Brownie Research & Development!

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Tuesday, April 6, 2010
Whew! We've had a very busy start to 2010 here at Fairytale Brownies

Today, I'm working on some gourmet brownie gift towers we're going to debut in our Fall 2010 catalogs, and I wanted to give you a behind-the-scenes look at a new product in development. We've packed these white sample boxes full of delicious fudge brownies, cookies (can you spot them?), coffee, cocoa and cashews to see what fits in the towers.

Next, we'll analyze the cost of each gourmet brownie flavor that we hope to include, so we can make sure the gifts fit into the right price range for our customers who order brownies in these kinds of gifts.

On the design front, our graphic designer Erin is working on how the boxes should look so that we create the most enchanting gift we can. There will be plenty of our signature Fairytale purple and brown in one set of towers, but a couple of others will be designed as part of our Christmas and Holiday gift collections.

What do you think?
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