The Fairytale Brownies Journey continues!

Hi, my name is Eileen Joy Spitalny, Co-Founder of Fairytale Brownies. Friends since kindergarten, David and I started baking these brownies together in 1992 in a friend’s catering kitchen. 

Back in high school we talked about starting our own business together someday. We always worked & played well together (homework, extra credit, animation projects) so when we grew up we did it! 
Creating and growing Fairytale Brownies has been an amazing journey; can’t believe we are in year 20!
We didn’t even know how to bake when we started and now with our fantastic Fairytale crew, we bake and ship over 3 million brownies and cookies a year.
My role is to find new brownie clients and friends so I look forward to meeting you sometime soon. Whether personal or business, we will help you make friends and customers happy anywhere in the world.
It’s also lots of fun to talk with fellow entrepreneurs and share experiences, stories, trials and tribulations. If you want to talk, sample, share or ask a question, send me a note here or at Enjoy!

Taste of NFL - Party with a Purpose!

Ever since the Super Bowl came to Phoenix in 2008, Fairytale Brownies has been donating brownies to the Taste of NFL Event. Each year the money raised is shared with food banks  in each NFL team's home city. Thank you NFL and patrons!
My Atlanta friend Gena Berry with her magical touch orchestrates and coordinates all of the volunteers and chefs at this event. Wherever the Super Bowl is, Gena is...
Our gorumet brownie gifts are part of the back-of -the-house happening at Taste of NFL. VIPs of the evening will be receiving a Fairytale Dozen and we do hope they ship brownie gifts someday to spread the brownie word and the volunteers get a fudgy brownie treat when they need a little pick-me-up. They can choose between Caramel, Chocolate Chip, Original, Peanut Butter, Pecan or Cream Cheese.
This year's event will have over 3,000 guests in attendance and raise millions to fight hunger.
Go (fill in the blank)! Happy Super Bowl weekend - here in Phoenix my family will be doing potluck at the...

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Cheers to 2012! Celebrating 20 Fairytale Years, here we come...

Once upon a time, I met my friend David. It was in the sunny land of Phoenix, Arizona.
We were friends instantly and now over 40 years later (wow!) we are still friends and also celebrating 20 years in business together!

Through our blog and facebook we will share customer stories, landmarks and memorable moments. Here's a couple of early photos. Street fairs and farmer's markets were our main ways of spreading the brownie word. And I carried brownies & flavor tests in my purse at all times. For many years Fairytale Brownies had a legend that was part of our marketing to share the multiple meanings of brownies (dense chocolate cake and helpful sprite/faires).

The Fairytale Legend
In the wee hours of night
The Fairytale Brownie gleams with delight
With his magic spoon in hand,
He creates the greatest brownies in all of Fairyland!

Street Fair - 1992

Cali's Catering Kitchen

Cheers to a wonderful and giving New Year!
 Our Fairytale Promise remains the same.
Simplify gift-giving and spread joy through gourmet brownies (and cookies...
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Fairytale Brownies listed as one of Phoenix's top 25 tastiest treats!

brownie giftsSo excited to be listed!!! This is actually the Janaury 2012 issue and next year we are 20 years baking... What a great way to start celebrating! But you don't have to be in Phoenix to enjoy; we can ship brownies, deliver cookies or whatever visions are dancing in your head!!! Just go to

And for locals; here's a tip; this Saturday at Downtown Phoenix Farmer's market the Phoenix Chapter of Les Dames D'Escoffier is having a bake sale. Proceeds going to our local philanthropy efforts. Some of the treats that will be there including fudgy Fairytale Brownies are mini-macarons from Eugenia's Essence Bakery, candy and cookies from Tracy Dempsey Originals, FnB's Charleen is providing donuts, jalapeno apple tart with streusel topping form Barbara Fenzl and scented sugars such as anise and cardamon from Terri's La Bella Terre. Come pick up some gourmet food gifts at bargain prices!!! 8am-1pm, Saturyday, December 17.
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Time to make your list and check it twice!

Christmas Wish List - Peanut Butter Fairytale Cookies

So my daughter made her Christmas wishlist and as you can see #3 is Fairytale Cookies -Peanut Butter to be exact. This is one of our new flavors this season and her new favorite. Easy to order a 6-Cookie Favor delivered via Santa ( this Christmas holiday.

And if my family is wondering what to put under the Christmas tree for me - Candy Cane Truffles! Here is a tray of these decadent gourmet fudgy creations in the Fairytale Kitchen - 
Tray of Candy Cane Fairytale Truffles in the kitcen
And hint hint, there's one under the tree!

Candy Cane Truffles under the tree

Have a Fairytale Season and let us make the shopping and delivery easy for you this season. Sweet gratitude guaranteed!Read More

Brownie Gifts for your Thanksgiving Hostess!

Next week is Thanksgiving! The favorite holiday at our house. We have a regular gang of family and friends that come over, everyone contributes and our turkeys always come from Heritage Foods USA. I can order them online now but I remember when I used to get my turkey through the kitchen door at Rancho Pinot. So what to bring if you are a guest - bottle of wine and a box of fudge Fairytale Brownies would be my answer!
And very easy to do - visit our bakery on 48th St & Broadway from 9am-3pm next Monday to Wednesday before turkey day or even easier visit an AJ's Fine Foods or Whole Foods location.
They both sell our individually wrapped brownies (perfect for place settings) and AJ's for the holidays is carrying our Holiday or Christmas Half-Dozen -  the ultimate hostess gift!
Holiday Half Dozen - Christmas design also
And if you are not a Phoenician, just go to - have fun feasting!
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Spreading joy anywhere and everywhere - we ship worldwide!

Whether you buy brownies online or order by telephone, remember we ship brownies worldwide at Fairytale Brownies!

London telephoen booth

And brownies make everyone happy; I love people, love making new friends and love spreading the brownie word!
Artist Walid Siti and Clare Patey both enjoyed their treats.
And I thoroughly enjoyed our visit and viewing their art; Walid is amazing, look him up and got to experience Clare's Feast on the Bridge at the Thames Festival.

Brownies delivered to the studio   Sharing our treats and our story   Happy brownie people
Brownies for Clare and her family  On the Southwark Bridge

Cheers and here's to making the world just a bit sweeter with

purple Purple Chair  chocolateChocolate store by the market
brownies!!Brownie Vendor at the Feast

We make it easy for you, just go to and may all your fairytales come true!

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Free Fudge Brownies this Saturday!


Visit Holly from Fairytale Brownies team this Saturday, October 8 
11am-2pm at Whole Foods Chandler 4th Anniversary Fest!

Festivities include:
  • Free Fairytale Samples
  • $4 gourmet hot dog plates
  • Live music
  • $4 weekend deals throughout the store
  • $4 Craft Beer Saturday on tap, all day
  • Free kids crafts and storytime with Storybook Kitchen
  • Pumpkin Patch and free mini pumpkin decorating
  • Halloween Costume Swap (12 to 2 p.m.)
  • Tastes from other local vendors
  • Local Artists
  • Birthday Cake
  • Free reusable bags to first 50 customers who check in at the event (one per person)
  • AND, a TOMS Shoes Style Your Sole event in Whole Body. Receive a hand-painted design from a local artist for FREE with a purchase of a new pair of TOMS shoes.
Come enjoy the festivities with us!
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Thanks Phoenix for helping end childhood hunger! We're so sweet on you!

                                    Bake Sale Sign
Fairytale Brownies participated with Share our Strengh and conducted a
Great American Bake Sale this past Tuesday.
My daughter and some of her friends even got to go down to the local NBC station (KPNX) to share with viewers about the millions of hungry kids every day and invited Phoenicians to come buy brownie and cookie treats with the proceeds going to Share our Strength.
TV Taping
The goal was $500 and with the help of our awesome supportive community of media and friends (thank you Shauna at Jam!, she sent a new mail order customer) we raised $825. It was a ton of fun, too.
Fairytale Fans say we have the best brownies and for one day only they got to enjoy brownies and cookies created into treats such as a Rocky Road brownie or Peanut Butter Delight. There was also a triple brownie mint torte - woa! At my house we  took some shortbread, caramel sauce and topped it with a fudgy chcolate Fairytale Brownie to create a Millionaire Bar and some Magic Morsel ice...
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Create during our Bulk Brownie & Cookie Sale! Order now!

Check out our current special -

Save 25% on Bulk Brownies & Cookies til 9/4/11

Right now you can save 25% on Bulk Fairytale Brownies & Cookies.
Use code BULK and order through Sunday night, 9/4/11.

I created Caramel and Chocolate Chip Magic Morsel Ice Cream Sandwiches.
You can use 2 morsels per sandwich - ultimate indulgence or one per treat!
If cutting and one morsel per sandwich then freeze your morsels, brownies or sprites prior to cutting in half. Also, just half the calories this way!
And dollop inside ultra premium vanilla ice cream.
Then wrap in wax paper and freeze. Wax paper seems to stick less and looks better.
Bon apetit!

Unwrap your morsels   Dollop your ice cream! Voila! 
TIP - Order now while on sale and put your brownies or cookies in the freezer until you need them. Soon enough a party, potluck or birthday will come up on your calendar.Read More

Fairytale Pairings Party at Jam Old Town Scottsdale!

Eileen SpitalnyJammersThis week at Jam over Old Town Scottsdale, I shared our Fairytale story along with a pairing of our treats! Easy to do yourself; just order some Fairytale Truffles, Brownies & Cookies and have your own tasting party. A Truffle Bundle is the perfect item with all 3 tied up with a ribbon (available September 8th at

It was so much fun!!! And such an awesome group of Phoenicians; sweet eighth graders learning about being an entrepreneur, a banker sharing his chocolate side, an artist who swoons over cacao, neighborhood fans and a few more locals who love to hang out at Jam. Jam was described in Sunset magazine August 2011 as "a little joint with big spirit"!! Yes!! Here is a link to Jam AZ's Fairytale Brownies blog post. Click here.

Raspberry Swirl & White Chocolate Truffles
paired with Rosa Regale from Italy.
    Fairytale Truffles  

Next was Caramel, Toffee Crunch and Cream Cheese Fairytale
Brownies with Hobo Zinfandel from Sonoma County.
Fairytale Brownies with Zin

Then Fairytale Cookies! Toffee Chocolate Chip &...
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