National Dairy Month: Dip Gourmet Cookies in milk

Did you know that June is National Dairy Month? According to the International Dairy Foods Association, it started out as National Milk Month in 1937 as a way to promote drinking milk. It now celebrates the contributions the dairy industry has made to the world. Dairy products like milk contain essential nutrients that help manage weight and reduce risk of high blood pressure, osteoporosis, and certain cancers.
I was never a big milk drinker, but there is one sure way to get me to drink more milk, pairing it with a gourmet cookie from Fairytale Brownies. We have 6 delicious cookie flavors to choose from: Peanut Butter, Mint Chocolate, Double Chocolate, Caramel Pecan, Coconut Walnut, and Toffee Chocolate Chip. Visit and order cookies delivered right to your door! Baked with the same premium, all-natural ingredients as our gourmet brownies, you'll taste quality in every luscious bite. 
Do National Dairy Month right! Order a cookie delivery today and enjoy it...
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Brownies Delivered for 20 Fairytale Years with the Help of Kim Silva

Fairytale Brownies 20th Anniversary logo

This year we are continuing to celebrate our 20 year anniversary of delivering the very best in personal and corporate food gifts featuring gourmet Belgian chocolate brownies.  Each month Eileen and I have been sharing stories and memories of the past 20 years.  I thought for this post that I would share a story about our longest employed team member, Kim Silva.  Kim has been with Fairytale Brownies for over 18 years and she has been a key part of our success.  She came to us in 1994 right out of college at Arizona State University.  Kim was originally hired on a part time basis to help us run the farmers' markets that we were doing at the time.  Fairytale Brownies was originally conceived as a wholesale business, but we decided to participate in street fairs and farmers' markets to help with our sales.  We quickly found out that customers wanted us to ship brownie gifts for them to friends and relatives all over the country.  This is how we ended up in the business of selling mail...

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Fudge Brownies - Natural Products Expo East Tradeshow

Last Friday, several members of our Sales and Marketing Team attended the "Natural Products Expo East" in Anaheim California. The Natural Products Expo East is a tradeshow that provides all things organic, and promotes healthy lifestyle products from passionate manufacturers. The show features more than 1500 booths divided into Health, Natural, Specialty, and Organic pavilions. We heard from several people that attended the Fancy Food Show in Fan Francisco in January 2010, that this was a tradeshow that Fairytale Brownies should exhibit our products at. We investigated the possibility of participating in the Natural Products Expo's. Tradeshows can be a great way to introduce products to any wholesale buyers who are looking to buy brownies; and to be able to speak face-to-face with buyers and let them sample your product then and there is great. We were also there to see what's hot, new and current trends in the industry as well as new trends in gourmet brownie flavors.

The show itself...
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Fairytale Brownies

OK... My birthday is in a couple days. And as self serving as it may sound, while truly, from my heart, promoting one of the best brownie companies I have found to date. That’s why I love the name of this company...FAIRYTALE BROWNIES. But the ending is like that of Cinderella. Dreams do come true at this company. The happy ending IS incredible brownies that will delight the child (young or older!) in all of us. Another incredible, awesome gift for any brownie lover (and personally I, too, would love this, love the reusable box they come in), on your list, for any occasion. Even as a great HOSTESS gift or a thank you gift.

Now after all is said and done, how can you not run to your phone or to their site and order one or two of these awesome special today?! They can stay about a week in the refrigerator (I dare you to try and keep them that long) or a bit longer in the freezer. They freeze great as they are individually wrapped. Just take them out and put them on a plate, still in...

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Lessons Learned - Food Start Ups Advice

In a recent article by Practical Commerce, David Kravetz, Fairytale Brownies co-owner talks about his experiences and advice while trying to grow the business. Read the complete article below:

Lessons Learned" is a series where we ask ecommerce business executives to share their experiences and advice. For this installment, we interviewed David Kravetz, the catalog and web team leader of Fairytale Brownies, an online brownie gift store based in Phoenix, Ariz.

Fairytale Brownies was launched in 1992 when Kravetz joined forces with childhood friend, Eileen Spitalny, to sell gourmet Belgian chocolate brownies online. Today, Fairytale Brownies' online sales are primarily powered by printed catalogs mailed to approximately 1.8 million households annually. Fairytale Brownies expects to gross roughly $8 million in 2009, with around 60 percent of its revenue from online sales. Kravetz offers the benefit of his experience in e-commerce below.

More About the Printed Catalog

"The brownie gift...

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