We are very excited at Fairytale Brownies to announce that our entire line of gourmet brownie products will now be produced using unbleached flour. We are slowly introducing these products into the pipeline and expect complete conversion as of May 1, 2010.
In the store there are typically two varieties of flour, bleached and unbleached. Bleached flour is whiter, has finer grains and contains edible bleaching agents to make it appear whiter and age quicker, resulting in a softer texture. Unbleached flour is less white and is bleached naturally, sometimes appearing more yellowish or brown. It also takes longer to age. There is actually no harm in using bleached flour, and for certain products it may produce a better result (like in yeast breads or popovers). For our purposes it does not affect the product in any way that is noticeable to the consumer. Making the switch falls in line with our goal to produce gourmet brownie products using all natural ingredients.
We currently carry a few products for Whole Foods that are already produced using unbleached flour, but our overall goal was to convert the entire line of gourmet brownies. So, after much testing to ensure the change would not effect the gourmet brownies we have become so famous for, we are ready to make the switch!
Find out more about Fairytale Brownies at brownies.com!
In the store there are typically two varieties of flour, bleached and unbleached. Bleached flour is whiter, has finer grains and contains edible bleaching agents to make it appear whiter and age quicker, resulting in a softer texture. Unbleached flour is less white and is bleached naturally, sometimes appearing more yellowish or brown. It also takes longer to age. There is actually no harm in using bleached flour, and for certain products it may produce a better result (like in yeast breads or popovers). For our purposes it does not affect the product in any way that is noticeable to the consumer. Making the switch falls in line with our goal to produce gourmet brownie products using all natural ingredients.
We currently carry a few products for Whole Foods that are already produced using unbleached flour, but our overall goal was to convert the entire line of gourmet brownies. So, after much testing to ensure the change would not effect the gourmet brownies we have become so famous for, we are ready to make the switch!
Find out more about Fairytale Brownies at brownies.com!
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