Give out Belgian Chocolate Brownies for Sweetest Day.

I was born in California and grew up in Phoenix, Arizona, so when someone mentioned Sweetest Day to me I asked, “What is that?” I never celebrated it growing up, but my Midwestern boyfriend knows all about it. Turns out, it is a holiday mainly celebrated in the Midwest and Northeastern United States. Wait! Another holiday focused around sweets? I can get behind that! (Any excuse to eat Belgian Chocolate Brownies!)  I decided to do a little research on the history of this day.

Herbert Birch Kingston, a candy maker and philanthropist started Sweetest Day to bring happiness to orphans, shut-ins and other underprivileged children. Some of the biggest movie stars of the day, including Theda Bara and Ann Pennington, distributed the candy. Kingston wanted to show that these children had not been forgotten.

Today, it is celebrated among family and friends. So, I have to ask. Is this like another Valentine’s Day? Apparently hearts, reds and pinks are still related to this day, and Hallmark has romantic cards associated with the holiday. However, others say it is a day to recognize someone who is sweet, no matter their relation to you. I think it is a good reason to spread a little joy and show your appreciation, especially to those who may not hear it often.

That barista who makes your coffee perfect every morning or a fellow employee who is always willing to lend a helping hand. Make their day sweet with Belgian chocolate brownies. I suggest buying in bulk, and then passing out the individually wrapped brownies, Sprites or Magic Morsels. A small gesture of kindness can go a long way!

How do you celebrate Sweetest Day? Any particular traditions celebrated among your family and friends? 

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