Capturing the Deliciousness of Gourmet Brownies Through Photography

Most of Fairytale Brownies business is done through mail order. Many people order brownies, cookies and bars online at brownies.com or through a catalog before they even taste them. So it's really important that we have excellent photos of our gourmet desserts. Since you can’t taste the treats, we need to convey just how yummy they are through visuals!

Twice a year, my team and I spend one to two weeks with a professional photographer and food stylists to create the most delicious looking photography that we can. When your brownie delivery arrives, you can tell just by looking at them how great they are going to be, but capturing that in an image takes a lot of time and work. However, it is also a lot of fun!

Our gourmet brownies, cookies and bars really are the stars of the shoot. We spend time making sure each treat looks its best! Of course with all those gourmet brownies around, it is impossible not to treat ourselves to some sweets. After making them look so irresistible how can I not...

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Fairytale Brownies Gains Superior Score With AIB

Every year Fairytale Brownies voluntarily submits to a Food Safety/GMP Inspection administered by AIB (American Institute of Baking).  These inspections are in addition to the local Maricopa County Health Dept. Inspections and routine FDA Inspections.

AIB International provides Food Safety Inspections, Audits and Certifications, Food Safety Education, and Research & Technical Services.  This particular inspection covers 5 key areas that represent standard requirements a facility must meet in order to keep food products wholesome and safe.  The "Standards" also reflect what an inspector would expect in a facility that maintains a food-safe processing environment.  Each year these standards become more strict in order to ensure that the food supply chain is safe.  At Fairytale Brownies we have always believed in producing the highest quality products under the safest conditions. 

This year Fairytale Brownies once again scored in the "Superior" range, gaining perfect scores in...

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Rich, Callebuat Belgian chocolate vs. Spicy Mexican Chocolate

Having traveled to Los Cabos, Mexico recently, I noticed many delicious confections made with Mexican chocolate that I was dying to try. This got me wondering what exactly Mexican chocolate was and how did it differ from the rich, dark Callebaut Belgian chocolate that Fairytale Brownies uses to bake our decadent treats. Here's what I found:

Mexican chocolate is made from dark, bitter chocolate mixed with sugar, cinnamon, and sometimes nuts. The end result is a grainy, less smooth chocolate. It is frequently bought in disks, though you can also purchase the chocolate in bar and syrup form. The traditional uses for Mexican chocolate are hot drinks such as Atole (served with tamales), Champurrado (served as a dessert with churros or a sweet bread called Pan Dulce) and Mexican Hot Chocolate.

Mexican Chocolate

Other popular uses for Mexican chocolate are in Tejate (a cold drink made of dark chocolate, corn masa, cocoa flowers, then marinated and frothed), and Mole (a sauce filled with spices, tomato and...

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Cinnamon Crumb Blondie Bars

My favorite gourmet treat that Fairytale Brownies bakes is the Cinnamon Crumb Blondie Bar. I am absolutely in love with it. I was reminded of my love for this tasty treat when I walked into work today and the fragrant aroma of spicy cinnamon mixed with crunchy walnuts wafted through the air. Lucky for me, today was my day for quality assurance. You see, in addition to my job duties as Web Designer and Marketer, I am also on the Quality Assurance Team. This means that once a week, I visit the baking department and taste what delicious treats they've baked that day. I score the product on Appearance, Taste, Texture, Smell, Aroma, and an overall Pass/Hold score. This is a very formal process that involves forms, score sheets, etc. But all of that formality aside, I can't wait to sink my teeth into freshly baked brownies, moist and chewy cookies and especially my favorite, sweet and buttery bars once a week. It's my treat for having the self-control to not indulge every day. Working at...

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Save money when you send brownies!

Are you like me, and just love finding deals! I am always on the look out for sales, especially when I shop online. With Fairytale Brownies, getting a good deal is as easy as signing up for our promotional emails. Exclusive offers are sent right to your inbox, so you will always get the best price for your gourmet brownies! Just visit our website, brownies.com, and look for the box on the left navigation. Enter your email and click the green "get offers" button. And that's it! We get the best deals directly to you. 

Some up coming offers include percentage off Mother's and Father's Day gifts. We offer deals like this throughout the year for almost all major holidays. We also offer deals with shipping such as free shipping, and free upgraded shipping (great for those last minute gifts). We also don't clog up your inbox with unnecessary emails. Just great deals on delicious gourmet brownies, cookies, and bars. So what is stopping you from getting the best brownies at the best price? Sign...

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Graduation Brownies Go to the Dogs!

Graduation is upon us in many forms this time of year including Dog Training Graduation. Yes, doggie training graduation! I rescued a Border Collie a year ago who came to me with many challenges so I placed him in obedience and agility training to help him overcome his obstacles. After six weeks of hard work and lots and lots of treats for positive re-enforcement behavior, Jah has proudly graduated! There's no doubt that Jah is more confident now as are his other 12 classmates.

The handlers, including myself, have been so dedicated every week literally trying to teach old and young dogs new tricks! The dogs have been rewarded with treats, confidence, and pride in pleasing their owners. I decided to extend a little "treat" to the owners for a job well done by sharing Gourmet Chocolate Fairytale Brownies so I selected a combination of flavors of snack sized fudgy Fairytale Sprites and buttery Fairytale Bars. My treats were received with a response of, "Oh, wow! Fairytale Brownies?? We...

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Perfect Easter Dessert - Browned Butter Cinnamon Cream Cheese frosted brownies!

After being in the gourmet brownie business for over 21 years, we at Fairytale Brownies often hear from our customers about how they use our brownies, bars and cookies to make amazing desserts. Over the years, we've seen (and made!) many delicious recipes ourselves. Here's one of my personal favorites. The perfect accompaniment to a rich Easter dessert are Browned Butter Cinnamon Cream Cheese frosted brownies and cookies. Visit Fairytale Brownies recipe page for more serving suggestions, or for other fun and delicious ways to bake using our gourmet brownies, cookies and bars. Recipes include everything from Brownie Trifles, Ice-Cream Sandwiches, and Spicy Chili Chocolate Fondue to delicious Peanut Butter Pie. Enjoy! ~Hilary

Easter Brownie Dessert

Ingredients:

  • 1/4 cup butter
  • 1 8 oz. package cream cheese, softened
  • 2 cups powdered sugar
  • 1 tsp. ground cinnamon
  • 1 tsp. vanilla extract

Directions:

Cook butter in a small, heavy saucepot over medium heat, stirring constantly, about 6 minutes or until butter begins to...

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Four reasons to buy brownies for your employees

We have many companies that use Fairytale Brownies gifts within their own business to recognize and reward their employees. Here are four reasons they buy brownies:

buy brownies1. Employee Recognition: When employees go above and beyond the call of duty, why not recognize their efforts with a gift basket? Everyone has a birthday. Celebrate their special day with a birthday food gift.

2. Service Awards: Is your company the type that retains employees longer than a couple of years? Good for you! Celebrate your employees' milestones with fudge brownies or gourmet cookie gifts.

3. Incentive Programs: Use Fairytale brownie gifts as rewards for reaching personal, departmental, or even regional goals. Because we ship worldwide, larger companies often reward regional locations for successful sales campaigns.

4. Safety Awards: Safety is important in all businesses, but some jobs are just higher risk than others. When the number of days without an accident deserves a reward, a gift of fudge brownies will make...

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5 Reasons to Gift Gourmet Brownies

Gift Gourmet Brownies

It's never been easier to send gourmet brownies to your friends, family and loved ones. Looking for a reason to gift gourmet brownies? Here are 5 to get you started: 

  1. Health Benefits of Chocolate: According to women's health mag, chocolate is now considered a "superfood!" Cacao, the bean chocolate is made from is packed with healthy chemicals like flavonoids and theobromine, which has disease-killing components. Stick to chocolate with at least 70% cacao, you'll reap the benefits. Fairytale Brownies are baked with Callebaut Dark Belgian Chocolate (pure - unsweetened). 
  2. Evoke childhood memories and sensations: According to howstuffworks, smells and tastes can bring on a flood of memories that influence people moods. Because we encounter most new smells and tastes in our youth, they often call up childhood memories. Childhood memories shape our lives, and reliving the  loving sensation of eating Mom's brownies after school is one that I want to relive as many times as possible.
  3. Send a Thank...
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Prepare for a gourmet Easter - order brownies online now

order browniesAlthough Easter is still three weeks away, those who have chosen to give up dessert, chocolate or sweets for Lent might be planning what treat they will eat first when they return to "sugarland."

If gourmet brownies, cookies or bars are high on your list, order online now and choose your delivery date. Now through April 7, Fairytale Brownies offers 25% off all Easter gifts. Use code ML657 at check out.

Fairytale Brownies ships to all APO/FPO addresses, so don't forget to treat your military friends and family who won't be home for the holiday. Remember that shipping to APO/FPO addresses may take a little longer than the standard UPS 3-Day.

Fairytale's individually wrapped treats also make great Easter basket fillers. Buy in bulk, add jelly beans, chocolate eggs, and Peeps, and you've got the perfect basket for Easter morning.

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