According to Wikipedia, "Sweetest Day is a holiday celebrated mostly in the Midwestern United States, and specifically, Cleveland, Ohio (where it was created). It is an occasion to remember the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed.. in other words, all of the "sweet' people in our lives.
The holiday also is believed to be a promotional holiday created by the candy industry solely to increase the sales of sweets. In 1922, a committee of 12 confectioners calling themselves The Sweetest Day in the Year Committee distributed more than 20,000 boxes of candy to newsboys, orphans, old folks, and the poor in Cleveland.
People with money must have liked the idea enough to give candy and cards to their friends and family members because out of the 12 committee members who planned Cleveland's Sweetest Day, 11 of them directly profited from the sale of greeting cards or candy.
I would say the committee had a good marketing plan. Ninety-one years later, Sweetest Day still is celebrated. The holiday isn't as big as Valentine's Day, but people DO celebrate it. You don't have to buy candy for all of your sweet people this year. Order brownies from Fairytale Brownies instead.They'll know who loves them best.