Fairytale Brownies to be honored with 2012 BBB International Torch Award

Fairytale Brownies is one of four companies and one individual that will receive the 2012 BBB International Torch Award on Oct. 2 in Washington, D.C.

Presented by the Council of Better Business Bureaus to recognize those that have exemplified BBB's mission to advance trust in the marketplace, Fairytale was chosen from BBB members across the United States and Canada.

We are so excited for co-founders Eileen Spitalny and David Kravetz. This year marks our 20th year in the mail order brownies business, and what better way to celebrate the milestone with an award that recognizes Fairytale's high standards? The award is being given to Fairytale for Marketplace Excellence in the under 100 employee category. We have 36 year round employees.

Fairytale Brownies was founded with trust in mind. Our compound goal to simplify gift-giving and spread joy through gourmet brownies is accomplished by a each team member.

"Every employee's contribution is needed to make our scrumptious brownies in custom...

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Brownies Delivered entices new Fairytale fans!

 This week's customer story was written by Michelle Dragon:

Brownies DeliveredIn December of 2009, while at work, the property manager had brownies delivered, and came through the building saying, "Merry Christmas!" I grabbed one, not even realizing there were different flavors. But I got Toffee which is my very favorite!

After I inhaled it, the guy in the cube across from me said, "Oh, great. These are all natural," as he closely inspected his wrapper. Feeling a bit foolish that I didn't look at my wrapper except to see TOFFEE, I grabbed mine to take a closer look while telling him I obviously had my priorities in order once I heard chocolate - I ate it!

I went home ranting about how good this brownie was and that I had to have another. Since I had taken a closer look at my wrapper thanks to my neighbor, I knew what to Google. I knew I could have brownies delivered, but once we found out the company was local, we just drove to bakery and spent a whole lot bringing home Brownies, Sprites, Truffles and...

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NEW Brownie Gift Catalogs Coming Your Way!

We are just one long weekend away from our first Fairytale Brownies catalog drop of the 2012 Holiday season! 

Here is a sneak peek at every catalog we will be mailing this fall (and the spring ones you may have already received) here in the display rack we have next to the elevator in our office. This is a great place to showcase the current year's catalogs full of brownies, cookies and our new bars, while also having them handy to give to visitors who come by.

Our catalogs are full of gifts for the holidays, birthdays, many other occasions and corporate food gifts filled with a variety of gourmet baked goods that we ship worldwide. Whether you are looking to have Belgian chocolate brownies, sweet, buttery bars or moist, chewy cookies delivered, these catalogs have something for you!

Autumn catalogs (the one on the top left in the photo) will begin to arrive in home next week, with new versions every two to four weeks (not all to the same people, of course). 

This week is a milestone for...

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Visit our retail locations for Fudgy Chocolate Brownies!

Do you have the hankering for a gourmet fudgy brownie, but you don't want to wait to order brownies by mail? In addition to the Fairytale Bakery, Fairytale Brownies are available at retail locations throughout the United States. These locations carry individually wrapped Brownies and Sprites in 6 delicious flavors. We have additional retail locations in Arizona, California, Louisiana, Illinois, Virginia, Washington, and Wyoming.

Recently I was on a shopping trip at AJ's Fine Foods in Mesa, AZ (Baseline & Val Vista) and spotted Fairytale Brownies at AJ's Fine Foods Boulangerie! If you happen to be located in Phoenix, stop by the Fairytale Bakery for rich, fudgy brownies, delidious, chewy cookies and our newest creation, Fairytale bars. The Fairytale Bakery is open Monday - Friday 9am - 3pm. Hope to see you here.

Fairytale Brownies located at the cash register of AJ's FIne Foods Boulangerie.

Fairytale Brownies at AJ's Fine FOods


Fairytale Brownies on display at AJ's Fine Foods.

Fairytale Brownies at AJ's Fine Foods

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"What's Working" in Marketing Mail Order Brownies and Mail Order Cookies

On Thursday, September 20, 2012 I will be giving a presentation at the directXchange conference sponsored by NEMOA - the National Etailing & Mailing Organization of America.  NEMOA offers etailing and catalog companies as well as industry service providers of all sizes an affordable network for sharing ideas and experiences, building relationships, exploring new opportunities, working together and learning about industry trends and issues that affect their businesses.  Founded in 1947, NEMOA is one of the nation's largest and most active multichannel merchant associations dedicated exclusively to the direct marketing industry.

The directXchange event is billed as "the leading forum for direct marketers across the country to share, learn and connect."  I am honored to have been invited to participate in a conference session entitled "New Tactics, New Ideas...What's Working?"  I will be presenting the session allongside my colleague Wade Jones from the Jouneys Group.

Having been in the...

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Printing Gourmet Food Gift Catalogs!

Last week, our designer, Erin, went to Wisconsin to get all of our Fairytale Brownies catalogs printed for the fall/holiday season. She was kind enough to take some pictures of the place that has printed millions of our gourmet brownie gifts catalogs since 2001. If you want to send mail order brownies or have cookies delivered this holiday season, be sure to head over here to make sure your name is on our mailing list! 

Here are rolls and rolls of paper used to print all kinds of food gift catalogs. 

rolls of paper

Getting ready to go onto the presses!

rolls of paper

Our color specialist, Hope, checking sheets off the press to make sure the fudgy brownies look great!

checking press sheets for brownie catalogs

Press operators checking pages and pages of corporate food gifts!

brownie gift catalogs

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Win our Sweet & Buttery Sweepstakes -- Gourmet Gifts by Mail!

After months of tasting and testing to find the right balance of texture and flavor, Fairytale Brownies is proud to introduce Fairytale Bars! They are the perfect complement to our time-honored assortment of premium gourmet chocolate gifts. Just like our gourmet brownies and cookies, Fairytale Bars are crafted from the finest, purest ingredients and backed by the same personalized customer care and unconditional guarantee. Fairytale Bars debut in for flavors: Chocolate Chip Blondie, Pecan Blondie, Raspberry White Chocolate and Cheesecake Swirl.

Fairytale Brownies Sweet & Buttery Sweepstakes!For the month of August, Fairytale Brownies is giving the chance to three lucky winners the opportunity to be the FIRST to taste our delicious Fairytale Bars! To enter, "Like" us and become a fan of our Facebook page: CLICK HERE. Once your on the sweepstakes page, fill out a short entry form, then cross your fingers for a win! 

Once you're a fan, you'll also get:

  • Exclusive Deals and Coupons
  • Sneak Peaks
  • Contests & giveaways
  • Chat/ask/share with...
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Making Brownie Gift Catalogs!

July is a busy time of year here for the Fairytale Brownies marketing team. We're busily trying to finish up our gourmet brownie gifts catalogs for this fall and the holiday season, and for me, that means reading, editing and compiling everyone else's edits for each draft of the catalogs. We just finished up our biggest round of edits. Check out the pile of catalog printouts on my desk today! We've made some changes to the catalogs this year, and I think our corporate food gifts buyers will especially like what they see in their mailboxes beginning in September. Actually, I think everyone who likes to order brownies and cookies is going to like what they see - I mean, who can complain about pages and pages of beautiful Belgian Chocolate brownies, gourmet cookies and more?!

If you aren't already on our mailing list, now is a great time to sign up at brownies.com to ensure you get Fairytale Brownies' 2012 fall and holiday catalogs.

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It's Not Too Early To Start Thinking About Holiday Brownie Gifts

I know it's only June, but here at Fairytale Brownies we start thinking about the holiday season in January!  It's all about the planning because we do most of our business throughout the year during the busy December gift-giving season.  After Thanksgiving it's nothing but cookie delivery and brownie delivery  24 hours a day, 7 days a week.  

The planning gets started early in January right after the season ends.  We figure out which gifts sold well and which ones didn't.  Then it's time to start thinking about the new products that we plan to introduce for the upcoming holiday season.  Since we specialize in food gifts, we're always introducing new products and new gift packaging.  Once we decide on the new items, we start experimenting in the test kitchen or designing the new packaging.  Since all of our gift packaging is custom, we have to design it well in advance.  Once designs or new recipes are complete we need to develop prototypes and test samples so that we can take photos...

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Brownies Delivered for 20 Fairytale Years with the Help of Kim Silva

Fairytale Brownies 20th Anniversary logo

This year we are continuing to celebrate our 20 year anniversary of delivering the very best in personal and corporate food gifts featuring gourmet Belgian chocolate brownies.  Each month Eileen and I have been sharing stories and memories of the past 20 years.  I thought for this post that I would share a story about our longest employed team member, Kim Silva.  Kim has been with Fairytale Brownies for over 18 years and she has been a key part of our success.  She came to us in 1994 right out of college at Arizona State University.  Kim was originally hired on a part time basis to help us run the farmers' markets that we were doing at the time.  Fairytale Brownies was originally conceived as a wholesale business, but we decided to participate in street fairs and farmers' markets to help with our sales.  We quickly found out that customers wanted us to ship brownie gifts for them to friends and relatives all over the country.  This is how we ended up in the business of selling mail...

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