I've written about this topic a few times, mobile commerce is a huge part of everyday life for people today. For me, it is a HUGE part of my life . . . I check my email, get coupons for groceries, interact on social networks, shop on Amazon (yes, I said it!), do my banking and pay credit cards, and a multitude of other things all on my phone. So as the percentage of people who own smartphones is at an all-time high, and use them for much more than making phone calls and texting, it made sense for us as a business to create a mobile optimized experience. Part of our mission statement at Fairytale Brownies has always been, "We simplify gift-giving", so naturally we had to make gift-giving easy for our customers who are plugged in. With a clear understanding of our strategy, I was tasked with creating a mobile optimized experience for our tablet customers as well as our mobile customers.
This was a massive project that I've literally been working on since early last year. We've gone...Read More