Fairytale Brownies co-founders Eileen Spitalny and David Kravetz believe that they can do more for children and promote the importance of play. Since 2001, Fairytale Brownies
has been donating brownies and funds to KaBOOM!, the national non-profit that helps communities build playgrounds, but this year, Fairytale's focus will be to raise funds to construct a KaBOOM! playspace in the Phoenix area.
"We've helped fund and build playspaces in several Arizona cities, Chicago, Mississippi and New York, but other companies were the main funding partners," Eileen Spitalny said. "Our goal is to fund a playspace in Phoenix that will truly be a fairytale for the children to experience."
Fairytale Brownies customers play a significant role in funding the playspace. Through their pruchases of special occasion gifts (Thank You, Congratulations, Happy Birthday and Thinking of You), a portion of the cost is donated to KaBOOM! Customers are also able to give the "Gift of Play" by opting to donate $1 to any purchase made when ordering brownies online at brownies.com. In 2009, Fairytale customers contributed more than $3,000 by adding $1 "Gift of Play" to their online orders.
Eileen and David met while playing on their kindergarten playground at Madison Heights Elementary School in Phoenix, Arizona in 1971, so a KaBOOM! partnership is a natural fit for Fairytale Brownies. Research shows that kids who play are healthier and less likely to be obese. They also develop the cognitive skills that are linked to learning and academic performance. Although the Fairytale playspace physically will be in Arizona, Fairytale Brownies' customers all over the world can be proud knowing they are helping to promote play. Learn more about KaBOOM! here.