So, for the last few months we've been testing, testing, testing away in the Fairytale Brownies Test Kitchen! Blondies are on the horizon, to be introduced this coming Fall. . . . . . .
The process that goes into developing and introducing a new product can be quite long. We typically start a year in advance, which sometimes isn't long enough (depending on what the product is). In this case, we worked off some previous recipes we had stored away in the trove of Fairytale Brownies secrets. We worked on developing new flavors, Raspberry White Chocolate and Cheesecake, along with improving some of our previous flavors, Pecan and Chocolate Chip. I'll be the first to admit, they are quite yummy!
The products must be completed in time for the catalog photo shoot, which is this May, and also in time for packaging development, which is currently in process. I'm always giddy when we beat our deadlines, and believe me, it can sometimes be extremely hard to do. Things don't always go right in the kitchen, baking is a science and I'm certainly no scientist. There is a lot of testing and tweaking of recipes, bake times, ingredient ratios. . . the list goes on and on. We start off in our small test kitchen and then move into the main kitchen and baking full batches. There's always some adjusting that has to take place at this point in the process, baking a pan of 20 pieces is quite different than baking a batch of 720 pieces. I'm thrilled to say we're right on target - yippee!!
Now, not only can you look forward to more gourmet fudgy brownies, cookies and truffles from Fairytale Brownies, but you can also look forward to delectable blondies in four sublime flavors! We'll also have some beautiful new gift packages to select from, all custom designed in-house by our talented graphic design team.