Hi there, and welcome to my cube! My name is Kari and I am the Fairytale Brownies Marketing Coordinator, which around here means I do a little bit of everything. My main duties are planning and coordinating marketing efforts, especially catalogs, e-mail specials, Web promotions and our Twitter profile (@ftbrownies).
Most of what I do is behind-the-scenes marketing and merchandising strategy, but I get to be involved in our brownie photo shoots, new product development of gourmet brownie gifts and other fun outings, too. I mostly blog about whatever I'm working on, events I've attended and how I use our fudgy gourmet brownies in my non-work life.
I love what I do here at Fairytale Brownies, and I hope you love reading about it!
Monday, August 25, 2008
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Wednesday, January 4, 2012
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Every year, my husband and I host a party on the night of the Academy Awards. It's a big to-do, complete with a red carpet, Oscar bingo, guessing the winners, our friends all decked out in evening wear and lots and lots of food. I always try to find a way to use Fairytale Brownies in at least one dessert that fits the movie night theme.
We always serve popcorn, so this year, I think I'm going to make these gourmet brownie popcorn bags. I found the idea at bakerella.com, which is a wealth of...Read More »
Wednesday, December 14, 2011
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One of my favorite things about this time of year is seeing the
raves that come in to our customer service department after people
receive their holiday gifts of gourmet brownies and cookies. So, I
thought I would share some of our recent raves.
"There are those treats we receive that get shared with everyone, and then there are some that are...in the words of the infamous Daffy Duck; 'MINE, MINE, ALL MINE!!!'" ~ Happy Brownie Recipient
"The product is wonderful and the customer service...Read More »
"There are those treats we receive that get shared with everyone, and then there are some that are...in the words of the infamous Daffy Duck; 'MINE, MINE, ALL MINE!!!'" ~ Happy Brownie Recipient
"The product is wonderful and the customer service...Read More »
Monday, November 28, 2011
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I can't believe December will be here by the end of the
week! At Fairytale Brownies, that means our busy season
is officially underway! Last Friday, we spent the day decorating
our retail store for the holidays. If you didn't know, our retail
store is right here at the Fairytale Bakery, and it has viewing windows so
visitors can watch our baking team make gourmet cookies and fudgy
chocolate brownies. We get pretty busy with our local Phoenix food
gift buyers during the holidays, so we like to...Read More »
Wednesday, November 23, 2011
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If you've been following us on Facebook or Twitter lately, you've probably seen the
gourmet brownie house Alyssa, Eileen and I have been building. We
delivered it to its exposition today, so I'm sure Alyssa will be
posting about the finished product and why we built a house out of
our fudge brownies soon, but in the meantime I thought I'd share
some photos of it here on the blog.
Here's the back wall being covered in Belgian chocolate brownie "bricks" with a peanut butter cookie accent:
And our...Read More »
Here's the back wall being covered in Belgian chocolate brownie "bricks" with a peanut butter cookie accent:
And our...Read More »
Wednesday, November 16, 2011
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It's getting busy here at the Fairytale Bakery as we gear up for
the holidays, but it's not just the gourmet brownie makers who are
bustling! We've had quite a few visitors lately, too. Last
Friday, my husband was off work and brought our daughter and Erin's
(our graphic designer) son for a visit. Kat even had her first tiny
taste of a fudge brownie - the jury's still out on whether she
inherited my taste for sweets, though. I don't think she knew what
to think about a Belgian chocolate brownie!
W...Read More »
W...Read More »
Thursday, October 27, 2011
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We're back at Rick Gayle Studio for
another brownie photo shoot! This has been an exciting week for me,
as I missed our last shoot when I was out on maternity leave. Rick
and Kim Krejca, our food
stylist, have been working hard to help our gourmet brownies and
cookies put their best foot forward in our Spring and Summer 2012
mail order brownie catalogs. This is our favorite time of the year
in marketing, as we get to work on the things that are coming up
for Fairytale Brownies and we have
a lot...Read More »
Tuesday, October 18, 2011
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I am so happy to announce that the Fairytale Brownies gourmet brownie and
cookie gifts catalog is now available on your iPad! This week,
our Autumn 2011 mail order brownies catalog went live on Catalog Spree, and we
couldn't be happier to provide you another way to send brownies or
have cookies delivered for thank you gifts or holiday gifts this
year.
Download Catalog Spree for your iPad here to buy gourmet brownies online today!
Read More »
Download Catalog Spree for your iPad here to buy gourmet brownies online today!
Read More »
Wednesday, September 28, 2011
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One of my
favorite parts of my job here at Fairytale
Brownies is being on the quality control team. As you might be
able to guess, this involves tasting fudgy brownies and gourmet
cookies to make sure that every batch meets our high quality
standards. We strive to make the best brownies and cookies in the
world, so we spend a lot of time making sure we're doing everything
we can to achieve that goal.As a member of the QC team, I check a sample of several batches of treats once a week. My day is...Read More »
Wednesday, September 21, 2011
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It's a busy time of year
here at Fairytale Brownies! I can't believe September
is more than half over. Our Autumn catalogs are officially in
customers' hands, full of new gourmet brownie and cookie gifts for the
holidays, and the halls of the Fairytale Bakery are full of new
faces here to help us with the holiday rush to send brownies and
have cookies delivered worldwide.The marketing team has been buried with work lately, but we are slowly digging out. Erin has returned from her maternity...Read More »
Tuesday, September 13, 2011
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Friday is going to be a bittersweet day
for our family. After four months at a great daycare, we are taking
our daughter out to save some money and get her more individual
attention by sharing a nanny with friends (Fairytale Brownies graphic designer Erin, who is
returning from maternity leave Monday). While the savings and
2-to-1 baby to caregiver ratio will be great for our daughter Kat,
we have loved the daycare she is attending. I know we've made the
right decision for our family, but it was...Read More »
