I know it's only June, but here at Fairytale Brownies we start thinking about the holiday season in January! It's all about the planning because we do most of our business throughout the year during the busy December gift-giving season. After Thanksgiving it's nothing but cookie delivery and brownie delivery 24 hours a day, 7 days a week.
The planning gets started early in January right after the season ends. We figure out which gifts sold well and which ones didn't. Then it's time to start thinking about the new products that we plan to introduce for the upcoming holiday season. Since we specialize in food gifts, we're always introducing new products and new gift packaging. Once we decide on the new items, we start experimenting in the test kitchen or designing the new packaging. Since all of our gift packaging is custom, we have to design it well in advance. Once designs or new recipes are complete we need to develop prototypes and test samples so that we can take photos for the fall catalogs.
Our photo shoot for the fall catalogs takes place in early June. This gives us time to get everything ready so that we can print the catalogs in early August. So that's where we're at right now. Below are a couple of photos that I took at our recent photo shoot. We take great care to make our fudgy chocolate brownies look as delicious as possible for the camera. The brownies are like little actors that need to be pampered for the camera. It's always amazing to see the final product when the catalogs are printed. Keep an eye out starting in September when we first start mailing out the holiday catalogs!!