The Brownie Buzz from hilary

Hi, my name is Hilary Lee+ and I am the Senior Web Designer here at Fairytale Brownies. This August will be my ninth year working at Fairytale Brownies in the marketing & sales department. 

On my blog, I'll be writing about sales & promotions, new products, gourmet brownie recipes & brownie decorating ideas, customer brownie stories, Fairytale Brownies in the media, and delicious ideas for holiday & special occasion gifting. I also write about more serious topics, like letters from soldiers, their families, and troops abroad. We receive cards and letters from soldiers who receive Fairytale Brownies Soldier Care Packages telling us about their brownie experience in lands far away.

It's my goal to write interesting and engaging acticles for our customers. While I mostly focus on our delicious gourmet brownie and cookie gifts, I try to relate my brownie experience to real life. If you have any specific blog topic suggestions, email me at hilary@brownies.com, and I'd be happy to write about it! 

We get tons of customer comments and raves, so I love to share those with you too. I hope you enjoy reading about our going's on here at Fairytale Brownies. I encourage everyone to share your questions, comments, thoughts, and feedback with us. We try to respond 100% to any feedback we receive from you. Happy reading! ~ Hilary Lee

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5 ways we make ordering custom gifts easy

At Fairytale Brownies our goal is to "simplify gift giving and spread joy through gourmet chocolate brownies." For each one of the business services we create, we ask ourselves, "will this feature make the ordering process easier for the customer?" Especially when it comes to corporate gift giving and business gift giving. We understand that the business world is very hectic and the last thing that we have time for these days is to figure out how to send holiday gifts, or say thank you to referrals, clients and business associates alike.

Here are a few of the business services that Fairytale Brownies has implemented to ease the strain of ordering corporate gifts or business gifts for the holidays or for year-round incentive programs.

1) Custom logo gifts: Fairytale Brownies features delicious brownies, cookies and bars with distinctive packaging which can be personalized with your full-color logo or photo. Simply upload your high resolution logo or photo in .jpg format to order online....

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Go mobile! Now order brownies from the comfort of your mobile device

I've written about this topic a few times, mobile commerce is a huge part of everyday life for people today. For me, it is a HUGE part of my life . . . I check my email, get coupons for groceries, interact on social networks, shop on Amazon (yes, I said it!), do my banking and pay credit cards, and a multitude of other things all on my phone. So as the percentage of people who own smartphones is at an all-time high, and use them for much more than making phone calls and texting, it made sense for us as a business to create a mobile optimized experience. Part of our mission statement at Fairytale Brownies has always been, "We simplify gift-giving", so naturally we had to make gift-giving easy for our customers who are plugged in. With a clear understanding of our strategy, I was tasked with creating a mobile optimized experience for our tablet customers as well as our mobile customers. 

This was a massive project that I've literally been working on since early last year. We've gone...

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Share the best brownies with everyone on your list

Fairytale Brownies customers are the best! We frequently get raves and comments sent to us with personal brownie stories attached. My last couple of blog posts Brownie Grooms-cake and Brownie Wedding Gift Favors have revolved around a few of these brownie stories, and they're getting so meaninful and interesting to read, that I wanted to share one more. Every time I read how a Fairytale Brownies have made a lifetime memory, it makes me happy and I realize that I have just a small part in helping to spead joy through gourmet brownies :)

"You are the BEST! Our families have been buying brownie gifts from you forever. I'm from Mesa, and have been traveling to Oklahoma to take care of my Mom the past few years, so we have been ordering and sending your wonderful brownies there. My Mom has health care workers, a house cleaner, and handy-man come to help as there is too much for me to do! They usually leave with one of your wonderful brownies and a big smile on their face. They all tell...

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Brownie grooms-cake and precious memories!

Last week I shared a great comment sent to us from an excited customer who's daughter used Fairytale Brownies as custom wedding favors. The favors were a smashing success! This week we received another, very touching, comment about more wedding brownies. It's stories like the one's below that make doing what we do worth every minute. Spreading joy and making memories . . . that's what it's all about! 

"Just wanted to send in this quick RAVE! My daughter ordered brownies to use as the basis for her husbands grooms-cake last week at her wedding. I remembered how amazing your brownies were from a few years back when my closest friend received some for a gift. They were so good that she and I hid them in the freezer in her garage so we wouldn't have to share them with anyone else. When we sat down to watch an old movie, we would take two out of the freezer. My friend has since passed on, but for many reasons she was with us at the wedding including watching us eat those wonderful brownies....

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Fairytale Brownies Wedding Gift Favors are a Hit!

So as I've mentioned before, sometimes I'll post customer comments that have been sent to us via our website contact-us form. This really cute comment came in last night and it was too enjoyable not to share! Below is a comment sent to us regarding our brownie gift favors being a hit at her daughters wedding:

"My daughter was trying to decide on favors for her wedding that weren't going to be left behind or stuffed in drawers when people got home. Their theme was kind of fantasy (think Tolkein) and obviously Fairytale Brownies were a great tie-in. Everyone got a dark purple take out food box with a cookie, sprite or bar and two magic morsels, which was a perfect fit! The wedding was Saturday. Then it got a little weird! I came to a table and found seven grown-ups playing "I'll trade you a..." which then extended to the table next to them. At another table, by the time we were coming in for introductions, the boxes were empty with just the wrappers to show for them. . . before dinner! No...

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10 amazing facts about brownies!

Sometimes at work with most of my focus on design, development and marketing, I sometimes forget that it's supposed to be a fun and lighthearted thing I'm doing. I mean we are talking about baking brownies, right? That's why I wanted to write about something fun today - so I decided to research fun facts about brownies. I was surprised at some of the facts I found, especially how the brownie was created. Who knew?! Hope you enjoy :)

  1. brownies There are three myths about the creation of brownies. #1, a chef accidentally added melted chocolate to biscuit dough. #2, a cook forgot to add flour to the batter. And #3 and most popular, a housewife did not have baking powder and improvised with this new treat. It was said that she was baking for guests and decided to service these "flattened" cakes to them. 
  2. The classic brownie consists of only butter, sugar, chocolate, eggs and flour. Unsweetened chocolate is normally used so more sugar is required to balance the bitterness.
  3. Fudgy brownies have minimum...
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Thank you gifts for new baby

 

For those of you who follow my blogs, you may have noticed that I haven't written in a while. That's because I just returned from a 3-month maternity leave, and am in the midst of sorting through 5,000+ emails and reacquainting myself with tons of loose ends. And yes, I did say maternity leave! I just welcomed a beautiful baby girl to my family in July. Her name is MacKenzie, and she is the absolute light of my life (along with my son, Austin!).

I had sort of a bumpy pregnancy because of my "advanced maternal age" (I loved it when the doctors said that... NOT); since when is 40 advanced?! Additionally, I had an early delivery due to the pregnancy complications, but the result could not have been sweeter. I was extremely lucky to have the support of many family and friends during the entire pregnancy and post partum. It's absolutely true what they say about learning who your true friends are during trials and tribulations.

Thank You brownie giftTo my great surprise, I had many people who in the past I...

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An American Creation - Mouthwatering Mail-Order Gourmet Brownies!

While Americans display their patriotism through service, song, and ceremony, Fairytale Brownies displays patriotism through the baking and shipping of our gourmet brownies, cookies and bars. For more than 21 years, our mail-order brownie company has baked and shipped gourmet treats right here in the great state of Arizona. We are very proud to bake locally and ship brownie gifts produced right here in the US. 

Our fudge brownies, chewy cookies and buttery blondie bars are baked with the finest ingredients - US grade AA farm fresh eggs and real creamery butter. Each treat is individually wrapped and then hand packed in whimsical gift packaging that is produced right here in the US. Our Classic gift box has a chocolate brown exterior with a purple and white-starred folding flap closure and matte-silver lined interior and is manufactured in the state of Utah, while our Enchanted gift box is a sturdy set-up design with a white base and purple lid lined with white magical stars is...

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Coming Soon . . . NEW Brownies.com mobile site!

One of the big projects that I've been working on this year is to get a mobile version of brownies.com up and running for our customers. I've been working on this project for over a year, and I am very happy to report that we are very close to launching a mobile version of brownies.com that will work on any mobile device you have. This will be very helpful to our many customers who are subscribed to our email promotions (also newly mobile optimized!) and receive shipping or percent off email offers (if you're not signed up for email promotions, click here to join). They can now click through their email and go directly to our mobile site for a quick purchase!

Additionally, customers who visit brownies.com by finding us through thier mobile devices web search can click on the returned search link and visit the mobile store for easy quick shop. For the past few years I've been watching statistics on the percentage of consumers use their mobile devices to shop online and that number keeps...

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Ice Cream Brownie Sandwiches

Now that summer has "un"officially started (here in AZ it's been record temps all week, 110and above), it's time to break out the ice cream recipes to cool off! Fairytale Brownies Ice Cream Sandwiches are the perfect fudgy chocolate brownies mixed with cool, vanilla bean ice cream smothered in the middle to refresh yourself after a hot afternoon. Here's the recipe:

  • 12 Fairytale Brownies (of any flavor). Pick brownies up at your local retailer (see locations here), or visit brownies.com and order brownies online for delivery. 
  • 1 1/2 quart premium Vanilla Bean ice cream (we used Alden's premium organic ice cream)
  • Wax paper and twine for wrapping

Directions: Refrigerate the brownies for 30 minutes or longer. Unwrap the brownies and slice in half by carefully placing them on their sides and slowly pressing a knife through each one. Place about three heaping tablespoons of ice cream on the bottom slice. Smooth out the ice cream and place on the top half. Wrap each brownie ice cream sandwich...

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