Capturing the Deliciousness of Gourmet Brownies Through Photography

Most of Fairytale Brownies business is done through mail order. Many people order brownies, cookies and bars online at brownies.com or through a catalog before they even taste them. So it's really important that we have excellent photos of our gourmet desserts. Since you can’t taste the treats, we need to convey just how yummy they are through visuals!

Twice a year, my team and I spend one to two weeks with a professional photographer and food stylists to create the most delicious looking photography that we can. When your brownie delivery arrives, you can tell just by looking at them how great they are going to be, but capturing that in an image takes a lot of time and work. However, it is also a lot of fun!

Our gourmet brownies, cookies and bars really are the stars of the shoot. We spend time making sure each treat looks its best! Of course with all those gourmet brownies around, it is impossible not to treat ourselves to some sweets. After making them look so irresistible how can I not...

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Rich, Callebuat Belgian chocolate vs. Spicy Mexican Chocolate

Having traveled to Los Cabos, Mexico recently, I noticed many delicious confections made with Mexican chocolate that I was dying to try. This got me wondering what exactly Mexican chocolate was and how did it differ from the rich, dark Callebaut Belgian chocolate that Fairytale Brownies uses to bake our decadent treats. Here's what I found:

Mexican chocolate is made from dark, bitter chocolate mixed with sugar, cinnamon, and sometimes nuts. The end result is a grainy, less smooth chocolate. It is frequently bought in disks, though you can also purchase the chocolate in bar and syrup form. The traditional uses for Mexican chocolate are hot drinks such as Atole (served with tamales), Champurrado (served as a dessert with churros or a sweet bread called Pan Dulce) and Mexican Hot Chocolate.

Mexican Chocolate

Other popular uses for Mexican chocolate are in Tejate (a cold drink made of dark chocolate, corn masa, cocoa flowers, then marinated and frothed), and Mole (a sauce filled with spices, tomato and...

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Remember your favorite service person with Patriotic brownies for Memorial Day

send browniesMy son has always wanted to be a pilot. Except for an obsession with cooking shows, and my pots and pans when he was 2, he's always loved everything about flight, planes, jets, and the military.

Although I'm extremely proud of all that he's accomplished, and thankful for his service to our country (U.S. Air Force), like any Mom, I miss him terribly. Because he's stationed 6,000 miles away, I can't just hop on a plane and pop in for a visit. So we Facetime and email, and I send brownie care packages whenever the mood strikes.

brownie care packagesMemorial Day weekend is coming up. Whether you remember your favorite military person with a Patriotic gift from Fairytale Brownies, or order brownies for the party you're having in the back yard, we've got Memorial Day covered.

Fairytale makes it easy to send brownies - we ship to APO/FPO addresses.

But don't forget to send extras. They WILL share.

 

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Have brownies delivered to a galaxy far far away on Star Wars Day

Geeks like me will celebrate this Sunday. It’s May the fourth. As in, may the fourth be with you. It’s Star Wars Day. Get it?! raspberry brownies delivered

Unfortunately, for Luke Skywalker and the gang, they didn’t have brownies delivered a long time ago in a galaxy far far away.

Wookiepedia has 139 pages dedicated to individual desserts from the Star Wars universe. (That’s 139 pages out of a total of 110,130 pages on other things like species, battles, and star systems!)

Instead of having brownies delivered, Luke may have soothed his sweet tooth on Octavian fruit pudding, Corellian fried ice cream, or Bantha breakfast biscuits. Wondering what the heck these are? Well, visit Wookiepedia to find descriptions like this one:

‚ÄúZoochberry cobbler was a type of dessert dish containing zoochberries. It was one of the Besalisk cook Dexter Jettster's favorite way of eating zoochberries and was served in Dex's Diner on the planet Coruscant where it cost 2.7 credits or with Denta bean ice cream for an extra 3 credits.‚ÄĚ

Zoochberry...

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Save money when you send brownies!

Are you like me, and just love finding deals! I am always on the look out for sales, especially when I shop online. With Fairytale Brownies, getting a good deal is as easy as signing up for our promotional emails. Exclusive offers are sent right to your inbox, so you will always get the best price for your gourmet brownies! Just visit our website, brownies.com, and look for the box on the left navigation. Enter your email and click the green "get offers" button. And that's it! We get the best deals directly to you. 

Some up coming offers include percentage off Mother's and Father's Day gifts. We offer deals like this throughout the year for almost all major holidays. We also offer deals with shipping such as free shipping, and free upgraded shipping (great for those last minute gifts). We also don't clog up your inbox with unnecessary emails. Just great deals on delicious gourmet brownies, cookies, and bars. So what is stopping you from getting the best brownies at the best price? Sign...

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Fairytale's shipping team learns how to bake fudge brownies

Everyone knows that understanding how to do one's job is important in keeping that job. But at Fairytale Brownies, we believe we become more efficient when we understand how others do their jobs within the company. So we shadow train.

Most recently, shipping team members donned white aprons and hair nets, and entered the kitchen to bake gourmet brownies.

gourmet brownies

Natalie drops chunks of chocolate and butter into the kettle that to melt. The liquid will then be poured into the mixer with the dry ingredients to create the gourmet brownie batter.

gourmet brownies

Baking team member Omar shows Natalie proper melting procedures.

fudge brownies

Meanwhile, Cindy and Susan learn how to wrap Magic Morsels.

fudge brownies

Eugene prepares brownie trays for refrigeration.

 

 

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Four reasons to buy brownies for your employees

We have many companies that use Fairytale Brownies gifts within their own business to recognize and reward their employees. Here are four reasons they buy brownies:

buy brownies1. Employee Recognition: When employees go above and beyond the call of duty, why not recognize their efforts with a gift basket? Everyone has a birthday. Celebrate their special day with a birthday food gift.

2. Service Awards: Is your company the type that retains employees longer than a couple of years? Good for you! Celebrate your employees' milestones with fudge brownies or gourmet cookie gifts.

3. Incentive Programs: Use Fairytale brownie gifts as rewards for reaching personal, departmental, or even regional goals. Because we ship worldwide, larger companies often reward regional locations for successful sales campaigns.

4. Safety Awards: Safety is important in all businesses, but some jobs are just higher risk than others. When the number of days without an accident deserves a reward, a gift of fudge brownies will make...

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Prepare for a gourmet Easter - order brownies online now

order browniesAlthough Easter is still three weeks away, those who have chosen to give up dessert, chocolate or sweets for Lent might be planning what treat they will eat first when they return to "sugarland."

If gourmet brownies, cookies or bars are high on your list, order online now and choose your delivery date. Now through April 7, Fairytale Brownies offers 25% off all Easter gifts. Use code ML657 at check out.

Fairytale Brownies ships to all APO/FPO addresses, so don't forget to treat your military friends and family who won't be home for the holiday. Remember that shipping to APO/FPO addresses may take a little longer than the standard UPS 3-Day.

Fairytale's individually wrapped treats also make great Easter basket fillers. Buy in bulk, add jelly beans, chocolate eggs, and Peeps, and you've got the perfect basket for Easter morning.

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Kim Celebrates 20 Fairytale Years!

Twenty years at one job is almost unheard of today unless you happen to land a Fairytale job! Kim Silva, Operations Team Leader at Fairytale Brownies recently celebrated her 20th year of service with Fairytale Brownies! Kim joined Fairytale Brownies in February 1994 working part-time while attending ASU and was hired as the 2nd employee! Kim began her venture selling brownies at local farmer's markets and packing brownies in our shipping department. After graduating from college, Kim decided to remain with the company and learned all aspects of the brownie business; she has worn many hats over the past 20 years and has been instrumental in the success of Fairytale Brownies.

Kim oversees the multi-functional operations of Human Resources, Shipping Fulfillment, Baking Production, and Customer Service Teams. 

Congratulations to Kim Silva on 20 Fairytale Years! From, all of your friends at Fairytale Brownies!

THEN

 

NOW 

                                                                    

 

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Celebrate Spring with Gourmet Brownies!

Fairytale Brownies Spring 2014 Catalogs are in the mail! The cover shot features two delicious gourmet brownies served with fresh strawberries, raspberries and blueberries, surrounded by colorful Italian Sodas. Just looking at it makes my mouth water and gets me excited for Spring. But why just look, when we can taste! Let's recreate this delicious spread!

First, we need to make sure we have our gourmet brownies. If you do not yet receive our catalogs in the mail, then make sure to Request a Free Catalog. You can also order brownies online at brownies.com. Ordering is easy and gift options are numerous! The flavors of brownies in the catalog cover shot are White Chocolate and Raspberry Swirl, so either purchase a gift with these flavors included, or you can also shop bulk and get a dozen of just one flavor. 

Once your brownie delivery has arrived, cut up fresh strawberries, raspberries, and blueberries. Place them around the brownies on a plate. I don't know about you, but I love the...

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