The Brownie Buzz from hilary

Hilary LeeHi, my name is Hilary Lee+ and I am the Senior Web Designer here at Fairytale Brownies. This August will be my ninth year working at Fairytale Brownies in the marketing & sales department. 

On my blog, I'll be writing about sales & promotions, new products, gourmet brownie recipes & brownie decorating ideas, customer brownie stories, Fairytale Brownies in the media, and delicious ideas for holiday & special occasion gifting. I also write about more serious topics, like letters from soldiers, their families, and troops abroad. We receive cards and letters from soldiers who receive Fairytale Brownies Soldier Care Packages telling us about their brownie experience in lands far away.

It's my goal to write interesting and engaging acticles for our customers. While I mostly focus on our delicious gourmet brownie and cookie gifts, I try to relate my brownie experience to real life. If you have any specific blog topic suggestions, email me at hilary@brownies.com, and I'd be happy to write about it! 

We get tons of customer comments and raves, so I love to share those with you too. I hope you enjoy reading about our going's on here at Fairytale Brownies. I encourage everyone to share your questions, comments, thoughts, and feedback with us. We try to respond 100% to any feedback we receive from you. Happy reading! ~ Hilary Lee

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Happy "Thanksgivukkah!" A special mashup of Holidays!

This year, American Jews will celebrate something that has never happened before . . . and will never happen again. The first day of Hanukkah 2013 starts at sunset on Wednesday November 27th the night before Thanksgiving, Thursday November 28th.

Historically, Thanksgiving is the 4th Thursday in November, meaning the latest it can be is November 28th. As it turns out, November 28th is the earliest Hanukkah can be. 

According to this source, The Jewish calendar repeats on a 19-year cycle, and Thanksgiving repeats on a 7-year cycle, which you'd expect these two holidays to coincide every 133 years (19x7). So, the last time this would have happened would have been in 1861. However, Thanksgiving wasn't established until 1863. Furthermore, moving forward, the Jewish calendar is slowly getting out of sync with the solar calendar (there's a long technical explanation for this which I'll spare you), so this colliding of holiday's will never happen again!

However you're celebrating this historic...

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Buy individual Fairytale brownies, cookies & bars

A frequent question that we're asked at Fairytale Brownies is, "Can I buy individual brownies and cookies, and if so, where?" The answer is, "Yes!" In addition to buying brownie gifts to ship online at brownies.com, fans can visit our Phoenix, AZ retail store and buy individually wrapped brownies, sprites, morsels, cookies and bars. Our baking facility which houses our retail store is located at:

 

Fairytale Brownies Bakery® 4610 E Cotton Center Blvd., Phoenix AZ 85040

Retail Hours: Monday - Friday 9am - 3pm. Closed on Saturday & Sunday

 

Enjoy samples and watch the fairytale bakers through our kitchen viewing window! If you decide to visit our retail store, here's a buy 1 brownie or cookie - get 1 FREE coupon! During the month of December, our retail hours of operation are extended, so be sure to visit our contact us page for updated store hours starting in December.

 

Fairytale Brownies                    Fairytale Sprites                    Magic Morels

Fairytale Brownies, $3.25 each         Fairytale Sprites, $2.25 each               ...

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Baking Gourmet Brownies, Cookies & Bars for the Holiday Season!

As I walked around the facility today, I noticed all the hustle and bustle happening that is all in preparation for the Holiday season - - which is almost upon us! For the last few months of the year, Fairytale Brownies brings on quite a few seasonal team members which include customer service team members, baking team members and shipping team members. When this influx of personnel happens, it gets me really pumped for the coming season. I also really enjoy watching these folks craft our decadent desserts. Brownie, cookie and bar baking is truly an art! Here are a few pics that were snapped in our baking kitchen and shipping warehouse with some of our regular, full-time team members and some of our seasonal team members too. 

Fairytale Brownies bakers making our moist, chewy Fairytale Cookies. We bake 6 flavors of these delicious gourmet cookies: Peanut Butter, Mint Chocolate, Caramel Pecan, Coconut Walnut, Double Chocolate and Toffee Chocolate Chip.

Baking Gourmet Cookies

 

Silky chocolate batter being poured...

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Order Brownies - Delivery in 3 Business Days, Guaranteed!

 

Brownie Delivery in 3 Business Days Guaranteed!

Ordering gourmet brownies has never been easier! Faiytale Brownies is committed to excellence at every step of your ordering experience. You'll receive email confirmations when your order is placed, when it ships and when it's delivered. Plus, your order is backed by our One Pure Promise, an unconditional guarantee of complete satisfaction! Our brownie gifts are shipped via UPS Ground or UPS 3-Day which are both premium shipping methods. Due to the perishable nature of our gourmet brownie treats, we want your gift to arrive as quickly as possiblewith standard shipping. Below is a chart with our year round Standard Shipping charges. Expedited delivery options are available here.

Fairytale Brownies Shipping

 
Important Shipping Facts:
  • Gifts arrive within 3 business days after shipment. Exludes weather delays. 
  • Order by 2pm Arizona time for same-day shipment.
  • Cannot guarantee delivery time for incorrect addresses.
  • Rerouting due to an incorrect address will incur $10 charge.
  • PO...
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Bizrate Circle of Excellence Winner, 2013!

Bizrate Circle of excellence winners 2013

For the 10th year in a row, Fairytale Brownies has won the Bizrate Circle of Excellence Award for excellence in the online gift-giving marketplace. 

"Earning the Bizrate Circle of Excellence Award signifies a retailer's unwavering commitment to its customers' satisfaction," noted Bill Glass, CEO of Shopzilla, Inc, parent company to Bizrate and Bizrate Insights. Bizrate Insights is one of the largest sources of consumer-generated reviews of online retailers in the US. Source

The criteria that each company are scored includes:

  • Point of Sale metrics
  • Overall Satisfaction
  • Product Selection
  • On-Time Delivery
  • East of Finding Post Order Fulfillment Metrics
  • Repurchase Intent
  • Product Met Expectations
  • Custom Support

Fairytale Brownies is honored to be included in this prestigious distinction as we take customer service and customer satisfaction very seriously. Our goal since the beginning has been to create the best-tasting all-natural brownies, bars and cookies in the world. This means that we carefully...

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Fudgy, Sugar-Free Brownies to die for!

 

sugar free browniesSugar-free brownies from Fairytale Brownies are small, fudgy brownie bites with big flavor! Sugar-free Magic Morsels (bite-size brownies, 1.5" x 1.5") deliver all of the chocolaty fairytale quality and flavor our customers have come to expect from our gourmet brownies, but without the sugar. Our sugar-free brownies are sweetened with Maltitol, a natural sugar substitute. These tasty brownies are available in two tantalizing flavors: Sugar-free Original and Sugar-free Walnut.

Here are a couple of our most popular sugar-free brownie gift assortments for you to try:

Sugar-Free Morsel 24 $25.95Sugar Free Morsel Dozen $18.95, and here is a half Sugar-free and half regular (with sugar!) Magic Morsel gift for those who would like both: Half Sugar-Free Morsel 24 $25.95

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Here are some of the comments left for us from our sugar-free brownie fans:

"I sent these to my Dad for Father's Day....

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Send Brownies to help "burn the midnight oil"

The summer months are huge for me as that's when I am tasked with planning and completing improvements to the brownies.com website. Starting in September, website traffic significantly increases because that's when our new Fall/Holiday catalogs drop in-home (if you're not on our mailing list, join here), and our new gift packaging and brownie/bar/cookie flavors become available. The new things happening this year are: New Fairytale Bar flavors: Lemon Blondie and Cinnamon Crumb, New Sparkling Towers, New Fairytale Towers, New Wish Box, New Celebrate The Season Band, and New Happy New Year Band. Click here for more info on our new products.

Aside of the new gifts becoming available, the marketing department brainstorms what kind of improvements we'd like to have for the website, and I have the summer months to manage those programming projects. Depending on the size of the project, I have several people that I work hand-in-hand with to get large functionality changes complete. I work...

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Celebrating 8 Years with Fairytale Brownies

On August 24th, I celebrate my 8th year working on the Catalog & Web team at Fairytale Brownies. My position has evolved immensely over the years, and I wear more hats than I ever thought possible. But I've come to learn with a small business, that's what everyone does! Over the years, I've made great friends with some of my co-workers; friends that I can say I'll have for the rest of my life. I've also seen many friendly faces go on to fill other positions -- but these are moves that were best for them.  I've been given so many great opportunities by working here, and it's been a great 8 years. Here's to 8 more! 

I pulled together some pics of my time here at Fairytale Brownies. I hope you enjoy my walk down memory lane! 

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2006: Fairytale Brownies Groundbreaking. The company gathered on what was to be our new 26,000 sq. ft baking facility. It is hard to believe that it's been over 6 years ...

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New and improved brownies.com checkout coming soon!

Since I started working in the web development department at Fairytale Brownies eight years ago, we've slowly added cool new features and improved our main desktop website, brownies.com little by little. One of our big projects this year was to improve the checkout experience for our customers. We've improved the visual flow and layout so that it's easier to order brownie gifts online. Some of the updates we've made to checkout are:

  • Removed the visual grid and borders
  • Updated colors and fonts for an easier read; and
  • Added product thumbnails per recipient

Here is a quick screenshot of the old look and the new look! Hope you'll visit brownies.com in September when we make these exciting changes live. 

Old Checkout Style

Brownies.com

 

New Checkout Style

Brownies.com

 

Another one of Fairytale brownies big projects in the pipeline is to work on developing a mobile optimized site for brownies.com. It is a big initiative that we're hoping to have ready for the Fall/Holiday season of 2014. And lastly, we can't leave out...

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Brownie Gifts for the US Military & families

Send Brownies to Soldiers

 

In support of our military, Fairytale Brownies sends 10 monthly brownie gifts to deployed soldiers worldwide through Soldiers' Angels - Ladies of Liberty. Soldiers' Angels is a volunteer-led nonprofit with thousands of volunteers providing aid and comfort to the men and women of the US Army, Marines, Navy, Air Force, Coast Guard, veterans and their families (source: www.soldiersangels.org).

Below is some of the great feedback we've received from our troops who have received brownie gifts abroad. Makes us to happy to bring smiles to their faces. Thank you to ALL of our military men and women sacrificing their lives everyday. 

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"You cannot possibly know how much your delicious brownie gifts meant to the soldiers! Is was such a kind gesture to send such an assortment of chocolatey goodness. The brownies arrived wonderfully intact and were devoured almost immediately. These brownies really made our day. It was just the boost we needed. Thank you so...

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