Kari's Cube

Hi there, and welcome to my cube! My name is Kari and I am the Fairytale Brownies Marketing Coordinator, which around here means I do a little bit of everything. My main duties are planning and coordinating marketing efforts, especially catalogs, e-mail specials, Web promotions and our Twitter profile (@ftbrownies).

Most of what I do is behind-the-scenes marketing and merchandising strategy, but I get to be involved in our brownie photo shoots, new product development of gourmet brownie gifts and other fun outings, too. I mostly blog about whatever I'm working on, events I've attended and how I use our fudgy gourmet brownies in my non-work life.

I love what I do here at Fairytale Brownies, and I hope you love reading about it! 

I can hardly believe it, but my daughter's first birthday is coming up quickly (Feb. 10), and I've been consumed with Sesame Street party planning lately. I love to create, so the plan is to make a dessert buffet myself. A small cake for Katharine to dig into, cookies, cupcakes and brownie pops made from the best brownies I know! Cake pops are all the rage right now, but mixing crumbled cake with icing is a messy proposition. The other day, I got a great idea to use gourmet chocolate Fairytale B... Read More » »

Every year, my husband and I host a party on the night of the Academy Awards. It's a big to-do, complete with a red carpet, Oscar bingo, guessing the winners, our friends all decked out in evening wear and lots and lots of food. I always try to find a way to use Fairytale Brownies in at least one dessert that fits the movie night theme.

We always serve popcorn, so this year, I think I'm going to make these gourmet brownie popcorn bags. I found the idea at bakerella.com, which is a wealth of...Read More » »

One of my favorite things about this time of year is seeing the raves that come in to our customer service department after people receive their holiday gifts of gourmet brownies and cookies. So, I thought I would share some of our recent raves.

"There are those treats we receive that get shared with everyone, and then there are some that are...in the words of the infamous Daffy Duck; 'MINE, MINE, ALL MINE!!!'" ~ Happy Brownie Recipient

"The product is wonderful and the customer service...Read More » »

I can't believe December will be here by the end of the week! At Fairytale Brownies, that means our busy season is officially underway! Last Friday, we spent the day decorating our retail store for the holidays. If you didn't know, our retail store is right here at the Fairytale Bakery, and it has viewing windows so visitors can watch our baking team make gourmet cookies and fudgy chocolate brownies. We get pretty busy with our local Phoenix food gift buyers during the holidays, so we like to...Read More » »

If you've been following us on Facebook or Twitter lately, you've probably seen the gourmet brownie house Alyssa, Eileen and I have been building. We delivered it to its exposition today, so I'm sure Alyssa will be posting about the finished product and why we built a house out of our fudge brownies soon, but in the meantime I thought I'd share some photos of it here on the blog.

Here's the back wall being covered in Belgian chocolate brownie "bricks" with a peanut butter cookie accent:


And our...Read More » »

It's getting busy here at the Fairytale Bakery as we gear up for the holidays, but it's not just the gourmet brownie makers who are bustling! We've had quite a few visitors lately, too. Last Friday, my husband was off work and brought our daughter and Erin's (our graphic designer) son for a visit. Kat even had her first tiny taste of a fudge brownie - the jury's still out on whether she inherited my taste for sweets, though. I don't think she knew what to think about a Belgian chocolate brownie!

W...Read More » »

 We're back at Rick Gayle Studio for another brownie photo shoot! This has been an exciting week for me, as I missed our last shoot when I was out on maternity leave. Rick and Kim Krejca, our food stylist, have been working hard to help our gourmet brownies and cookies put their best foot forward in our Spring and Summer 2012 mail order brownie catalogs. This is our favorite time of the year in marketing, as we get to work on the things that are coming up for Fairytale Brownies and we have a lot...Read More » »

I am so happy to announce that the Fairytale Brownies gourmet brownie and cookie gifts catalog is now available on your iPad! This week, our Autumn 2011 mail order brownies catalog went live on Catalog Spree, and we couldn't be happier to provide you another way to send brownies or have cookies delivered for thank you gifts or holiday gifts this year.




















Download Catalog Spree for your iPad here to buy gourmet brownies online today!

One of my favorite parts of my job here at Fairytale Brownies is being on the quality control team. As you might be able to guess, this involves tasting fudgy brownies and gourmet cookies to make sure that every batch meets our high quality standards. We strive to make the best brownies and cookies in the world, so we spend a lot of time making sure we're doing everything we can to achieve that goal.

As a member of the QC team, I check a sample of several batches of treats once a week. My day is...Read More » »