Since I started working in the web development department at Fairytale Brownies eight years ago, we've slowly added cool new features and improved our main desktop website, brownies.com little by little. One of our big projects this year was to improve the checkout experience for our customers. We've improved the visual flow and layout so that it's easier to order brownie gifts online. Some of the updates we've made to checkout are:
- Removed the visual grid and borders
- Updated colors and fonts for an easier read; and
- Added product thumbnails per recipient
Here is a quick screenshot of the old look and the new look! Hope you'll visit brownies.com in September when we make these exciting changes live.
Old Checkout Style
New Checkout Style
Another one of Fairytale brownies big projects in the pipeline is to work on developing a mobile optimized site for brownies.com. It is a big initiative that we're hoping to have ready for the Fall/Holiday season of 2014. And lastly, we can't leave out tablet optimization! We're also working on a tablet optimized experience for our mobile browsers.
All in all, there are some big changes coming to the customer online shopping experience. I am very excited for these improvements and hope that is helps our customers to easily navigate our site, and place their brownie orders seamlessly!
"To Simplifying Gift Giving" is in Fairytale Brownies mission statement, so improving our customers ordering experience to the best of our ability is top priority for us. See my blog post here on our mobile site initiative. ~Hilary