Fudge Brownies - Natural Products Expo East Tradeshow

Last Friday, several members of our Sales and Marketing Team attended the "Natural Products Expo East" in Anaheim California. The Natural Products Expo East is a tradeshow that provides all things organic, and promotes healthy lifestyle products from passionate manufacturers. The show features more than 1500 booths divided into Health, Natural, Specialty, and Organic pavilions. We heard from several people that attended the Fancy Food Show in Fan Francisco in January 2010, that this was a tradeshow that Fairytale Brownies should exhibit our products at. We investigated the possibility of participating in the Natural Products Expo's. Tradeshows can be a great way to introduce products to any wholesale buyers who are looking to buy brownies; and to be able to speak face-to-face with buyers and let them sample your product then and there is great. We were also there to see what's hot, new and current trends in the industry as well as new trends in gourmet brownie flavors.

The show itself was huge! It was attended by over 56,000 people! At times, it seemed too big and was overwhelming and circus-like. As big and crowded as it was, we ran into people in the industry that we knew. Many booths were very creative and interesting, like art. Others had gimmicks or models to try to draw people in. Some had very odd and quirky items that have been on the market for years. The samples were huge and never ending.

While we haven't decided if Fairytale Brownies will be participating in this tradeshow in the future, we were able to see many of the food trends in the natural products industry. One thing we know for sure is that without a doubt, Fairytale Brownies are simply the BEST GOURMET BROWNIES out there! For more information on ordering brownies for Wholesale, visit brownies.com/wholesale. For more information or to buy brownies online, visit brownies.com!


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