The Brownie Buzz from hilary

Hi, my name is Hilary Lee+ and I am the Senior Web Designer here at Fairytale Brownies. This August will be my ninth year working at Fairytale Brownies in the marketing & sales department. 

On my blog, I'll be writing about sales & promotions, new products, gourmet brownie recipes & brownie decorating ideas, customer brownie stories, Fairytale Brownies in the media, and delicious ideas for holiday & special occasion gifting. I also write about more serious topics, like letters from soldiers, their families, and troops abroad. We receive cards and letters from soldiers who receive Fairytale Brownies Soldier Care Packages telling us about their brownie experience in lands far away.

It's my goal to write interesting and engaging acticles for our customers. While I mostly focus on our delicious gourmet brownie and cookie gifts, I try to relate my brownie experience to real life. If you have any specific blog topic suggestions, email me at hilary@brownies.com, and I'd be happy to write about it! 

We get tons of customer comments and raves, so I love to share those with you too. I hope you enjoy reading about our going's on here at Fairytale Brownies. I encourage everyone to share your questions, comments, thoughts, and feedback with us. We try to respond 100% to any feedback we receive from you. Happy reading! ~ Hilary Lee

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Baking Gourmet Brownies, Cookies & Bars for the Holiday Season!

As I walked around the facility today, I noticed all the hustle and bustle happening that is all in preparation for the Holiday season - - which is almost upon us! For the last few months of the year, Fairytale Brownies brings on quite a few seasonal team members which include customer service team members, baking team members and shipping team members. When this influx of personnel happens, it gets me really pumped for the coming season. I also really enjoy watching these folks craft our decadent desserts. Brownie, cookie and bar baking is truly an art! Here are a few pics that were snapped in our baking kitchen and shipping warehouse with some of our regular, full-time team members and some of our seasonal team members too. 

Fairytale Brownies bakers making our moist, chewy Fairytale Cookies. We bake 6 flavors of these delicious gourmet cookies: Peanut Butter, Mint Chocolate, Caramel Pecan, Coconut Walnut, Double Chocolate and Toffee Chocolate Chip.

Baking Gourmet Cookies

 

Silky chocolate batter being poured...

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Order Brownies - Delivery in 3 Business Days, Guaranteed!

 

Brownie Delivery in 3 Business Days Guaranteed!

Ordering gourmet brownies has never been easier! Faiytale Brownies is committed to excellence at every step of your ordering experience. You'll receive email confirmations when your order is placed, when it ships and when it's delivered. Plus, your order is backed by our One Pure Promise, an unconditional guarantee of complete satisfaction! Our brownie gifts are shipped via UPS Ground or UPS 3-Day which are both premium shipping methods. Due to the perishable nature of our gourmet brownie treats, we want your gift to arrive as quickly as possiblewith standard shipping. Below is a chart with our year round Standard Shipping charges. Expedited delivery options are available here.

Fairytale Brownies Shipping

 
Important Shipping Facts:
  • Gifts arrive within 3 business days after shipment. Exludes weather delays. 
  • Order by 2pm Arizona time for same-day shipment.
  • Cannot guarantee delivery time for incorrect addresses.
  • Rerouting due to an incorrect address will incur $10 charge.
  • PO...
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Bizrate Circle of Excellence Winner, 2013!

Bizrate Circle of excellence winners 2013

For the 10th year in a row, Fairytale Brownies has won the Bizrate Circle of Excellence Award for excellence in the online gift-giving marketplace. 

"Earning the Bizrate Circle of Excellence Award signifies a retailer's unwavering commitment to its customers' satisfaction," noted Bill Glass, CEO of Shopzilla, Inc, parent company to Bizrate and Bizrate Insights. Bizrate Insights is one of the largest sources of consumer-generated reviews of online retailers in the US. Source

The criteria that each company are scored includes:

  • Point of Sale metrics
  • Overall Satisfaction
  • Product Selection
  • On-Time Delivery
  • East of Finding Post Order Fulfillment Metrics
  • Repurchase Intent
  • Product Met Expectations
  • Custom Support

Fairytale Brownies is honored to be included in this prestigious distinction as we take customer service and customer satisfaction very seriously. Our goal since the beginning has been to create the best-tasting all-natural brownies, bars and cookies in the world. This means that we carefully...

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Fudgy, Sugar-Free Brownies to die for!

 

sugar free browniesSugar-free brownies from Fairytale Brownies are small, fudgy brownie bites with big flavor! Sugar-free Magic Morsels (bite-size brownies, 1.5" x 1.5") deliver all of the chocolaty fairytale quality and flavor our customers have come to expect from our gourmet brownies, but without the sugar. Our sugar-free brownies are sweetened with Maltitol, a natural sugar substitute. These tasty brownies are available in two tantalizing flavors: Sugar-free Original and Sugar-free Walnut.

Here are a couple of our most popular sugar-free brownie gift assortments for you to try:

Sugar-Free Morsel 24 $25.95Sugar Free Morsel Dozen $18.95, and here is a half Sugar-free and half regular (with sugar!) Magic Morsel gift for those who would like both: Half Sugar-Free Morsel 24 $25.95

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Here are some of the comments left for us from our sugar-free brownie fans:

"I sent these to my Dad for Father's Day....

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Send Brownies to help "burn the midnight oil"

The summer months are huge for me as that's when I am tasked with planning and completing improvements to the brownies.com website. Starting in September, website traffic significantly increases because that's when our new Fall/Holiday catalogs drop in-home (if you're not on our mailing list, join here), and our new gift packaging and brownie/bar/cookie flavors become available. The new things happening this year are: New Fairytale Bar flavors: Lemon Blondie and Cinnamon Crumb, New Sparkling Towers, New Fairytale Towers, New Wish Box, New Celebrate The Season Band, and New Happy New Year Band. Click here for more info on our new products.

Aside of the new gifts becoming available, the marketing department brainstorms what kind of improvements we'd like to have for the website, and I have the summer months to manage those programming projects. Depending on the size of the project, I have several people that I work hand-in-hand with to get large functionality changes complete. I work...

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Celebrating 8 Years with Fairytale Brownies

On August 24th, I celebrate my 8th year working on the Catalog & Web team at Fairytale Brownies. My position has evolved immensely over the years, and I wear more hats than I ever thought possible. But I've come to learn with a small business, that's what everyone does! Over the years, I've made great friends with some of my co-workers; friends that I can say I'll have for the rest of my life. I've also seen many friendly faces go on to fill other positions -- but these are moves that were best for them.  I've been given so many great opportunities by working here, and it's been a great 8 years. Here's to 8 more! 

I pulled together some pics of my time here at Fairytale Brownies. I hope you enjoy my walk down memory lane! 

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2006: Fairytale Brownies Groundbreaking. The company gathered on what was to be our new 26,000 sq. ft baking facility. It is hard to believe that it's been over 6 years ...

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New and improved brownies.com checkout coming soon!

Since I started working in the web development department at Fairytale Brownies eight years ago, we've slowly added cool new features and improved our main desktop website, brownies.com little by little. One of our big projects this year was to improve the checkout experience for our customers. We've improved the visual flow and layout so that it's easier to order brownie gifts online. Some of the updates we've made to checkout are:

  • Removed the visual grid and borders
  • Updated colors and fonts for an easier read; and
  • Added product thumbnails per recipient

Here is a quick screenshot of the old look and the new look! Hope you'll visit brownies.com in September when we make these exciting changes live. 

Old Checkout Style

Brownies.com

 

New Checkout Style

Brownies.com

 

Another one of Fairytale brownies big projects in the pipeline is to work on developing a mobile optimized site for brownies.com. It is a big initiative that we're hoping to have ready for the Fall/Holiday season of 2014. And lastly, we can't leave out...

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Brownie Gifts for the US Military & families

Send Brownies to Soldiers

 

In support of our military, Fairytale Brownies sends 10 monthly brownie gifts to deployed soldiers worldwide through Soldiers' Angels - Ladies of Liberty. Soldiers' Angels is a volunteer-led nonprofit with thousands of volunteers providing aid and comfort to the men and women of the US Army, Marines, Navy, Air Force, Coast Guard, veterans and their families (source: www.soldiersangels.org).

Below is some of the great feedback we've received from our troops who have received brownie gifts abroad. Makes us to happy to bring smiles to their faces. Thank you to ALL of our military men and women sacrificing their lives everyday. 

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"You cannot possibly know how much your delicious brownie gifts meant to the soldiers! Is was such a kind gesture to send such an assortment of chocolatey goodness. The brownies arrived wonderfully intact and were devoured almost immediately. These brownies really made our day. It was just the boost we needed. Thank you so...

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Fairytale Brownies 2013 Fall/Holiday Catalogs Coming Soon!

It's almost that time . . . Fairytale Brownies 2013 Fall/Holiday Catalogs are coming to your mailbox soon! Erin, our graphic designer has been very busy putting together our holiday catalogs and will be sending the files to the printer in the next week. Before the catalog goes to print however, each of us in the Marketing Department gets a printout of the entire catalog covers, core, and back covers for proofing. The picture I snapped below is what my printout looked like, and this is one of the Christmas Gifts spreads.

This years catalog covers are deliciously appetizing -- there are 10 different covers in all. Depending whether you are a business buyer or a consumer buyer will depend on which catalog you receive. The picture below is what our consumer Holiday cover looks like; featuring a White Chocolate brownie and a Cream Cheese brownie gently swimming in rich pomegranate sauce. 

Fairytale Brownies also has a few new brownie gifts making their debut this Fall. We have dazzling new...

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Individually wrapped gourmet brownies in 3 delicious sizes

The most frequent question that we get here at Fairytale Brownies is what's the difference between a brownie, sprite and morsel? All of our brownies are individually wrapped and baked with the same pure, premium ingredients: Callebaut Belgian dark chocolate, farm fresh eggs, pure creamery butter and sugar.  Our brownies are all-natural and free of trans fats, hydrogenated oils. preservatives and artificial colors. The only difference is the size of your indulgence! 

 

gourmet browniesFairytale Brownies: Our original, full-size brownies are measure 3" x 3" square. Our full-size brownies are individually wrapped for freshness and are baked in all 12 gourmet flavors: Caramel, Chocolate Chip, Cream Cheese, Espresso Nib, Mint Chocolate, Original, Peanut Butter, Pecan, Raspberry Swirl, Toffee Crunch, Walnut and White Chocolate. 

Our 3 most popular brownie gifts:

  1. Fairytale Dozen
  2. Fairytale Half-Dozen
  3. Fairytale Eighteen

 

 

 

gourmet browniesFairytale Sprites: Snack-slze sharing made simple! Our gourmet Sprites are individually wrapped ...

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