In The Brownie Test Kitchen

Posted by:
Monday, November 21, 2011
Here at Fairytale Brownies we're always thinking about new products to share with our customers.  We've built our business and our reputation on the best gourmet brownie gifts available anywhere.  But over the years we've become pretty skilled bakers and decided to put those skills to the test developing some other decadent treats.  Last fall we introduced a line of new gourmet mail order cookies, and the response has been extremely posititive.  

We plan our product line well in advance.  Even...Read More » »

Brownies and Cookies and Cameras, Oh My!

Posted by:
Thursday, October 27, 2011
 We're back at Rick Gayle Studio for another brownie photo shoot! This has been an exciting week for me, as I missed our last shoot when I was out on maternity leave. Rick and Kim Krejca, our food stylist, have been working hard to help our gourmet brownies and cookies put their best foot forward in our Spring and Summer 2012 mail order brownie catalogs. This is our favorite time of the year in marketing, as we get to work on the things that are coming up for Fairytale Brownies and we have a lot...Read More » »

Now on an iPad Near You - Fairytale Brownies!

Posted by:
Tuesday, October 18, 2011
I am so happy to announce that the Fairytale Brownies gourmet brownie and cookie gifts catalog is now available on your iPad! This week, our Autumn 2011 mail order brownies catalog went live on Catalog Spree, and we couldn't be happier to provide you another way to send brownies or have cookies delivered for thank you gifts or holiday gifts this year.

Catalog Spree


















Download Catalog Spree for your iPad here to buy gourmet brownies online today!

Thanks Phoenix for helping end childhood hunger! We're so sweet on you!

Posted by:
Friday, September 23, 2011
                                    Bake Sale Sign
Fairytale Brownies participated with Share our Strengh and conducted a
Great American Bake Sale this past Tuesday.
My daughter and some of her friends even got to go down to the local NBC station (KPNX) to share with viewers about the millions of hungry kids every day and invited Phoenicians to come buy brownie and cookie treats with the proceeds going to Share our Strength.
TV Taping
The goal was $500 and with the help of our awesome supportive community of media...
Read More » »

Busy as Bees in Brownieland!

Posted by:
Wednesday, August 3, 2011
Well, the holidays are officially upon us here at Fairytale Brownies. Yes, I know it's only August 2, but for us, that marks the beginning of our busy season of sending mail order brownies and gourmet cookies to homes and businesses worldwide. We have extra brownie bakers starting this month, more shipping team members coming in September, and a lot of extra customer service reps sometime after that. Right now we have about 35 employees making the best brownies in the world, but by the middle of...Read More » »

Cheese Sacrifice Purchase Day

Posted by:
Monday, July 18, 2011
Cheese Sacrifice Purchase Day Don't forget to mark your calendars for Cheese Sacrifice Purchase Day, July 29. So what's it all about? No one seems to know the origin or history of it; apparently it has to do with the need to buy cheese to put in a mouse trap. This is the day you purchase cheese you will "sacrifice" to the trap. Hence, Cheese Sacrifice Purchase Day!

Fairytale Brownies there is no need to sacrifice flavor or quality. Rest assured when you send our gourmet brownie or cookie gifts your recipient will be very...Read More » »

Five Fairytale Years!

Posted by:
Tuesday, June 14, 2011
kari@motivationshow2006Today is my Fairytale-iversary! :) That's right, I've been on the marketing team at Fairytale Brownies developing and selling gourmet brownie gifts for five years now. I cannot believe how quickly the time has gone. So, this morning I'm thinking about all that has transpired since I first walked into the Fairytale Bakery in 2006. The picture at left is from a trade show I attended just a couple of months after I started working here.

kari@kaboom2011When I started, our current building was under construction,...Read More » »

Brownies & Business for Breakfast - Monday Morning - Phoenix Money Radio 1510!

Posted by:
Friday, May 20, 2011
Hey Business Friends and Fans; Fairytale Brownies is a finalist for
Arizona Better Business Bureau 10th Annual Business Ethics Award for Phoenix.
Monday morning I will be interviewed on Monday Talk Radio 1510am - have a question for me or Fairytale Brownies?
Why brownies online?
How do I get cookies delivered?
Is mail order fun?

Here's a link to their website and just click on link to email show hosts -
http://moneyradio1510.com/Program-Schedule/51/Business%20for%20Breakfast

Email your questions...Read More » »

Thank You Brownies to My Alma Mater!

Posted by:
Tuesday, May 17, 2011
Before I came back to Fairytale Brownies from maternity leave last week, my husband and I took our daughter "home" to Indiana to meet some friends and family. kari_wedding

One important stop for us was our alma mater, Ball State University, where we met 10 years ago and got married (our wedding was at Benny, a beloved campus landmark - pictured at left) four years ago. We wanted to see the many changes on campus while taking our baby girl on her first visit to a place that means so much to us.

Kelly in the...Read More » »

Fairytale Brownies Bakery, a great location for Spring Training attendees!

Posted by:
Thursday, March 24, 2011
Tempe Diablo StadiumI often forget that Spring Training is such a big deal around here at this time of year, until I leave work to go out for lunch or at the end of the day when I'm headed home.  You see, the Fairytale Brownies bakery is right around the corner from Tempe Diablo Stadium, so we have hundreds and hundreds of Spring Training attendees from all over the country passing right by our bakery.

Our delectable gourmet brownies and scrumptious cookies make the perfect snack to take to the game, but we also...Read More » »