Hi there, and welcome to my cube! My name is Kari and I am the Fairytale Brownies Marketing Coordinator, which around here means I do a little bit of everything. My main duties are planning and coordinating marketing efforts, especially catalogs, e-mail specials, Web promotions and our Twitter profile (@ftbrownies).

Most of what I do is behind-the-scenes marketing and merchandising strategy, but I get to be involved in our brownie photo shoots, new product development of gourmet brownie gifts and other fun outings, too. I mostly blog about whatever I'm working on, events I've attended and how I use our fudgy gourmet brownies in my non-work life.

I love what I do here at Fairytale Brownies, and I hope you love reading about it! 

We are just one long weekend away from our first Fairytale Brownies catalog drop of the 2012 Holiday season! 

Here is a sneak peek at every catalog we will be mailing this fall (and the spring ones you may have already received) here in the display rack we have next to the elevator in our office. This is a great place to showcase the current year's catalogs full of brownies, cookies and our new bars, while also having them handy to give to visitors who come by.

Our catalogs are full of gifts for...

As the summer winds down in the rest of the country (let's be honest, Phoenix summers last until October), we at Fairytale Brownies are excitedly preparing to launch our new products and fall catalogs. We will introduce several new products in just a couple of weeks, so I thought I'd give you a sneak peek at them.

I managed to get my hands on some samples of our new Fairytale Bars (pictured above on my desk wrapped in the spec film we use to test for size and shelf life). For those who don't know...

Last week, our designer, Erin, went to Wisconsin to get all of our Fairytale Brownies catalogs printed for the fall/holiday season. She was kind enough to take some pictures of the place that has printed millions of our gourmet brownie gifts catalogs since 2001. If you want to send mail order brownies or have cookies delivered this holiday season, be sure to head over here to make sure your name is on our mailing list! 

Here are rolls and rolls of paper used to print all kinds of food gift...

My great aunt turned 95 years young last week, and I couldn't think of a better gift for her than some delectable bite-size Magic Morsels mini brownies.

She loves a small sweet treat every now and then, so we make a point to send her a big enough box to stash in the freezer for awhile every few months. This time, we chose the Magic Morsel 18, and we happily selected only the fudgy chocolate brownie flavors she loves the most using the choose your own flavors option on our website.

I know she loves...

July is a busy time of year here for the Fairytale Brownies marketing team. We're busily trying to finish up our gourmet brownie gifts catalogs for this fall and the holiday season, and for me, that means reading, editing and compiling everyone else's edits for each draft of the catalogs. We just finished up our biggest round of edits. Check out the pile of catalog printouts on my desk today! We've made some changes to the catalogs this year, and I think our corporate food gifts buyers will...

Last week, I went to Seattle on a vacation with my family, and we stopped into a small grocery near our hotel to pick up some milk and other items for our daughter. As we waited in line to check out, I spotted these Belgian chocolate Fairytale Brownies. Since we were trying to travel light and didn't bring any gourmet brownies with us, I almost bought a couple, but I decided to leave them for other brownie lovers who haven't yet had the pleasure of tasting the best brownies in the world! 

I mentioned last week that I was going to send brownies to my friend Chris, who is currently hiking the Appalachian Trail from Georgia to Maine. He's been out there since the beginning of March, and he has fewer than 900 miles to go. His wife, Amy, went to visit for a couple of days, so I sent a couple of Fairytale Sprite Dozen brownie gifts with her for Chris to share with his hiker buddies.

Sunday morning, I got a text from Amy with this picture of Chris and his box of brownies before he...

I met my friend Chris in college back in Indiana (we both graduated from Ball State in 2006), 

and while I moved to Phoenix, he headed to Santa Barbara, CA. We weren't super close at the time, and we certainly didn't think we would see much of each other on our adventures through life. One day, I was sitting at my desk here at Fairytale Brownies, when someone called me down to our retail store because I had a friend who wanted to see me. It was Chris! I knew he worked for a company called FoodTool...

It's photo shoot time again at Fairytale Brownies! Here's a look at our gourmet brownies on set for a corporate food gifts catalog that will be in mailboxes this fall. It all starts with getting every element positioned correctly for the shot. This particular picture will be the cover of a business catalog full of great gifts for all those businesses that want to order brownies for their clients during the holidays. 

And here is our graphic designer, Erin, and photographer, Rick, checking out the...

Next week, we begin a photo shoot for our Fall 2012 Fairytale Brownies catalogs. That means that this week, I am buried in spreadsheets and lists (as you can see), getting all the final details ironed out before packing up the gourmet brownies, cookies and new bars to head over to our photographer's studio for the better part of 3 weeks.

Keep your eyes peeled for some behind the scenes photos (and maybe even video!) of our gourmet brownie photo shoot. It's always interesting, and you never know...