Well, our 15 year-old cargo van just got a makeover! This van was one of the first things we purchased when we went into business. Over the years we've used it do bring our gourmet Belgian chocolate brownies
to different street fairs, farmers markets, and community events. We've also used it to deliver brownie gifts
to homes and business in the local Phoenix area. But after many years of faithful service, it began to show its age. The vinyl lettering had completely faded and the graphics were outdated. It's been a goal for a while now to give the old van a fresh look.
Just last week it finally got the long-awaited update. Our graphic designer Erin Kress worked with a great local company Blue Media
. They specialize in vehicle wraps, banners, and large-format graphics. She designed a full wrap in Fairytale purple with a giant photo of our delicious Fairytale Truffles (fudgy chocolate brownies
enrobed in decadent Callebaut chocolate).
Before the van wrap was printed, we had a factory tour at Blue Media
and we had a chance to see the giant printer that was used to print out all the graphics. We were so amazed that we had to take a picture of it. It looks just like a desktop printer, but it's huge! The HP Scitex TJ8300 is billed at the "fastest solvent printer in the world" and it has a gigantic printable area of 5 feet by 12 feet.
With a fresh new look, our purple van will be delivering decadent brownies
for many years to come!
The new look of the Fairytale Brownies purple delivery van!
Graphic Designer Erin Kress in front of the giant printer used to produce the van's graphics.