The Fairytale Brownies Journey continues!

Hi, my name is Eileen Joy Spitalny, Co-Founder of Fairytale Brownies. Friends since kindergarten, David and I started baking these brownies together in 1992 in a friend’s catering kitchen. 

Back in high school we talked about starting our own business together someday. We always worked & played well together (homework, extra credit, animation projects) so when we grew up we did it! 
Creating and growing Fairytale Brownies has been an amazing journey; can’t believe we are in year 20!
We didn’t even know how to bake when we started and now with our fantastic Fairytale crew, we bake and ship over 3 million brownies and cookies a year.
My role is to find new brownie clients and friends so I look forward to meeting you sometime soon. Whether personal or business, we will help you make friends and customers happy anywhere in the world.
It’s also lots of fun to talk with fellow entrepreneurs and share experiences, stories, trials and tribulations. If you want to talk, sample, share or ask a question, send me a note here or at Enjoy!

Fairytale Birthday Ice Cream Pie Recipe! Order brownies online to create your own!

My daughter recently had a birthday and requested a Fairytale Brownies Ice cream Pie. She and I created one once before in a pie dish, this time we went for it and made our creation in a springform pan. Thinking deepdish and even more delish! Ingredients needed are very simple:

12 Original Fairytale Brownies (or choose your own flavors)

Half Gallon all natural Vanilla Ice Cream
3-4 Toffee Chocolate Chip Fairytale Cookies
3-4 Double Chocolate Fairytale Cookies (again she chose her favorite varieties)

Get ingredients out so ice cream can soften a bit. You will also need a big mixing bowl, spatula or spoon. Unwrap our fudgy brownies and fill inside of pan starting in the bottom center and working out. Evenly press your gourmet brownie crust all the way up the sides of the pan. Then spoon ice cream into bowl and crumble 3 cookies or so of each flavor and stir. Fairytale Cookies ice cream then goes into brownie crust pan, fill to top with icecream and garnish with...Read More

Locals Supporting Locals!

Fairytale Brownies fan Barbara Hand was the winning bidder in KAET Channel 8’s recent Great Online Auction. For her birthday, her husband purchased a Fairytale Brownies Bakery Tour and Tasting for six to 10 people.


Barbara’s tour began at 9 a.m. when her group donned hairnets and gathered to visit the Fairytale Brownies kitchen to watch our bakers prepare and bake gourmet fudgy brownies.

 Tour Group Convenes in Retail Store Walnut Brpwnies being Trimmed

After observing our bakers, we moved to the test kitchen to create our own Fairytale Brownies. Chocolate chips, caramel dots, toffee pieces, walnuts, pecans, peanut butter, raspberry puree, white chocolate pieces, cocoa nibs and cream cheese… The toppings were all on the counter waiting to be mixed in Original brownie batter. The flavor possibilities were only limited by our imagination. Pecans framed my tray filled with chocolate chips, cacao nibs and toffee chunks! It was so delish I can't even tell you, yum!

 Concocting in the Test Kitchen Ready for the Oven

While the brownie creations were baking, we went to the warehouse to learn how to hand...

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KaBOOM! Playgound Build with the First Lady

For 10 years, Fairytale Brownies has been volunteering and donating dollars and brownies to KaBOOM! Last month, KaBOOM! celebrated 15 years of building play spaces with its 2,000th playground build in Washington, D.C. I was invited to attend the build at Imagine Southeast Public Charter School in Washington, D.C. On the airplane ride I figured out that this would be build #12 for me during these past 10 years. 

This build was the largest one I have attended – 500 volunteers! My team built a tree bench and an outdoor classroom; I got very good with the drilling skills. And made lots of great new friends. This was a very special build as Members of Congress were in attendance, Secretary of Education Arne Duncan and First Lady Michelle Obama also helped mix concrete, bolt rock climbing walls and assemble slides. And slide on slides!!

Yes, we shipped our gourmet brownies to treat all of the playground volunteers! We were honored to be the afternoon pick me up at this very special build. In...

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FREE Fairytale Brownies at LA Pride Festival this weekend!

Going to the L.A. Pride Festival this weekend? 
While supplies last, you can pick up a FREE FUDGY CHOCOLATE BROWNIE from Fairytale Brownies when you stop by the Gelson's booth.

Gelson’s Market will feature give-aways on their very popular spinning wheel which will allow guests the chance to win sample Fairytale Brownies and other items sold at Gelson's. Other give-aways on the wheel will include Gelson's pens, coin purses, and other logoed products. You may win a 3” x 3” Peanut Butter brownie or Chocolate Chip brownie.

Peanut Butter Fairytale Brownie                                          Chocolate Chip Fairytale Brownie

The festival will be held from noon to midnight Saturday and 11 a.m. to 11 p.m. Sunday in West Hollywood Park, on San Vicente Boulevard from Santa Monica Boulevard to Melrose Avenue.


Festival goers can enjoy their Fairytale Brownie Belgian chocolate treat while being entertained by a variety of acts. Performers include CeCe Peniston, Mya, Prince Poppycock, Matt Morris, Aimee Allen, The Perry Twins, Moi, and Our Lady J on...

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Fairytale has treats from A to Z and fans like Lady Gaga & Dan Zanes!

Everybody has their favorite Fairytale flavors and treats. Last year, I saw the Lady Gaga Tour and through our staging friends got some brownies and cookies back stage to share that we (my family) are fans. When Lady Gaga came back through Phoenix this year, we didn’t get to the show but her production team said, “Where's the purple cookies and brownies?" We delivered to the backstage door their request of Toffee Chocolate Chip Gaga Chef Michael with Sprite Dozen and Caramel Pecan Caramel Pecan Fairytale Cookies for the production crew, and for Lady Gaga we hand delivered a Sprite Dozen. Here is Gaga Chef Michael (pictured right) with Lady Gaga’s brownie gift. We do know Lady Gaga got them but don’t know her favorite flavor - sorry.

Another musical favorite at our house is Dan Zanes & Friends from Brooklyn. Formerly of the Del Fuegos, Dan is a fantastic musician and has a beautiful & living gift of sharing the love of music and instruments with kids. And music that Mom and Dad like, too. We’ve been fans for many years now – we even...Read More

Brownies & Business for Breakfast - Monday Morning - Phoenix Money Radio 1510!

Hey Business Friends and Fans; Fairytale Brownies is a finalist for
Arizona Better Business Bureau 10th Annual Business Ethics Award for Phoenix.
Monday morning I will be interviewed on Monday Talk Radio 1510am - have a question for me or Fairytale Brownies?
Why brownies online?
How do I get cookies delivered?
Is mail order fun?

Here's a link to their website and just click on link to email show hosts -

Email your questions to the host - talk  with you then!!
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SampleFest at Gelson's Tarzana Tomorrow!

Tomorrow (Saturday, May 21st) from 11am - 4pm Gelson's Market in Tarzana is having a SampleFest!!Samplefest

What is Samplefest? It’s FREE fun for everyone (come hungry!), includes in-store food samples, an on-site barbecue from 11 AM to 2 PM and giveaways. Sample our Fairytale Brownies classic fudgy brownies piled high with walnutsWalnut Fairytale Brownie or try the Cream Cheese Brownies with soft cream cheese swirled throughout the batter - yum!

Also, you may go home with a free gift box from Fairytale Brownies!!!
If you go, visit us on Facebook and tell us about the event.Cream Cheese Brownie                      

The Gelson’s Market in Tarzana is located at 5500 Reseda Boulevard, with store hours daily from 7 AM to 10 PM. For more information about the store, please call (818) 906-5752.

Gelson’s celebrates 60 years of providing premier shopping to Los Angelenos.

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All Natural Belgian Chocolate Brownies & All Natural Phoenix Television

Tasting Plate - Fairytale DozenJust like Fairytale Brownies bakes, clean pure brownies, KAET Channel 8 shows non-commercial independent programming. KAET also gives a great local perspective on issues and our fudgy brownies are baked with our family recipe and started by us two locals - David and myself.
Please support Eight's Great Online Auction and start bidding on the Fairytale Brownies Bakery Tour & Tasting.
For bidding and private tour details, click here - online auction
Let the bidding begin!!! Support Channel 8!

Baking Brownies    Out of the oven  

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And I'm Proud to be an American... (and Phoenician and a mom and a brownie maker)

There is nothing more American than a brownie to eat and last Friday my daughter's school hosted a Naturalization ceremony. It was an emotional and beautiful experience; and the kids sang their hearts out, the Oath of Allegiance was taken by 20 new citizens and after the ceremony Fairytale Brownies and lemonade welcomed them as new citizens of the United States on the school patio. Local news came  -

Channel 12 story,

Channel 10 story,

and Raising Arizona Kids.

Our community spread alot of joy that afternoon!

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Brownie as in Guitar?

Last night I went to a networking event as a previous Ernst & Young Award Recipient at the new Musical Instrument Museum in Scottsdale. Awesome, place! While humming along and bouncing to the beats in the Guitar Gallery I saw Eric Clapton's Brownie - love it!
And I would love to ship some Fairytale Brownies to him! Next time you are in Phoenix
pick up a Fairytale Brownie for the drive over to the museum and enjoy!

Eric Clapton's Brownie "Brownie" Sign

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