During the past 21 years, Fairytale Brownies and co-founders Eileen Spitalny and David Kravetz have been featured in several books focused on marketing and entrepreneurship. Their most recent mention is in "Think About, 77 Creative Prompts for Innovators," by Andrea Syverson.
Each two-page chapter in "Think About" focuses on a verb like - Create, Notice, Share, Motivate - to stimulate the imagination, and a different company represents each verb. Fairytale Brownies' verb is Enchant.
Syverson, founder and president of IER Partners (a brand builder), writes about her enchanting experience visiting the Fairytale Bakery and eating fudge brownies.
Each chapter ends with a verb-related question for readers to think about.
"Every product can benefit from a bit of fairy dust." Syverson writes. "How can you wave an enchantment wand over your product? What more can you do to make it even more emotionally appealing?"
Because our fudge brownies are already enchanting by themselves, we've made our products more emotionally appealing by adding personalization to the gift packaging. Photo tins are becoming quite popular!