The Journal of Consumer Research recently released a study that contains great news for lovers of fudgy chocolate brownies worldwide.
It turns out that when you ask a friend to share a dessert – as opposed to each of you picking your own – it reduces your friend’s guilt by removing the burden of choice. Or, in the words of technology magazine Ars Technica:
“Normally, people do not enjoy being forced to do something. People also do not enjoy the guilt that comes with doing something that is bad for them. Surprisingly, these two wrongs seem to make a right: when people are compelled to engage in vices, they feel better than when they freely choose the vice for themselves.”
In honor of this new research, we’d like to remind you that we have three brownie gifts wrapped in wintry bands inscribed with seasonal messages that are fit for sharing this holiday season. Whether you want to say Happy Holidays, Merry Christmas, or Celebrate the Season, Fairytale Brownies has you covered.
So, share a fudgy chocolate brownie gift with a friend or family member this winter. They’ll be thankful that you assuaged their guilt. And you’ll be thankful for a delicious dessert split with a loved one.