New Gourmet Brownie Gifts for Fall!

We are busy right now at the Fairytale Bakery, gearing up for the busiest time of year: the Fall/Holiday Season. This has always been my favorite time of year. Probably because growing up in Phoenix, it means the temperature outside finally drops out of the 100s. But I also really love the colors and flavors of fall, the fun of Halloween, the delicious food of Thanksgiving, and of course all the festivities around the Holiday season!

We have some great new products coming out this Fall and Holiday season to help you celebrate and enjoy this great time of year! Starting with Fall, we have a new and amazing seasonal brownie flavor coming out: Pumpkin Spice. My colleague Alyssa was at a sampling of this flavor. Check out the response to this delicious new gourmet brownie.

We also have new favor gifts for Halloween and Thanksgiving! Go beyond the candy bowl with gourmet brownies packed in a purple and white favor box with a festive “Happy Halloween” on the lid. And in November, send brownies...

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Gourmet Brownie Gifts are great for all your Fall and Holiday gifting!

We are busy here at Fairytale Brownies, gearing up for the busiest time of year: the Fall and Holiday season! It is the most popular time to send Gourmet Brownie Gifts! Our gourmet brownies, chewy cookies, and buttery bars are a great gift to send to family and friends around the country. We have some exciting new products coming out this year as well!

Make sure you are signed up to receive our catalogs so you will be informed on all our new and best selling gifts! Our Senior Graphic Designer, Erin Kress, recently attended the press check at the Arandell Corporation in Menomonee Falls, WI where we print our catalogs. Let me tell you, there are some delicious looking treats in these books!

That is our new seasonal flavor that you see on the front catalog. Available for purchase beginning September 1 is our new Pumpkin Spice Brownie! I have gotten the chance to try these several times now, and they are my new favorite. If you like pumpkin, you are going to go crazy for these delectable...

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Cookie gift businesses grow out of recession

cookie giftsOur nation’s recent economic challenges proved to be a fertile time for entrepreneurs. We recently read about a pair of growing cookie gift businesses that got their start during the recession.

The stories of Carolyn's Cookie Co. and Kitchen Vixen Cookie Shop warmed our hearts. After all, we started in much the same way. We just wanted to ship brownies and cookie gifts to dessert lovers like us.

According to The Californian of Salinas, California, Carolyn Walker was inspired to transform her mother’s cookie recipes into a business after reading Seth Godin’s book Linchpin. Unlike many cookie gift entrepreneurs, Carolyn’s idea involved selling frozen cookie dough balls that can be kept in your freezer until you’re ready to prepare them.

Meanwhile, the News Miner of Fairbanks, Alaska, introduced us to Kitchen Vixen Cookie Shop owner Jen Krzmarzick. Jen bakes custom cookies, but that’s not all. Her unique angle is that she loves consulting with clients to help make the perfect cookie – by...

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An American Creation - Mouthwatering Mail-Order Gourmet Brownies!

While Americans display their patriotism through service, song, and ceremony, Fairytale Brownies displays patriotism through the baking and shipping of our gourmet brownies, cookies and bars. For more than 21 years, our mail-order brownie company has baked and shipped gourmet treats right here in the great state of Arizona. We are very proud to bake locally and ship brownie gifts produced right here in the US. 

Our fudge brownies, chewy cookies and buttery blondie bars are baked with the finest ingredients - US grade AA farm fresh eggs and real creamery butter. Each treat is individually wrapped and then hand packed in whimsical gift packaging that is produced right here in the US. Our Classic gift box has a chocolate brown exterior with a purple and white-starred folding flap closure and matte-silver lined interior and is manufactured in the state of Utah, while our Enchanted gift box is a sturdy set-up design with a white base and purple lid lined with white magical stars is...

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Coming Soon . . . NEW Brownies.com mobile site!

One of the big projects that I've been working on this year is to get a mobile version of brownies.com up and running for our customers. I've been working on this project for over a year, and I am very happy to report that we are very close to launching a mobile version of brownies.com that will work on any mobile device you have. This will be very helpful to our many customers who are subscribed to our email promotions (also newly mobile optimized!) and receive shipping or percent off email offers (if you're not signed up for email promotions, click here to join). They can now click through their email and go directly to our mobile site for a quick purchase!

Additionally, customers who visit brownies.com by finding us through thier mobile devices web search can click on the returned search link and visit the mobile store for easy quick shop. For the past few years I've been watching statistics on the percentage of consumers use their mobile devices to shop online and that number keeps...

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Capturing the Deliciousness of Gourmet Brownies Through Photography

Most of Fairytale Brownies business is done through mail order. Many people order brownies, cookies and bars online at brownies.com or through a catalog before they even taste them. So it's really important that we have excellent photos of our gourmet desserts. Since you can’t taste the treats, we need to convey just how yummy they are through visuals!

Twice a year, my team and I spend one to two weeks with a professional photographer and food stylists to create the most delicious looking photography that we can. When your brownie delivery arrives, you can tell just by looking at them how great they are going to be, but capturing that in an image takes a lot of time and work. However, it is also a lot of fun!

Our gourmet brownies, cookies and bars really are the stars of the shoot. We spend time making sure each treat looks its best! Of course with all those gourmet brownies around, it is impossible not to treat ourselves to some sweets. After making them look so irresistible how can I not...

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Welcome New Employees to the Team with Brownie Gifts

Starting a new job is an exciting venture, but for some, it can be a stressful experience. Some of our business buyers hope to ease those new job jitters by sending employees "welcome to the team" brownie gifts.

brownie giftsI received a Fairytale Dozen the week before I started working for Fairytale Brownies. I was so surprised by the brownie delivery - I felt beyond special! When my first day finally arrived, I felt as though I was already a part of the team.

Credit unions, banks, employment agencies, gourmet brownie companies. Some places of busniess just know how to make a new employee feel a part of the team before they even start working there! Why not be one of them?

 

 

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Operations Summit Experiences A Taste of Pure Enchantment!

Each year small and large busineses alike attend the Operations Summit Conference; the only conference exclusively about Direct-to-Customer operations & fulfillment. This years conference was held in Indianapolis, IN from April 22 - 24, and Fairytale Brownies co-founder David Kravetz attended. Not only did David attend, but he also was the speaker at a few sessions regarding the challenges of running a small business in today's economic climate, in addition to hosting a round table lunch which discussed legacy software management. 

Of course you can't discuss the in's and out's of a gourmet brownie business without having plenty of samples to pass around for the guests. Following David's speach, each attendee received an 8-Sprite gift favor to enjoy. Reviews from the operations summit were very positive. Here's an example: "The Operations Summit was a very good experience. I was able to talk to vendors and discuss possible solutions for issues we were experiencing. Also, the breakfast...

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Perfect Easter Dessert - Browned Butter Cinnamon Cream Cheese frosted brownies!

After being in the gourmet brownie business for over 21 years, we at Fairytale Brownies often hear from our customers about how they use our brownies, bars and cookies to make amazing desserts. Over the years, we've seen (and made!) many delicious recipes ourselves. Here's one of my personal favorites. The perfect accompaniment to a rich Easter dessert are Browned Butter Cinnamon Cream Cheese frosted brownies and cookies. Visit Fairytale Brownies recipe page for more serving suggestions, or for other fun and delicious ways to bake using our gourmet brownies, cookies and bars. Recipes include everything from Brownie Trifles, Ice-Cream Sandwiches, and Spicy Chili Chocolate Fondue to delicious Peanut Butter Pie. Enjoy! ~Hilary

Easter Brownie Dessert

Ingredients:

  • 1/4 cup butter
  • 1 8 oz. package cream cheese, softened
  • 2 cups powdered sugar
  • 1 tsp. ground cinnamon
  • 1 tsp. vanilla extract

Directions:

Cook butter in a small, heavy saucepot over medium heat, stirring constantly, about 6 minutes or until butter begins to...

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Fairytale's shipping team learns how to bake fudge brownies

Everyone knows that understanding how to do one's job is important in keeping that job. But at Fairytale Brownies, we believe we become more efficient when we understand how others do their jobs within the company. So we shadow train.

Most recently, shipping team members donned white aprons and hair nets, and entered the kitchen to bake gourmet brownies.

gourmet brownies

Natalie drops chunks of chocolate and butter into the kettle that to melt. The liquid will then be poured into the mixer with the dry ingredients to create the gourmet brownie batter.

gourmet brownies

Baking team member Omar shows Natalie proper melting procedures.

fudge brownies

Meanwhile, Cindy and Susan learn how to wrap Magic Morsels.

fudge brownies

Eugene prepares brownie trays for refrigeration.

 

 

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