Jazz Up Your Brownie Gifts!

walnut Fairytale brownies and ice cream

 

 

 

 

 

We're working on our catalogs for Spring 2013 now, and we took a different approach to our cover photos this year. We've always featured our gourmet brownies, bars and cookies on the covers as serving suggestions (like the brownie ice cream sundae at left) for our recipients to use when their mail order brownies are delivered. This time, we decided to create actual recipes that you can use at home to jazz up your Fairytale Brownies gifts. 

So, when you receive our spring catalogs in your...

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Gourmet Brownie Recipes for Catalog Covers!

It may only be October, but we are busy at our photographer's studio shooting Fairytale Brownies catalog covers for the spring and summer of 2013. This year, we decided to base our cover photos on a recipes using our fudgy chocolate brownies. The ooey gooey recipes will be available to our customers when they receive their mail order brownie catalogs next spring! Here's a peek at the process of creating a gourmet cookie and brownie ice cream sundae. 

Food stylist Kim builds the perfect Belgian...

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Buy Mail Order Brownies on Google Catalogs!

mail-order-brownies-google-catalogs

Today I got an email that our Fairytale Brownies catalog (request your Autumn catalog now) is being featured in the Editor's Pick on the Google Catalogs tablet app, which made me think it's been a while since I blogged about our catalog's availability on tablets. It is a great way for you tablet users to shop our catalogs even if you aren't on our mailing list.

Since they are currently featuring our mail order brownie catalog right now, I'll start with Google. You can download Google Catalogs for...

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Fairytale Brownies to be honored with 2012 BBB International Torch Award

Fairytale Brownies is one of four companies and one individual that will receive the 2012 BBB International Torch Award on Oct. 2 in Washington, D.C.

Presented by the Council of Better Business Bureaus to recognize those that have exemplified BBB's mission to advance trust in the marketplace, Fairytale was chosen from BBB members across the United States and Canada.

We are so excited for co-founders Eileen Spitalny and David Kravetz. This year marks our 20th year in the mail order brownies busines...

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NEW Brownie Gift Catalogs Coming Your Way!

We are just one long weekend away from our first Fairytale Brownies catalog drop of the 2012 Holiday season! 

Here is a sneak peek at every catalog we will be mailing this fall (and the spring ones you may have already received) here in the display rack we have next to the elevator in our office. This is a great place to showcase the current year's catalogs full of brownies, cookies and our new bars, while also having them handy to give to visitors who come by.

Our catalogs are full of gifts for...

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Visit our retail locations for Fudgy Chocolate Brownies!

Do you have the hankering for a gourmet fudgy brownie, but you don't want to wait to order brownies by mail? In addition to the Fairytale Bakery, Fairytale Brownies are available at retail locations throughout the United States. These locations carry individually wrapped Brownies and Sprites in 6 delicious flavors. We have additional retail locations in Arizona, California, Louisiana, Illinois, Virginia, Washington, and Wyoming.

Recently I was on a shopping trip at AJ's Fine Foods in Mesa,...

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"What's Working" in Marketing Mail Order Brownies and Mail Order Cookies

On Thursday, September 20, 2012 I will be giving a presentation at the directXchange conference sponsored by NEMOA - the National Etailing & Mailing Organization of America.  NEMOA offers etailing and catalog companies as well as industry service providers of all sizes an affordable network for sharing ideas and experiences, building relationships, exploring new opportunities, working together and learning about industry trends and issues that affect their businesses.  Founded in 1947, NEMOA is...

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Printing Gourmet Food Gift Catalogs!

Last week, our designer, Erin, went to Wisconsin to get all of our Fairytale Brownies catalogs printed for the fall/holiday season. She was kind enough to take some pictures of the place that has printed millions of our gourmet brownie gifts catalogs since 2001. If you want to send mail order brownies or have cookies delivered this holiday season, be sure to head over here to make sure your name is on our mailing list! 

Here are rolls and rolls of paper used to print all kinds of food gift...

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Making Brownie Gift Catalogs!

July is a busy time of year here for the Fairytale Brownies marketing team. We're busily trying to finish up our gourmet brownie gifts catalogs for this fall and the holiday season, and for me, that means reading, editing and compiling everyone else's edits for each draft of the catalogs. We just finished up our biggest round of edits. Check out the pile of catalog printouts on my desk today! We've made some changes to the catalogs this year, and I think our corporate food gifts buyers will...

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Brownies Delivered for 20 Fairytale Years with the Help of Kim Silva

Fairytale Brownies 20th Anniversary logo

This year we are continuing to celebrate our 20 year anniversary of delivering the very best in personal and corporate food gifts featuring gourmet Belgian chocolate brownies.  Each month Eileen and I have been sharing stories and memories of the past 20 years.  I thought for this post that I would share a story about our longest employed team member, Kim Silva.  Kim has been with Fairytale Brownies for over 18 years and she has been a key part of our success.  She came to us in 1994 right out...

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