This year we are continuing to celebrate our 20 year anniversary of delivering the very best in personal and corporate food gifts featuring gourmet Belgian chocolate brownies. Each month Eileen and I have been sharing stories and memories of the past 20 years. I thought for this post that I would share a story about our longest employed team member, Kim Silva. Kim has been with Fairytale Brownies for over 18 years and she has been a key part of our success. She came to us in 1994 right out of college at Arizona State University. Kim was originally hired on a part time basis to help us run the farmers' markets that we were doing at the time. Fairytale Brownies was originally conceived as a wholesale business, but we decided to participate in street fairs and farmers' markets to help with our sales. We quickly found out that customers wanted us to ship brownie gifts for them to friends and relatives all over the country. This is how we ended up in the business of selling mail...Read More »
OK... My birthday is in a couple days. And as self serving as it may sound, while truly, from my heart, promoting one of the best brownie companies I have found to date. That’s why I love the name of this company...FAIRYTALE BROWNIES. But the ending is like that of Cinderella. Dreams do come true at this company. The happy ending IS incredible brownies that will delight the child (young or older!) in all of us. Another incredible, awesome gift for any brownie lover (and personally I, too, would love this, love the reusable box they come in), on your list, for any occasion. Even as a great HOSTESS gift or a thank you gift.
Now after all is said and done, how can you not run to your phone or to their site and order one or two of these awesome special today?! They can stay about a week in the refrigerator (I dare you to try and keep them that long) or a bit longer in the freezer. They freeze great as they are individually wrapped. Just take them out and put them on a plate, still in...Read More »
"Lessons Learned" is a series where we ask ecommerce business executives to share their experiences and advice. For this installment, we interviewed David Kravetz, the catalog and web team leader of Fairytale Brownies, an online brownie gift store based in Phoenix, Ariz.
Fairytale Brownies was launched in 1992 when Kravetz joined forces with childhood friend, Eileen Spitalny, to sell gourmet Belgian chocolate brownies online. Today, Fairytale Brownies' online sales are primarily powered by printed catalogs mailed to approximately 1.8 million households annually. Fairytale Brownies expects to gross roughly $8 million in 2009, with around 60 percent of its revenue from online sales. Kravetz offers the benefit of his experience in e-commerce below.
More About the Printed Catalog
"The brownie gift...Read More »