The summer months are huge for me as that's when I am tasked with planning and completing improvements to the brownies.com website. Starting in September, website traffic significantly increases because that's when our new Fall/Holiday catalogs drop in-home (if you're not on our mailing list, join here), and our new gift packaging and brownie/bar/cookie flavors become available. The new things happening this year are: New Fairytale Bar flavors: Lemon Blondie and Cinnamon Crumb, New Sparkling Towers, New Fairytale Towers, New Wish Box, New Celebrate The Season Band, and New Happy New Year Band. Click here for more info on our new products.
Aside of the new gifts becoming available, the marketing department brainstorms what kind of improvements we'd like to have for the website, and I have the summer months to manage those programming projects. Depending on the size of the project, I have several people that I work hand-in-hand with to get large functionality changes complete. I work closely with our IT Team Leader, Hunter. Additionally, we use a 3rd party web development agency, Snapshot Design, located in Michigan. Read my post about web improvement's for the Fall of 2013.
Since it's the last week of August, we have big improvements that we're wrapping up for our September update. That means that in addition to myself and Hunter, the folks at Snapshot Design (who we lean heavily on) have been burning the midnight oil hashing out the last few programming bugs and making sure everything is functioning smoothly. Since they're such an integral part of our business, Hunter and I like to send them brownies every now and again to keep the fire burning. There's nothing like a sweet treat when the eyelids start to get a little droopy!
Last week, Hunter and I sent the guys at Snapshot a big box of Fairytale treats, Brownies, Cookies, and Bars. They were gracious enough to share this pic with us (below) of their programmers very intently choosing what treat to try first. Don't forget to visit brownies.com starting September 9th to see the new gifts we have available as well as see what the updated site has for you!