Fairytale Brownies was featured in the November 2009 edition of Multichannel Merchant magazine. The article written by Andrea Syverson, president of IER Partners, is titled "Brand Voila! or Brand Pandemonium?" and talks about merchandising and how important a brand story is for multichannel merchants. She praises Fairytale Brownies for our brand strategy and narrative. Read the complete article below:
"Eileen Spitalny and David Kravetz want their customers to send their delicious brownies as gifts and "have fairytale days!" These two childhood friends and business partners are savvy marketers and merchants and have sprinkled quite a bit of branding fairy dust on their channels and product lines.
Their narrative is clear: "Pure chocolate enchantment is as close as your first bite!" This 17-year-old gourmet food brand has something for everyone on its customers' gift lists - a variety of flavors, sizes, price points, gift offerings, customization, and an ever-evolving batch of new products (Candy Cane Truffles and Winter Wonderland).
Surrounded by bigger and more established competitors with deeper pockets, Fairytale Brownies stands out as a brand with a heart-warming story and products that make you smile."
"Eileen Spitalny and David Kravetz want their customers to send their delicious brownies as gifts and "have fairytale days!" These two childhood friends and business partners are savvy marketers and merchants and have sprinkled quite a bit of branding fairy dust on their channels and product lines.
Their narrative is clear: "Pure chocolate enchantment is as close as your first bite!" This 17-year-old gourmet food brand has something for everyone on its customers' gift lists - a variety of flavors, sizes, price points, gift offerings, customization, and an ever-evolving batch of new products (Candy Cane Truffles and Winter Wonderland).
Surrounded by bigger and more established competitors with deeper pockets, Fairytale Brownies stands out as a brand with a heart-warming story and products that make you smile."
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