New Halloween Pumpkin Spice Fudge Brownies!

As a graphic designer, it is important to remember that the designs you are creating serve a function, and although we are creatives, we must design for the brand or audience and not ourselves. We have to put personal styles and preferences aside and consider who and what we are designing for.  Luckily for me, the company I work for, Fairytale Brownies, has a wonderful and whimsical brand, that I love designing for.

I share this because I recently designed a new label for Halloween that I really enjoyed, and I am very happy with the end result. This Halloween, we have new Halloween themed labels for our new Pumpkin Spice Brownies!

These fudge brownies are my new favorite! Sweet pumpkin puree blends with cream cheese, cinnamon, nutmeg, allspice and ginger to create a fanciful seasonal brownie. These individually wrapped brownies come with an enchanting jack-o-lantern design on the label, perfecting for spreading the spirit of Halloween. Hand them out the co-workers, friends, family, and...

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Thank you gifts for new baby

 

For those of you who follow my blogs, you may have noticed that I haven't written in a while. That's because I just returned from a 3-month maternity leave, and am in the midst of sorting through 5,000+ emails and reacquainting myself with tons of loose ends. And yes, I did say maternity leave! I just welcomed a beautiful baby girl to my family in July. Her name is MacKenzie, and she is the absolute light of my life (along with my son, Austin!).

I had sort of a bumpy pregnancy because of my "advanced maternal age" (I loved it when the doctors said that... NOT); since when is 40 advanced?! Additionally, I had an early delivery due to the pregnancy complications, but the result could not have been sweeter. I was extremely lucky to have the support of many family and friends during the entire pregnancy and post partum. It's absolutely true what they say about learning who your true friends are during trials and tribulations.

Thank You brownie giftTo my great surprise, I had many people who in the past I...

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Fall in Love with Pumpkin Spice Brownies at Fairytale's Anniversary Open House

Twenty-two years ago, David Kravetz and Eileen Spitalny began their entrepreneurial adventure to bake the best gourmet brownies by co-founding the mail order company Fairytale Brownies. Today, their business not only bakes delicious fudge brownies, the duo has added chewy cookies and buttery blondie bars to the menu... all of which rival their delicious gourmet brownies.

For the past several years we've celebrated Fairytale Brownies' anniversary month with an Open House - sharing new packaging and new products, sampling all of our product flavors, and selling our "reject" brownies for $1. All proceeds from the sale of the rejects go to our national nonprofit partner KaBOOM!

fudge brownies, gourmet brownies, anniversaryThis year's Open House will be from 3 p.m. to 6 p.m. Thursday, Oct. 23, at our bakery on Cotton Center Blvd. (48th St. & Broadway Rd.). Because we are introducing our new Pumpkin Spice Brownie, the party has taken on a "fall" theme. We will serve apple cider, water, coffee, and all of the Fairytale Brownies cookie,...

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Experience the Difference with Fairytale's Brownie Gift Basket

Because our fudge brownies, gourmet cookies and buttery blondie bars are baked with quality ingredients, and our packaging is custom designed, most people react animatedly when they receive a Fairytale Brownies gift. This reaction is all a part of the "Fairytale Experience." The following is a recent recipient's response when a brownie gift was sent to her from Kim Silva, Operations Team Leader:

OMG!

The Brownies!  OMG! 
My first brownie was the “Espresso Nib”. 
Just the right sweetness…
Just the right cake-like melt-in-your-mouth smoothness…
Just the right crunchiness…
UNBELIEVABLE!
I will be saving them in my freezer and doling them out to myself to savor for the next 6 months.  I will remember you and David with each bite!

But the Experience of JOY!  OMG!
You see, the package may have been delivered last night, but I received it this morning when Jasmine went outside.
The pristine packaging – the white box by my front door…
The name, Fairytale Brownies, Did someone want to send me...

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New Gourmet Brownie Gifts for Fall!

We are busy right now at the Fairytale Bakery, gearing up for the busiest time of year: the Fall/Holiday Season. This has always been my favorite time of year. Probably because growing up in Phoenix, it means the temperature outside finally drops out of the 100s. But I also really love the colors and flavors of fall, the fun of Halloween, the delicious food of Thanksgiving, and of course all the festivities around the Holiday season!

We have some great new products coming out this Fall and Holiday season to help you celebrate and enjoy this great time of year! Starting with Fall, we have a new and amazing seasonal brownie flavor coming out: Pumpkin Spice. My colleague Alyssa was at a sampling of this flavor. Check out the response to this delicious new gourmet brownie.

We also have new favor gifts for Halloween and Thanksgiving! Go beyond the candy bowl with gourmet brownies packed in a purple and white favor box with a festive “Happy Halloween” on the lid. And in November, send brownies...

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Gourmet Brownie Gifts are great for all your Fall and Holiday gifting!

We are busy here at Fairytale Brownies, gearing up for the busiest time of year: the Fall and Holiday season! It is the most popular time to send Gourmet Brownie Gifts! Our gourmet brownies, chewy cookies, and buttery bars are a great gift to send to family and friends around the country. We have some exciting new products coming out this year as well!

Make sure you are signed up to receive our catalogs so you will be informed on all our new and best selling gifts! Our Senior Graphic Designer, Erin Kress, recently attended the press check at the Arandell Corporation in Menomonee Falls, WI where we print our catalogs. Let me tell you, there are some delicious looking treats in these books!

That is our new seasonal flavor that you see on the front catalog. Available for purchase beginning September 1 is our new Pumpkin Spice Brownie! I have gotten the chance to try these several times now, and they are my new favorite. If you like pumpkin, you are going to go crazy for these delectable...

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Cookie gift businesses grow out of recession

cookie giftsOur nation’s recent economic challenges proved to be a fertile time for entrepreneurs. We recently read about a pair of growing cookie gift businesses that got their start during the recession.

The stories of Carolyn's Cookie Co. and Kitchen Vixen Cookie Shop warmed our hearts. After all, we started in much the same way. We just wanted to ship brownies and cookie gifts to dessert lovers like us.

According to The Californian of Salinas, California, Carolyn Walker was inspired to transform her mother’s cookie recipes into a business after reading Seth Godin’s book Linchpin. Unlike many cookie gift entrepreneurs, Carolyn’s idea involved selling frozen cookie dough balls that can be kept in your freezer until you’re ready to prepare them.

Meanwhile, the News Miner of Fairbanks, Alaska, introduced us to Kitchen Vixen Cookie Shop owner Jen Krzmarzick. Jen bakes custom cookies, but that’s not all. Her unique angle is that she loves consulting with clients to help make the perfect cookie – by...

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An American Creation - Mouthwatering Mail-Order Gourmet Brownies!

While Americans display their patriotism through service, song, and ceremony, Fairytale Brownies displays patriotism through the baking and shipping of our gourmet brownies, cookies and bars. For more than 21 years, our mail-order brownie company has baked and shipped gourmet treats right here in the great state of Arizona. We are very proud to bake locally and ship brownie gifts produced right here in the US. 

Our fudge brownies, chewy cookies and buttery blondie bars are baked with the finest ingredients - US grade AA farm fresh eggs and real creamery butter. Each treat is individually wrapped and then hand packed in whimsical gift packaging that is produced right here in the US. Our Classic gift box has a chocolate brown exterior with a purple and white-starred folding flap closure and matte-silver lined interior and is manufactured in the state of Utah, while our Enchanted gift box is a sturdy set-up design with a white base and purple lid lined with white magical stars is...

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Coming Soon . . . NEW Brownies.com mobile site!

One of the big projects that I've been working on this year is to get a mobile version of brownies.com up and running for our customers. I've been working on this project for over a year, and I am very happy to report that we are very close to launching a mobile version of brownies.com that will work on any mobile device you have. This will be very helpful to our many customers who are subscribed to our email promotions (also newly mobile optimized!) and receive shipping or percent off email offers (if you're not signed up for email promotions, click here to join). They can now click through their email and go directly to our mobile site for a quick purchase!

Additionally, customers who visit brownies.com by finding us through thier mobile devices web search can click on the returned search link and visit the mobile store for easy quick shop. For the past few years I've been watching statistics on the percentage of consumers use their mobile devices to shop online and that number keeps...

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Capturing the Deliciousness of Gourmet Brownies Through Photography

Most of Fairytale Brownies business is done through mail order. Many people order brownies, cookies and bars online at brownies.com or through a catalog before they even taste them. So it's really important that we have excellent photos of our gourmet desserts. Since you can’t taste the treats, we need to convey just how yummy they are through visuals!

Twice a year, my team and I spend one to two weeks with a professional photographer and food stylists to create the most delicious looking photography that we can. When your brownie delivery arrives, you can tell just by looking at them how great they are going to be, but capturing that in an image takes a lot of time and work. However, it is also a lot of fun!

Our gourmet brownies, cookies and bars really are the stars of the shoot. We spend time making sure each treat looks its best! Of course with all those gourmet brownies around, it is impossible not to treat ourselves to some sweets. After making them look so irresistible how can I not...

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