Making Brownie Gift Catalogs!

July is a busy time of year here for the Fairytale Brownies marketing team. We're busily trying to finish up our gourmet brownie gifts catalogs for this fall and the holiday season, and for me, that means reading, editing and compiling everyone else's edits for each draft of the catalogs. We just finished up our biggest round of edits. Check out the pile of catalog printouts on my desk today! We've made some changes to the catalogs this year, and I think our corporate food gifts buyers will especially like what they see in their mailboxes beginning in September. Actually, I think everyone who likes to order brownies and cookies is going to like what they see - I mean, who can complain about pages and pages of beautiful Belgian Chocolate brownies, gourmet cookies and more?!

If you aren't already on our mailing list, now is a great time to sign up at brownies.com to ensure you get Fairytale Brownies' 2012 fall and holiday catalogs.

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Brownies Delivered for 20 Fairytale Years with the Help of Kim Silva

Fairytale Brownies 20th Anniversary logo

This year we are continuing to celebrate our 20 year anniversary of delivering the very best in personal and corporate food gifts featuring gourmet Belgian chocolate brownies.  Each month Eileen and I have been sharing stories and memories of the past 20 years.  I thought for this post that I would share a story about our longest employed team member, Kim Silva.  Kim has been with Fairytale Brownies for over 18 years and she has been a key part of our success.  She came to us in 1994 right out of college at Arizona State University.  Kim was originally hired on a part time basis to help us run the farmers' markets that we were doing at the time.  Fairytale Brownies was originally conceived as a wholesale business, but we decided to participate in street fairs and farmers' markets to help with our sales.  We quickly found out that customers wanted us to ship brownie gifts for them to friends and relatives all over the country.  This is how we ended up in the business of selling mail...

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Fairytale Brownies Special Summer Packaging

Mail order Belgian chocolate brownies and other delectable treats delivered during the warm summer months. . . . Fairytale Brownies has it covered!  You may wonder how we can still ship our gourmet brownies, cookies and truffles during the hot summer months, well, it's because we use special summer packaging to help keep our treats intact until they reach their destination.  During the summer months (from June 1st through September 30th) all Fairytale Brownies shipments are packed in an insulated box with reusable cold packs.  We also limit our "standard" shipping days to Monday through Wednesday and some products, like Fairytale Truffles, require overnight delivery.  This helps to ensure the packages will not sit on a truck or in a warehouse for long periods of time, they keep moving to reach their destination.  We also offer "expedited" delivery services as needed (overnight, priority overnight and Saturday delivery).

Remember, it is normal for the cold packs to be soft or thawed upon...

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See How Easily You Can Create Custom Photo Fairytale Gift Tin!

Our newest www.brownies.com feature and gift is so awesome I had to share. You can get mail order cookies or brownies with your photo on top. And so easy!

Here's the finished Fairytale Custom Medley Photo Tin.

Mother's Day Keepsake Photo Tin - New!

Now let me show you how easy!

Step 1 - Choose which brownie tin sku; I chose the Photo Tin Medley.

Brownies.com Photo Tin      

Step 2 - Upload your photo; chose photo off my iphone (self-portrait of my family)

Brownies.com Photo Tin upload  

Done. Ordered yesterday, shipping today; delivered to Grandma TOMORROW!

Pretty cool. Grandma is going to love it. Perfect for Mother's Day, new babies or share an accomplishment.

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New fan considers Fairytale Brownies pieces of art

This week's customer story comes from The Lawrence Family: Tabbetha, Brandon, Nathaniel and Nicholas. Tabbetha wrote to us in October.

"My family and I have been going through difficult times with my 5-year-old son these last two weeks, and my husband's Godmother would come over to the house to help with my 3-year-old son and support my husband and I at this hard time in our lives. Tonight, she introduced to me Fairytale Brownies. She had received some in the mail and let me try one. I must say that they are wonderful. I would order these all of the time if I could. They are so moist and yummy. My 3-year-old love them. He wanted more after the one he ate, but they were all gone. :)

    

My husband is a chocolate lover and he loved the White Chocolate brownie. My son had the Peanut Butter brownie (because anything with peanut butter and chocolate is his favorite). I tried the Caramel one, and even though I am a cookie person more than a brownie person, I could change my mind to a brownie...

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Let KaBOOM! help open up a play space near you!

NOT a public playground

 

I know the topic of our blog is mail order brownie gifts and cookies delivered, but I couldn't help but share this image and blog post from our friends at KaBOOM! As you probably know, Fairytale Brownies has been a big supporter of KaBOOM! for over 10 years now, and we helped fund and build a playground here in Tempe, AZ last year. 

The sad thing about school playgrounds is that many are never open to the public. There is one in my neighborhood just on the other side of the fence from a public playground, but many communities aren't that fortunate. A lot of the time, the school playground is the only one in a town. If this is the case in your community, please check out KaBOOM!'s Joint Use Toolkit to help open up your school playground to the community. 

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Coming Attractions!

Our fudge brownie bakers have been busy in the kitchen testing our "secret" new product for Fall 2012, and we're getting very close, so I wanted to give a sneak peek at what's coming soon to a mail order brownie gift box near you! Here are two samples on my desk as I type of the next new treats from Fairytale Brownies. These delicious little guys (and two other sweet flavors) will be joining our gourmet brownies and cookies beginning this September. Can you guess what they are?

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Baking the world's best brownies!

I spent some time playing with our camera in the Fairytale Brownies kitchen this week, and got a few good shots of our baking team busily handcrafting gourmet brownies and cookies. I thought I would share with you all how our mail order brownies are made before they get packed into boxes and the brownies and cookies are delivered to your door! 

Here is some Belgian chocolate brownie batter being carefully weighed as it is poured onto a baking sheet.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A baking team member applies white chocolate stripes to a tray of Fairytale Sprites snack-sized fudgy chocolate brownies.

 

 

 

 

 

 

 

 

 

 

These Espresso Nib Sprites are on their way into the wrapping machine. 

 

 

 

 

 

 

 

 

 

 

And here are some hand-scored Peanut Butter cookies fresh out of the oven! 

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Giving up chocolate? I have a solution!

Easter Cookie & Sprite ComboIt's hard to believe the Lenten season is here already, and I know many of you who celebrate Easter have given up various "vices" for 40 days. It seems some of the most common of these vices is sweets, chocolate or dessert, all of which eliminate our chewy cookies and fudgy chocolate brownies from a person's diet. Now, I would never choose to give up things like chocolate or gourmet chocolate brownies for many reasons. A big reason is that part of my job is quality control tasting, which I can't just stop doing for 40 days. Another, bigger, reason is that I'm not sure I can live without the occasional dessert. :)

But for those of you who have more willpower than I, here's a solution for giving yourself the perfect fudge brownie treat to break your fast come Easter morning. Did you know that you can order our mail order brownies now and have them ship later? It's easy, just place your order, choose for them to arrive by Easter at checkout and don't think about them again until...

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Happy Brownie Gift Recipients!

One of my favorite parts of my job here at Fairytale Brownies is talking to customers and those who have received a brownie or cookie delivery through our Twitter account, @ftbrownies. I get to interact with lots of fans of our mail order brownies and cookies. We get tons of tweets and pictures about gourmet brownie gifts around the winter holidays, but not as many the rest of the year. So, I get extra excited when I do hear from brownie gift recipients at other times of the year. Just this morning, I received this great picture and comment that I wanted to share. 

@JinxMcGillicudd: Got a fab gift. Shoutout to Fairytale Brownies for deliciousness and charming presentation.

Thanks to everyone who talks to me on Twitter, you really brighten my days! 

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