A Twenty Year Fairytale with Fairytale Brownies!

I never thought I'd still be here, but twenty years later here I am still working at Fairytale Brownies, and what a Fairytale it's been!

This "Fairytale Journey" (as I call it) began when I answered a want ad in the Arizona State University school paper.  At the time I was hired to sell our delicious gourmet Belgian chocolate brownies at street fairs, festivals and farmer's markets across the Valley.  I also helped out wherever I was needed - in a small entrepreneurial start-up, everyone does everything.  Some days that meant cracking eggs to help Mike (Eileen's husband and our first baker) and Ron (neighborhood friend, baker, band member) in the kitchen, delivering brownies to grocery stores, working our tiny retail shop, taking orders over the phone. . . the list goes on and on!  As the word got out and we attended more events, people began asking if we would ship Fairytale Brownies to family and friends, so we did, and that's how the mail order aspect of the business came to be.  Now...

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Potential employers meet ASU engineering students, sample fudge brownies

fudge brownies

For the past couple of years, I have had the pleasure of participating in the Arizona State University Ira A. Fulton Schools of Engineering Career Fair. Twice a year, 2,500 engineering students have the opportunity to meet about 150 future employers from all over the country.

I bring plenty of fudge brownies and gourmet cookies to the fair for the students and visiting corporations. The fair is a great way for the students to learn what types career opportunities are available in either a full-time position or in paid or unpaid internships.

From Fairytale Brownies' viewpoint, the fair is an opportunity to be a part of the community and show attending corporations our gourmet brownie gifts and custom options.

We so enjoy collaborating with the folks at ASU School of Engineering. With each semester, our partnership strengthens and the business grows. Here's to a bright future with ASU!

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Cookie deliveries for the troops on Valentine’s Day

The weeks leading up to Valentine’s Day are busy at Fairytale Brownies as we hand pack and ship brownie and cookie deliveries for sweethearts around the country and globe. gift basket for valentines day

Well, we’re not the only ones working hard to deliver the goods on Valentine’s Day.

This year, we offer a special salute to Bomber Girls LRC of Savannah, Georgia. The Bomber Girls spend the weeks leading up to Valentine’s Day collecting home-baked cookies to create delicious gift baskets for our troops serving overseas.

The group’s creative call to arms is: “Fire up your ovens to send the troops some Lovin'.”

The tradition started six years ago with 300 dozen cookies finding their ways into the hands and stomachs of men and women serving our country overseas. By 2012, the number of cookie deliveries had skyrocketed to 6,000 dozen!

Baking that many cookies requires a nationwide effort! Debbie Will of Porter County in northwest Indiana contributed dozens of chocolate chip cookies, plus a 2-pound bag of large dog treats,...

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Fear the fork or fear the tree; but tailgate with Fairytale Brownies

It's a big weekend for both college football fans and art festival fans in Arizona. Arizona State University will play Stanford on Saturday to see which team will go to the 100th Rose Bowl, and thousands will attend the 45th Annual Tempe Festival of the Arts along Mill Avenue.

gourmet browniesFairytale Brownies is partial to both events for several reasons.

1. Co-founders Eileen Spitalny and David Kravetz used to sell gourmet brownies at street fairs and festivals - specifically at the Tempe Festival of the Arts - when they first began the Fairytale Brownies business 21 years ago.

2. David Kravetz graduated from Stanford University.

3. Many Fairytale Brownies team members (several of us in the Marketing Department and our Operations Team Leader) graduated from Arizona State University.

4. Eileen Spitalny is a member of the Creative Impact Board for the ASU Art Museum.

5. Fairytale Brownies was a finalist for the ASU Spirit of Enterprise Award.

6. Our Senior Web Designer Hilary Lee teaches at ASU.

We couldn't...

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Ship brownie gifts with a holiday message this December

brownie gifts with holiday messageThe holiday season is a magical time … and a busy one at Fairytale Brownies. We ship brownie gifts by the truckload during the holidays. Many are shipped as Christmas gifts. But, of course, many are shipped for other reasons.

That’s why we have four beautiful and unique gift bands that are perfect for brownies shipped in December. What message do you want to send this holiday season?

Are you ready to ship brownies as holiday gifts this December? If not, check out this comment from Dehlia B. of Georgia who ordered brownies to try before Christmas shopping:

“I...

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Fairytale Brownies Holiday Season Blast From the Past!

As we approach the month of December and the upcoming holidays, I find myself reminiscing about the one season we actually ran out of brownies, believe it or not!!!

It was 1997 and we were a few years into the business when we had an unexpected rush on brownies for the holidays, so mid-December we actually ran out of some of our brownie flavors.  We were unable to bake anymore of the delectable Belgian chocolate brownies because our very tiny commercial kitchen had been transformed into a shipping department.  We only had a limited selection of brownie flavors available, so we made due with what we had. . . . Needless to say, we've never forgotten "the season we ran out of brownies".  We've definitely come a long way since then and now occupy a large production facility with plenty of space for baking and shipping, so we plan to never have that problem again!

If you've been a fan of Fairytale Brownies for a while you know that we no longer just carry our famous brownies, but over the...

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Give thanks now and save 20%!

Instead of sending holiday gifts to clients in December, many businesses are opting to ship their brownie gifts in November.

brownie giftsThat seems logical, since November is the month of Thanksgiving. Businesses generally send food gifts to thank customers and clients for their business, referrals, or loyalty.

Sending a Fairytale Brownies gift early is a good idea because you’ll beat the influx of other holiday treats. That means more time to savor the fudge brownies, soft and chewy cookies and buttery blondie bars!

Right now, you can save 20% on all of Fairytale Brownies Thank You gifts. Purchase any Thank You gift through Nov. 18, using the source code ML643, and the discount will be applied. The gift does NOT need to ship by the 18th, so you can plan ahead and still save 20%.

You’re welcome!

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The entrepreneurial dream behind our brownie gifts

order brownies from a small businessFairytale Brownies began like many businesses do. Before we were shipping brownie gifts and cookie baskets around the globe, we were just an entrepreneurial dream.  

In our case, childhood friends David Kravetz and Eileen Spitalny launched Fairytale Brownies in the fall of 1992. They baked late at night in a friend’s catering kitchen. With the support of family, friends, and a secret family recipe, they built the successful business that Fairytale Brownies is today.

Our success took hard work, perseverance, and at least a little bit of luck.

That’s why we were struck by the story of Valorie Mitts of Oak Park, Ill. In 2008, Valerie was forced to close the Lil’ Red Wagon Coffee House.

Fortunately, Valerie refused to give up her dream.

According to the Forest Park Patch, she reopened the Lil’ Red Wagon Coffee House in April of this year and business is booming. The coffee shop sells sandwiches, wraps, soups, and muffins, but the focus is on Valerie’s unique cookie creations. She’s...

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Buy Gourmet Gifts with Online Catalogs

Did you know you can browse and shop Fairytale Brownies catalogs online? At google.com/catalogs you can browse through our beautifully designed consumer and business catalogs. Browse each page of our catalog and discover a wide variety of brownie gifts to choose from.

Shopping our print catalog is a great way to see our featured gifts and new items, but with our goole catalog you can make a purchase on the spot. It's as easy as finding a gourmet gift you like, then click to purchase. It is a simple and easy way to browse and buy brownie gifts. So check out our catalogs online and buy some gourmet gifts for friends and family this holiday season. 

 

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Baking Gourmet Brownies, Cookies & Bars for the Holiday Season!

As I walked around the facility today, I noticed all the hustle and bustle happening that is all in preparation for the Holiday season - - which is almost upon us! For the last few months of the year, Fairytale Brownies brings on quite a few seasonal team members which include customer service team members, baking team members and shipping team members. When this influx of personnel happens, it gets me really pumped for the coming season. I also really enjoy watching these folks craft our decadent desserts. Brownie, cookie and bar baking is truly an art! Here are a few pics that were snapped in our baking kitchen and shipping warehouse with some of our regular, full-time team members and some of our seasonal team members too. 

Fairytale Brownies bakers making our moist, chewy Fairytale Cookies. We bake 6 flavors of these delicious gourmet cookies: Peanut Butter, Mint Chocolate, Caramel Pecan, Coconut Walnut, Double Chocolate and Toffee Chocolate Chip.

Baking Gourmet Cookies

 

Silky chocolate batter being poured...

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