Brandie of our booth at the PPAI Expo. Today is the last day of the show, so we have lots of show details next week when Brandie and Kristie return. Until then...Have a Fairytale Day!

Fairytale To Raise Funds To Build Local Playspace
"We've helped fund and build playspaces in several Arizona cities, Chicago, Mississippi and New York, but other companies were the main funding partners," Eileen Spitalny said. "Our goal is to fund a playspace in Phoenix that will truly be a fairytale for the children to experience."
Fairytale Brownies customers play a significant role in funding the playspace. Through their pruchases of special occasion gifts (Thank You, Congratulations, Happy Birthday and Thinking of You), a portion of the cost is donated to KaBOOM! Customers are also able to give the "Gift of Play" by opting to donate $1 to any purchase made when ordering brownies online at brownies.com. In 2009, Fairytale customers contributed more than $3,000 by adding $1 "Gift of Play" to their online orders.
Eileen and David met while playing on their kindergarten playground at Madison Heights Elementary School in Phoenix, Arizona in 1971, so a KaBOOM! partnership is a natural fit for Fairytale Brownies. Research shows that kids who play are healthier and less likely to be obese. They also develop the cognitive skills that are linked to learning and academic performance. Although the Fairytale playspace physically will be in Arizona, Fairytale Brownies' customers all over the world can be proud knowing they are helping to promote play. Learn more about KaBOOM! here.

Sweet Giving From The Heart With Fairytale Brownies
Begin a new Valentine's Day tradition this year by sending that special someone a chocolate indulgence from Fairytale Brownies. New this year is the Valentine Keepsake Dozen. The handcrafted wooden box is filled with one each of every Fairytale Brownies flavor (Original, Caramel, Chocolate Chip, Cream Cheese, Espresso Nib, Mint Chocolate, Peanut Butter, Pecan, Raspberry Swirl, Toffee Crunch, Walnut and White Chocolate). Once the brownies are eaten, the box can be used to keep treasured mementos for years to come. Shoppers can take advantage of special pricing on the Valentine's Keepsake Dozen, regularly $45.95, sale price $38.90.Other select Valentine's Day brownie gifts will be specially priced as w
ell. The Valentine Truffles box includes 9 fudgy bite-sized brownies enrobed in 60% dark chocolate, regularly priced at $24.95, sale price $19.95. The Valentine Truffles gift box includes three each of Caramel, Raspberry Swirl and Walnut flavors nestled in an elegant brown box with red satin bow. The Valentine Sprite 24 ($36.90), Valentine Dozen ($33.90) and Valentine Morsel 24 ($26.90) are also specially priced for the holiday. Baking since 1992, Fairytale Brownies is known for its rich Callebaut gourmet chocolate brownies. Every batch of chocolate brownies is baked by hand using a 50-year-old family recipe and natural ingredients including pure creamery butter and farm fresh eggs. Fairytale Brownies are Certified Kosher. Order brownies today at brownies.com.
Fairytale Brownies Returns To Fancy Food Show With Expanded Line
"We're listening to the particular needs of foodservice providers and retail outlets," Eileen Spitaly, Fairytale Brownies co-founder said. "Our goal is to simplify dessert preparation while preserving the integrity of our gourmet brand." Our new Fairytale Half-Sheets arrive ready to serve and can be cut to a preferred size or shape as needed. The Fairytale Half-Sheets (4 lbs.) are baked in Original, Chocolate Chip and Walnut flavors and are sold by the case (5/4 lb.).
New retail ready packaging for Fairytale's individually wrapped brownies is being introduced at the show. Brownies, Sprites or Magic Morsels now will arrive in a 4-color display box with a pop-up lid for maximum consumer visibility. "These boxes should work very well in the frozen section as an entire unit for sale because they are shrink wrapped," Spitalny said.Other Fairytale Brownie products available for wholesale include a 1 lb. Brownie Tray (Original and Walnut flavors), 2 lb. Occasion Walnut Tray, Fairytale Truffles (Original, Caramel, Raspberry Swirl, Walnut and Candy Cane flavors), Special Occasion Assortments, Fairytale Sprites and Magic Morsels.
The 3" x 3" individually wrapped brownies and 1 lb. brownie trays are currently sold at all AJ's Fine Foods and Whole Foods grocers in Arizona, as well as Gelson's Markets in Southern California and other gourmet retailers. Fairytale Brownies also are ideal for gift basket companies who work with perishable items because each brownie is individually wrapped. See a list of all retail locations here.
Fairytale offers a great drop-ship program for catalog companies, floral shops and other online retailers. We ship UPS worldwide, and USPS to P.O. Boxes and APO/FPO addresses.Fairytale Brownies began its successful mail order brownie business in 1992. Fairytale Brownies are baked with imported Callebaut Belgian dark chocolate and other natural ingredients and all brownies are Certified Kosher.
Find more information on NASFT's 35th Winter Fancy Food Show.
For more information on Fairytale Brownies Wholesale Division, send an email to wholesale@brownies.com.
Fairytale Brownies in Bite-Sized Morsels -- a Dream Come True
We know there are those of you out there who strongly believe that pie is the next big thing, and we see the signs, sure, but we're also betting on the brownie.
On a recent trip to ABC Baking in Phoenix, we couldn't help but notice the prominent display of brownie-making and decorating supplies, and did you know Wilton has its own Brownie Fun! book?
Hmmmm. And what about that brownie-cutting pan on late night TV?
Locally we're still seeing a lot of love for the cupcake, but we forgot all about Sprinkles earlier this week, when a big box of Fairytale Brownies landed at New Times.
Now, this is a band of bakers with some history. The company started in the Valley in 1992, using a 50-year-old recipe someone's grandma graciously offered up (or perhaps not -- we don't know that part of the story) and Fairytale Brownies has been around ever since. You can find the brownies in some specialty shops, or order them online.
We groaned when we saw that box. So much for New Year's resolutions. But the FB folks (hmm, that could get confusing) graciously accomodated us with a box of individually wrapped, bite-sized morsels -- just 100 calories for an "original" brownie, rather than double that for one of their traditional-sized treats.
And they taste just as good as we remember. Perhaps a trend is reborn.
New Year's Sale - Ends Friday!
We have other deliciously satisfying popular Fairytale Brownies gifts discounted from 50% - 20% off. Visit our sale page here. Our New Year's Sale ends this Friday, January 8, 2009. Order brownies today at brownies.com or call our 24-hour customer service line at 800.324.7982. All of our gourmet brownie gifts are all-natural and free of trans fats, hydrogenated oils, preservatives and artificial colors. Send brownies today!

Goal - 2,000 Facebook Fans!
Finally on December 31st, we reached our goal of 2,000 - thanks largely in part to our fans! We put all of the entires in a fish bowl and held a random drawing for 3 winners to win a Fairytale Delights gift (pictured left). The Fairytale Delights is a rich and delectable trove of desserts, toppings and beverages. Placed inside our giant purple box are 12 brownies, 6 Fairytale Sprites, a 4 oz. bag of Fairytale Jumbo Cashews, 8 oz. each of Fairytale Coffee and Fairtytale Cocoa, plus 1 jar each of our Chocolate and Caramel Fairytale Endings dessert sauces. Each of our 3 winners were excited to win this delicious prize. Some of our winners even documented their gift arrival and posted the pictures on our Facebook Fan page. Visit our page today to see pictures and while your there - please become a Fairytale Brownies Fan!
http://www.facebook.com/fairytalebrownies
Here is a picture of Alyssa and I drawing the names of our 3 winners! I have no idea why I have such a surprised look on my face (I am on the right). Maybe I was over-excited to pick the winners and tell them about their delicious prize ;-).










