The Brownie Buzz from hilary

Hi, my name is Hilary Lee+ and I am the Senior Web Designer here at Fairytale Brownies. This August will be my ninth year working at Fairytale Brownies in the marketing & sales department. 

On my blog, I'll be writing about sales & promotions, new products, gourmet brownie recipes & brownie decorating ideas, customer brownie stories, Fairytale Brownies in the media, and delicious ideas for holiday & special occasion gifting. I also write about more serious topics, like letters from soldiers, their families, and troops abroad. We receive cards and letters from soldiers who receive Fairytale Brownies Soldier Care Packages telling us about their brownie experience in lands far away.

It's my goal to write interesting and engaging acticles for our customers. While I mostly focus on our delicious gourmet brownie and cookie gifts, I try to relate my brownie experience to real life. If you have any specific blog topic suggestions, email me at, and I'd be happy to write about it! 

We get tons of customer comments and raves, so I love to share those with you too. I hope you enjoy reading about our going's on here at Fairytale Brownies. I encourage everyone to share your questions, comments, thoughts, and feedback with us. We try to respond 100% to any feedback we receive from you. Happy reading! ~ Hilary Lee


Celebrating 8 Years with Fairytale Brownies

On August 24th, I celebrate my 8th year working on the Catalog & Web team at Fairytale Brownies. My position has evolved immensely over the years, and I wear more hats than I ever thought possible. But I've come to learn with a small business, that's what everyone does! Over the years, I've made great friends with some of my co-workers; friends that I can say I'll have for the rest of my life. I've also seen many friendly faces go on to fill other positions -- but these are moves that were best for them.  I've been given so many great opportunities by working here, and it's been a great 8 years. Here's to 8 more! 

I pulled together some pics of my time here at Fairytale Brownies. I hope you enjoy my walk down memory lane! 


2006: Fairytale Brownies Groundbreaking. The company gathered on what was to be our new 26,000 sq. ft baking facility. It is hard to believe that it's been over 6 years ...

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New and improved checkout coming soon!

Since I started working in the web development department at Fairytale Brownies eight years ago, we've slowly added cool new features and improved our main desktop website, little by little. One of our big projects this year was to improve the checkout experience for our customers. We've improved the visual flow and layout so that it's easier to order brownie gifts online. Some of the updates we've made to checkout are:

  • Removed the visual grid and borders
  • Updated colors and fonts for an easier read; and
  • Added product thumbnails per recipient

Here is a quick screenshot of the old look and the new look! Hope you'll visit in September when we make these exciting changes live. 

Old Checkout Style


New Checkout Style


Another one of Fairytale brownies big projects in the pipeline is to work on developing a mobile optimized site for It is a big initiative that we're hoping to have ready for the Fall/Holiday season of 2014. And lastly, we can't leave out...

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Brownie Gifts for the US Military & families

Send Brownies to Soldiers


In support of our military, Fairytale Brownies sends 10 monthly brownie gifts to deployed soldiers worldwide through Soldiers' Angels - Ladies of Liberty. Soldiers' Angels is a volunteer-led nonprofit with thousands of volunteers providing aid and comfort to the men and women of the US Army, Marines, Navy, Air Force, Coast Guard, veterans and their families (source:

Below is some of the great feedback we've received from our troops who have received brownie gifts abroad. Makes us to happy to bring smiles to their faces. Thank you to ALL of our military men and women sacrificing their lives everyday. 


"You cannot possibly know how much your delicious brownie gifts meant to the soldiers! Is was such a kind gesture to send such an assortment of chocolatey goodness. The brownies arrived wonderfully intact and were devoured almost immediately. These brownies really made our day. It was just the boost we needed. Thank you so...

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Fairytale Brownies 2013 Fall/Holiday Catalogs Coming Soon!

It's almost that time . . . Fairytale Brownies 2013 Fall/Holiday Catalogs are coming to your mailbox soon! Erin, our graphic designer has been very busy putting together our holiday catalogs and will be sending the files to the printer in the next week. Before the catalog goes to print however, each of us in the Marketing Department gets a printout of the entire catalog covers, core, and back covers for proofing. The picture I snapped below is what my printout looked like, and this is one of the Christmas Gifts spreads.

This years catalog covers are deliciously appetizing -- there are 10 different covers in all. Depending whether you are a business buyer or a consumer buyer will depend on which catalog you receive. The picture below is what our consumer Holiday cover looks like; featuring a White Chocolate brownie and a Cream Cheese brownie gently swimming in rich pomegranate sauce. 

Fairytale Brownies also has a few new brownie gifts making their debut this Fall. We have dazzling new...

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Individually wrapped gourmet brownies in 3 delicious sizes

The most frequent question that we get here at Fairytale Brownies is what's the difference between a brownie, sprite and morsel? All of our brownies are individually wrapped and baked with the same pure, premium ingredients: Callebaut Belgian dark chocolate, farm fresh eggs, pure creamery butter and sugar.  Our brownies are all-natural and free of trans fats, hydrogenated oils. preservatives and artificial colors. The only difference is the size of your indulgence! 


gourmet browniesFairytale Brownies: Our original, full-size brownies are measure 3" x 3" square. Our full-size brownies are individually wrapped for freshness and are baked in all 12 gourmet flavors: Caramel, Chocolate Chip, Cream Cheese, Espresso Nib, Mint Chocolate, Original, Peanut Butter, Pecan, Raspberry Swirl, Toffee Crunch, Walnut and White Chocolate. 

Our 3 most popular brownie gifts:

  1. Fairytale Dozen
  2. Fairytale Half-Dozen
  3. Fairytale Eighteen




gourmet browniesFairytale Sprites: Snack-slze sharing made simple! Our gourmet Sprites are individually wrapped ...

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Order Brownies Early for the Holidays and Save up to 25%

Surprise your co-workers, friends, family and loved ones this Holiday season with the wondrous flavors of Fairytale Brownies gourmet brownie, cookie and bar gifts! Baked with only the purest all-natural ingredients, these delectable delicacies are a most welcome gift!

When you send brownie gifts throughout the year, take advantage of Fairytale Brownies prepayment program with additional discounts - and SAVE UP TO 25%! No addresses or gift selections are needed. Just prepay and receive the volume discount shown here. Prepayment is perfect for monthly incentive programs, planning ahead for birthday gifts, or just thinking early about holiday gifts. Our customer service team will help you find the right gifts for your budget and follow up with you as your occasions approach. To view our brownie gift selections, visit (Holiday Gifts will be available for online viewing September 1, 2013).

Here are a few popular Holiday gifts:

1) Christmas Sprite 24 $43.95:Twelve days of...

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5 most popular gourmet gifts to send Dad for Father's Day

fathers day gifts

If your Dad is like mine, he appreciates a sweet indulgence every now and again. Sending Fairytale Brownies gourmet brownie and cookie gifts is the best way to indulge Dad this Father's Day! All of our gourmet treats, brownies, cookies and bars are all-natural, free of trans fats, hydrogenated oils, preservatives and artificial colors so you know you are sending Dad the very best! 

Here are 5 of the most popular Father's Day gift ideas that your Dad is sure to love too:

  1. Father's Day Dozen: Our most popular gift comes with 12 full-size 3" x 3" brownies. Arrives hand packed in our classic gift box and wrapped in a handsome Happy Father's Day gift band.
  2. Father's Day Ultimate Bar, Sprite & Cookie Combo: The ultimate combination gift that includes 15 fudgy, snack-size Fairytale Sprites, 9 moist, chewy cookies and 12 sweet and buttery Fairytale Bars.
  3. Photo Tin Morsel 24: Dad will love this memorable gift that includes 24 bite-size Magic Morsels packed in our premium silver and purple keepsake...
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Custom keepsake gift tins for the college student

As we close on the month of May, many high school seniors have graduated, saying goodbye to their high schools, friends and teachers and saying hello to college. One of Fairytale Brownies favorite high school seniors (David, Fairytale Brownies co-founders, daughter Lily) just graduated and is getting ready to start college in the Fall; she'll be heading back East for college.

She thought it would be a great idea to send a keepsake to her friends with the college of their choosing on the gift lid. Each of her friends received a custom keepsake gift filled with fudgy, Fairytale Brownies and their college logo on the lid. What a great idea for a keepsake. I'm sure they'll be put to good use in the dorms storing college momento's. As you can see from the picture below, her friends are heading off to some pretty prestigious schools, but I have to say that I am partial to Maroon & Gold :)

Fairytale Brownies silver and purple keepsake tins are sleek and stylish. Our Direct Jet UV Flat Bed...

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Gourmet Brownie Ice Cream Sandwiches - DIY, easy and delicious!

We often hear from our customers how they use our brownies, bars and cookies to make amazing desserts. Over the years, we've seen (and made!) many delicious recipes. Featured on our Father's Day 2013 catalog is this easy DIY Fairytale Brownies Ice Cream Sandwiches recipe (how-to video below).

A cool ice cream sandwich on a warm summer day is the best way to celebrate the coming of warmer weather. What a great idea to serve at your Father's Day brunch . . . fast . . . easy. . . and delicious!  Here is the link to the Walnut brownies we used in our ice cream sandwiches.

Visit for more delicious ways to use Fairytale Brownies in easy DIY desserts. Or, click to watch our Fairytale Brownies Spicy Chili Chocolate Fondue DIY video, or watch our Fairytale Brownie & Cookie Sundae with Raspberry Sauce video.

Below is a video of Eileen Spitalny, Fairytale Brownies co-founder, creating our brownie ice cream sandwiches. To order brownies to make this divine dessert, visit brownies....

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Order Brownies on your Smart Phone!

Soon, ordering brownies on your smart phone will be just a few clicks away! As the web designer here at Fairytale Brownies, it's been on my 'wish list' for a while to expand the reach of our yummy brownies to the mobile space. So finally this year (2013), Fairytale Brownies has decided to develop a mobile optimized version of You'll be able to browse our gift line and easily place an order for a brownie delivery right to your front door! Or, send brownies gifts to your friends and loved ones, but that goes without saying ;)  With so many people plugged in, it was a no-brainer that we needed to expand our reach to mobile.

129.4 million people own smartphones as of January 2013, with Apple having the majority of the market with 37%. Google holds 52% of the smart phone operating system market while Apple is behind at 37%. Google/Andriod operating systems are in Samsung, HTC, Motorola and LG phones, so combined this equates to more market share than Apple (source): 

Below are a...

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